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Well, we made a lot of jokes on the [shoplink 22672 ebay]Hasselbald Lunar camera[/shoplink] which is basically a luxury version of the Sony NEX-7. But there seems to be a market for these kind of cameras! A charity auction in Florida sold two of such cameras for a total value of $54,500 ($27,250 each)! Hasselblad released a full press release around that story you can read below.
P.S.: eBay auctions of: [shoplink 22672 ebay]Hasselblad Lunars (Click here)[/shoplink] and [shoplink 22691 ebay]Hasselblad Stellars (Click here)[/shoplink]. David Lynch and David Beckham are proud owners of the Lunar!
—OFFICIAL HASSELBLAD TEXT—-
A crowd at a charity auction in Florida couldn’t believe their eyes as two brand new Hasselblad Lunar cameras with a joint retail value of around $14,000 suddenly rocketed in value to $54,500.
Two photo enthusiasts at the world-famous three day-long annual Amelia Island Concours d’Elegance exotic car festival began bidding against each other for the chance to own an ‘ultimate luxury’ olive wood-handled Lunar camera, crafted by the iconic camera brand.
When the bid reached $28,000 neither party wanted to lose out on a Lunar, so a deal was struck for an extra camera to be auctioned – for a joint record-busting price that raised a total of $54,500 for a spina bifida charity.
The deal also included a unique set of classic motorsport photographs shot over decades with a Hasselblad camera by Concours Show founder and chairman, Bill Warner.
Warner said: “Hasselblad is simply the ultimate camera. It’s the Mercedes-Benz, the Porsche and the Ferrari of cameras, all in one.”
The Amelia Island classic car and automotive art festival, which is billed as ‘three days of automotive passion at the International Historic Motoring Awards, Motoring Event of the year (2013)’, draws classic car enthusiasts from across the globe each year and raises millions of dollars for charity.
Michael Hejtmanek, President of Hasselblad Bron Inc. said: “We knew our new, retro-look Lunar range was compelling – especially the rich-veined olive wood edition with its advanced technology and supreme ergonomics – but for a pair of them to raise $54,500 for Spina Bifida Jacksonville at this auction is just outstanding.”
Further information:
http://www.hasselblad-lunar.com/
http://www.spinabifidajax.org/
https://www.ameliaconcours.org/
0 Responses
Serenity now!
Apocalypse now!
Deficit is gone in US! LOL
This is just filthy Hassleblad marketting – charity auction should not be used for marketting purposes. This is just morally wrong. In a charity auction good people would volunteer to give big amounts of money to help others and that should not be used as a pricing for certain objects being sold. Ugly move, Hassleblad.
Leica does that all the time and noone whines.
some people do whine, but not as much because leica things aren’t fugly
FFS , charities are never done with the guilt trip commercials , not to mention specifically employing folk to get corporate involvement .Auctioning off elite overpriced trinkets, to drunk rich people spending $1000 a head for dinner to “help” charity.
Though they are no worse than the people who go an do a sponsored trek of the Himalayas that costs $5000.
@fafrds
The have an expensive adventure holiday { funded by donations from friends lol} which the same friends and family then sponsor you to do ,in order to raise money for charity . Annoys the hell out of me .
Here is an idea why not simply raise money and give it all to the charity. If your charitable deed involves you traveling to exotic locations all over the world to take part in some cool challenge. That my friend is an all expenses paid holiday
It’s called an inside job.
Well at least Hasselblad have shown the world that one does not need the Apple design team to make an “unique” camera and auction it off for a great price. Leica could learn from this. 😉
Fools and their money are easily parted….
…for children with birth defects, I call that generosity not foolishness.
The Hasselbald release was nothing about the charity. Just people with too much money showing how big their d*cks are…Hasselblad just buying in on it…
The pr above doesn’t even say what the charitable cause was.. nice.
“but for a pair of them to raise $54,500 for Spina Bifida Jacksonville at this auction is just outstanding.”
Wow! Who would’ve thought that the Lunar originally was underpriced!
Thing is, it was a charity auction: people that go to those would bid that for Canon EOS M -especially after a few drinks: it all for charidy!
You’re just jealous.
Money invested in R&D is covered now. 😉
And think that there was so much hate and whining on these cameras..
The cameras were donated.
Hasselblad has a press release every time they sell a camera.
Brb buying some secondhand nex7’s and turning my deck chairs into handgrips
I’ve got a view camera I could part with foe half that!
It’s charity auction, it is a different thing.
agreed….things purchased at charity auction are always over priced compared to retail because the money goes to charity….the thing you are bidding for is just a little “gift” for your donations lol
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Very clever PR stunt that did some good. That agency director should be commended.
Good play Hassy.
I’d donate $27k to any charity to be not known as the fool that paid $27k for an $800 camera. Why not just give the money directly instead of a stupid PR stunt like this ?
FOOLISH OVERPRICED JUNK , is still foolish overpriced junk even if it is exchanged thru a charitable auction for a worthy cause … under any circumstances i would be deeply embarrassed to be seen with this bling garbage…. obviously the 2 winners know nothing about cameras , which isnt surprising
It’s not because their name are Lunar that they goes to the moon and back to earth 🙂
They must have been purchased by Hasselblad – covertly of course.