The Sony US site now shows the full Sony A68 presentation page. The camera is now listed at Adorama and BHphoto. But preorders will be accepted from March 1 only with shipment in April.
In Europe the camera can be already preordered through many sellers like Amazon Germany and soon Amazon UK too.
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Thanks Mike for sharing the Sony US link!
44 Responses
Looks like one heck of a starter camera!
The feature set on the A68 is quite impressive given the price point.
Exactly. Why it is so hard for people to see I will never understand.
I guess i’m in the minority here… does anyone really give a shiet about this thing?
It isn’t targeted at us, but compare this to a Rebel and it makes a compelling entry-level camera — particularly for photographers who are focused on sports and reportage!
And fat people.
No, you’re actually in the majority… This website has long turned into an E-mount fanclub.
I actually started coming to this site years ago waiting for a99 mark 2. Now all I care about are A7’s.
Uhm, you have made it VERY clear this thing is a piece of cr@p and you are far from an E-Mount fanclub member.
I said A68 is a piece of crap? Where? It will be a great camera for its price. But very few will buy it because of the Sony’s A-Mount policy.
A-mount policy?
“Dials, controls and displays make shooting more intuitive and immediate to optimize operability.” This camera has buttons and dials! 😉
And the battery that people with certain mount will kill for 😉
Amen to that!
I wasn’t disparaging the camera, but more Sony’s presentation. It’s like they’re dumbing this down as much as possible so no one who actually knows anything about cameras will get past the first paragraph.
Nice lens 😉
And this camera will handle it pretty well
Just waiting for Sony to advertise, push, and get this great camera into ALL the shops and tell everyone they actually ARE a player in the DSLR field.
Pity they got so blinkered with the ‘E’ mount that they left the ‘A’ mount for dead. Now they have to re-establish their presence in the DSLR field, tell people about the A77ii (which they totally neglected to do), let people know there is an A99ii in the pipeline, etc. etc. etc. So much catching up to do ….and if they don’t…………..
It was on the front page of B&H the past few days.
B&H????? Thank you and nice to hear that somebody is mentioning the new ‘A’ mount …….. but don’t forget, the world doesn’t revolve around the US of A, there is a whole massive big world out there which Sony need to re-develop.
The DSLR is king on this continent, and that isn’t going to change anytime soon. Sony’s smart by rebuilding in the DSLRs largest market.
Totally agree my friend, Sony must push in DSLR homeland.
But, it’s all well and good preaching to the already converted, they must push their DSLR’s in Europe, Britain, South America, Asia, etc. etc. etc so that people learn that there is a really great alternative to CaNikon, and that alternative is SONY!
Get one quick
This camera will be a collector item and there will and there will be very few made…..even fewer sold.
Once again you are on the wrong side of an argument Barry. It all depends on price and marketing. If Sony prices it well and puts its marketing machine behind it, it will find the buyers, particularly as part of a bundle. It won’t sell based on feature set alone. The price sensitive consumers who are the target audience must be persuaded that they are getting a superior camera at a price that is a “steal.” Sony must have faith in its marketing department to do the job.
This time you dissagree with me and present a reasonable argument for your opinion.
This is a much better way to dissagree with me than your other posts were.
Good job, you present a good argument here and I have upvoted you for it.
I guess it’s true what they say. Every dog has its day.
I want to get this so my nephew can have a new camear, but use old lens.
Why would anyone disgrace a G-Series lens with that thing!!! (kidding)
Ideally A68 will do justice to that lens by using it to its potential, though i doubt most users of $600 camera will ever have a $2500 lens on their list.
As long as the weight of the lens doesn’t break the plastic mount 🙂 🙂 🙂
Patience my friend, some nut will test that for us 🙂
It’ll be me..
That shouldn’t happen easily. D810 has a metal ring but beneath the mirror box which the ring is fixed onto is full plastic, as well as A99 (not 100% sure, but looks like so). ABS plastic is quite robust. It’s just consumers don’t like it. On the good side, when you crashed the camera, the metal lens mount will be fine. You just need to replace the plastic mirrorbox.
Also, those heavy lens are equipped with a collar for a reason.
I think the A68 has the specs to make use of a good lens. It’s not weirder than using G lenses on an a77m2, which is very similar spec-wise.
Anyone else notice the missing hot shoe cap….errrrrrrr
Why do you need a hot shoe cap?
Bothers me if it’s not their. What can I say…..
You’re not alone. I’ll spend hours looking for the hot shoe cap, if I misplace it.
I think Sony is deliberately showing off the ISO hot shoe. For those who havent noticed that they abandoned the (superior) Minolta hot shoe.
For some reason the Proprietary Minolta shoe used to irritate photographers. Even if you can’t really make much use of cross-brand flashes.
It looks really nice. The specs are great for that price range. And the design looks great with good ergonomy and just the right amount of buttons for this level.
If it shoots and handles as well as it looks, it’ll be a hit.
And I’m just going to ignore the plastic mount vitriol from now on.
Quite interesting that it’s displayed with a G lens.
I am a little doubtful, but who knows that this camera may ride on the succes wave of the A7 series and other mirrorless and up-scale Sony cameras, just because the Sony brand has gained so much customer confidence in this field in recent years. I’m not sure it works that way, but it just might.
I’m not sure that the Sony brand has advanced that much against Canon and Nikon. Sony’s advantage in mirrorless is mostly due to the fact that it was the first to the market. It has no meaningful competition there yet. But I hope you are correct nevertheless.
Quite a few names here that rubbished this camera on announcement seem to be quietly impressed. Weird.
If the entry price eventually falls close to the price of an adapter, it may well be worth purchasing instead of adapter. Then maybe buy into mirrorless system from then on? I’m still using early entry level a mounts so maybe there is a market. Just saying
ah…… now i learnt, from ppl so call dslr body well balance with those lens