You can download the full “Corporate Strategy Meeting” PDF file at http://www.sony.net/SonyInfo/IR/info/strategy2013/pdf/presenE.pdf. No big surprise here. Focus goes on Image Sensor Development, on Mirrorless and High End photography market.
You can download the full “Corporate Strategy Meeting” PDF file at http://www.sony.net/SonyInfo/IR/info/strategy2013/pdf/presenE.pdf. No big surprise here. Focus goes on Image Sensor Development, on Mirrorless and High End photography market.
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18 Responses
A slide deck for FY13 seems a little outdated. Shouldn’t they be in FY14 by now? Or at least have some ideas of the strategy for FY14?
Sony has fiscal year from April 1st to March 31st. So actual 2013 fiscal year has more or less just began.
True but the difference that caught Mike’s eye is that in the US the FY is numbered based on when it ends, where as in Japan it’s typically based on when it begins. So this same April 1 – March 30 fiscal year that Sony is currently in would be called FY 2014 in the US.
SUPPORT EXISTING USERS BETTER
Was that listed anywhere??
From our (Users) point of view a service that should have high priority independant from company situation.
That’s not possible. Every Sales oriented company has a basis support.
Anything on top is investment with no return in the short way.
The amount of brand loyal customers in the past have been too few to judge additional investment in the support.
Kind of “hen and egg” principal.
The past is not now. System camera customers are much much more loyal. Until recently 90%+ of the market was point and shoot. It is no more.
I agree. Since their strong point is system cameras. And system means both way tethering. The point-and-shoot is a dying market.
Agree with you “e”. I think the best strategy should be to improve customer service and repair service, because it has one of the worst customer services. Shame they only invest in technology. This is why I am still staying with other manufacturers. The small gain in technology is not worth for me to deal with arrogant and useless people in services.
What support? Here in Asia,every manufacturers sucks in after sales service. Nikon is worst,small repair could takes months! Still people buy Nikon gears.
Here in the US –
Nikon gives 5 Year warranty on all lens Glass –
Sony only gives one year
Nikon Turns around repairs 8 Days after they receive it.
Not Bad. Sorry to hear about the Asia repair length.
Worse Yet –
SONY support is outsourced to third party call centers
who are NOT trained at all. They do not even know the product.
You have to repeatedly explain the product to them.
They refuse to escalate the call or chat to level 2 support.
Good for you guys over there. In my country,we can’t even return an item for a refund. Canon has started experimenting this refund thing just recently in Singapore. I envy you Americans!
One thing Sony must understand if they want to grow their high en camera systems: Sony brand is not as strong as Leica, Canon, Nikon and even Olympus. This means, all else equal, the Sony offer needs be cheaper.
Pricing of the A99 should have been lower than D800, on the same level as D600. The SLT feature may have been highly rated Sony internal but camera buyers were never that impressed. If you want to take market shares either have something REALLY new that buyers REALLY feel they need (Apple iPhone) – or be cheaper. Add to that aggressive marketing and give the package time.
+10^100
And looking at the situation in Sweden… NO Sony marketing WHATSOEVER and expensive cameras… it explains why the market share here is at Zero level. APART from the fact that most camera salespeople are CaNikon users, meaning that when new people go to camera stores, they get recommended CaNikon. I once asked a salesguy about quality P&S cameras, and he kept recommending me Canon G1 over than Sony RX100…
Since they not seem so interested in the software as they are in hardware, why don’t they open their platform to their customers? They will gain customer loyalty and will have more versatile end products.
At least an Android API. Since they have the mobile world as their top priority. With an android api they will have their cameras protected and we an easy way to access features from a Sony phone. Not just clicking remotely.
On the rest, it is very good for us consumers that they see sensors as one of their three key strategies. It is very good that Kaz has turned the company into profit.
Increase in Russia – this is good)
Slide 23, seems to be a pretty poor slide for a corporate AV department. The Key Strategies for 2013 title being partially obscured.
Also the family is looking at the I assume a new 4K screen. The image has the lens name on it? Is there any auto program that would display this information when showing images? or did the AV guys just steal a picture from a lens brochure and forget to remove that information? Or are they trying to push old lenses?
Those are from a series of promotional pictures as found on many new Sony devices (including tablets) and in promotional videos posted on the internet.
The pictures are used to promote display qualities while highlighting the Alpha range and last time I checked, the 24mm ZA lens was still a current model.
Does anyone know from which NEX product video or advert the girl on the right above is from? 🙂