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New A7s/A6000 Cineasy Touch Video Record Button Enhancement.

[shoplink 36620 ebay]A7sbutton[/shoplink]

SAR reader Tom Altman created a new tool that some of you could find useful. He sent me this:

The Sony A7S camera is the best video camera in the market. But it has one major challenge when using the video feature. The video record button is too small, awkwardly placed and slightly recessed. This makes it very difficult to activate without much fumbling around. You usually have to remove your eyes from the viewfinder to even locate the button. All this searching and fumbling around can cause shaky footage or missing the action all together.
This is why we created the [shoplink 36620 ebay]Cineasy Touch Button Enhancement[/shoplink]. This Patent Pending device, for the Sony Alpha line of mirrorless cameras will help your camera to capture pristine video just as easily as it does still images. The Cineasy Touch installs in just minutes and is super intuitive and very responsive. The Cineasy Touch provides a larger point of contact that can easily be found without taking your eye off the action. Simply press the Cineasy Touch and record video intuitively and effortlessly.
You will love it so much you will never remove it from your camera. It simply attaches to the neck strap eyelet nearest the video button with the included screw. Its that simple to make your camera capture video like a professional. And for a limited time you can get yours for the low introductory price of $24.95.

More info
https://vimeo.com/128038653

Model for Sony A7S
[shoplink 36620 ebay]http://www.ebay.com/itm/221773014854?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649[/shoplink]

Model for Sony A6000
[shoplink 36621 ebay]http://www.ebay.com/itm/221773016602?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649[/shoplink]

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49 Responses

  1. From the picture it appears that the tool attaches to the metal eyelet on the right side of the camera body, which then precludes the use of a neck strap. That’s a trade-off I don’t think I’d be willing to make.

    1. It’s on their Vimeo page:
      “If you need a strap its not for you. But if you don’t you will love.It is so easy to use, unlike the bare button.”

  2. This reads like a spoof.

    Though if you make a fine leather version, Leica owners will buy it.

    1. No, Leica owners demand it be made of machined brass with plating… Hasselblad owners wanted the leather but hand tooled by the delicate hands of virgins.

    2. You’ve never met a Leica person have you? And I don’t mean the stars or rich kids that just get what they want. I mean the person that has saved for her Leica and purchased it in order to shoot photographs.

  3. Wasn’t the Nex 7 heavily criticized for being too easy to accidently hit the Record button and then Sony fixed it on the Nex 6 onwards?

    Now people are complaining for the button being too hard to reach?

      1. Probably this is way he didn’t care about “sacrificing” the ability to use a strap, because people should be using a rig or something like that.

    1. There was also complaints in the good old NEX-7 days about the eye sensor being too insensitive. Sony fixed that too, a little too much. Fortunately we have the tape trick. Used it on both my A7R and A7S, and now the eye sensor is perfect, and the LCD doesn’t get black when you flip it up. 🙂

    1. it happens sometimes (<10% of usage time) on my a7s. Actually that's the only time that camera takes videos since I use it for stills only… 😉

  4. Be nice if the video actually showed someone using it. I can’t believe he’s charging $24 plus shipping for a piece of plastic that small.

  5. Sony: really poor design of the video button: a complete over-reaction to accidental use, impossible to use and hold the camera still.

    Panasonic get it right with the GH4

    1. Hahaha indeed. What the hell is “Patent Pending”? I have several patents issued, and never was I informed that the patent was pending. They all started out as “Patent Applied For”. After aging in the Patent and Trademark Office for 1-3 years, they were usually rejected claiming conflict with prior art. After we explained how the invention differed from prior art, several months later the patent would either be rejected or issued. If it was issued, we always found out about it from the company that sells commemorative patent plaques, never directly from the Patent Office. And at no time did the PTO ever say the the patent was pending.

      1. Patent Pending is just something that they have stuck on various items over the years to indicate that they have filed for a patent, it means absolutely nothing… but I’m guessing in this case the brilliant scientist behind this device wants to leave no doubt in anyones mind that he has invented a piece of felt with double sided tape on it…

      2. US Patent system is broke. It’s for lawyers, deep pocket corps and predators only now.

        Strike that – only one class needed – parasites.

  6. To be fair, it was in the most annoying place possible on the a77 if you don’t use it.

    1. That’s what I did to my A6000 so I can use my thumb on the AEL button for back-button focusing. It makes it very easy to focus in the dark.

  7. Unbelievable. A patent pending device shows how intelligence of its creator.
    A convoluted (convex) transparent rubber bumper sticker pad easily solves the problem.
    These pads are readily available in your hardware store for a mere $2 in a pack of 12.

    1. That was exactly what came to my mind when I saw this stupid “invention”… Maybe I can file for a patent on water as a unique substance that gets things wet.

  8. This makes my problem of accidently hitting the record button even worse.

    When I start a video, I first press the button, then I point my camera to the object.
    When I end a video, I first take away the camera from the object, then I press the button

    Each video has to be format-converted and it’s easy to cut the begin and end.

  9. For me, this only reminds me that Sony hasn’t made any substantial firmware improvements to the A7s.

  10. There is a very cleverer way to activate video though.
    Its name is Sony RM-VPR1 and it attaches to the USB port.

    It has Start/Stop and Zoom, I was it had Focus as well.
    The benefit is you don’t push the camera when pushing Record

  11. I don’t see a huge problem there:

    patent pending does not mean patent granted
    The ineasy producer sells a (maybe overpriced) product – that does not mean you have to buy it!
    Either fan-boys will pay for the product (like e.g. for apple products) or it will fail.,,

  12. “The Sony A7S camera is the best video camera in the market.” How about a fix for the terrible battery life, pointless flip screen, poor menu design, and lack of internal 4K? Any rubber bumpers for those issues?

    1. Indeed a ridiculous statement. It is not even true if you look at the still camera market only. The Pana GH4 is different but on the same level (for video, both have advantages and disadvantages).

      1. Yeah I did a couple videos comparing the GH4 and the A7s and neither one is perfect but there’s not a clear winner either. The A7s is a great camera, no doubt, but it’s definitely not the “best video camera.”

  13. Today that button is “awkwardly placed and slightly recessed”

    But when the NEX 6 brougt that button configuration fixing the NEX 7’s “too easy to press” button placement, that button was heralded as a great decision by Sony.

    1. Exactly what I thought. I have a NEX5N for years and I still constantly hit the movie butten when I take still photos. It’s so annoying. Then thankfully Sony fixed this in newer models and now people complain again.

      In terms of handling it is impossible to design a camera, that suits the photographer and videographer equally. Sony Alphas are designed as still cameras. This applies to the A7S too, even if it is marketed toward videographers. They rig them up for thousends of dollars, just to give them the handling of a real video camera.

      Some people are never satisfied.

      1. If you spend a couple of those thousands of dollars on an Atomos Shogun, the record button is right there on the Atomos touchscreen. Very nice actually. 🙂

        1. LOL. I hear everywhere how amazing the A7S is as a video camera at it’s low price point (compared to pro cinema gear). But when you look at a fully rigged up A7S with Atomos Shogun, XLR adapter etc., it is not so cheap compared to a pro video camera that already includes internal hdd recording, decent preamps, XLR jacks, a decent viewfinder, extensive mounting options and a handle. And of course a big fat movie button on the right place.

          I never understood, what’s the point of a dedicated movie butten. There is already a shutter release button on the best ergonomic place. To make stills during shooting video? I don’t get it.

          1. Simple answer:
            Because (some) people don’t get it
            I often film at dancing-workshops. And after a typical workshop class the teachers present the dancing routine so the students can record it:
            So there is one couple dancing and about 50 persons are filming.
            And at the first seconds, EVERY TIME you can see at least 2 people firing a flash and you hear some more “shutter-clicks”. This people are not stupid – it is just they thinking about something else or are in hurry to grab their camera.
            If you are used to a dedicated movie butten than can not happen.

            PS: the movie button does not necessarily be in best ergonomic place, you can start recording and then hold the camera to your object. Each movie needs a little bit cutting at begin and end 🙂

          2. Maybe I don’t get your point, but if you have only one button for both, than its a movie button in movie mode and a shutter release button in one of the still modes.

            The problem you describe, wouldn’t exist without a dedicated movie button, which makes it possible to take stills during video.

            Without a dedicated movie button you are either in movie or stills mode. Just my opinion.

          3. My point is, that some people want to record a movie but they are in picture-mode and don’t realize it.

            And when they want to start the movie at right moment with the BIG button, then they figure out the mode was wrong and they start changing the mode and the first seconds are lost.

            If you are used to press always a different button for movie you cannot make this mistake I am speaking of.

            It is not about being able to make a picture during video. I don’t have this feature in NEX5 and I don’t miss it. Like you I have no need taking pictures during movie-recording.

            And I don’t mind if this dedicated movie button is hard to press. (Better than hitting it accidentally) – For videos (my opinion) there is no need to hold the camera stable as possible in the moment of starting – I anyways cut the first seconds (or do a fade in from black screen).

  14. Or any fixes for its multiple flawed line of releases. Last one I recall was the NEX7 firmware over 2 years ago

  15. They need better marketing – instead of ‘Cineasy Touch’ they should have gone with Cheesy Touch. People love cheese.

  16. Its not made of cheese or rubber, its nylon resin, which seems to be resistant to bumping and tapping. And its not expensive, its about 1% the cost of an A7S. If you don’t need it don’t buy it, but don’t knock it until you try it. And I do hope to bring the price down with larger production runs. One reviewer is about to post a review video and he loves it.
    Thanks
    Tom
    Cineasy Touch

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