BHphoto deals page is showing a small surprising fact. The Hasselblad 18-200mm E-mount lens sells for $499 only (Click here). That’s $350 less than the Sony version. And the Hasselblad 16mm E-mount lens costs $100 less than the Sony version. And you can get both Hasselblad lenses with the extra leather bag too.
And you save $20 compared to all other best US prices on that Sony SD 32GB (four pack) at FocusCamera (Click here). They have the same deal running on 64GB cards too (Click here).



103 Responses
499, not 99.
Indeed. I saw $99 and thought, “heck, I don’t need it but for that price I’ll snag one.” Then saw $499, which is still a deal if you want this lens, but $99 it is not.
Hit the link to buy and use as a walkaround video lens on the A7rII, not close to $99.
There is also the
Hasselblad Vario-Tessar T* E 16-70mm F4 ZA OSS
for 700
Yeah, if it wasn’t such such a shietty performer, this would make a really really good option for the A7Rii video walk around glass in the S35. I’m tempted to pull the trigger, hm….
I have the Sony version for a while with A6000. I hate Sony’s optics, but I think I they did good because it’s results match up with my Canon 24-105 L.
Interesting. This is the one glass that I haven’t tried myself and i usually don’t go by your run-of-the-mill reviews online to decide, but almost everyone universally claims bad performance, especially in the corners which is a deal breaker for my video needs. The size and FL is quite ideal though. Decisions, decisions 🙂
It would not be ideal match to the sensor on the A7Rii since it was made for crop. I know the body can take, but video might not work.
S35 mate, S35. Just need that crop part of the FF sensor covered in that video mode (which is where I use A7Rii anyway). I think it’s about 18MP coverage so I’d be damned if the new optics can’t handle that. I use my 28-135 FF glass on the rig, this would be the walk around lightweight champ. I’m even willing to overlook softer edges, now thinking about do I really wan to trust that AF and fiddle with the fly by wire MF, which i can’t stand.
I think it will work.
Nothing to think about – it will 🙂 Sony’s APS-C glass is widely used in S35 line of video cameras (FS5, 7, etc.). I was just battling a question of whether or not I wanted to deal with the limitations of this lens. In the end I came to my senses and decided to skip it. Back to my Loxias and 28-135 cine zoom….
I meant I think you will be happy with this solution 🙂
I always have the feeling this Z zooms are way nicer in real live as in plain testcharts. Build Quality is good, manual focus depends with E-Mount (quite bad on my 50mm APS-C, OK on my 35/2,8, great on my 90mm. And perfect on my old Minoltas 🙂 )
When f4 on APS-C is fine for your work you can also stop down one step further. But you loose your farest corners at 16:9 anyway.
So don’t worry, be happy 🙂
I hope Sony re-makes this lens. It’s a great focal range. If only the optics where better…
I’m actually tempted to jump on that – $300 cheaper than the Sony version!
I saw it coming and said so many times.
Hasselblad turned themselves into a laughing stock, destroyed thier reputation ant destroyed thier value…just for the short term gain of selling some novelty dress up cameras to some vain rich people.
Now, as I have said from the beginning would happen…Hasselbad will pay the price for that.
In the meantime, I’ll take that HV once the price drops a bit more.
A $999 Hasselblad rebranded A99 = shut up and take my money 🙂
Lol Sony will not be happy.
The HV is $3500, with lens
Not quite – $3995. Still not bad, but not a complete steal yet.
Hasselblad has enough reputation in the high-end market to sell such toys time to time. The reason of low sales is not Hasselblad, problem is outdated NEX-7 and Sony’s awful APS-C E-mount lens.
Just ordered the 16mm for my a6000. Thanks SAR!
I’d get a refund before it arrives if I were you @Vaz, it’s horrible. It’s shockingly bad quality when wide open. It should be labelled f4 or 5.6. Anything more open and its as blurred as anything. You really have to use the camera in Aperture priority mode with this lens.
I had the Sony original version of this years back when the NEX line-up started and was applaud at how bad it was. I’m no pixel snooper either, I’m really the last person to notice this kind of thing normally.
Interestingly most reviews of it on Amazon are very positive yet having spoken to others I’m sure my lens isn’t a one off and that mine is typical of all of them. It just goes to how how uncritical the average consumer for a consumer grade lens is.
while i wouldnt consider it a sharp landscape lens, that 16 pancake is a really fun walk around lens. for the price, its easily worth it, good enough quality and convenience. when i used it w the nex6 and nex7 back yonder, i think its especially great as a low light black and white street lens. has the right amt of distortion and a good grit noir vibe to it. always kept it on me for years and probably still would but the ol ball and chain keeps in on her a6000 now.
i agree, the 16mm pancake is a fantastic lens for walk around because of the small size and how it supports the UWA and Fisheye lenses, making it a very flexible lens.
i know it is not the greatest image quality, but for the size i love it. I still have my original one that I got with my NEX 5n and even though I’ve updated the body many times, the lens is still a favourite due to the unique photos it takes and the fun angles you can get rather than for the quality which it provides
Agreed!
Why so serious. This was a fun lens (except for the price tag). Along with VCL-ECU1 and VCL-ECF1, this combo was almost every single time on my camera.
“Why so serious. This was a fun lens (except for the price tag).”
Exactly my point rzero21! Do you like being taken for a ride and being somewhat conned? It should have been a bit better, irrelevant of price actually.
Really? I got somewhat usable shots wide open. It’s fine for, like, web size.
I saw 99, and wanted to order a crate.
1. Buy a crate of 18-200
2. …
3. PROFIT
Whats the difference?
From spec. H version has 2 year warranties, better than Sony’s 1 year
So there are 2 versions from Sony – this would be the older (better) one ?
Neither, they are both at best mediocre lenses…. 16mm in particular being horrible with vignetting and very visible blurring when wide open. Pay the extra and get some an alternative more recent e-mount lens.
Perhaps he is making a reference for the SEL18200 which it was a nice lens except for the price tag. The second (newer) 18-200 performed worse than the older (better) one.
“The Hasselblad 18-200mm E-mount lens sells for $99 only (Click here).”
Sucked right in.
Yep, and SAR makes $ off clicks
Nice. One of these would be great to have not only in practical terms, but from a ‘collector’ perspective and/or conversation piece as well (especially since I’m not sure how much longer Hassy will be around).
Does the Zeiss 16-70mm f4 have Hasselblad branding?? I couldn’t see the Hassy name on the lens anywhere in the photo…
i dont see that either. so disappointed.
Finally the “new” investment company run Hasselblad acknowledges that the Hasselblad brand is rather a disadvantage to the lens value than a reason for higher pricing.
I’m confused – Are these the exact same lenses as the Sony brand, just rebranded as Hasselblad?
Yes.
A total joke huh? I hope Hasselblad got burned with this ridiculous re-branded camera. They probably didn’t as there are people out there that would buy anything with their name on it just to collect them.
No. Sony lens is 62mm, but this is 67mm. that alone indicates this is not a simple rebranding.
You may want to look up the specs for the ORIGINAL SEL18200. It was 67mm.
Then the better question is which version was better, the original 67mm or the later 62mm… If the quality is the same and the only difference is the size its a good deal.
The Lunar cameras only cost $6995.00 to go with the cheap lenses.
The 16mm is terrible… don’t even waste your time. From what I have read they are all terrible.
Agreed, it should sell for around $89.
I used to have the 16mm when I had a NEX, I bought it only because I could get it cheap, and while probably every bad thing you may have read about it may well be true, I found it a decent lens when stopped down to exactly f/8. And as long as only the image center mattered, even wide open.
LULZ. “Decent” at f/8 – sounds like a lens worth around 5 bananas.
Around five bananas, I’d expect some of the cheaper “Lens Baby” stuff that doesn’t even get sharp at f/8 😉 – Really, I used to see the 16mm as a usable light-weight wide-angle option with an attractive 24 mm equiv. field of view that always was able to produce a technically good landscape image as long as I remembered to stop down the lens, and I often found it good enough (if only just) for indoor snapshots at wider apertures when off-center sharpness was not important.
Yep, you’re correct. That lens almost never comes out of my bag anymore.
It’s terrible but it is a fun lens. That lens along with VCL-ECU1 and VCL-ECF1 gave me some nice pictures if you don’t pixel peep everything.
the 20mm is awesome, and the 55-210mm is great, i even enjoy using them on my A7R2
Is this only on b&hphoto? Or is there anywhere I can find these outside of the US?
Deal seem sto be gone…. 499$ now
It was always $499. I think admin missed the 4
WTF?
Of the luxurious, uber-expensive brands from yesteryear, it seems that Hasselblad has gone in a very different direction compared to Leica and Zeiss.
To the “plebeian” photographer, A Zeiss Otus is laughably, unattainably expensive, but at least it’s still given a nod for being a flawless lens that you’d actually want to buy (or just rent) if you needed such performance.
A Leica SL has a similarly jaw-dropping price, to that “philistine” ‘tog who is already quite happy with a ~$2K ~24 megapixel full-frame camera. But at least Leica had the integrity to built the camera from the ground up, and stick with the traditions of fine craftsmanship and ruggedness that made them a favorite of wealthy (and wannabe) enthusiasts over the decades.
With regard to non-medium format mirrorless bodies / lenses at least, Hasselblad has in my opinion gone completely off the rails with some sort of weird Ferrari complex, with 80’s / 90’s style futuristic throwbacks, and copious amounts of carbon fiber… Why someone would still want to buy such products, I’ll never know.
Then again I’m the plebeian here, so what do I know.
Hmm, apparently Hassy has already “learned their lesson” months ago, this is interesting: http://www.dpreview.com/articles/0836495084/hasselblad-interview-ceo-perry-oosting
As someone who does know and appreciate the fantastic craftsmanship of a classic 501c, I do hope Hasselblad doesn’t go under, and I hope they can re-re-brand themselves to actually do justice to their historic reputation. I just don’t know if the camera industry has much room left for them, at this point. We shall see.
Learned the lesson? More like a new CEO pissing on the old one.
The Blad 500 series was only ever a wedding photography toy. Studio shooters actually went with the RB & RZ. In fact, the FUJI 6×9 was a better choice than a 500 series Blad for lifestyle shooters. On a lightbox (where it mattered) the 6x6cm transparency never really impressed, especially when masked down for the client……..
Maybe that’s because they only care about MF market and release these toy cameras just like automobile companies release keychains with their logo?
Hasselblad FE55 for 599, that would be something.
Why? Would you glue a Hasselblad sticker or a Leica badge on your A7? I don’t get it.
I know it’s not my business what you like or not, but this lust for just the brand name with nothing behind it, is embarrassing.
Please don’t take this personally. It’s just a general opinion about this phenomenon. Maybe it’s just a sign how our consumerist society works.
So, you are basically saying that one should not buy a lot cheaper and identical version of Sony Sonnar just because it goes with Hasselblad logo with it? As i see it, that would make you the one who chases after brands, if you paid extra 300 just for a zeiss badge.
Noice. How about a zeiss 24-70 F2.8 for under $999…
Keep dreaming. Closest thing you can get is Sony-Zeiss 24-70 F2.8 ZA SSM version I used at those prices,
Being Swedish, I have to say this stinks. I used to be somewhat proud of Hasselblad – first camera on the moon and all. This rebranding thing is so unworthy and desperate.
I think they are not seriously expecting to get money from their 35mm rebranded products. It is a good marketing though, since medium format is not commercially popular. This is their way to remind regular people that they still exist, so someone maybe gets interested, look further in what they do, and find out that they still make superb products in medium format.
Firstly they never landed on the moon. They stolen taxpayers money and showed fake films about moon landing. Even today they do not have technology to land human on the moon.
And it would take really naive person, to believe that with technology of 60’s they landed on the moon.
see this : https://www.youtube.com/watch?v=SiR6-NJN06c
and be real.
I agree with you that this stinks. The current owners of Hasselblad name should go to jail for selling under the Hasselblad name sony products. Even if today’s “law” allows that hoax (same type of hoax as moon hoax) their pride should not allow them to do these practices. But that sect who owns hasselblad name does not have pride. money is their god
Yep. Embarrassing story.
Just curious, do the FF A7 cameras automatically sense when an e-Mount crop lens is attached?
I dont know, it probably isn`t much complicated for sensor to detect absolute absence of light outside the crop area.
Yes, if the lens has contact pins, it will detect APS-C lenses automatically. There is also a way to use Full sensor area in case you want to crop manually (some lenses are able to cover the fullframe sensor in certain conditions, for example the SEL1018 is able to cover fullframe sensor at 13mm if I’m not mistaken)
Yes if you leave the APS-C crop mode to Auto.
Wait… so is this a good deal or not? Mixed reactions from the comments.
Sadly I need neither of those lenses, as the bags look nice and could be useful for carrying other lenses 😉
I guess I’m the only one excited about this? I price cut is a price cut. Hoping this will make a good video contender for the a7rii. ISO handeling in S35 is unreal.
I ordered the 18-200 at that price and the 16-70. AWESOME FIND!!!
Hi Brian, do you have it already? Can you compare them and publish the results? Thanks Peter
Brian, can you tell me what the lens hood and lens caps you got on the 18200 are like? Or anyone else who bought it? Because I bought it and I suspect shenanigans.
The lens cap is a screw-on type lens cap. Not a push on type. Mine was from B&H so I’m pretty sure it’s legit. Works awesome. Nice solid looking lens.
Some people are claiming this is just a rebrand of the Sony lens, but the Sony 18-200 has a 62mm diameter and this 18-200 has a 67mm diameter, so that is impossible.
Faulty caliper.
Be careful, there are 2 Sony 18-200 lenses. The bigger one more intended for video and the LE (Ligth Edition???) for shots in general.
The Hasselblad is a copy of the original SEL18-200 which had a 67mm filter thread it is the later SEL18-200LE that was 62mm
Somebody mixed my medicine…
Oh, you’re one of those people. Great. Let me guess: 9/11 was an inside job and global warming is a hoax?
I only know the 16mm pancake. It is crap. I still can’t believe that Hasselblad put their name on such a mediocre lens. Reminds me again how sad that story was. Nice pouches although.
BTW: If I really would be on the way buying one of these lenses, I would be willing to pay more for the Sony versions that have not the Hasselblad branding.
No you wouldn’t, you would take the savings.
Possibly. I just wanted to emphasise how poor and ridiculous this rebranding is.
I agree with you. Smart way for Sony to dump old cameras, it was unfortunate Hassleblad did nothing other than decorate the cameras. It would have been cool if they tested the waters with a modern OVF full frame a-mount to bring something unique to the table.
We used Mamiyas in the studio too. But calling the Hasselblad 500 series “a wedding photography toy” is either trolling or you really never came out of your village.
Maybe a little trolling for our new expert, who’s post I found a little pompous! 🙂 Hasselblad always had a larger following amongst location based photographers, especially in the USA, but to be honest, they were often unreliable and uninspiring devises. The 110/2 Planar was an excellent portrait lens, but it required the better 200 series body. I used the 500CM daily (professionally) for many years, nice camera, got the job done, but nothing to write home about.
You can have the brand new Sony version at the same price or cheaper without US warranty. Just ordered a 16-70 international Sony version at $659.
Remember that these aren’t full frame lenses
Where?
Ebay
Thanks!
Well yeah, if I were serious about landscapes, I’d get a Fuji 617 and 690. But both of those are more ugly, practical tools; the Hasselblad 500 series is simply a conversation piece and a hobby indulgence. Which is what most Hasselblad products always were…