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RX100M3 topseller at Amazon! A7s doing well too!

The Sony RX100M3 is now the most ordered digital camera at the world largest online store which is Amazon (see the ranking here). Also the Sony A7s is doing well and you can find it on position 11.

Here are the full updated preorder links to the A7s and RX100M3:
Sony A7s preorder in USA/CA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here), Sony Canada.
RX100M3 preorders in USA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here).
RX100M3 preorders in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.
RX100M3 in Asia at Amazon Japan.
Sony A7s EU pages (no preorder yet): Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.

SonyAlphaRumors support note: If you use these store links to preorder the camera I will earn a small commission that will help me to cover the cots and if preorders are high also reward me a bit for the daily work I do on SAR. Thanks for your help guys!!!!

 

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  1. I will wait until the end of the year and purchase the A7s used on ebay. I will probably get it for 2,000.00 or less by then.

  2. A7S for $2.5k and shogun for $2k. Sony should thrown in the XLR for free. And the video zoom lens should be release on the same date

  3. $800 for this? I think I’ll get the G1X II for the larger sensor & touchscreen feature.

    1. Can you put that beast in your pocket? That’s the *only* reason to go with a compact camera, IMHO. When you leave your camera and lens system at home, you either have this or an iphone. Again, in my humblest of opinion.

    2. The Canon dosen’t have an EVF, and on top of this is much bulkier (far from pocketable, closer to entry level DSLRs)!
      If you don’t need an EVF/OVF look at the RX100 I or II which are much cheaper an even more compact.

    1. Look how it allows for better support by pushing against the eye socket. Fuji would have made a big deal out of that fact!

      1. Is it really that small, or does the model suffer from gigantism? A smartphone would seem to have better ergonomics. Who the F holds a P&S in this professional sort of way, with two hands and using a viewfinder? Ridiculous! Look at all the wasted ergonomic space between his thumb and his index finger. Maybe another pair of batteries could be slung underneath in a sack, balls-style.

        1. Wasted ergonomic space? This thing fits in yo pocket, homie. The model throws me off a bit, htough, I will admit. Maybe they didn’t need so close a crop on that photo– but I can image using the EVF (I have th e”old” RX100). I didn’t learn to shoot through the eyepiece until I shot with a D800 (after 2 years with My First Sony- an a65). Now it’s almost instinctual to go to the eye piece. It’s dangerous to learn to shoot on a Sony DSLR.

        2. They are advertising the camera – the camera is very small – they have zoomed a compromise to feature the camera – the model is young and handsome (if that is a problem for some it is beyond the scope of this forum) – the model is holding the camera correctly, (any real photographer knows this) – perhaps a pretty female model would have made some troglodytes more comfortable.

          As one who has used the RX100 & the GM1 I know that these cameras have to be stabilized using all available means, (including photography 101 proper camera holding techniques).

    2. it’s the same size and resolution as A6000 , A58 and RX10

      and cameras are tools to take pictures not to pose with them 🙂

    3. But come on, how good does that model make it look? Nose job aside, he still makes me wanna buy dat camera. Uhhhh. At least he’s holding it level unlike the Asian chick in the a7s teaser. That was painful to watch.

    4. At least the model has his left eye closed. Pet peeve of mine when I see models pose looking thru a viewfinder and have both eyes open.

      1. Pet peeve? Have you ever tried using both eyes? It gives a situational awareness that just the viewfinder could never give you.

      2. There’s nothing wrong to have both eyes opened, can’t you see properly through the viewfinder with both eyes opened? I have no problem with that, the images don’t fuse together. I actually often have both eyes opened as it help to get a better white balance even if I don’t trust much the nex7’s viewfinder’s color accuracy and I close the left eye when needed and when I need to concentrate maybe ?

        1. Videographers keep both eyes open . . . it can be hazardous to reposition oneself with eyes closed.

    5. The price of teensy-tiny, DSLRs hurt my wrists so bad, and I won’t buy a camera system if they won’t fit into my purse. ;^)

      Ergonomics so bad you have to learn the Heimlich Maneuver to take a photo! ;^)

  4. Sony is great in producing new tech in every category.. From headphones to TVs.. If they manifacture a car I would buy it.
    I trust their tech and I like their style.

    I’m being a big fan right now :/

    But I’m using minolta glass for my cameras .. Not that big fan of their expensive lenses or maybe I like used stuff more

    1. Agree, Sony is great in producing new tech in every category… BUT it is hard to understand why they unnaturally put limits into some of products. E.g.: A77ii – lack of headphone out, A6000 – lack of external microphone at all, A77ii and A6000 have old crappy video codec in spite of that sony has the technology of better, XAVC S 50Mbits/s one… How to understand that they implemented XAVC S 50Mbits/s into Sony RX100 III but excluded from A77ii and A6000 leaving old and crappy AVCHD

      1. Are u buying a camera or a camcorder? With the new smartphones, ppl think they can do all in one 😉 with every gear they buy. However I m not sure in that case you have a recent camcorder you will request it to take amazing pictures like with any high end camera, did you?… I really don’t take video with my A6000 unless to make panorama and if i want to shoot a video i still use my Panasonic HDC-SD 700:D…. Bye

    2. You would be f..ked with your car, Sony is as fast to drop all they do as they come with new stuff all time. During the stuff exists, they are top in service. But once a thing is dropped, make your way and day.

  5. that top selling list….I looked all those cameras listed there, I laughed….people are buying those? really? not A6000 but those?? really?? kind of funny. 😛

    1. Canon appears to be producing cameras that people (“people”) actually want, and actually buy.

      1. Rebel T3i? People buy Canon because they’ve seen pro’s with 5d mk3 or 1d mk4. They have absolutely no idea what they are buying and why it is inferior to most competing DSLRs.

      2. There were times when people were buying Nokia phones without blinking and Nokia had over 50% of the market, but look where they are now.

        If Canon keeps their current attitude for too long, they’ll take their time in history the same very way …

    2. There are also no A7 or A7r in that list (despite the $650 off on bundles deals). Let us see where the A7s fares in 2 weeks.

  6. Difficult strategy offering advanced video features but same time crippling the Audio. I’d like to have a RX100M3 with the HotShoe from the M2 instead of the new EVF, which is impressive from a technical point of view, but does not allow ECM-XYST1M or ECM-W1M for Audio.

    1. Sony does not “cripple” it’s audio. Fact is that Sony makes some of the best little mics and recorders on the planet! While some FF camera makers include camera “audio” because “it’s required” to support the video they’d rather not mess with, Sony has been perfecting such things for 30 years.

      This camera will sell very well because it’s design is holistic.

      1. Well, you can attach these mics you’re praising to a RX100M2, but you’re limited to use the internal mics with the RX100M3 – that’s quite a huge reduction of audio options, I think, which from an audio point can’t be replaced by an EVF.

        And of course this camera will sell very well, not only because fanboys like you love the design, also because it’s an awesome camera, but unfortunately not because of the video features, which got huge improvement and also massive limitations with this upgrade.

  7. This is normal, since when such a camera comes out, the previous owners of the same type, the “wanna have one” and “absolutely need one” chaps, and the usual Sony fan boys are there to buy one. Let’s wait 2 or 3 month until the first usual rush is over. The fact that you can still buy the first model and the mk2 brand new is a prove that the sales of RX100 all over is not that good. For those that this camera targets, the tourist shooters, this camera in all it’s versions is too expensive. Tourists stick to there phone cameras or use low priced small cameras. Those of us who want this as a second handsome gear beside the big artillery, are a minority anyway when you consider the market that it targets. I do not see quiet well a newbie in photography that wants a camera for his holiday travel buying a 800$ unit. This camera is huge and has all most of us want or need, except that it is 250$ overpriced. This price is probably made to protect the first models prices and give it a possibility to sell, but even at 540$ the first model is too high for what it is on a mechanical and technical point of view. 450$ for the Mk2 and 550$ for the Mk3 are fair prices, beyond that they are too expensive and this is confirmed by many comments here and also on Dpreview actually. Do not forget that you can buy an A6000 for 50$ more and then, see how much camera you get compared to this “toy”.

    1. Thank you for your rambling, misinformed, and illogical opinion. I don’t know what your day job is but one thing is for sure, you’re not a marketing analyst.

      1. What do you know what I am and who I am? So keep that opinion for you. If I was Sony’s marketing analyst, they would probably not run with 1.24 billions of $ loss now. I am old and retired, but I have, during my life, built and lead to success 7 larger companies that I sold when they where on top, and restarted the same experience again. Sony’s eternal new inventions they brought and left fall down after less than a year is what made it’s bad reputation. You see the same with cameras. Yes, they are progressive and inovating, but maybe a bit too much. So, this said, you still haven’t given your logical way of thinking, or do I miss something. Start by explaining what the word “logic” means. As you seem to be the good informed one, tell us something we don’t know yet. Criticizing others is easy. At least my logic shines out of many comments, as well on this site as on others, and this logic is that this camera is sold too expensive, no need for much logic in this.

        1. Anyone can say they built and lead 7 large successful companies on here. It means nothing. What are you trying to prove? That because of this (if it’s true) it makes your opinion better than someone else’s?

          Get over yourself.

        2. ‘built and lead to success 7 larger companies that I sold when they where on top’

          Made my day.

          1. Wonder what became of his employees who put him “on top”?? I just love winners! Capitalists are so cool. Big ME, little you.

    2. “This camera is huge…”

      If this camera is huge then only a go pro can satisfy your miniature hands.

      “For those that this camera targets, the tourist shooters, …”

      Since the camera (rx100-2) is so small I stuck one in my suit pocket (for b-roll) while I had an a99 + 16-35 on one shoulder and a canon 1dx + 24-105 on the other shoulder. I’m not a tourist, but if I were traveling and wanted go light while retaining quality & manual options then I know this camera would be a joy to use.

      1. I agree with you, but you are, same as me, an adverted photographer and you know what’s about and what that camera can do. But, 98% of the average normal human who wants now a camera to shoot his holiday pictures and that wants to travel next week, will certainly not buy this camera at that excessive price. For the average tourist there is choice between 80 and 250$ as much as he wants and he will find something in there. Even if the seller preaches him sensor Bible, the guy will understand nuts and buy a cheap camera that fits in his budget.

        For us this camera i huge, but unfortunately, for anyone who is honest and objective and knows real values, we must admit that this camera for 800$ is 250$ overpriced, and this has for only reason to protect the price of the remaining stocks of previous models. Let’s then wait fire sales of the previous ones that do not sell, and believe me, I know many people in that business, the stocks are enormous since they do not sell cause overpriced.

        As I said, the first rush on this camera is not a prove of continuous success, the RX100 first model was quiet fast outdated, the second is now and the third will suffer from it’s price as well. At 550$ I buy this one right away, since it is worth that price for me, but not 795$. If it is worth this price for you, that is your opinion and business and I will not criticize this, you are the king in your temple and I am the one in mine.

        1. Market will tell it is overpriced or not. Furthermore, there are a lot of wealthy tourists who willingly buy a DSLR for a trip just because they think big DSLR can produce nicer pictures. if RX100 already established a reputation of high PQ in pocketable size, many tourists will buy one.

        2. Considering there have been exactly ZRTO fire sales on any of the RX models suggests to me you have no idea whatsoever that you are talking about and assume that you think something therefore everyone else does as well…

    3. Who are you to say this camera targets only ‘tourist shooters’? Who are you to dictate that ‘tourist shooters’ should stick to their phone?

      Get off your high horse hombre.

    4. You’re right, of course, The problem is not that this isn’t a fantastic product offering.

      The problem is that for a quarter of the price you can get a camera that actually is pocketable (eg, Canon s100, Nikon P330, maybe Fuji XF1) and will take fantastic pictures. In other words, this Sony is very expensive and not all THAT small.

      The problem is that for comparable money you can get into a line with interchangeable lenses and a larger sensor, and not give up all that much in size. In other words, this Sony is very expensive, not as flexible, and gives up image quality.

      Finally, the problem is that compact camera sales are tanking, and this is a compact camera. In a shrinking market, margins are squeezed and customers are extremely price conscious. But this Sony is very expensive for a compact.

      I think I want this camera. But its biggest drawback is its price. I do not want to spend anything near $800 for another compact camera.

      The market for compact cameras just isn’t there, don’t know how luxury toys will do in that space. But neither astroturfing nor this week’s Amazon figures (because you can be sure no forums will publish the Amazon numbers for this camera a week or a month or three months from now) really make any difference to would-be consumers.

  8. Sadly the A77II wasn’t able to be capture such sales… I’ll still buy it anyways!

    Ofc the reason is that majority of the people overlook Sony when searching for DSLRs, I hope they can rank up the popularity of their A-Mount DSLRs as they did with the Compacts and E-Mount such as the A6000!

    1. May be the offer from A77II does not convince to APCS users for upgrade their systems. Sony should think and plan their strategies more significant in the future. time is priceless and right product with right time to market is key for domination!

      1. Well I think the A77II is a great upgrade from mid-level Last Gen DSLR such as the 600D, K-50, A55 and D5100. It is also a great upgrade from Flagship APSCs 2 Generation back such as the 40D, D90, A700, etc. It is probably just because People are not aware that the A77II has some nice features, or it’s just because some people don’t like the camera in some way (although I don’t really think so).

      2. Well, the e-mount fanboys have already started their zero-sum game chant of put all the engineering $$$ into e-mounts. As if that’s not pretty much what Sony is doing now with the a-mounts dragging up the rear picking up left-over parts from the e-mount parts bin.

        The a77II is pretty much an a6000 in a nicer body. They even cloned the a6000 ‘feature’ of dumping GPS. I guess there were no a6000 GPS left-over parts to transfer to an a77II. ;^)

        I can see NEX owners upgrading a6000s by the drove because it brings functionality to ILCEs they’ve been lusting mightily for. I can see folks buying FEs by the drove because it’s a new, untapped segment Sony brilliantly created. The a77 was previously no slouch in AF/FPS so buffing it isn’t enough to set the DSLR world on fire. Plus, correct me if I’m wrong, but all the hype surrounding 12 FPS overlooks the fact exposure is locked at that speed, I believe. Doesn’t the a77II drop to 8 FPS otherwise which isn’t as impressive or head-and-shoulders better than Canikon.

        Fanboys hate it when I say this but what the premium priced a77II needed (nearly double the price of the budget a6000) was an IQ shot in the arm but they apparently couldn’t really be bothered. So the APS-C a-mount line will languish for another 3 years waiting for Sony to boost the a6000’s IQ so we can transfer the tech (probably another 6 months to a year later) to the a77III.

        1. For the millionth time, moron, what IQ boost were you expecting? I know that you are bloody slow, but maybe, just once, you could sit down and THINK before you dispense your inane dribble on the world. Idiot.

          1. Didn’t you get the memo, troll, I don’t reply to this account of yours or any of your sock puppet accounts? Go bully someone else over your fanboy rages and delusions. ;^)

        2. Also Sony doesn’t make sensors ‘for a camera’ as you idiotically seem to think, they make the best sensors possible and slot them into their own camera models. You aren’t waiting for an ‘a6000 sensor’ you bloody idiot. A-Mount has an SLT mirror, it’s par for that particular system.

          1. Sony does not “make the best sensors possible.” They make commercially viable ones that can be mass produced to a price point.

      3. I view the A77II differently. The A77II is a great upgrade from D5100, 600D, K-50, A55, D90, 40D and A700 Users, who choose to upgrade to the A77II over the D7100/70D for the video capabilities, AF capabilities, Better Live View, etc.

  9. To Sony Imaging Division VP@Yasuhiro Ueda,
    As far as I concern, none of current ILCE system that below $2500 barrier gives 120fps features. However, I am surprisingly that RX100MK III @ ~$800 have this function but desperate it is not an interchangeable lens system. I am sure you will address this gap with new ILCE system in future. Please do considering some of our inputs at here:

    Recommended future ILCE-FF (at least one of it) to be:
    – 18-24MP FF (newer sensor please)
    – Non AA filter
    – 120fps@720p (at least)
    – Increase burst rate
    – Advanced AF system
    – Greater shots/power
    – Decent ISO performance (at least 0.25mil)

    And my money will be ready to Sony. at the same time I hope Sony will doing well all the time in Imaging Business. Thanks!

    Admin, I seen in mirrorless, they simply conduct survey and reflect ‘wanna be list’ to Panasonic. This approach work pretty well at least some of their inputs are taken and addressed. Will you considering the this..? TQ

    1. Most of the canikon 2000+ don’t do even 60p….. 1800mp<, with AA filter, 6fps<, no flip mon, no focus peaking, line skipping video, poor liveview… Etc,.

      People just never fulfill

      1. if human is not advanced, we are still at stone age; thanks god human are not! sony are not! gg canikon in mirrorless business LoL…

    2. You’re under the delusion that Sony marketing gives a rip about what customers want. In my short time visiting SAR it’s become painfully obvious Sony’s incompetent marketing department does zippo market research and routinely sends customer feedback to the spam folder unread.

      1. you are wrong, the a6000 and the rx100III are pretty much what customers on those segments want, just speak for yourself, and take a chill pill btw.

  10. If the A7S has the 15.3 stops of Dynamic Range that Sony claims , then it is really worth the price 🙂
    Considering how it can AF in -4 EV is pretty impressive also.
    I got the DR figures from A7S Amazon and BHPhoto pages btw

    1. $2500 camera outsells the cheaper A77II, just like the 5D3 and D800 outsells that A-mount that nobody but the vocal minority cries out for.

      Sony, you know what to do with that R&D money allocation. That’s right, start shifting it all to E-mount.

      1. Moreover with A7s we don’t know if we are buying it as a camcorder to record in ” complete dark ” or a digital camera with low pixel density which won”t allow large printing :p unless u like to print puzzle pics 😀

      2. Too funny!

        The a77II started higher and fell less quickly. The a7S is quickly heading out of the top 100. It’s already down to #81. Which, naturally, catapults it to the top of the compact list at #3 but that’s just because compacts aren’t as popular state-side as SLRs. As well all know, compact ILCs are most popular with Asian women.

        If Sony wants to crawl out of obscurity in ILCs in the U.S. they need to bother to marketing SLTs. In the past, they spent marketing dollars paying merchants for NEX shelf space. SLTs? Nada.

  11. Within a few hours the A7s is now at #24 from the highest of #11. Let us see what the next days will bring..

  12. Not sure why this is noteworthy. Every camera when first available gets a lot of orders.

    To make this all significant, what we need is the run rate sales for each new model for each month over a period of say 24 months. Graph this together with unit numbers of purchases and price of purchases. Once we see this real information plotted, we can better judge if this means anything at all.

    While we’re at it, let’s get an independent audit of Amazon’s numbers.

    Then we can see if this is something we need to give a damn about.

    1. The other critical thing is to put a camera’s target market into perspective. The a7S isn’t designed to be a monster top seller. It’s a specialized tool soccer moms aren’t going to be interested in or folks looking for a camera to take on their next vacation. But it’s specs are a rare thing in the camera world, very attractive, and there’s no doubt Sony will make a profit off of it. Whether or not it’ll be a big enough of a niche for them to justify creating an a-mount equivalent is an open question.

        1. “Soccer moms” is a term we use to disparage anybody else beneath us, and to make ourselves feel superior.

    2. ‘Not sure why this is noteworthy.’

      the concept of this site is to generate as much attention as possible with any news that are available…

  13. Half of these “sales” will be returned in a month’s time. Whenever there’s a new hot camera the technogeeks will snatch it up to try it out, and then ship it back to Amazon for a full refund. Not sure Europeans can wrap their heads around how things work in the US. These cameras are being purchased by people who fully expect to return them.

  14. your claim is false, if half the people that pre order cameras, shipped them back, the full refund policy wouldn´t apply to pre orders.

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