It took quite some time but at last all Sony Europe stores are showing the new Sony cameras (image on top shows Sony Germany page). The shipment date is surprisingly soon: July 28! Check it out:
A7rII at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
RX100m4 at DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
RX10m2 at DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.

52 Responses
This is quite interesting since it means that i actually may be able to use this camera on a trip in August At the same time it isn’t that great to be a beta tester… And Sony still seem to have problems with stuff such as the camera going to 13-bit mode (from “14-bit”) with some of its drive modes like bracketing etc.
Hintergrundbeleuchung? 🙂
Earlier than expected 🙂
btw does anyone know where they usually start shipping first in Europe or Japan or US, Canada, etc?
In Europe they usually start in GB, than GER and F.
Sometimes selected gold or platinum partners get some samples long time in advance.
(e.g. I got my Planar 50 A mount 4 month before official shipping, my A99 just a couple of days after PK12 – 2 month before shipping date).
Online stores are quite often the last ones – even if an online store has shops, too. Sony is working with different discount schemes.
£2799 in UK 🙁
It’s 2677 GBP in Sweden (34999 SEK). 🙂 Still quite a lot though…
Sadly not a big enough saving to risk the inevitable issues if it needs any work under the warranty. Same goes for digitalrev (which is only about £200 cheaper than Wex).
I’m not sure but isn’t Sonys own warranties global?Then it shouldn’t matter where you buy it from *IF* you got a legit receipt.
As far as I’m aware they’re regional…
£2,399 at DR.
ordered! thank you!
puzz (my cat), get ready cat!
In GER it is listed at 3.499 € 🙁
Hope, my retailer has some room for discount for premium customers…
Would be good if it comes that early – I have a trip in September where I want to use it with my Canon 24 TSE for some good landscapes
The countdown also begins of when these A7RII’s start to appear on eBay second hand. For my level of photography, there’s no way I’ll spend $3,000+ for a camera body – but should be a nice proposition in a few years second hand.
I envy. It is Aug 7 in Japan.
Listed july28 as shipdate in sony uk site.
Lol @ “Hintergrundbeleuchtung”. Something got seriously lost in translation.
When first listed at B&H it was listed as July 28 and has since then changed.
The dates stores list is generally a guess and not the real shipping date.
Best Buy, Adorama, and B&H have all adjusted their date to Aug 10th. Previously BB was the 18th while the others were the 31st of August.
The RX10 is already in available in most bigger Dutch camera stores! Price €1599,-
Wasn’t the price supposed to be 3200 USD? Where’d they get 3500€?? Nobody’s gonna pay that!
Sure many enthusiasts and pro are going to be willing to pay this premium price.
3.2k$ is without Tax. So calculate roughly multiplying by 0.9 ($/€) and add your countries VAT onto it. In GER it would be 3,42k€, so they round up to 3.499…
Negotiating is obligation. Considering Sony being Japanese corporation they calculate risk value on Yen versus $ and $ versus €. Meaning your retailer shall have some room for discount.
I have sometimes such calculations to do at my work, and at a minimum I add 3% per exchange, which makes for Europe something around 200 € (without their margin on top).
real enthusiasts and pros don´t normaly use sony.
only bloggers who make money advertising sony cameras use sony (or fuji) have yet to see industry pros using sony cameras.
it´s the internet photog celebrities who promote and use sony.
Well, they have to start somewhere, pretty sure that people said the same on Canon and Nikon when they started making Leica clones.
Along with what Dirk said… it’s some economics BS too. Yeah it’s expensive. And yeah, if you wait it will become affordable, no need to buy it nao.
= backlighting 🙂
i wait until the price dropped to 1999 euro.. can´t be only 6 month….
Won’t happen, see A7s still selling from the MSRP price after +1 year.
what a price 🙁 you can get a7s +a7ii in that price
3500 you can keep it Sony. In 3 months it will drop to 2400 euro. And I personally believe, this camera screams for even more simplicity.
Sony
1 ditch the audio jack connectors and use only hot shoe for additional gear (…microphones…)
2 build in ssd with 64GB min 128Gb that would allow faster transfer speeds.
3 touch screen
4 dump the white Sony advertisement.
I think Sony should surprised everyone by including this shirt with every Alpha camera purchase. Come on you know you would wear it.
Troy I would wear it without the “Sony” I believe the branding is just stupid. Even some cars you can buy without branding and save lots of money so why would Sony did not allow customers to choose. I guess I’m the only one, who hates advertisements.
And why are you advertising Arsenal London if you hate advertisement?
🙂
Hey, the A7RII is no Hasselblad, so your assumed price drop will likely not happen.
Well price already dropped. (Y)
#3 is the only suggestion that makes any sense.
I just wished that Sony would allow to change the language in their Japanese models…
one more thing! does anybody know dealers price from Sony? that must be at least 1000 euro less.
Yawn.
Real enthusiasts and pros normally don’t offend other brand’s users.
so bored of this camera already, wheres the RX2? or at least release a 50mm prime w/ autofocus that isn’t massive and expensive af.
Are you willing to pay the same price of the Leica Q for that RX2?
+1 Really interested to see if the RX2 is curved sensor also.
3500 Euro? Ha ha ha, not funny really.
I wait for a A5 or A3 FF, max price $1000. Hmmm the old A7 is that low now.
No I wait for RX with APS-C sensor size.
Shipping in about 2 weeks. No reviews and only 5 full size image samples that I can find. What are they hiding?
I have to admit, the new releases a7ii and a7rll have my interest. Question remains: 40% faster performance than a7r (the slowest of the bunch) means how good in reality? A7s speed, a7ii speed? Better/faster electronics = better battery life?
According to the official specs it matches the A7 II speed (5 fps continuous AF). For a 42Mpx sensor it’s quite impressive. But the battery life is still the same (or a little worse) 🙂 Well, you can always get a vertical grip so it will double the capacity.
http://www.sony.net/Products/di/en-us/products/dkw5/specifications.html?contentsTop=1
Amazon U.S. is now showing the shipping date as August 10th. A week ago it was August 30th.
It’s August 5th on B&H and Adorama.
https://www.youtube.com/watch?v=PsQHzB5lgzg
Great video made with RX100IV.
$4000 kind of expensive for a camera that cant shoot RAW, hopefully they cant fix that problem with firmware or in the A7RIII
https://www.youtube.com/watch?v=rN7WVi4HDcw