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(UPDATED) Sony Hong Kong/Japan announce the new A77II and A7s.

This is the Sony Hong Kong event flyer which says there will be a product announcement at 19.15-20.30 local time (That’s 12.15-13.30 London time). Like I told you yesterday do not expect too much from it. It may be that they show the A77II only. The A77II also got announced today only(!) in Japan (Source: DC.watch).

UPDATE: Indeed Sony Hong Kong announced the already known Sony A77II (chinese pdf here) and Sony A7s (chinese pdf here). They didn’t unveil the pricing for the A7s 🙁

The one real big announcement to follow will be made next week on May 15! We will see the new RX100M3 and likely also the final A7s pricing. And hopefully Sony will also shows us the first image of the new Zeiss 16-35mm f/4.0 FE lens too!

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Thanks Mike for the translation!

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  1. why make seperate announcements for the same product in different parts of the earth, we live in the time of the internet!

    1. These are events where local media can get hands-on with the camera, see the presentation in person and ask questions face-to-face. Pretty obvious that the main Sony staff involved then need to travel between countries…

      1. Sony only have one camera and lens that gets sent around for show. And it’s a mockup lol

  2. (a77ii) Are they going to announce introduction of new video codec, headphone port and battery?

    If not , It is meaningless.

    1. No new codec (XAVC-S) on a77-II, one JP staff said timing is not right yet for this tier of a-model

  3. @SAR The A77-II has still NOT been announced in Jpn according to one JP staff
    The DCWatch article only quotes announcement of the camera overseas

    Also the time on the even flyer applies to launch for registered customers only; the press announcement was made in the afternoon (between 1200-1300)
    There also seemed to be another session for certain other guests (dealers?) between the press and registered customer sessions at around 1800 local time

    English press releases here (redacted)
    a77-II http://sony.com.hk/press/pdf/2014050702_e.pdf
    a7S http://sony.com.hk/press/pdf/2014050701_e.pdf

  4. I’m a bit behind guys. Sorry. I’d just like to make sure of one thing.

    There WON’T be an upgraded 16-50mm kit lens for the A77 II, right? The lens that ships with it will be the exact same one as the one that shipped with the A77, right? I just wanted to make sure. Thanks.

    1. Admin stated that the 16-50mm is getting an upgrade but didn’t have any details and didn’t sound convincing. I’d wait until they start shipping as it may get the faster SSM motor from the newer G2 lenses.

  5. Does anyone know if the extended battery grip for the original A77 will work completely fine with the A77 II? Or will they release a new one. Also for any other Sony shooters, mind recommending any external flashes for Sony cameras? I have a F42AM that I use on my A350, and I’m looking into upgrading, oddly enough the US Sony site doesn’t show any flashes for sale…wonder if they’re making a new one, because their “top tier” flashes, I was researching and found out they tend to overheat very easily. Thanks

    1. Yes the A77-II uses the same VG-C77AM grip which is also the only vertical grip being presented during the press launch

      For upgrading to newer flashes you’ll need a hotshoe adapter for your A350, since your camera’s hotshoe is of the older Minolta design…
      Those newer swivel flash units from Sony use the standard hotshoe mount

    2. The A77 grip is listed as the grip for the A77II. I shall be keeping mine to re-use on the A77II 😉

      There is the Sony HVL-F43M flash that has the new multi-interface hot-shoe, but in terms of power it isn’t an upgrade but it does swivel. The HVL-F60M is the current upgrade, but hideously expensive. I will continue to use my HVL-F58AM with the optional iISO to multi-interface adapter as I don’t use it much anyway, you may wish to look at a used one as it is great.

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