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Sony announcement: Few hours to go!

Few hours to go until Sony announces the new lenses. And hopefully we will finally now what that fast large aperture prime lens is 🙂  Here are a couple of notes for you:

1) Zeiss 16-35mm will ship within end of this year. All other lenses that Sony will Pre-announce today will ship 2015

2) Website sometimes doesn’t load. Just click ont he reload button of your browser if that happens.

3) I haven’t found any live streaming video yet. Please contact me if you find one (sonyalpharumors@gmail.com).

Announcement at 15:00 London time:
7am in San Francisco
10 am in NYC
16:00 in Berlin
23:00 in Tokyo.

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0 Responses

  1. animalsbybarry
    8 hours ago
    Reminder..in one hour an official reminder is coming about the
    reminder that will take place in 2 hours to remind us about the next
    reminder in 3 hours….

    Guess what, he was right ))

  2. Talk about rumors : we are just a few hours from the official announcement, yet this site hasn’t uncovered anything new about these lenses since the last May announcement.

    1. Aha. So you missed the Zeiss leak? Hit the “rumor” button on top to see the images 🙂
      All other lenses will nto be FULLY announced today. it means no preorder, and no images. Just general specs.

      1. Yes most people will miss the Zeiss leak as reminders of reminders pushed it away to the third page, even though its only been 24 hours.

      2. Fair enough – I announce I’ll give Sony some money in exchange for an FE body. Final amount and date TBC…

  3. Interesting comment on mirrorlessrumors – Leica seems to be the only camera manufacturer taking Photokina seriously. Interesting since Photokina is one of (if not the) largest Photography show in Europe.

  4. If someone from Sony is reading this… Your competition has released a 50-150mm f/2.8 for their Mirrorless APS-C cameras. HOW COME in 4 years you haven’t made such a lens for APS-C E-mount cameras? What about a 16-50mm f/2.8? Your competition got ahead today.

    And I’m not going to go deeper with the amazing announcement from Olympus and their 40-150mm f/2.8 because it’s for a smaller format.

    Don’t forget the APS-C E-mount users by only releasing FF lenses…

    Best regards, from a former E-mount user and current FF A-mount user…

    1. Have you seen the price of the Fuji 50-140 and Samsung 50-150 lenses?
      Sony don’t need release one when they have a FF mirrorless system with a 70-200mm f/4 costing the same.

      Attach that same lens to an A6000, then you have a nice 105-300mm equivalent. Sony’s introduction of FF mirrorless enables a greater choice and more flexibility in terms of focal lengths for their whole e-mount system.

        1. Maybe so with that lens, but it costs the same, and it can double as a longer equivalent when attached to APS-C.

          A 50-150 for an APS-C only system can only ever be a 70-200mm equivalent.

          1. In my region, most people who bought a SLT-A77 coupled it almost instantly with a SAL1650…You know why? Because it’s F2.8, fast, got SSM and weathersealing and it’s smaller than the 24-70Z. And all of the people I know, are eager for a 50-150mm f2.8 SSM that is smaller than a 70-200 f2.8

            Now, Imagine the poor people using E-mount APS-C cameras, doomed by Sony to use BIG SLOW F4 FF lenses when they could have a slightly smaller but f2.8 dedicated lens for their format… I’m quite sure most Nex-7 and a6000 users would buy one instead of the SEL70200G. And the same goes for a f2.8 16-50.

          2. Where do you get the idea that an f2.8 50-150 would be smaller? You need to check the specs of those Fuji and Samsung lenses.

            My point is, they are large and expensive lenses that offer no advantage over a Sony FE body and 70-200mm – not even in terms of price. They have released those lenses because they have to, as they have no FF system. Sony offer a similar solution for pretty much the same price (the body costs only slightly more) and it has the advantage of being FF.

          3. well…a certain 50-150 f2.8 announced today is smaller than the Sony FE SEL70200G. Maybe you should check the specs.

            If Sony managed to offer a good 16-50 f2.8 lens with SSM, weathersealed lens smaller than the 2470z f2.8 for APS-C A-mount (and cheaper), they could do the same with a 16-50 f2.8 for APS-C E-Mount and a 50-150mm f2.8..not concerned about price. Just specs, size and performance.

          4. Which 50-150 lens are you referring to?

            I’m not sure why you keep bringing up the 16-50mm f/2.8. I was talking about equivalent lenses between FF and APS-C – 50-150 f/2.8 vs 70-200 f/4. A 16-50mm f/2.8 is automatically inferior to a 24-70 f/2.8 on full frame, as it is effectively slower (and smaller and cheaper of course).

          5. But while you do exposure, f2.8 is f2.8. Shooting at 1/60s. with a f2.8 lens isn’t the same as ramping up the ISO to get the same 1/60s. with a f4 lens.

            I was refering to the new Samsung 50-150mm f/2.8. It’s smaller than Sony FE 70-200mm f/4.

            And if you don’t care about Sony developing a DT 50-150mm f/2.8 SSM for A-mount or in this case, an APS-C E-mount 16-50mm F/2.8 and 50-150mm f/2.8, ok, fine. But remember that this world, people prefer having dedicated options. And if Sony starts losing market share, you will remember my words.

          1. Technically speaking dynamic range advantages come as a result of the lenses of the same f number sending in more light.

            The advantages are really:
            1. Less magnification of captured image
            2. If more pixels, “grain” is finer.
            3. Less complex lenses needed so better IQ.

        2. @ anadrol88 Exactly, most go ff for the speed and dof. Not that pixel peeping bs listed by these gear heads. I was worried that sony can crank out a small ff but not small fast ff lenses and it looks to be true. Legacy lenses seems to be the way to go for now.

          1. If you are looking for speed and DoF, then you’re looking in the wrong place when you’re looking at zoom lenses.

      1. don’t care about price since many of bright 70-200 original and third party lenses can’t produce such high quality on high megapixel sensors.

        I’d prefer faster 50-150 lens on faster af camera (not for AF tracking speed) instead of slower lens for slower camera. And using 70-200/4 on A6000 produce not enough DOF for such high lens price…

    2. All of these APS-C and MFT releases are the old Nikon DX disaster all over again.

      Mirrorless is the future, just like digital was the future after analog, but professionals will go with full frame, just like professionals went with Canon full frame back in the day.

      Canon took the lead back then, Nikon followed a while after, and those that stuck to APS-C or FT are what they are today: Pentax, Olympus, etc…

      I’m happy to see Sony is taking the lead now. Those shiny f/2.8 small sensor zooms will go the way of the Nikon 17-55/2.8, Canon 17-55/2.8L, Tokina 50-135/2.8, etc… why would things change just because the mirror mechanics are gone?

    3. APS-C F2.8 is just as fast as fullframe F4 since the APS-C cameras have lower SNR at high ISO. So why don’t you buy a FE720, it’s lighter, it’s cheaper, and it’s much sharper because of its large coverage area.

      M43 lenses are even worse. Their F2.8 is actually FF F5.6 equivalent

      1. Yes, don’t take me literally. You know what I mean.
        So far we see only 2 lenses in 2015, one of them for video… I don’t care for the Zeiss MF lenses. Why don’t they understand the need of 24, 35, 55, 85, 135 lenses first of all for this kind of system?

      2. They’ve covered the basic zoom options now, but the prime lineup is still pretty sparse and needs at least a portrait, WA and macro… It’s more surprising that these options haven’t been released in the 1st year.

      1. Or that the lenses are too slow, or too fast, or too expensive, or too small, or too big, or too (you get the picture).

  5. I want to see a roadmap with a vision from Sony. The zoom ranges seem covered, now lets see primes:

    Compact 24/2.8 – 35/2.8 – 50/2.8 – 85/2.8 – 135/2.8
    Super high quality 35/1.8 – 55/1.8 – 85/1.8
    Super fast 35/1.2 – 50/1.2 – 85/1.2

    1. Incredible fast 35/1 – 50/1 – 85/1
      Insanely fast 35/0.85 – 50/0.85 – 85/0.85

      Just kidding.
      I assume your super fast series will remain jsut wanted.

      1. Not really. CV 35/1.2 and Mitakon 50/0.95 are already available and reasonable in size, price and weight. Great performance too. Seeing that everyone’s in a pissing contest over f/1.2 primes (Fuji, Panasonic, etc..) I could see Sony chiming in there.

        Regardless, I’d be much more interested in some brothers and sisters for the 55/1.8.

        1. I meant “just wanted” as delivered by Sony.

          And I am not in a “piising over” mood, I personally think it is not realistic to be performed by Sony from their economical point of view.

          Agree on prime brothers and sisters for the 55/1.8

  6. (SR5) rangefinder style FF E-mount camera to be announced.
    (SR5) APSC lens sel85f1.4 to be announced.
    (SR5) New flash decided for Emount to be announced.

      1. Rangefinder style, which means it’s not a rangefinder camera. How does that differ functionally than the A7 series? And why would it be more desirable.

          1. The optical viewfinder is probably the worst feature of this style of camera, the quiet leaf shutter is the only upside.

      1. Why does an other brand’s release need to “kill”?

        Sure the 7DII will find a lot of friends in the Canon camp.

        But for me personally it would be uninteresting due to OVF. (I love portraying manually focussed, and won’t miss peaking) – so this would be a “killer”-feature against.

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