Sony organized a special “Sony Surprise” event in Stockholm (Source: sthlm.fotomassan.se). It scheduled on Friday at 11:00 local time. Journalists and photographers will attend the event to see new products. As reported by us Sony will certainly announce the new Sony A68 A-mount camera. Specs here:
SLT A-mount model (translucent mirror)
24 megapixel sensor
79 AF points
19 AF Cross points.
4D autofocus (seems to be the [shoplink 41697 ebay]same as the A77II[/shoplink])
LCD info display on top of the camera
Price around $600
Announcement in November
It’s still unclear if the new A6xxx and new FE lenses will be announced on the very same day or on a later event in 2-3 weeks.
Stay tuned on SAR! More rumors and info coming the next hours!
44 Responses
Surprise FF A-mount?
I was thinking of that too…
Good point for Sony. Choosing Stockolm is clever, at least people won’t be able to whine as they will be already frozen in place. “And heeeere is the A68 !!!! 12mgpx, no GPS, 3AF crosspoint, face detection, Instagram upload ready !” […] “hourra…” haha
Trust me, if the “surprise” is an entry level A-mount body, the reaction will be pretty frozen.
I hope phrase “Sony surprise” will not become a joke after this event.
A77 is updated trough A77II, rememmber? But A99II would be suprise, i agree.
It does sound bad from the start 😀
Like A68 will be A6800 instead or something
Well they haven’t said an A68 will not be coming, but then they’re interested in mirrorless only, so wouldn’t care about SLT A68 anyway.
The A7RII is a top selling camera at the two biggest camera retailers in Sweden (1:st on scandinavianphoto.se and 2:nd on cyberphoto.se). It’s selling extremely well even though the price equals to $4090 (inc VAT). My guess is that we will see an E-mount related announcement. The A7x cameras are getting some serious traction over here, both among enthusiasts and pros, and it would be logical to see Sony exploit that.
That’s insane…in China it could be had for 70% of that price.
A complete new line-up of A-mount cameras A68, A77iii and A99ii. A full on assault on the DSLR market
E mount is an assault on the dslr market
A mount is an assault only on old Sony A mount users….most of whom have already moved on.
Exactly. And once they solve the AF puzzle, it’s probably lights out for A-mount.
If Sony releases A-mount FF, I will buy it
I am fine if its the last A-mount FF camera, by the time it becomes obsolete (say 3-4 yrs), hopefully E-mount will mature enuf, that my A-mount lenses work very well with an adapter
Mirrorless rumors reports there will be 2 new E mount cameras
A7000 and a6500
If, No new A-mount and no announcements for the A-mount future what so ever = then Sony is shooting themselves in the heart and in the heart of all A-mount customers = death A-mount.
Same has been said about Photokina 2015.
Some important questions:
1) How many existing A-mount customers actually are there now;
2) How many of these customers actually care;
3) How many new customers would it be possible to attract to A-mount.
From my experience in major regional photography show which was held couple weeks ago, with presence from all manufacturers, and where Sony exhibited all their imaging stuff, ranging from point and shoots up to A-mount 500/4 lens, with bunch of A7rII and A7sII cameras to play with, the answers seem to be:
1) There are some A-mount customers remaining, but not too many;
2) There are VERY FEW of them who actually care about future of A-mount;
3) NONE of the photographers, currently using other brands, care about A-mount. They are only interested in E-mount.
This might be different in other regions, but here the message seems pretty clear – in general, no one really cares about A-mount anymore.
Well that’s all Sony’s fault, if they would have more models available we would not be at this stage now, also the lack of possible improvements on the SLT system !!!! it’s rather the death of the SLT system in the A-mount !!!! if A-mount could be going mirrorless ????? then A-mount would be reborn.
Visit dyxum.com, a-mount users are drawn there (with less inane bickering over lens mounts)
Surprise could be a new sensor technology.
Double Layer PD Sensor? 😉
In an A9 body, beating bejesus out of DSLR AF capabilities? 😀
Here are some of the posibilities
4 layer 3d pd
Bayer layer
1st PD layer
White pixel layer
2nd PD layer
Stacked bsi
RGBW bsi stacked
3 layer organic
2 layer organic silicon hybrid
Yellow magenta layer…organic
Green layer….silicon
Diffraction or refraction filter array instead of color filter array
Time of Flight autofocus
Obviosly we will not see more than one of these new texhnologies.
The reason I listed 3 layer organic as a possibility is that I supect Canon may be working on an actual Foveon sensor with thier own tecgnology added….possibly 126mp….42mp x 3….and that this may find its way into thier first ff mirrorless camera…..this is my own speculation based on recend Canon axtivity and is not currently a rumor that anyone is reporting.
If true however I supect Sony would have to bring out thier own muli layer organic sensor to counter that move.
I really think that we could see the first mirrorless A-Mount Camera..
What I want to see from Sony : weather sealed new E-mount APS-C camera, But also new kit lens weather sealed, also a F2.8 constant zoom weather sealed, and a very long zoom weather sealed.
Wrong rumor! It`s in Sweden. Sony will announce takeover of Hasselblad. You can trust me. ;-))
Nikon
Never ever. To much dependencies from Imaging Business (today without Hasselblad about 70% from revenue). Nikon invest money in new business with strong rate of growth (new Medical Business segment).
Not likely to happen now. There was an opportunity, possibly beneficial for both, to cooperate on mirrorless, but they chose not to.
Nikon has been very quit for a long time now
Too quiet.
If you mean the photography related news and rumors, then yes. They have been, however, diversifying and investing in other of their product lines.
The D5 rumors are starting to take shape, and they could start their camera line-up refresh from top down, with a D5 in january.
Wouldn’t Sweden revolt if that’s the case?
“It’s still unclear if the new A6xxx and new FE lenses will be announced on the very same day or on a later event in 2-3 weeks.”
What a waste of time.
If it’s not a full frame A-mount camera I won’t be surprised at all :/
Surprise!! A-mount is still alive~
First… keep this in proportion. It’s not exactly that Sony has “organized a special ‘Sony Surprise’ event in Stockholm”. Fotomässan is an annual Photo Expo with several stages where presentations like “Get started with Lightroom” or “Demystifying myths of modern wedding photography” (see list at http://sthlm.fotomassan.se/program) are held.
I have attended this expo several times before and I don’t think there has been a major presentation of a new product before. But of course it would be nice if this is a first.
In the program for this presentation it just says “Missa inte en av Fotomässans höjdpunkter i samarbete med Sony.” which means “Don’t miss one of Fotomässans highlights in cooperation with Sony”.
I’ll be there on Saturday. Would be nice to explore a68. I’m not that interested in a99ii or a6x00. Affordable A-mount is much more interesting for me.
I too is interested on that stuff, thinking that A68 might be the first mirrorless SLT camera, SURPRISE!!! or a complete new line up for A-mount!!!
A6500
Apsc, bsi, rgbw, 42mp
Similar iso and dynamic range to a7rii
12fps burst rate.
Super fast AF.
A7000
FF 78mp….rgbw bsi
Super fast AF
Bigger battery
Dual card slot
New laea5 and laea6
300-600mm f4.8 with 150mm barrel extender and1.8x dedicated drop in tc for mid $3000 price range.
It will be a good suprise. 😉
Just bring out that A68 and i’m ready to explore that. doesn’t matter if it’s an aps-c model, i am more interested on an affordable A-mount. The surprise could be the A68 be the first SLT mirrorless camera.
You mean the first A-mount mirrorless camera. If it’s SLT it can’t be mirrorless, the same goes the opposite way. The T in SLT stands for “translucent”, because instead of a mirror like in the DSLR’s, the DSLT’s have a translucent metalized film; this allows about 70% of the light to pass through it and hit the image sensor and the remaining 30% of that same light reflects in the film and hit the phase detection sensor, aiding in the lens focusing and feeding the image to the electronic viewfinder.