As you know recently we reported about the closure of the Italian Design center responsible for the [shoplink 22672 ebay]Hasselblad Lunar (here on eBay)[/shoplink], [shoplink 22673 ebay]Stellar (here one Bay)[/shoplink] and the Hasselblad HV (here at BHphoto) design. DPreview now reports:
Hasselblad has responded to our questions about the design center closure. It confirms that the center has closed, but states that it ‘will not have any effect on our production or product portfolio’. It appears that while the northern Italy facility is gone, the re-badged Sony cameras may be here to stay.
To me it still sounds very clear that those rebadged Sony design strategy failed and will not continue. They may keep current production but If they close the design center…I do not think they will make new kind of luxury designed Sony cameras. But I may be wrong with my logic… 🙂
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lol.. if they wanted to design the most ugly cameras they succeeded .
the “designers” should think about getting another job.. something they have the skills for.
like chicken farming or so…..
yeah that lunar was atrocious… while the NEX-7 was looking really really good….
Bulky vs sleak, Hideous color vs sober black, huge toys like button vs normal ones…
Yeah surely a 6000$ design!
On the other hand, the stellar, when having sober colour is looking nice but it’s because they’ve only added a wood grip!
and this is even more stupid in my opinion… http://www.ebay.com/itm/Hasselblad-LF-18-200mm-F3-5-6-3-Lens-For-Lunar-Including-Italian-Leather-/161412582549?pt=Camera_Lenses&hash=item2594f08c95
customers of Hasselblad is rich and stupid . canot understand why they buy this devise
To show-off they can waste money foolishly like a boss~
People have learned… that design has 4 ROUND CORNERS and you must
stay one week for that in front of a store …..iron y off 🙂
We finacialy challenged people will never understand why people with the money buy what they buy. When we buy a $20.000 car it is a big expense, when they buy a 200.000 car it is only for going to church on sundays.
When we buy a camera we buy a device to take pictures with and find that $1400 is a lot of moeny for that. When they buy a camera it is a luxury item, like a ring or so and $15.000 is a good place to start.
With the Nex 7 you dont stand out in the croud, with the Lunar everybody can see that you are not finacialy challenged at all…
Would I buy the Lunar when I was very, very rich? I don’t think so! but for others it is different.
I have nothing against luxury itens. But those Hasselblads were just plain ugly.
Luxurous items don’t have to translate into bad taste. Just give a look at luxury cars, for instance.
I do agree with you on this (that is why I said that I would not buy the camera. But beauty or ugly is very personal. And again some rich people want to show their money and so thy have to have some items that realy stand out in the crowd, and you can say that about these cameras.
Many of the designs where kind of tacky.
But I like the design of the Hasselblad HV.
If I where not financially challenged I would snap one up 😉
That these are hideous is uncontroversial. But I suspect they (would) feel good in hand. Maybe that was their design prerogative.
I don’t understand the aesthetic though. I can’t place it in any framework (other than ergonomics) and can’t think of any camera or even handheld device that looks like them. I don’t think they were trying to evoke some classic Hasselblad cameras either.
For a certain type of rich folks there is no such thing as ugly if it costs enough… Though in my view the only rich folks that adopt that mindset are the newly rich that will soon be poor, like athletes and lottery winners. The rich folks that will remain rich are unlikely to try and flaunt their wealth as it generates too much attention which they don’t want or need.
That’s nonsense. Most people understand the concept of luxury. Leica made what is functionally the same as a good old NEX 5 with the Leica T (probably even using the Sony 16mp sensor) but does it get the same kind of hate as these Hasselblads? No.
I’ve had the chance to handle both a T and a Lunar. The T is luxury. The Lunar is just a very expensive camera that looks and feels like some DIY mod gone wrong.
Ah, interesting! I thought they had become reasonable after all, but apparently not.
We closed the design center but you won’t notice any difference in our products. We’ll now have our cleaning ladies design our cameras. Trust us, it will look exactly as you expect.
“Closure of the design center”
Did they confiscate all the paper and pencils from these guys?
How freaking hard is it to slap snakeskin on a camera grip? You need a whole studio for that?
who do you think consumed the snake meat and other unused animal parts? I mean they can’t just throw that stuff away.
lol, that’s good
I recall many years ago in Sweden there was snake that was sold as fish.. Kungstorsk or KingsCod IIRC it did taste like fish.
Im not making this up either =)
I would like to have a spongy Sony NEX-7 that costs $9K with an $80 lens, please .. thank you. That is all.
its literally the ugliest camera ive ever seen.
Good.
This is wonderful news. I was genuinely worried there would be no more ostrich and rosewood adorned NEX7s for $6000. Finally, I can get some sleep.