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(SR5) Sony A7s to ship in July (not sure about the price yet).

Pricing listed by Australian Store Teds (not the official price).

The next Sony announcement will be made next week on May 15. And let’s hope Sony unveil the final A7s pricing by then. In the meantime I got confirmation for sources that the “real” shipment period for the A7s will be July! With “real” I mean that Sony will officially state it will be abit earlier but as usual first camera will be in Store a couple of weeks later.

There is still a lot of uncertainty about the final A7s pricing. Sony is spreading different pricing info to different stores. All I heard from one of my trusted sources is that the price could be “lower than expected”. Let’s hope he is right 🙂

A7s Preorder or pure notification store links:
USA: Sony US,  Amazon and BHphoto.
Europe:  Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.
Asia: Digitalrev

Reminder: You will need the Atomos Shogun at BHphoto (Click here) to grab 8bit 4:2:2 4K video.

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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  1. lol … with no native 4k & only 12MP compared to Nikon D4s … 16MP, weaker AF, only a few lenses…

    1. Why “lol”? You can’t compare those two. Yes, if fast AF is required, this is the wrong camera. But in terms of low light it kicks out the D4s by far. “Few” lenses? 22 Sony plus some third party plus many adapters for ANYTHING is not enough!?
      You do realize however the price of a D4s!? And that the heart of the D4s, the sensor, is by Sony? And native 4k is as far as I know in no camera of that size. And even the far bigger D4s doesn’t have it, that one even not external.

          1. The 12mp FF nikon sensor was also made by Sony, afaik.

            Sensors this many generations apart cant be compared by pixel count. likely the 7s sensor uses a smaller manufacturing process.

      1. I’m talking about native e-mount FF lenses … no adapter lenses… why should I buy a small camera and after that I have to use a big adapter for alpha mount lenses or with no AF? … the high price of the D4s is caused by other things… not the sensor and by the way you do not know anything about the image quality of the A7s, right?… I think the A7s should have 16MP Sensor, no raw compression, I do not care about 4k. I want a good street photographer camera and only want to use an adapter for portraits … simple is that!

        1. Hmm let me see..So there is the 16-35, 35, 55, 24-70, 70-200…Ah all within 8 months of launching a new camera format…So which focal length is cause a burning issue here?!?

          “I think the A7s should have 16MP Sensor, no raw compression, I do not care about 4k. I want a good street photographer camera and only want to use an adapter for portraits … simple is that!” Thank goodness you are not in charge of anything…I am sure the engineers are hanging off your every word…

          1. You forgot the 28-135 power zoom. To be fair the 70-200 you need an adapter to use it…I think.

          2. No you don’t?!?…Sony has release the 70-200mm FE lens. Mine arrived a week ago. It is sitting in my desk right now…

          3. good, ask it what you can serve it to drink, and if it says nothing, put it on your camera.

          4. Thank goodness that I’m not a Sony Fanboy! lol! and … I want good prime lenses. 35/2.0 or 28 or 20/2.8 and 55/2.8 macro … to be fair … not an overpriced Zeiss lens. For my 1.4/85 mm a-mount lens I can use an adapter, no problem.

          5. I love these guys that quibble about nonsense…”If I can’t get the exact focal length and aperture lens now I will have a tanty…I don’t understand why they don’t just listen to meeeeeeee…..”

        2. If you do not care about 4K why mention it? If you compare to the D4, why is the size of a-mount lenses a problem? If you have free will, why do you say you “should” buy that camera?

        3. Who shoots video with autofocus lenses and needs Full Frame???
          Get a handycam if that’s what you’re after.

    2. ?!? I does record 4K “native”.. .whatever that is even supposed to mean…. nonsense quibbling about storage…Big deal…

  2. I think we should wait the real price to be known, This is all speculation, For 3,5k they will sit on them, But since high ISO is a religion and religions are for suckers, it could work.

    1. 3500 australian dollars for a FF cam with better lowlightcapabiliy than D4/D4s/Df and cheaper as them… Why should it be too expensive?

  3. 3500$ ahahahahaha THIEVES THIEVES. I go happy to buy the revolutionary GH4 🙂 whits a 10x features than a A7S

      1. It is not over priced. Haven’t heard the news? It has a revolutionary Panasonic asph elements that do not give the “onion rings” effect.

          1. Given that it will not work on any E mount cam, it is hugely overpriced. If, in 10 years (or more), Sony were to bring out an f/1.2 lens, we will find out what a bargain the Nocticron is. 🙂

            BTW, check out the used prices of the Zeiss 85/1.2 (Contax) that covers FF. 😉

          2. Contax is irrelevant. Price is based on scarcity. Look how much the Fuji 56mm costs. Or the Voigtlander 42.5mm. Can’t defend the price of the Nocticron.

          3. The Cosina 42.5mm is a manual focus lens. Fuji 56mm is easily available. All Fuji lenses are better than the Sony equivalents. The Nocticron is not that easy to get hold of even when you have the cash and is a notch above the Fujinon 56mm. 🙂

            Sony users criticizing m43rd lens prices have to look into the details where all the devils reside. 🙂

          4. Manual focus, but faster. Or does AF cost more than making a faster lens? The Fuji is easily as good as the Nocticron, don’t even try to show me your Leica love. What you are saying here is basically that the Nocticron price is inflated artificially by not producing enough of it?
            As to Sony users, you are trying to wiggle yourself out of the argument, but I am giving you examples from Fuji and Voigtlander, so what I use is irrelevant here.

          5. My Leica “love”! Ha,ha! What has A7S price got to do with one Panasonic specialty lens? As for production figures, you will have to contact Panasonic.

            If the A7s is a specialty/niche camera and is priced accordingly, I can understand it fully. The specs of the cam barring the low light ability are not exactly top notch. Would you buy it for $3500? Would you put down the money instead of mere words?

          6. Hmm, my comment from yesterday seem to have disappeared. So let’s repeat it. You are asking what does the Panasonic price has to do with that of the a7s? Well, it is you who mentioned the GH4. And it also has nothing to do with the a7s price. Also, will you buy the Nocticron to prove your words? You are making circles around the original argument, because you simply gave up on defending the Nocticron price. Yet all I did is use your own rhetoric all along. That should tell you something.

          7. BTW, I would buy one when the price hits 1200 Euros (either at debut or whenever that price is reached, perhaps at that time Sony might release the RX2 with the curved sensor and then the A7s will be forgotten or may be it is that RF styled medium format digi cam or something else….)

          8. Bargain? Yeah good one! How does it compare to the Zeiss 55mm f1.8? Oh that’s right, it just doesn’t because there is nothing to back it up that comes close to the Sony’s… so sad for such a pricey lens.

            Oh and who cares about f1.2 on m43’s? That’s what? F2.4 on an A7R? Wow, astonishing! 😛

          9. Sony or Zeiss labelled Sony do not have an equivalent lens in that FL. No comparisons, not even any future lenses based on rumors or even speculations. What you have in the Nocticron is the luxury of choice and yes, it is a bargain, especially to have such a variety of choice. 🙂

    1. Do you not actually read….Buddy catch up….The release price will be between the A7 price and the A7r pricing…Next

  4. As of Sony usually swapping the $ to € when setting prices for Europe, 3,5k€ seems to be far too much.
    The other two models are here in Germany available for 1.230/1.830 €, so the “premium price boost” for LL and 4k capability should not be more than 25%. So let’s say, anything above 2.500 € would be ambitious in my understanding.

    1. agreed. 1800€ seems to optimistic, it would be nice but I don’t see that happen.
      The co-founder of Atomos during NAB talked about an under 5000$ price tag for the Alpha 7s+Shogun combo, and since he stated that the price of the sole Shogun will be around 2000$ it give room for a 2500/3000$ price tag for the 7s.
      regarding the $/€ conversion for the Alpha 7/7r, 2500€ is probably the price in Europe.
      Yes it more than the GH4 but people seem to easily forget that we are talking about a FF camera and not M4/3. It make a difference in video quality and even more regarding IQ in photography so it give versatility to the 7s (FF 4k video cam+FF lowlight still camera) when the GH4 look more and more like an video camera in disguise.

  5. With its weak photography features (slow burst rate, slow AF, low resolution), not up to expectation video features (slow AF, no internal recording 4K, no industry standard ProRes codec, no above 100Mbps like competitors), anything above US$1500 is consider overpriced.

    1. don’t forget that we are talking about a brand new sensor and unlike his two sibling the R&D costs has yet to be pay.
      I guess that if the Alpha 7r 36Mpix sensor weren’t first sold to Nikon for the D800 his price tag would have been closer to the 3000$ or higher.
      I think it’s not realistic to fix a price by comparison to the 7/7r, but I guess it was a Sony mistake to give it the same design (on the other hand it save design cost).

      1. What if this sensor is not new at all and Sony bought it from Nikon (D3/D3s)?

        Such a high ISO demon was already made several years ago by Nikon.

        1. Your in LALA land… the D3 sensor initially was released in 2006 and although great at the time doesn’t really stack up the same against current gen sensors

  6. new camera every month. i’m sorry, it’s a sony. soon they will beat even Nokia (new model each week) 🙂

    no offence, please!

    1. Sony not releasing new cameras people mad, Sony release new cameras people also get mad. Sony never win 🙂

    2. Can you enlighten us which camera should Sony feel sorry to release: A77II? A7S? A6000? A7? A7R? Rx10?
      Sony problem is slow in releasing lenses, their camera bodies are all outstanding recently.

  7. Admin… I live 5 mins from Teds… this price is pure speculation.

    Spoke to a local Sony rep today and he said the price will be decided later. I think you’re doing more harm than good by showing Australian prices because ppl in this forum don’t know that countries outside USA also use the $ sign for their currencies lol

    1. The price I got from a trusted sources is that much surprising I prefer to stay quiet and pray it’s true 🙂

          1. so, let’s wait and see, than wait some weeks more, and see then, and
            then wait a 3 month more and then we buy one. I guess it makes the same
            shots when you buy it the first day than when you buy it when they dump
            the price. in the mean time my Fuji S5 and D40 still work ok. My NEX-7
            is in the servicing, have 3 year full warranty and they replace the
            grips and lcd who is blurred by sweat moisture. in the tropical regions
            that is normal, and I hope some day they find a way to make a swivel
            screen to those cameras, like on a77/99

        1. If more expansive than 3499 => I prefer to stay quiet and pray it’s NOT true.
          I prefer to stay quiet and pray it’s true => price much cheaper than expected.

      1. The fact that they “rushed” to show this product at NAB + the lack of photo and video samples from pre-production models + the delay in announcing the price = leads me to believe that Sony views the GH4 as the true competitor of the A7S and will price the A7S closer to the GH4 than the 5D MKIII

        1. I don’t think Sony even acknowledges their existence. What do you think Sony is going to do between now and the actual release, according to your theory? Everything except the price is known about the a7s 🙂

          There are lots of small sensor cameras that do 4k… my Samsung phone, GoPro, GH4… 🙂

  8. 5 other sites report about 1800$, to nice to be true, Andrea, but at that price I’ll buy one.
    They really want to shoot down GH4 and Df.

    1. Despite the price point (discussion!) Could anybody tell me if the combo A7s with Atomos shogun has all the features/connections of the GH4+DMW-YAGH Interface Unit plus the fact of the full frame senosr? Or has the GH4 or the pana interface unit still the edge in terms of several features in comparison to the a7s or the atomos shogun? Never heard anything about this in the numerous articles about the a7s…..

      Thanks in advance!

      @SAR_Admin:disqus

      1. The YAGH had the edge?? As far as I know the YAGH requires an non-provided additional power brick/battery (the Shogun runs on ep6 batteries plugged on to the device) and a recorder! The shogun is a recorder, has pretty much the same connections (including XLR with a breakout cable) and has a FullHD monitor with peaking, zebras, waveforms, etc. I’d say the Shogun is a much better choice not only for the A7S but for the GH4, too.

      2. @4k seeking You can use the Shogun to record 10-bit 4k with the GH4 or 4:2:2 4k with the A7s. The YAGH is just an XLR input with connections to push out the video signal. As stated, it needs external power and you’d still need a recorder to capture what its exporting. To me its geared more toward video villages, switchers and larger productions that would require SDI signals and such. The Shogus in an incredible value – a 7″ IPS monitor, a 4k recorder and can take XLR audio with a breakout cable. I’m going to judge internal A7s video vs. GH4 internal before ordering, but I’ll likely get one for monitor and prores recording.

  9. Hit’em high… Hit’em low.. Finish with something near the middle.. 2499.99 is a much more realistic figure. They claimed on stage to be targeting users that want to upgrade from their 5D mk III’s. This is the first full frame sensor in a dlsr style format that shoots a QUALITY 1080 signal! It also happens to have a MONSTEROUS low light capability. Therefore, it is in fact in a league of its own.

    1. I am afraid, in photo there will be no monsterous low light capability at all. 0.7 stop above A7R – is good, but is way too low to seriously talk about as “monsterous”
      video low light capability is again yet to be proved by side-by-side comparison with say, canon 5d m3. And again, it will be just about 1.1 stops above it. Though quite impressive.
      Resolution-wise it is quite a weak camera because of the AA filter, which reduces resolution by two (in order to reduce moiré ). And it is only 12 mp matrix. So photo resolution will be just a catastrophy compare to A7R. And for the same reason, as it has the 4k matrix, and the AA filter, which has to reduce the resolution by two, the camera can not provide the 4k detalization, it is hardly capable to provide FullHD (being in 4k mode)
      The FullHD mode is really poor though. Wery low resolution
      So I am wondering, …
      no I am not interesting

      1. Just stop, your making no sense at all….really. Lets wait for the camera to come out before drilling off about how poor everything is. Give the engineers who made the thing a chance to actually make a case for the product. Cost is the real issue here.

    1. As I got it they don’t implemetn it/internal recording due to overheating issues but i think they just want to force people to buy additional recorders untis from sony like nikon with gps/wlan external moduls…..if it would be really an overheating issue , they should develop a slightly bigger camera body or a new “internal body re-design of the a7(r)” so that it wont get overheating problems….it would been definetely better to have 4k internal recoriding even with a slightly arger camera body than no/addiitonal stuff to carry and buy…..

      But this hasn’t been done due to the fact that the need more time for slightly new body design or completely new internal deisnn they want to answer the pana gh4 as fast as possible and additionally this would increase the cost new body design(slighlty larger) new parts need new addiotnal produciton capacitires and so aon…..like they did they dont need that so is beside the time much more economical decision/feasible….more net income/profit margins are ,much higher….

      Just 2cents…

      1. They gave them s-log instead, which makes 5D mk 3 RAW video look like the hack it always was, and makes the GH4’s baked-in color look a bit of a mistake.
        Personally, I’m happy with 1080p until higher resolutions become more mainstream on the web (I think that may take a while, certainly long enough for my to pick up these cameras on ebay for cheaper down the line).

  10. Oh, I am not praying! Sony’s loss is my gain if they price it too high! 🙂

    My NEX’ are still working, btw. Too much gear as is. 🙂

  11. Yesterday I buy a GH4 in a web-site for 1309 Euros XD (with coupon makeup) sony didn’t it 🙂
    Go to plastic style A7S with no 10bit output no internal hdmi no master pedestal no fine tuning video ecc ecc

  12. Come on, the high ISO low light sensitivity is due to a trade off from high MPixel to low pixels, correct me if I am wrong but this sensor is not revolutionary and should not have increased the R&D time and related costs. Only R&D is in the 4K output … which should be mainly covered by their dedicated 4K recorders. So in the end this had better be below 2K based on that…If it’s based on what Marketing thinks it can get out of it, well then we could be hit with a high sticker $$$ as most Marketing gophers only bases price on how much they think they can get out of us instead of providing accurate info so consumers can make informed decisions 😛

  13. Strange that Sony is delaying the pricing decision – do they do some marketing research… If designed as a competitor to the GH4 it needs to be in a similar price range, GH4 has 10bit, A7S has s-log and low light, but it requires an external costly recorder to actually record the 4k signal. Sony needs to take this into account – at this point of competition I do not hope that Sony takes on a “Leica philosophy’ meaning that people will pay just any crazy price for the name tag. Fact is that in this segment of the market nobody will, everybody knows that in 2-3 years current cameras will be obsolete so nobody will pay more than just for a name.

  14. Not sure but 12k clean iso with no nr applied should do it. Maybe to much hype? We shall see but Sony is crazy if its anything over 2500.00. GH4 is a well thought out machine for much much much less.

  15. Can someone kindly tell me roughly the time of introduction of Sony A7/7r successor?
    I am thinking to sell my NEX-7 to go for A7 and maybe it is logical to wait.

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