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Sony May 21-22 events related to new A6000 campaign launch. Tiny bit more to wait for the A6xxx launch.

Manuel-Neuer

Just like it happened with the Sony Australia press meeting (broken mirror teaser) we just have been told that the Sony press event on May 20-21 is purely related to the A6000 Manuel Neuer advertising campaign launch and the A7s cash back action. This means there is no A6xxx and A7rII launch on those days. We have (again) to wait a couple of days more than expected (so says a trusted source who shared correct rumors in the past and we hope he is correct on that rumor too).

Don’t be too upset. Just let’s hope Sony will make it right with the A6xxx and A7rII and fill them with that kind of features that will make us forgive the long wait for them! And the cameras are still rumored to ship few weeks after the announcement already.

A6xxx rumored specs:
The A6xxx was scheduled to be announced much earlier but had been delayed by Sony (probably for overheating issues). It’s rumored to be placed above the A6000 and be the successor of the NEX-7.

A7rII rumored specs:
The camera is not going to be the PRO level A9 camera. It will replace the A7r. It’s likely to have a new silent shutter, 5 axis stabilization and increased resolution. The camera is already in production and should ship end of June!

Question to our readers:
[poll id=”227″]

 

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149 Responses

          1. That video kinda demonstrates something I discovered myself… Always touting the benefits of the great light/compact nature of mirrorless compared to DSLR, I realized, “wait, why do I always have the battery grip on my DSLR then?” You can make that DSLR a lot lighter/more compact w/o that grip on there. 🙂

          2. True, they’re definitely playing it up for effect. I’ve realized going full circle that matching the lens with the right camera is more important. For that, I feel FF lenses belong on a bigger body. You want light? Then just get another system for that.

          3. For me, the smaller the cam, the better.
            But it must balance with bigger lenses as well.
            To have this, an A6000-alike body would be a good start:

            place lens mount as left as possible, so there is more space between grip and lens for the fingers.

            The body can be a higher than A6000, but in overall it is more flat than A7 because there is no EVF-hump.

            And it allows even a bigger grip than A7ii: little higher and even deeper. Should fit comfortable for 4 fingers of a male-hand. (A7 does not) – And don’t forget to use the extra space for a bigger battery.

            Having a deep and big grip doesn’t make the overal camera bigger when a small lens is mounted, but it balances way better with long teles.

          4. It’s not the depth of the grip that is the issue. It’s how much real estate is provided along the side of the grip. This is the main issue with the A7 series thus far. The camera ends up resting down your thumb and across the bottom portion of your hand. Bigger grips (DSLR or otherwise) allow for the weight to be distributed more evenly across the palm of your hand. That’s really all that matters.

            The grip depth for the A7 and A77II are fairly similar. Please Sony, make a “fat skinny” version that’s more comfortable to hold. A7II is close, but still not quite there.

  1. Why would you launch a new campaign for the A6000 and then announce a new camera a few days later?

        1. A6xxx was rumored ot have 4K but had overheating issues during test run. I don’t knwo yet if they solved it or if they will cripple the bit rate.

      1. Starting an ad campaign for an a6000 with a global superstar and then release a “better” model, i.e. an a6xxx, a few days later? You must be kidding. If I look at facts and not at the famous “sources”, then I don’t see any a6xxx coming in the next couple of months 🙁

      2. But there will be discounts on the A6000 when the A6xxx is announced, according to one of your sources.

        Something not adding up here.

      3. In that case, it simply doesn’t make sense to name it a6xxx. If this is a non-successor camera, and a level above the existing a6000, why not call it an a7000? You can clearly see, can you not, how consumers would be confused by Sony’s naming convention if your rumors are true? Currently, there are clearly different classes of cameras in the a5xxx and a3xxx series. To say that a new a6xxx camera will NOT be a successor to the a6000 is extremely misleading to the consumer base.

  2. Seriously? Even longer? Is this some kind of joke? Since january it seems to always be “next week” or “next month”. So now there are no companies left that actually release cool stuff :/

    1. I feel bad too. A6xxx indeed has been delayed. That said don’t know why Sony making all those events for…nothing 🙁

      1. Simply, they follow Canon, do you remember the “See impossible” campaign. did you see the rumors arround that campaign too?

        Sony is blaimed by many that they don’t market their cameras good enough. I personaly think that the broken mirror campaign is a good one. (better the the silly, but funny Olympus “long arm” campaign (see m43 rumors)

  3. No I have already called in sick on those days to watch the product launch. If I lose my job it’s on you SAR!!!!

  4. total bummer. been such a frustrating wait for the new cams so far. but thats what happens when you engage in rumors and heresay – youre constantly disappointed and put off.

    they must have some groundbreaking stuff up their sleeves.

    1. I am sorry. That story is annyoing for me too. Sony constantly invities people for something big and at the end it’s a always a bit of a let down lately. Also the A-mount stuff at the World Photography Award wasn’t really a big thing.

      1. oh admin, why u so cute 😉 im sure youre doing the best you can to keep everybody up to date, keep it up and lets never lose hope! there will at least be SOMETHING before summer. as we germans say… thats as sure as the amen in the church. at the end, rumors, however credible, are so much better than nothing.

  5. So tired of this really. Sony needs to get serious about their marketing program. They can not even let the public know within a week of the launch date !? It is very unprofessional and no way a global company should operate.

    1. Burak. Note that Sony got hit by many leaks and scandals. So they are closing the comunication channels in a crazy way. No info outside from Tokyo top managers and engeneers. All we know so far A6xxx, A7x and RX cameras are coming between now and end of June. The annoying question is just when they will release what.

      1. It isn’t just Sony. I follow Nikon too, and they’re getting known for content-free ‘press events’ at which they can’t seem to really answer any question in a meaningful way. I think this reflects all the turmoil and conflict inside these companies today – they don’t have a clear direction, it’s changing from month to month.

    2. No different to any other other camera manufacturer…..no one let’s the competition know what is about to be released.

        1. A reliable date for what? sony telling that they will launch a new camera on date x? And then they give no information at all what kind of vcamera. Everybody here speculating and then it is the Next action cam?
          Or must they tell it is a new APS mirrorless with stand out features, everybody gets excited here, start speculating and the new camera can only be a dissapointment….

          1. wow I must be the only one really following these announcement days religiously..

          2. Yes, that is probably true. I got my A6000 just half a year ago. I follow what Sony is bringing, but I don’t buy anything as I’m still learning the A6000 and it is a great camera! I hope to use it as long as I did my Nex 5.

    3. dont read rumor sites then you clown.
      sony will give the date when they think the time is right. the SR admin knows nothing he just reports what some imbeciles write him.

          1. I have no problems with that what so ever Lotus Eater. It is much better than this. But I do understand from other comments that Sony is going thru serious communication problems.

    4. The higher management has become really tight-lipped. Even the PR people get press release texts on the day before launch or sometimes even just a couple of hours before! Some camera’s like QX1 for example are whispered about or disclosed under NDA but others, like the A7II, came as a surprise even to Sony employees.

      1. Yep. Sony got hit by big leaks. So they closed every normal communication channel outiside their Tokyo Headquarters.

  6. Folks, dump that A7R NOW. Get that money before it takes a pile drive beating on ebay next week. I’ll be standing by to pick up the crumbs in a few weeks.

    1. just like any new camera models, it drops the old models price. The A7 price hasn’t dropped significantly. Perhaps makes more sense to keep the A7r as your backup body.

        1. So just over 20%….hardly earth shattering. More like a standard moving of stock price. Good deal for getting into the FE system without under cutting the market.

          1. I don’t know what country you live in but I have seen them pop up on fleaBay new for 899-999 US.

    2. Too late, they are already down to $1299 on fleaBay, refurb. I would not be surprised to see those at $1099 but too much lower and it will hurt the A7

  7. So now the long rumored cameras will be announced in June, ship in July, real-world reviews in August – no new camera for summer vacation. Oh Fuji.

    As to the poll I can’t answer yet – on “rumor paper” both cameras look attractive. Which I buy will come down to details – does the A6xxx have stabilization, 14-bit to match the A7 series? Does the A7rII have EFCS, lossless raw? What are their respective DxO scores, etc. I can imagine deciding that either, both, or neither are the camera I have been patiently awaiting as a worthy successor to my Nex-7. That both cameras are potential ‘upgrades’ from a Nex-7 and are being released so close together is fascinating – from famine to feast?

    I really hope Sony can push these cameras into the retail channel *very* fast so all that critical real-world feedback is available sooner than August. I’d really like to have a new camera before all those ‘before school starts’ back to school events prevent us from traveling.

    1. EFCS but not lossless raw, IMO. the raw change will require new hardware and this is just a mild refresh (don’t get me wrong, I do have my drool bucket out for A7RII !)

  8. How hilarious would it be if neither camera showed up in a few weeks. What if they just dropped an A99II bomb with 50MP and hybrid mount out of no where. Imagine that!

    1. Hybrid mount will never happen.

      Mind you, I believed FF E-mount and IBIS in E-mount would never happen, so WTF do I know?! I’m happily lapping both up with my A7II.

      But hybrid mount will never happen.

      1. I kind of hope it doesn’t. It has no value from my point of view. I’d like to quote that song from the 90’s..”Gotta keep them seperated.” Something like that.

  9. Not the professional level a9…
    The a7rii will have increased resolution…
    What exactly does that mean?

    1. I typ this realy slowly so you can understand 🙂

      that means that the camera will give you a picture that is build out of more tiny little dots called pixels. The total number of thos pixels they call resolution.

    1. Yes, silent shutter! That and the standard microphone input is why I sometimes use my Nikon V1s. Then, if Sony could make the A6XXX weather-resistant with lenses, I wouldn’t need my weather-resistant Pentax.

    1. I agree, same updates as A7ii but with the D810 sensor which supports EFCS. They are going to need a bigger battery for that 50m+ sensor and that will probably mean a “Pro” product line. IMO

  10. I do say only this, Sony really is outsmarting it self by the rumors without merit, just ordered another brand APSC thanks to no info avail and rumors that never are right. Even APPLE famous for being secretive gives me more info to go by, I know for example that I have to wait two months to replace with next gen APPLTV the one that just broke. This place is counter productive.

  11. Its always going got be a couple weeks out.. Seems like this has been the case sine the first of the year..

    1. What lenses do you need?
      At this point the lineup covers decent everyday range: 16-200 mm (excluding the 24-240). There is a macro lens, there is a so-so fisheye lens. I don’t think we’ll see a T/S.

      Given the problems they have with corner performance and their optics know-how, I don’t expect to see anything wider (like the Canon 11-24).
      And given the AF performance and the effort to keep the lenses small (general system image), I would be hugely surprised by a long tele (e.g. 100-400).

      So I would expect new lenses in the current range, but faster: f/2.8 zooms, more f/1.4 primes. This is coherent with some rumors we’ve seen lately.
      If true, this would mean new lenses are not coming soon, because they’ll want to saturate the demand just like they did with 35mm.
      35/1.4 came more than a year after 35/2.8. This way people, who want the best available 35mm bought both lenses. Otherwise they would only buy the f/1.4 one.

      1. “need” is wrong question. the right one is “want” 🙂 so i want shaved (less weight & cost) FE 28-135 f4 G or Zeiss FE 24-105 f4 or Zeiss FE 30-90 f4.

        and FE 55 f1.8 OSS (mark II) or Batis FE ~50mm f1.8 OSS

        ONLY two lenses 🙂

        1. Whooo Whooo…what’s this 55mm 1.8 mark II talk. You think that could really happen?

      2. What lenses do I need? The same as always. A light, fast 35mm AF lens (2.0 or better), and a fast (2.8) mid-range (24-70) zoom. Basically, the standard lenses in today’s arsenal.

        I think I will buy the RX1 back, despite its abysmal AF performance, because I am not sure if we will see its elusive successor, and there is no equivalent to its lens on the FE mount. Why did they make the 35mm Sonnar so slow, and then came out with a heavy Distagon?

        The same thing is true for the E mount. The 24 1.8 is a great reason to buy a NEX, but Fuji manages to make consistently lighter and faster lenses.

        1. ” Why did they make the 35mm Sonnar so slow, and then came out with a heavy Distagon?”

          I’ve explained that. Because they sold 2 lenses instead of 1. That’s called: making money. 🙂 Furthermore, because 35/2.8 was the first 35mm in the system, they could give it a silly price tag.

          Imagine the opposite situation. They start with f/1.4 and release a f/2.8 a year later. The f/2.8 would be an alternative for people who want cheap lenses. $800 is not cheap.
          Canon 40/2.8 costs $150 and is not exactly a bad lens :).
          If Canon released a 35/2.8 (having their current lineup) customers and reviewers would explode with laughter.

          1. Never assume evil when stupid is sufficient 😉
            The number of lenses Sony can sell is a multiple of the owners of Sony bodies. Currently, this number is much smaller than Canon’s, and an attempt to increase the multiple by offering sub-par lenses is not going to help. IMHO, there is more money to be made by playing the innovative advantage card to increase market share, rather than inconveniencing customers with compromised lenses.

          2. “Never assume evil when stupid is sufficient”

            That’s a phrase that is indeed stupid.

            I can’t see what is stupid on a company that does what it is supposed to do. Making money.

          3. True is that. And later they can still release an AF 35/2.0 for all who bought the wrong lens before.

  12. Boy I tell ya I was in the camp of Sony not dropping A mount but it sure looks bleak right now. I know they announced the new lenses but no new bodies in the pipeline it’s looking more like Fuji is the future. Well I guess more time shall tell.

    1. fuji the future of what? they were one of the first to drop DSLRs it was way back in 2007 that their last DSLR came out.

      When you talk about APS-C cameras, then Samsung just came out with the NX500 just a few month ago, Adn Sony will come with some new APS-C camera soon.
      And the A-mount, well I think that DSLR/SLT is a dead endIt will become mirrorless in the near future for all, Only Canon and Nikon are still in denial!

      1. That is really interesting… the denial thing.
        Both Canon and Nikon say: we concentrate on DSLRs, because that’s what out customers want (true), but when MILC becomes as good, we might switch.
        C&N users say basically the same: if EVF is as good as OVF and if on-sensor AF is as good as dedicated chip – we will switch, no problem. It’s about performance, not “fanboyism”.
        We call that: rationalism, practicality.

        But what Sony says is: “we think about SLT”, “we will support SLT”.
        And many Sony users say: “we want SLT!”. Why? No one knows.
        I suggest rethinking the “denial”.

        Of course mirrorless cameras will dominate in the future, but some MILC fans underestimate the advantages DSLRs still have. First time I read something like “DSLRs are dead, they will disappear in a year” was probably in early 2012, when Olympus released the E-M5. Some people thought this is the new standard and from that point no one will buy a DSLR.
        It’s mid 2015… check the DSLR/MILC sale ratio.

        Looking at the trend in last few years, Canon and Nikon dominance in photography is so huge (and stable) that DSLRs might rule for next decade. Global switch to MILC will happen when these 2 companies make the move, so this whole “rain dance” you’re trying to do is really pointless. :]

        1. Current Evf tech is as good as OVF (it’s about a different ways doing the same thing). As is on sensor AF. With the exception of the Canon 1DX. But with the added advantage of much wider AF point choice. (so evens out the advantage). Frame rates are as good. Image quality is as good. And the mirrorless market is growing slowly while dslr sales are dropping very quickly….agree it is not about denial. But any advantage is gone. The market is slowly shifting

          1. No, it isn’t.
            Current *HIGH-END* EVF tech is pretty much as good as OVF.
            But current HIGH-END EVF (with all needed extra elements and R&D share) costs almost as much as a entry-level DSLR. And the best selling Nikon is – surprise – the D3200/D3300. You know which Sony MILC competes with D3300? The A3000. Have you seen its EVF?

            But you’re essentially correct. If Fuji X-T1 and few decent Fuji lenses costed as much as a D5300 and few decent Nikon lenses, Fuji would rule the business. But the simple fact is: going with Fuji means spending twice as much.

            The AF is a different story I wouldn’t want to discus. It all depends on what you need it for.
            I need it for everything. I don’t do MF. I know this is impossible to understand for people who love focus peaking on adapted lenses.

            As for the IQ: DSLRs actually have better IQ – in fact all thanks to the mirror! You know why? Because larger flange distance improves the corner performance. :]

          2. But, but the model in the picture is holding his A5000 up to his eye? I’m confused (or at least someone is..)

          3. You say:

            So you agree that the current EVF technology can be as good as EVF that is a start.
            Then you say:

            But when I look at B&H bestselling list I see two Sony mirrorless cameras before the first Nikon DSLR (the D3300, so maybe we should compare the EVF of the A6000 with the EVF of the D3300. Then we see that the EVF of the A6000 at least is as good as the OVF of the D3300 and maybe better is some ways (brighter, more information, focus peaking, focus assist etc.)
            AF of the A6000 is as good or better then that of any entry level or mid level DSLR today.

            And about IQ, well, lets say that we have a different opinion here. One thing is, that both type of cameras have not so good corner to corner sharpness with some lenses and great corner to corner sharpness with other lenses…

            I just tried: The corner to corner sharpness of the Nikon 35mm f/1.8 at f/5.6 is as good as the Sigma 30mm f/2.8 at f/5.8 (the Sigma is aactualy better at f/2.8 compared to the Nikon at f/1.8 but that is not a fair comparisson) The Sigma 50mm lens at f/2.8 is way better then the Nikon 35mm at f/5.6 so this is real data (comming from DXO, you can check it there (nikon lens tested on the D3300)

          4. No. Short flange mirrorless cameras have worse corner sharpness with similar lenses. This is a physical property, not my guess or whatever else.

            Almost all cheaper Sony E-mount lenses have serious corner problems. Of course this is mostly an issue of small, wide angle lenses (10-18/4, 16-50/3.5-5.6, 16/2.8).

            Of course I agree that today EVF can be as good as an OVF. And I’m sure they will become much better in the future (there will always be some additional lag, though).
            It is a problem of cost, not technical possibilities. Good EVFs are expensive. They will always be more expensive than OVFs.
            I’m sure we’ll see excellent EVFs in >$1000 bodies. I’m not so sure if we’ll see anything usable in bodies around $500.
            As for the a6000 – the EVF is not very good. The lag is fine in good light and the resolution is OK. But the general appearance is awful.
            I think the camera is simply too small. They didn’t have enough space for optical elements in the viewfinder. It is not natural – far from the “looks like an OVF” magic Fuji gives us.
            Don’t get me wrong: if someone uses the EVF occasionally – it is good enough. But some people (like me) look through the EVF for 5-6 hours a day. The a6000 is too tiring for many.

          5. Not, EVF doesn’t have nearly the tonal range as OVF. EVF may be sharp, but it doesn’t even have the shadow detail of basic LCD on rear of camera.

            My a900 viewfinder is huge, sharp, and pure with great shadow detail. a99 EVF is really nice, but a far cry from a good OVF.

            And let’s not forget the fact that EVF is ALWAYS behind the action. EVF will never be as real time as pure light bouncing off mirrors and prisms. Light is 100x faster than electricity.

      2. Well if I’m going to buy into mirrorless I’m not going to support Sony who took the A mount and turned it into what the a77ii is, which in my opinion Is the best aps-c camera on the market. They’ve strung us along with the oh we will support A mount don’t worry don’t worry and no news on A mount and we’re near half way through the year. I love my a77ii and will use it until it explodes but I will not put my money into Sony any longer. Mirror less may be a part of the future but I don’t want a small camera body, so I will buy a fuji xt1 successor or a Nikon d810 successor. The a7 series is too small for me I like the feel of a dslr as well as the weight and handling. If Sony does support the A mount then I’ll gladly buy another A mount, but if they say screw the A mount users buy E mount or go elsewhere I’ll go elsewhere I don’t forsee Nikon saying buy a new mount or go elsewhere so I forsee the F mount going on even if mirrorless. Sony’s mistake was investing in a new mount Had their mirrorless been A mount I bet we wouldn’t have these conversations. If Sony made the A mount mirrorless instead of make the E mount even if only slightly smaller than current A mount cameras Sony would have a larger portion of the market I’d assume because of current A mount users plus the new users to mirrorless. Well enough rambling and here’s to hoping the A mount lives on!

        1. If the mirrorless use a-mount, it won’t sell.
          People like e-mount because they can use their Cankon lens on it though adapter.
          Sony never care about the current a-mount users.
          They don’t mind lose all the a-mount users just to steal 20% of Cankon users .

          1. I agree with the using of other lenses but can you not use canikon lenses on an A mount? I have looked it up and I think you can use Nikon lenses on an A mount but I could be wrong. I didn’t even think of that issue. Either way the A mount built sony’s camera division so to just say to the people who stuck by them oh well shoot E mount or tough, is wrong. I get they’re a business and out to make profit, but to turn your nose up to loyalist is a bad business decision. I looked at all manufacturers when I started shooting and the price/performance of Sony is what attracted me and continues to attract me to them, they are very innovative. I am just a little bitter because hind sight is 20/20 and had I known what was in the pipeline I don’t know if I would have gone Sony. The IBIS is honestly one of the biggest influences in my choices and now E mount has that so that just put the nail in the coffin I think for A mount users. I hope I’m wrong because my a77ii is everything I have wanted in a camera great af, amazing image quality, great handling body. If they would’ve made E mount the size of say the a3000 and gave it a great viewfinder and all the a6000/a77ii performance I probably would be less bitter, but as it stands the cameras are just not that great handling in comparison to the a77ii. I guess the a77ii has spoiled me. I would most likely not be so opposed to E mount if the A to E adapter wasn’t a.) So expensive and b.)had the a77ii af ares spread out for full frame I’d probably eat crow and buy E mount and if this adapter comes out soon I’ll probably end up E mount unless something from fuji,pentax,or Nikon just wows me like the a77ii. Well I guess time will ultimately tell. Don’t abandon the A mount Sony!!!!!

        2. I love my a77ii as well,
          but if sony kill a-mount, I will jump ship to Samsung NX1,
          Samsung has much better firmware then Sony.
          They just get another firmware update again with real performance boost.

        3. Sony is supporting the A mount, it is called “life support”!

          It is just business, mirrorless cameras are much cheaper to make.

      1. I hope they anounce some products by the end of June as this schedule suggests (assuming this is still valid), but until then I look at rumors as rumors. I am also eagerly awaiting some good news and continuously check SAR :). Thanks admin for the great work!

  13. All I want is an a99 with a77II style updates. Is that so hard Sony?

    No more tiny lens mounts.
    No more weak batteries.
    No more cramped ergonomics.
    No more lousy AF performance.
    No more crippled AF-C when used with high speed motor and LAEA-4.
    No more restrictions with teleconverters.
    No more adapters.
    No more fly-wire focusing.
    No more crippled LCD movements.
    No more tether shut downs because battery grip won’t transfer power.
    No more 3rd party accessories that outperform OEM krap at 1/3 the price.
    No more toy cameras pretending to be professional grade tools.
    No more disenfranchising Amount loyalists who supported Sony from the start.

    Just upgrade a99, send me on my way, and then proceed to make all the false promises and crippled little toy cameras you want Sony… I don’t care. Just support your professional users Sony… for once.

    Sony doesn’t solve problems for pro level users. They create them… Now we have to use adapters for lenses and flash units… just to get the same (or less) performance we enjoyed since 1985 with genuine Amount.

    The ONLY reason Emount is gaining kudos is because they become more like Amount with every generation. It’s like a huge jump backwards for a tiny step forward. Jeez I hate Sony management philosophy with false promises, secret agendas, missing roadmaps, lacking commitment…

    I’ll buy the first CaNikon that has DSLR ergonomics with EVF and full movement LCD. Emount is just a temporary workaround until the real camera makers adapt with pro level philosophies. SKREW YOU SONY! Threatening my career by forcing me to use toy cameras and adapters just to keep up with the competition! Then selling your best sensor to my competition in three versions now… SKREW YOU SONY!

  14. I heard from my Sony Rep, that before Sony releases a 50+ MPX sensor, They will release a 6mpx ultra high iso camera. And for those that find the A7s too low resolution but the A7II a bit too much resolution, they will release the A7S+ a 18 mpx version. And after the A7rII is released (36mpx) they will put out the new 30mpx Wideformat 1:2.5x Pano camera, the A7p. Only after those come out will they release a 36+ mega pixel Super Pro camera with a lightweight weather sealed Carbon fiber body and Sapphire glass LCD.

    1. So called “Reps” rarely actually know what will be introduced because, like this so called “rep”, they always tend to leak information that the company does not want released.

  15. So between this latest information and the fact that they just raised the price on it in Japan, is it safe to say we’re not going to see an RX10 successor any time soon?

  16. It is a super great strategy to keep mum about impending product releases, because it the rumors work as free advertising. I think Apple has pioneered this, like the App store. And like the App store, Sony copies it and fails, because it does not get the point.

    Apple has a consistent product schedule, so people can plan what to buy when (many people update phones every couple years, and computers every two or three), and the rumors are mostly concerned with features. Sony has problems with execution, and many rumored products keep people from buying (because they hope for a new product release, or simply cannot believe that it is so hard to make an RX1 with working auto focus, or an A6000 with IBIS).

    Professional photographers also hesitate to buy into a system if they don’t know when they will get lenses or updated bodies. It would be so nice if Sony could inform its customers about what they have in the pipeline, and what developments are being canceled or delayed. Sony’s competence is not building the most mature systems, but the most innovative ones.

    1. Apple is (still) doing fine thanks to the miljons of Apple believers, it is more like a religion then like a technology…. That is what Apple did great. It still make me wonder how theyy mannage to get people to pay every year top $$ for a new fone even when the new phone is not better then the old one

      And then Sony, I just looked at both Amazone and B&H and you know what? On both sides Sony is on top, Sony has more cameras in the top 20 then any other camera (on Amazone it has 12 cameras in the top 20! The A6000 is high on the lists in both stores. So I think your statement is at least a bit flawed….

    2. Hahaha! There’s a new iPhone every autumn, but that’s about it. Ask *professional* Apple users what they think about Apple’s *professional* products like Mac Pro, XServe, Aperture, Final Cut Pro, Final Cut Server or Shake, and how they feel about Apple’s product strategys and release cycles.

      1. It is true that Apple’s release cycles are no other than Sony’s.

        You question mentioned Apple products to be professional? What is a professional user? I thought a professional is someone who makes a living out of using these products. So, they are less professional because they are using unprofessional products? Sounds pretty much like bullsh*t, or I completely missed the point why you set “professional” in quotes.

        1. You missed the point. Apple and other manufacturers have a set of “professional” products, targeted at enterprises or professionals, with advanced feature sets, extensibility, extended warranty and product support plans, etc. I named some of them. If you can make a living out of cutting movies with iMovie on your new MacBook that’s fine, but a film studio is more likely to operate a host of MacPros with Final Cut Pro or Avid.

          And yes, if your Mac/PC/camera/other imporant gear fails and you can’t do your job, because you need to send it in for a repair for a week, while you could have a next day repair/replacement plan, I’ll consider you not very professional.

      2. Hm. I am a professional Apple user. I don’t use their products because they are perfect, but because the alternative seems to be even worse. I bitch about the MacPro update cycle as much as everybody else, and I dislike their laptop differentiation (either good screen and fast, or good screen, slow and portable, or bad screen and portable, but not all three). But they have nailed hardware execution and business strategy. If Apple ever decides to build cameras…

        I believe Sony is mostly popular with enthusiasts, not professionals, at this point. If I was making my living off photography, I could not accept if bodies are not kept current and lenses don’t materialize. On the other hand, as a professional, I would simply write off my investment into E mount when I realize that Sony does not do decent zooms for it, sell my A mount gear and use FE as a special purpose camera, next to my trusted Canonikon. As an enthusiast, I want to hold onto to the 24 1.8 E mount, hate downgrading from Nex7 to A6000, and gnash my teeth about adding a bulky A mount adapter and disproportionately priced, heavy or uninspiring lenses to my shiny early adopter FE camera.

  17. Folks, I’ll just say it one more time. Ever since I picked up the A77II the birds have been singing and life is going my way. It’s simply sublime. I should have never bought the A7 over my A900 or A77II for that matter. This isn’t a dig on the A7S or A7II, but man…match the freaking camera to the lens is all I’m saying.

  18. I’m so close to saying fuck it. Seriously, I’ve been waiting since the Batis annoucement. Back when it suppose to come beginning of May. Which turns out to be nothing. Then the rumour becomes May 15. Which turns out to be nothing. Then it’s June 21. Which turns out to be nothing. And now it’s before June?

    Like – why am I still waiting? I should’ve just bought an A7s and not look back.

    1. There will be no more cameras after the A700
      There will be no more cameras after the A77
      There will be no more cameras after the A99
      Rinse and Repeat

  19. I find it funny some people get upset and blame this on sony, but sony didn’t make any promises on any of these cameras. It was always, this rumor site over-excited about some source and claim that she’s 99 percent sure about something.

    This was meant to be a website for the sony user community and meant to be helpful for sony’s marketing. but looks like it just make more and more people hate sony.

    stop raising people’s expectation women!and stop drinking monster energy, both bad for your health and menstrual period

  20. I like the new way of sony releasing cameras (like the a7ii)
    they just announced it without big event and make it available to buy rigth away
    glad the old days of big show to announce a product that wont ship until half year later and only in selected markets its a thing of the past
    i think its another old habit the new sony change for good
    also the slow down of the market, fewer models, longer life shelve span, its good
    sorry SAR but the days of releasing a new camera each month its in the past and not coming back
    the old nex days when we get a new camera/new color each half year did not work
    expect at least a 2 year old life span on cameras, pro models maybe even more
    and thats a good thing, had too much money in your pocket, go and buy a lense
    sony understand that driving the market to upgrade frequently reduced lenses sales
    its a new sony alpha
    some may like it others miss the minolta/A mount days when sony do the other way
    but nevertheless its the future and the path sony its walking, and its a better one
    you are welcome to join, but who dont jump in will be left behind
    sorry again SAR cause the new way wont fit your old model, you had a good run, hope you enjoy it, but a rumor site has no purpose if leaks are vanished, sources fired and few models with long shelve life, who want to read the same rumor for 6 months? (a7rii to ship soon january 2015)
    <<>>
    sorry SAR nothing personal but bussines are bussines

    1. If he would know it for sure, it won’t be a rumor anymore. You should better go to a reliable news portal instead of comlaining about vague rumors posted on a rumor site.

  21. How can we vote considering that we don’t know much about the specs for either of these two cameras.

  22. Sure an EVF doesn’t have the tonal range of the human eye. But the human eye doesn’t have focus peaking and a histogram….the light delay between light hitting the sensor and it appearing in the Evf is the speed an electron moves dude. Like to see someone perceive that. Hahah.

    1. Are you honestly telling me that you don’t see the lag time between real life and the EVF projection? It’s not just that electrons are 100x slower than light, but they have to go through multiple pipelines, be processed, and then fire up pixels to full illumination. Those processes make it even slower than first assumed.

      I get peak action with far greater consistency and predictability with OVF than any EVF. And I’m shooting EVF since NEX-7, and currently use a99, 77, a7II, a7R. The old a900 viewfinder blows them all away.

      I long for the day when Canon introduces an OVF camera with EVF attachment option.

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