Todays Sony press event in London only showed the two new 30x zoom cameras (X90V and the WX500) to European Journalists. So these were the two “new” cameras Sony “introduced” today. I am surprised they gathered all those journalists for such a small (non-)announcement. UPDATE: Sony just announced two new A-mount lenses. Hurray! 🙂
And as rumored previously the new E-mount cameras will be announced around mid-May. And we can expect the new RX cameras to come along that announcement too. I am 99% sure that announcement is not a “Bogus” like we had today.
What to expect to be announced by Sony in 2-3 weeks:
A7rII, A6100 and Rx100m4. Yet unconfirmed is the release of a RX1X (don’t know what exactly that is yet).
Personal note: I know some readers are upset with me. But Sony did indeed invite plenty of journalist to have a touch and try session with two “new” cameras. It was legit to hope to see some really new camera announced today just like it was last year. So please don’t blame me if Sony invited all those people for nothing 🙁
And please keep in mind that the new A7, A6xxx and RX cameras will be announced soon anyway!!! Today mis-announcement doesn’t invalidate them 🙂
203 Responses
LeFail…
It is. Sony marketing fail.
Why exactly is it a Sony Marketing fail? They had a low-key event to support two of their lower end consumer cameras. Just because it didn’t meet your exaggerated expectations based off of incorrect sources, does not make it bogus or a fail.
It’s a fail because Sony gathered A LOT OF jounalists to “introduce” some “new” products, which already had their “attention” on the internet. 🙂
The fail here is with SAR and the way they fed unrealistic expectations. Getting journalist to take a look at your new products is not a marketing fail. I’m sure those journalists enjoyed their lunch and will likely have some good things to say about the new cameras. Having a journalist use he cameras versus having their “attention” on the Internet are two very different things. Let’s be honest here and attribute the failure to the correct party.
The ‘invited’ press are mostly people that are also invited to the SWPA gala and would have been there anyway (EISA members, people from photo magazines from various European countries) Of course there’s a ‘press lunch’ and ‘press briefing’ when press people are invited… The rest was wishful thinking and false information I’m afraid…
No HPA. Sony indeed invitetd the press to touch and try two new cameras! And they were the 30x cameras 🙁
Don’t want to mention a slightly sticky subject like ‘sources’ at this moment 😉 but this event is probably organized because the press is already there. Ah well, at least they’re having a nice lunch…
Waaow! Epic fail..
Big disappointment
I dont want to blame you guys but I just wasted an hour and 15 mins refreshing
You can blame me. But Sony inviting people for a camera presentation and than show this…well not really smart 🙁
@SAR_Admin:disqus Journalists were already gathered there for the photo event… this is just a smart addition to the lunch. As I said before… it’s lunch not launch 😛 (It was a joke back then…and I didn’t know that I have Nostradamus genes 😉 ).
Nope. Sony said they would show two new cameras. They shoudl have told in advance those cameras were not “new” but the 30x cameras 🙁
I wouldn’t have been so hype if it wasn’t for the Batis announcement yesterday. I was ready to drop 5k on the new A7 and both those lens.
Much fail, such fail, very fail…FAIL!
I feel for the Admin.
He pumps up all the emotion of the readers and then Sony does something different than all the rumors he has been reporting.
Instead of pumping everyone up release the rumors as they are and do not make “promises” of what will be announced. But no, how many posts of SR3-4-5 in the last few days about this?
It “had” to be about RX products, it “had” to be about this and that.
Step up the game Admin and release rumors. Not timetables.
My SR5 rumor said they would show two cameras. Didn’t expect it to be only the 30x fixed lens cameras 🙁
I felt a great disturbance… I felt millions and millions of “meh” and then silence…
Talk about a major rumor fail, all the hype for a P&S that’s already announced. On the flip side nobody knew about these new Zeiss lenses and that’s what everyone was really excited about
Now that’s a phrase I haven’t heard in a loooong time…
Sony .. introducing the WAIT.. a new free product delivered to you 24/7
I think every comment is gonna tell the same… Booooooooooooooooooooo!!!!!
Are there gonna be something more because there are still an hour to go?
if there isnt anything else this will be the biggest let down Sony has given us in a while…
It’s not a let down… it’s just false expectations created here, on SAR. In comments and in admins posts. Just like A-mount hysteria that started here with the “year of alpha mount” when no one expected that Sony would drop the NEX brand.
Like I said before. If Sony invites people to show two new cameras I of course expect something interetsing to be announced. It’s not making up things. They invited a lot of people to show them….the 30x compact cameras 🙁
“It’s not a let down… it’s just rumours created here, on SAR”
I corrected it for you 😉
That would be extremely funny if Sony is going to talk about these silly cheap cameras for the whole hour. Hopefully there will be something else.
Sony is canonifying? That’s sad 🙁
Canonifying. That made me smile again after such a disappointment 🙂
Glad I could help 😀
Why call for press conference for something we already know? What is wrong the people in Sony??? If there is one purpose of press conference during major event, it is to wow the world! Pretty sure they can learn a few tricks from Zeiss who yesterday blew the world away with their Batis Line. If your product is good, for the love of God just announce it, who care if Fuji or C&N is announcing something concurrently, steal the limelight with confidence, not cowering behind some bull “new marketing approach to gain spot light”.
Next time, Sony! Next time…! ***shakes metal fist***
I imagine this second dud from sony will just make the press more and more reluctant to attend those upcoming “Press Conference” :/
Midlle Mai… He-he. Sony RX10<PanasonicFZ1000<Sony RX20(Mai?)<PanasonicFZ2000 (Juni?)
LAME!
such a HUGE disappointment!
they wear the competitors down with that tactic. well, also their fans, but they will buy the products anyway. 🙂
FAIL
You’re really smart. Maybe you should start your own camera company.
I’m curious: what gives you confidence that in 2-3 weeks, there will be new cameras? Seems like you need to reevaluate your sources or your criteria.
Ok facts straight:
1) I have been told two new cameras would be show today. I worte this as SR5 rumor. I also told you I don’t know what they woudl show exactly.
I was actually right on that rumor but what I didn’t expect is that Sony used todays press event to show the 30x cameras to the European Journalists
2) I always told you E-mount stuff would come in May.
Next time Sony plans an announcement I will always remind all people that Sony may announces “Nothing” at like the 30x cameras today.
I suspect that Sony has agents reading your rumors everyday and they’re trying to make us crazy with their new announcements. The longer wait, the faster ordering new products. I’m waiting for A7Rii for months and now I’m ready, just need to press the button!
Blame it on Sony, not you, Andrea!
Admin, you can also just ask you source who told you about the two cameras, whether we know about them already or not 😉
Back to sleep Zzzzzzzzzz
these rumor sites and all of the chatter seem silly on days like this
Yeah. Sony made me make look very bad today.
Sorry guys. I didn’t expect Sony marketing to show two tiny compact cameras that were already announced 🙁
LOL! Your disappointment really shines through! Now, prepare some nice curved sensor or pro E-mount rumors, and all will be forgotten! 🙂
Sony seems to like to piss off SAR this year 😉 with non-announcements from the beginning of the year at big exhibitions
Maybe they wanna show they have the total control on Rumors 😀
Yes. But I would also have loved to see the faces of the journalists today when Sony showed them the 30x compacts 🙂
bahahaha should have hired some journalists to take pics of the journalists!
… on their way back to the buffet.
We can ask for Sony to get them 😉
there there. We all know how notorious Sony is at their new marketing game, nothing wrong with you.
Who cares? It was a rumour 🙂
Sigh. Oh well.
I can see Sony wanting to get ‘the word out’ and more press on the 30X zooms. The *are* impressive cameras that should appeal to a lot of people… just not the ‘photo enthusiast’ crowd (ie. those of us here on SARs).
On the plus side, my bank account just breathed a sigh of relief (and I’ve got a little more time to keep saving those pennies)
Speak for yourself. Sensor size doesn’t trump all else. Having usable higher zoom (30x is excessive though) opens up a world of possibilities as you walk around with a pocket camera, especially for video, that don’t exist with an rx100.
Actually, you speak for yourself. The rest of us knew for a week that these cameras existed.
Huh? I knew too. I’m talking about saying these HX cameras are of no interest to ‘enthusiasts’.
Personally I agree. I like having a small, long zoom – either to isolate details or for candids, and I don’t mind using a small sensor in trade-off for portability. I just think we’re in the minority among enthusiasts.
I agree. I actually think that such a highly portable camera with a long zoom is a good 2nd camera to a more professional camera with a larger sensor with some prime lenses. I have one of the predecessors of the HX90 and quite like it. Especially the stabilization is very effective. Nice that it is now 5-axis. Also like the rx100-like look and pop-up viewfinder.
Allot of empoloyees at Sony are laughing their butts off at us today. I’m sure we are the talk of the office. lol
Sony should stop talking about “cameras” when the sensor size is < 1"… simple as that. This would have saved us the tears and pain.
The world should also stop pitching and selling smartphones and GoPros for the same reason. What a waste of our money 🙂
No worries, some interesting stuff going on in Oly land today. Maybe Sony will get it’s act together next month…for the “oh so predictable” A7RII.
Andrea,
By any chance, do you have any news on an A7s II?
Yes. But now I want to recover from today’s disappointment. Will work as hard as it gets to leak SR5 info soon. Such kind of info that will not make you let down as today 🙁
As always, your information is highly appreciated.
No worries about that blunder. Heck, it’s not even a blunder, I mean it is a rumour. That means nothing is guarantee to be true. I for one, do not blame you!
Now, may we get some A7s II rumours? 😀
Personally that’s what I’m looking forward to most!
It seems like they’re having a lot of trouble with it. The problem with recording 4k internally is the sensor and processor produce a lot of heat. Add to that the recent inclusion of IBIS in the A7x line, which decouples the sensor from the body. Without the sensor coupled to the body, it can’t dissipate heat very easily at all.
If they manage to accomplish all this in the A7sii, it’ll be a technological marvel, and no one will think twice about it.
So we go a whole year without a new a-mount…
Even I think A mount is dead now. That A99 at this point is pathetic.
There was no A-Mount expected at this event, so why moan? For RX guys, however it’s justified.
For RX it is not a pity anyway. It is not a system-camera where you invested money into lenses. In this segment you can change brand with every upgrade, having no disadvantage.
Since the a77ii was introduced at the event one year ago, I think there was hope a new a-mount would come.
Is it though? Spec wise its basically on par with almost anything else out there bar the D800/D810 and the brand new Canon 50mp monsters!
By what spec? Just megapixels. The ISO performance is way behind every other full frame system. The AF system is poor — it’s the original a77 AF module. It’s way behind even the a77ii in terms of specs, other than a very very slight ISO edge over the a77ii.
The a99 is still a very good camera. At $1500, it would be a very reasonable option. But it is no longer a $2,000 flagship.
We can say Sony did it again, as usual.
Yes. It’s the second time this happens in 3 months. It will not happenanymore. I will now “Play down” every announcement they make and warn readers that Sony may makes an event for nothing 🙁
Sony seems to keep singing:
” Oops! I did it again
I played with your heart, got lost in the game
Oh baby, baby…”
as this song was produced by Sony RCA, they can use it as much as they want :p
Andrea. Some people will always hate and find someone to blame. You do a splendid job, no not let the haters get to you 😉 keep up the good work
How many here were actually looking for a new camera, and how many for the hope?
C’mon! SAR did paint your nightmare scenario, and it’s a rumour site after all, not a forecast portal!
Admin: That’s what you get when you build on an email from a 6 month-old dump.
Nope. A7 and A6xxx and RX are comign soon. I bet my ass on it 🙂
I was hoping for a replacement for my RX100 that would be available in early July. That seems highly doubtful after today’s announcement. I may have to take a look at the LX100 or just proceed with the RX100. I’m very disappointed as I uploaded all my Canon gear a few years ago and bought into the Sony NEX/a600 system lock, stock and barrel.
Sorry kids. Santa just brought you coal today.
That doesn’t smell like coal…
Santa you say? I would say the Grinch…
LOL
man when sony trolls, they troll hard
What a let down. Let’s hope real stuff is coming in a couple of weeks.
No worries, admin. We are disappointed with Sony. Personally I’ve been holding off purchase for a few months waiting for the next camera. Maybe it is time to look at other manufacturers,
For what?
Holding off purchase is maybe the one and best way… contrary to look at other manufacturers.
Batis, 55mm, 28mm and a7 line-up is still great. Sony camera and associated lenses are not a disappointment, their controversial take on handling “Press Conferences” is.
I’ve got a trip to Costa Rica in mid-June and was going to switch from a-mount to e-mount for this trip. The A7II looks good, but I want to see what the A6xxx has to offer before pulling the trigger. (Currently using an a55). I’m also holding out hope for a new a-to-e adapter.
A77II will be a big upgrade from that old A55. When I sold A55 a few years ago and bought A65 instead, that already felt like an upgrade. No video overheating, higher resolution for cropping power, colors seemed better too. Although at times I regret that I didnt buy A77 back then. I wonder if my A65 can pull off 2 more years, so that i’d get A77III in its place.
Hey SAR don’t be upset, this is none of your fault! You are not SONY so that’s no way to have responsibility on these stuffs. Maybe the true fact is : They want to release some big stuff however they find some bugs / production limits due to the capabilities, so they took away the main dish and put some snacks on the table. So forget about the negative feedback. And for the disappointers, I suggest you guys try to use your existing camera to take good photos, reli on your brain, not the cameras.
Nah, just keep doing what you’re doing m8
Wow this was a joke of an announcement by Sony. What a shame
New rumor: new Sony a-mount cameras are coming for real, sometime within the next 10 years. Be patient and get used to disappointment
Maybe they did it on purpose… otherwise these compacts aren’t going to get any airtime if they were launched beside the other anticipated models lol
No worries, admin.
We all get used to disappointment, since last year Photokina. 😉
You said it sourself: “I guess either option 1 or 2 will happen today. Option 1 would be really a joke but hey…it’s Sony :)”
So no harm done here. 🙂
CYA = Cover Your A$$ 😉
Yeah, But the issue with the rumors I write is that I have to consider the perception of the readers. I will change my tone from now one and keep warn readers that Sony and me may have different kind of meaning os “new camera announcement” 🙁
Your doing fine, keep up the good work!
Doesn’t it seem a bit unlikely that they would release a A7rII, A6100 and Rx100m4 at the same time in 2-3 weeks? My guess would be that at least one of those is going to get moved, it would be sensory overload for people. But then again maybe not since its Full Frame, APS-C and M43s.
What other big events are rolling out for Sony that they will be making this announcement at or is this just going to take place as a press release at some point?
SAR is one of the least reliable rumor site. Sounds like admin does not really have any inside sources and tries to use his logic at all. Looking at other rumor sites like 43rumors or fujirumors or nikonrumors these guys have real sources and if they give u a level 4 rumor even it always happens. SAR is just a bunch of wild unsubstantiated guesses. If I believed level 5 rumors by SAR I would have been shooting with a7000 since March as SAR said last year a7000 was Already made. SAR and maybe canonrumors are the worst of rumor sites. Get some real inside sources admin like other respectable rumor sites. To tell us the replacement for rx and a7r is coming ….. What kind of legit rumor it is? I don’t need to run a rumor site to tell that at feverish pace Sony releases cameras the last few years, of course replacement for rx and a7r will come this year, duh.
My SR5 rumor was that SOny would show two new cameras today. They did. But these were the 30x cameras and not the RX as I hoped (and not rumored).
Still, there is another annuncement soon 🙂
I’m not so sure about that. You’ve probably been following SAR longer than I have since I’ve only been checking here for like the past 2 months but on 43rumors site they tend to get rumors wrong as well.
43rumors has less rumors I feel just because Panasonic and Olympus don’t release quite as regularly but off the top of my head I can think of two major misses which was that Panasonic would release a GX8 in February, then that didn’t happen so the rumor was moved to May and maybe a few weeks ago its been moved to September or later.
As well there was a rumor of a major release for a new camcorder that would have an all new sensor with no noise up to ISO12800, that camcorder was released like a week or two ago with the same old sensor.
43rumors tends to be right about lenses more often than not but I feel like there have been misses there as well and releases that never happened, I just can’t think of any off the top of my head.
Trust me if Nikon was releasing new lenses nikonrumors guy would have known for weeks. SAR had zero idea Zeiss was going to release two lenses yesterday it was a total surprise to SAR. I’ve been following all of these sites for couple years at least and can clearly see what site is reliable and what site is not. These other guys truly have inside sources. SAR on he other hand when he says he is going to “work hard” on rumor what exactly does it mean? Sit by computer and wait that some random person emails u? Is that working hard? Also for those 43rumors were the two incidents level 5 rumors? I follow fujirumors and nikonrumors and these guys are pretty much always right
I heard about the new Zeiss lenses two months ago. Dind’t belive in the rumor. My fault (again).
This rumour?
http://www.sonyalpharumors.com/sr3-two-new-zeiss-fe-25mm-f2-0-and-85mm-f1-8-coming-mid-end-2015/
You may not have believed it, but you DID post it. What more can anyone ask for? I think David B owes you an apology TBFH.
I apologize about the Zeiss rumor. Now what abut a rumor from last year that in March 2015 A7000 will be released?
Which one? I remember some SR2/3 rumours. Unless there was an SR5 rumour stating when the A7000 would be released, you can’t really complain. Even then, an SR5 rumour is still a rumour and not 100%, so even then you can’t complain.
I apologize re Zeiss rumor. You are correct. What about A7000 rumor last year that I should have had it in my hands in March?
Trust me David. I wll make it good soon 🙂
As I said up there, Andrea, I may sound like a harsh critic, but I buy things by clicking through your site, thus helping you run this site. Other people just talk, I do.
I repeat it. I will make some great leak to make it good. The last 8 months I did a lot of work to recheck the full soruce list. Many are gone. Some new have come (for example the Zeiss lens source: http://www.sonyalpharumors.com/sr3-two-new-zeiss-fe-25mm-f2-0-and-85mm-f1-8-coming-mid-end-2015/):
I have a couple of terrific Sony sources. I am just waiting for them to send me some real evidence of the new cameras. It’s the only way to bring back some real rumor-confidence 🙂
I am particularly interested in RX100 m4 with larger sensor, this could be an ideal camera for me to take at night and put in my pocket when I don’t want to be bothered with my A7r or A6000. I owned RX100 mark 1 but due to size of sensor and aperture at the tele end, I never liked that camera. If they do fit m43 sensor in there, and keep the aperture to 1.8-2.8, and keep the size to present RX100 size, it would be a no brainer
For 43rumors the rumors were Level 4 for the camcorder and for the GX8 in May (which then moved to June then Sept). I will say, I quickly did a search and I see that his prediction of it being released in Feb didn’t have a rumor level and was just mentioned as likely so I can’t fault them there.
But they are all rumors so I would always take them with a grain of salt unless someone is hacking their computers to see what the company is actually doing. There is always going to be changes to plans and such. Personally I find the sites useful for the consolidation of various reviews and such too so its not a big worry if the rumor is incorrect. Part of the fun of the rumor is seeing if it happens or not, I can see where if its always wrong people might get burned out but I haven’t been following the site long enough to know about that. I just find these sites better than regular tech sites that focus more on new phones rather than camera equipment.
http://www.sonyalpharumors.com/sr3-two-new-zeiss-fe-25mm-f2-0-and-85mm-f1-8-coming-mid-end-2015/
I work for a product development company and we have sources that we feed info to as well. But then things change and they are the last to know because we need to deal with it first. Product development is tricky, and all sorts of things can delay announcements. Also, read the links the Admin and other readers here posted. SAR has been on top of it. Seriously, Canon and Nikon rumors are a walk in the PARK compared to companies that actually have cutting edge development going on. What does Canikon Rumors have to talk about that warrants a post everyday? Nothing but duds and new version of lenses every 3 years. Please. you sound like a troll.
Well if I am a troll, I am a troll with a lot of investment in Sony E mount: A7r, A6000, 16-70E, 10-18E, 28/2FE, 55FE, 70-200FE, HVL43M and up until recent A850 with 24-70/2.8 and 85/1.4 Zeiss. And I will order 85/1.8 FE Zeiss once the link shows up on Amazon page. So much for being a troll, right?
So bad day maybe? Just thought it would be nice for someone who has blasted the site for things that just aren’t true would at least respond back with something nice to say at the very least
FonsecaFoto. As I pointed out, instead of saying nice things, I buy (and have over the years) through this site and make Sony Admin money that way. Like I am sure you do, right? This activity of mine probably soothes Admin much better than ‘something nice to say.” And what exactly do you want me to respond to? I acknowledged the Zeiss rumor from February.
Actually Canon Rumor site is even worse than SAR. That guy will print anything. I know a guy who wanted to play a joke so he send Canon Rumor guy an anonymous tip that was completely bogus. Canon Rumor guy immediately reprinted rumor with Level 3 or (I forget) 4 reliability. Really. Seriously. But Nikon guy always gets it right pretty much.
May be you should start reading instead of following, Admin told us around two month ago about the two new lenses that showed up yesterday…
David – get a life. Admin does an excellent job. Your criticisms are largely unfounded when you consider what your suggesting, that this rumor site should be a road map of all things sony. Sr5 is still a rumor. And in tone admin has never really gotten it wrong. Time line yes but actual content no. Even sony announcements can be wildly off. Do you remember when thailand got flooded and there was big waits on announced cameras?
Basically your gripping because admin is not omniscient. But all you offer is negative, vulgar attacks. Please do us all a favor and go hang out at the other rumor sites instead. Or learn to be considerate and polite and hang out with us.
Wow that was a huge F you consumers and press from Sony!
Everyone expected a “new” camera but they hopped on the train “intoducing” every product several times to get as much press coverage, without having to actually show something new.
Sony isn’t the one spreading rumors and getting peoples hopes up. Don’t brame Sony….
No, they do not spread rumors. They just invite plenty of journalists to London to show chea compact cameras 🙁
http://www.sonyalpharumors.com/surprise-there-is-indeed-an-announcement-today-two-new-a-mount-lenses/
Well that was a let down… Not the fault of SAR at all. No way to know Sony was going to get the press together to do a grip and grin with existing stock. In the long run, this is good for Sony since these cameras will be killer in their niche market. The more successful Sony Camera is the more likely we will see more amazing upscale cameras.
So – we reset our expectations and wait for the next date on the calendar. As for me – I’m hoping for a fresh update of the RX1.
http://www.sonyalpharumors.com/sr3-two-new-zeiss-fe-25mm-f2-0-and-85mm-f1-8-coming-mid-end-2015/
Sony making a rather big effort to promote forgettable and extremely mundane point and shoot cameras. Joke’s on us.
Well now we know why they fed the journalist first, don’t need hungry journalist mouthing off about this press release lol
No worries, admin.
A rumor will be always a rumor until a announcement.
OMG massive yawn all around wake up Sony A mount needs new bodies and lenses forget the p&s junk
LOL !!!
Well, this sh*t can’t be happening. The only logical reason I can think of is that actually these were all they could offer, meaning new RX and E-mount cameras are not ready yet and sony is having big trouble developing those highly expected new cameras. An illogical reason could be that sony is just f*cking with us. Anyway, WTF SONY!
Well SAR published the Sony market share expectations, that show ‘High Zoom’ with DOUBLE the market share of ‘Premium’ cameras. I’d expect DOUBLE the number of announcements for high zoom cameras. I guess we just got one!
It may be disappointing for us, sitting here with our tongues out! But it makes business sense. Sony are running a business we all profit from.
Maybe you’re right. Thanks for your informed opinion!
Wow. What a sense of delusional entitlement you have going on there. I didn’t know that SAR is in charge of Sony’s release schedules and marketing campaigns. A LOGICAL reason could be that this event is everything it was likely planned to be for many months – a luncheon with journalists to show them a couple new cameras.
COMUNICATO STAMPA:
Sony aggiunge alla gamma di obiettivi ? ad attacco A due nuovi sofisticati zoom ZEISS Vario-Sonnar T* in versione standard e grandangolare
Zoom standard SAL2470Z2 Vario-Sonnar T* 24-70mm F2.8 ZA SSM II
Zoom grandangolare SAL1635Z2 Vario-Sonnar T* 16-35mm F2.8 ZA SSM II
Sony ha arricchito la propria gamma di obiettivi intercambiabili ? ad attacco A con due versioni avanzate dei suoi zoom ZEISS Vario-Sonnar full-frame standard ad ampia apertura e grandangolari.
I professionisti e gli appassionati più esperti di fotografia avranno modo di apprezzare le innovazioni significative portate dallo zoom standard Vario-Sonnar T* 24-70mm F2.8 ZA SSM II (SAL2470Z2) e dal grandangolare Vario-Sonnar T* 16-35mm F2.8 ZA SSM II (SAL1635Z2) in fatto di qualità dell’immagine, riduzione dei riflessi, prestazioni di messa a fuoco automatica, supportate da un nuovo design antipolvere e antiumidità.
Gli obiettivi SAL2470Z2 e SAL1635Z2 si integrano alla perfezione nella gamma delle fotocamere a ottica intercambiabile con attacco A di Sony, tra cui gli affermatissimi modelli ?99 e ?77II. Con l’aggiunta di un adattatore opzionale, entrambi diventano inoltre compatibili con le fotocamere con attacco E come i modelli della serie ?7.
Una qualità delle immagini ineccepibile è il tratto distintivo di ciascun obiettivo ZEISS Vario-Sonnar. Negli zoom SAL2470Z2 e SAL1635Z2 questa caratteristica raggiunge nuove vette di eccellenza grazie al rivestimento Zeiss T* sulle superfici ottiche, che permette di ridurre ulteriormente i riflessi soprattutto nei difficili scatti controluce.
Anche le prestazioni di messa a fuoco automatica del sistema SSM (Super Sonic wave Motor) di entrambi gli obiettivi sono state nettamente potenziate. L’elaborazione più veloce e più potente nel chip di controllo LSI dell’obiettivo aumenta la precisione della messa a fuoco automatica, offrendo una velocità di tracking del soggetto 4 volte superiore a quella di qualunque obiettivo precedente: questa funzionalità si sposa alla perfezione con il sistema 4D Focus del modello ?77II, facendone la fotocamera ideale per immortalare scene di animali, di sport e di bambini in rapido movimento.
Sia lo zoom SAL2470Z2 che lo zoom grandangolare SAL1635Z2 sono realizzati con un design antipolvere/antiumidità, che li rende ancora più interessanti per le applicazioni più impegnative di fotografia all’aperto.
Vario-Sonnar T* 24-70mm F2.8 ZA SSM II Pur coprendo il range di lunghezze focali 24-70 mm, questo obiettivo zoom full-frame ad alte prestazioni offre i tipici risultati solitamente attesi da un obiettivo di alta qualità a focale fissa.
Dalle foto di tutti i giorni agli scatti a mano libera senza cavalletto, come ritratti, paesaggi e scene naturali, gli standard leggendari di nitidezza e contrasto di ZEISS? saranno apprezzabili a tutte le lunghezze focali. Con un’apertura massima F2.8 costante e luminosa in tutto il range focale, l’obiettivo SAL2470Z2 è garanzia di affidabilità nei ritratti con poca luce, in ambienti interni poco illuminati o nelle scene notturne.
Gli elementi in vetro asferici ed ED a bassissima dispersione si integrano alla perfezione in un design ottico di precisione altamente efficace nella soppressione delle aberrazioni. La differenza sarà sicuramente apprezzabile nei contrasti elevati e nella riproduzione fedele delle gradazioni più delicate.
Vario-Sonnar T* 16-35mm F2.8 ZA SSM II Questo zoom grandangolare ad ampia apertura offre prestazioni eccellenti sia nelle foto di paesaggi che nelle scene urbane. Con una luminosa apertura massima F2.8 disponibile a tutte le impostazioni di zoom, è inoltre perfetto per gli scatti a mano libera al crepuscolo o negli ambienti interni poco illuminati.
Il design di precisione dell’ottica esibisce elementi asferici, che riducono al minimo le distorsioni. Inoltre, gli elementi in vetro ED a bassissima dispersione e Super ED offrono risultati eccellenti di contrasto, risoluzione e fedeltà cromatica.
Admin, you do more for your readers then simply put forth rumors that turn into truth. You track all the new announcement and you debunk false rumors. You collect other brands products that are useful for sony shooters. Sure your rumors are not always dead on but they are rumors. And even an SR5 is not guaranteed because it is still a rumor so don’t let that whiny reader below get under your skin. It’s just some person who is immature and can’t handle the disappointment we are all feeling at this.
I think you do a fine job the way it is. Keep it up. We only have a few weeks to wait for some cool new stuff. Frankly Sony e-mount shooters are at a very exciting timeand you are leading the charge like a scout picking up and putting some info out on what is ahead. I visit your site everday. It is the only photosite I visit every day.
Wow blew a perfect opportunity after the Zeiss announcement yesterday. Perfect marketing to announce a body that they fit on. Not sure what the heck they where thinking here. As they say the had the press by there balls and blew it.
Only a blown opportunity if Sony had something ready to announce. Quote a warped sense of reality around here.
Really warped. There’s lots of bodies those lenses fit on. I’m not sure why people think that the A7rII would get some huge boost from being announced within a day of the Batis lenses as opposed to a couple of weeks after.
Says it all…
COMUNICATO STAMPA:
Sony aggiunge alla gamma di obiettivi ? ad attacco A due nuovi sofisticati zoom ZEISS Vario-Sonnar T* in versione standard e grandangolare
Zoom standard SAL2470Z2 Vario-Sonnar T* 24-70mm F2.8 ZA SSM II
Zoom grandangolare SAL1635Z2 Vario-Sonnar T* 16-35mm F2.8 ZA SSM II
Sony ha arricchito la propria gamma di obiettivi intercambiabili ? ad attacco A con due versioni avanzate dei suoi zoom ZEISS Vario-Sonnar full-frame standard ad ampia apertura e grandangolari.
I professionisti e gli appassionati più esperti di fotografia avranno modo di apprezzare le innovazioni significative portate dallo zoom standard Vario-Sonnar T* 24-70mm F2.8 ZA SSM II (SAL2470Z2) e dal grandangolare Vario-Sonnar T* 16-35mm F2.8 ZA SSM II (SAL1635Z2) in fatto di qualità dell’immagine, riduzione dei riflessi, prestazioni di messa a fuoco automatica, supportate da un nuovo design antipolvere e antiumidità.
Gli obiettivi SAL2470Z2 e SAL1635Z2 si integrano alla perfezione nella gamma delle fotocamere a ottica intercambiabile con attacco A di Sony, tra cui gli affermatissimi modelli ?99 e ?77II. Con l’aggiunta di un adattatore opzionale, entrambi diventano inoltre compatibili con le fotocamere con attacco E come i modelli della serie ?7.
Una qualità delle immagini ineccepibile è il tratto distintivo di ciascun obiettivo ZEISS Vario-Sonnar. Negli zoom SAL2470Z2 e SAL1635Z2 questa caratteristica raggiunge nuove vette di eccellenza grazie al rivestimento Zeiss T* sulle superfici ottiche, che permette di ridurre ulteriormente i riflessi soprattutto nei difficili scatti controluce.
Anche le prestazioni di messa a fuoco automatica del sistema SSM (Super Sonic wave Motor) di entrambi gli obiettivi sono state nettamente potenziate. L’elaborazione più veloce e più potente nel chip di controllo LSI dell’obiettivo aumenta la precisione della messa a fuoco automatica, offrendo una velocità di tracking del soggetto 4 volte superiore a quella di qualunque obiettivo precedente: questa funzionalità si sposa alla perfezione con il sistema 4D Focus del modello ?77II, facendone la fotocamera ideale per immortalare scene di animali, di sport e di bambini in rapido movimento.
Sia lo zoom SAL2470Z2 che lo zoom grandangolare SAL1635Z2 sono realizzati con un design antipolvere/antiumidità, che li rende ancora più interessanti per le applicazioni più impegnative di fotografia all’aperto.
Vario-Sonnar T* 24-70mm F2.8 ZA SSM II Pur coprendo il range di lunghezze focali 24-70 mm, questo obiettivo zoom full-frame ad alte prestazioni offre i tipici risultati solitamente attesi da un obiettivo di alta qualità a focale fissa.
Dalle foto di tutti i giorni agli scatti a mano libera senza cavalletto, come ritratti, paesaggi e scene naturali, gli standard leggendari di nitidezza e contrasto di ZEISS? saranno apprezzabili a tutte le lunghezze focali. Con un’apertura massima F2.8 costante e luminosa in tutto il range focale, l’obiettivo SAL2470Z2 è garanzia di affidabilità nei ritratti con poca luce, in ambienti interni poco illuminati o nelle scene notturne.
Gli elementi in vetro asferici ed ED a bassissima dispersione si integrano alla perfezione in un design ottico di precisione altamente efficace nella soppressione delle aberrazioni. La differenza sarà sicuramente apprezzabile nei contrasti elevati e nella riproduzione fedele delle gradazioni più delicate.
Vario-Sonnar T* 16-35mm F2.8 ZA SSM II Questo zoom grandangolare ad ampia apertura offre prestazioni eccellenti sia nelle foto di paesaggi che nelle scene urbane. Con una luminosa apertura massima F2.8 disponibile a tutte le impostazioni di zoom, è inoltre perfetto per gli scatti a mano libera al crepuscolo o negli ambienti interni poco illuminati.
Il design di precisione dell’ottica esibisce elementi asferici, che riducono al minimo le distorsioni. Inoltre, gli elementi in vetro ED a bassissima dispersione e Super ED offrono risultati eccellenti di contrasto, risoluzione e fedeltà cromatica.
I am interested in buying the A7s this year for video events I want to film this autumn and next year. I am waiting for a new A7s II ( or any name they will give it ). What is the chance for a new A7s to appear before September 2015? Or I am waiting in vane?…and should get the a7s and get over it?
Is that a smart move right now?
I am in the same position as you. No urgent need for the A7s, so I can wait for the A7s II… if it is launched in a couple of months…
I’m in the same boat as well. What are your thought, SAR Admin?
Yeah…same here. No urgent need…but if I know there’s nothing until 2016 I would certainly buy the A7s right now.
I’ll get the mark II only if it has built in 4k
I don’t really need built in 4K ( that might not even be possible considering the small size ). I would however need a better rolling shutter…and some minor improvements in the menu and filesystem.
I just don’t want to buy the a7s this month or the next only to find out that they will release and A7s II in August 🙂 …
Actually that is why I even bother to come to these websites…to make informed decisions. Unfortunately I couldn’t find any reliable info regarding this.
There are no “sources”. Period. If there would only be ONE reliable Sony insider, he/she would have warned the Admin during the last couple of days. I immensely enjoy this site, but let’s face it: It’s pretty similar to reading one’s horoscope. You cannot help to watch it, but it is quite irrelevant. I completely lost any trust in A6xxx or RX100m4 rumors. Maybe they get released, maybe not. In any case, it would be pure coincidence, and not related to any rumor.
Canon had their “See Impossible” big let down. Sony has this misdirect. But good stuff is coming from Sony. Canon, less so.
Strange. It’s like some marketing guys were hung out to dry by Sony – maybe they thought they had something to announce, then at the last minute upper management yanked it away, and just pushed them out there in front of the media to look like fools. Points to internal chaos at Sony, and I think all the big camera manufacturers are in the same state. Probably cancelling products in a panic, starting work on new ones, month after month, chasing a moving target.
You are a SAR fan boy, and give every impression of being a paid opinion peddlar. So many astro-turfers on these sites.
Paid for what? Be polite and reasonable in a term that can´t be a fact ´cause it´s a rumor… Yeah, if you must be payed to be so (polite and reasonable) than you should consider to overthink how you living your life…
Legit rumor… 😀 Whats next? Dark bright ^^
We’re all paid here except you. Bahaha. You unlucky person you.
You need to have more reliable sources for Sony related information else you’ll waste a lot of our time and disappoint us.
Rumors are rumors, thats why they aren’t called facts.
Next $hïttÿ move Sony will do is drop the mirrorless and focus on the P&S market.
The unfortunate thing is the press remembers when you burn them. They won’t have as many at the next even which most likely will have better news that will warrant more ink. The marketing team should have checked themselves on that.
Did Sony actually tell the press that they’re introducing the A6xxx, R1X or whatever today? Your expectation was not met. That’s apparent. It’s not Sony’s duty to introduce things in a manner and time that you see fit. They have their schedules. Leaks and rumors are ephemeral in nature. Sometimes they’re wrong. Actually, they’re wrong quite a bit.
No they did not. But the event was pretty size-able and so there are expectations from the press when an event is hyped up and thus believed to be newsworthy. Not that this isn’t news but I think they (the press) were expecting more, not me. Believe me, I’ve been there before. Invite a whole bunch of press to a non-eventful meeting will not warrant many of them to return the next time. The press are usually the first to complain that their time was wasted. Not that any of this matters to us, the consumers which is why I was talking about the marketing team, a category to which I belong to.
The problem, it appears to me, is that the supposed wikileaks leak tebled up expectations. It was strange that it cut off at Y2015Q1 (and I noted this when the “leak” was published. Still, it’s still Q1. Product announcements are nice, availability even better.
It looks the internet is full of people who would yell at you because you didn´´t gave them enough free money…
Guys, these are rumors….
And… The anti-climax… Anyways a rumor is a rumor, why are people upset when a rumor isn’t 100% correct? The word itself implies that one should take it with a grain of salt.
It’s not admin’s fault Sony didn’t release the cameras we want, clearly Sony is really sticking to random release dates instead of shows or conferences. I’m not sure I agree with their “shoot in the dark and hope you hit something” marketing tactics but either way we should be seeing cameras soon. The Batis announcement is at least a solid indication we have some shiny new e mount cams on the way.
A typical marketing strategy would be to release lenses at the same time as a new body so the lenses can jump on the bandwaggon. I think the new FF camera from sony had some other issue that meant it got pulled too late to cancel the press conference.
Could very well be.
It is not the admin of this sites fault. Sony have probably made a lot of journalists pretty angry by announcing virtually nothing. They aren’t even new lenses, they are just updates.
The whole thing stinks like a screw up by Sony. Maybe they had more overheating issues with other sensors or maybe they hired a marketing firm who got too big for their boots. Whatever the case, I will be back here in a few weeks to see if I should buy the rx1000mk3 or wait for the mk4.
Thanks for all the hard work, admin.
I concur. The Admin Andrea works pretty hard to get us news and some of these jerks just likes to cry about it like its within his control. Its a RUMOR site, the man does what he could. B-)
Sony never said they were going to announce the cameras the admin was touting in April (or introduce them). Lots of leaks that amounted to wrong information created a mirage, that something important was coming up. Blaming Sony for not introducing the product that you wanted to see does not make sense. The press probably got a heads up on what’s going on ahead of time. Supposition does not make something a reality. This is a rumor site. Andrea’s sources does not seem as accurate or as well informed as they once were. Things like that can happen.
WML. I said they would show two new cameras in London. I was just not expecting these two were the 30x zoom compacts!
Rumors are nice, but some people equate what they believe to be true as actual truth. We’re talking about cameras here people. Lighten up a little bit.
If you physically invite journalists to an event, make sure you have something new to show them. If you don’t, they may not come the next time.
It depends on what the expectations of the journalists are. And with the internet, Sony doesn’t really need the journalists, so the print media can ignore major manufacturers at their own peril.
Sony does need the journalists and I’m sure that a lot of the ones in attendance were from online publications, too. The good press the got for the RX100 and A7 series helped them post their biggest profit in years. If it wasn’t for the press, only Nikon and Canon would make high end cameras because Sony, Fuji and 4/3rds wouldn’t have been able to create a buzz around their products.
I have worked in PR and can tell you that it is a symbiotic relationship between companies and the press. Journalists do not like getting screwed over by the PR department. Sony are big enough that it shouldn’t matter, but it is still not a good idea. The journalists will probably still go next time (unless the editor decides that it is not worth the expense because of the disaster last time), but their subsequent review will probably be a little less favorable because of the slightly worse opinion that they now have of Sony. It shouldn’t work like that, but it often does.
The press event was never hailed by Sony as a worldwide product launch event. The admin read much more into it than what Sony intended it to be. Press is important, but really, paper introductions would have been useless without a product “hands on” to go along with any product introduction. Who really knows what the timetable for product launches will be? The admin guesses, puts out all kinds of information, some right, many wrong. The hit/miss ratio is increasingly bad, which means that Sony is getting more effective in controlling its messaging.
this is starting to piss me off, I want to see some interesting cameras from sony. first they wantetd to announce some really new and great stuff in january, now it is almost may and still (almost, except for the A7II which is ok, but not revolutionary by a long shot) NOTHING.
Why do you think you’re entitled to photographic “revolutions” every few months?
And why possibly does that entitlement “piss you off”?
nobody said anything about “every few months”.
you know even if you not entitled (which by no means think I am, by the way) but if you were promised (well not actually promised, but you have been told, that it is very very likely) that you will get a awesome new pony (no pun intended (ok maybe a little bit)) with 12 legs and a twinturbo-superrocket drive in January and you only get a pony that is a little bigger and faster than the one you already have. And then the ponyrumorsguy tells you the super pony with the 14 legs and hypersuperduper-crazyrocket drive is coming later but very soon, and then months later you get a date for the pony with the 18 legs and the whatnotsuper-warp drive and all you get is a lousy miniature pony with freakishly long legs, so long that if it gets a little dark out the pony won’t even see its own feet, which you actually already got a few days before, then would’t you be a little bit pissed off too? or at least annoyed (which might have been the better expression in the first place) not angry at anybody, not at the ponyrumorsguy or the ponyheadquarters, just annoyed. (because you know, maybe ponys are your life…)
No, we don’t need revolutions. A NEX with IBIS, an RX1 with good AF, … It is not as if we expect GPS, non bayer sensors or a real appstore. Just keeping things current would be nice.
There has not been a revolutionary product in digital photography for years. Lots of improvements, yes. Revolutionary? And you expect revolutionary to be a regular occurrence?
well not on a regular basis, but revolutionary is what has been rumored lately no?
Everything that’s been rumored (from every manufacturer) seems like a nice evolutionary improvement of current products.
5 axis sensor stabilisation in a body that small is revolutionary!
All in all a pretty good day. My RX1 is still current. The wild speculation about an imminent RX1 replacement so far turns out to be false. (Now maybe Sony might look into its first firmware upgrade.) And no new e mount camera, giving all the a mount doubters nothing to crow about today. Unfortunately, my SAL2470Z is now an obsolete version, so not a perfect day. Not criticizing the Admin, but I think he got a little too invested in some of the faux “news” flying about.
Well, let’s keep in mind that the A7ii came out of nowhere launching randomly in the middle of the night. Maybe the current team at Sony isn’t that hung up on these big events and will just launch it whenever the manufacturing side of things deems it ready for launch. If that happens to coincide with an event, so be it. If not, so be it. It’s 2015, it’s not like they need the press in one place to launch something, send out some early manufactured ones with NDAs to reviewers a couple weeks in advance, then at launch time put up a product page and release the NDAs and it spreads across the internet like wildfire. I live in Calgary, maybe I should start stalking Chris at TCSTV ;).
A wikileaks revenge? Counter action by Sony? Change of schedule? Just kidding
“But Sony did indeed invite plenty of journalist to have a touch and try session with two “new” cameras.”
Dying market and dying profession came together. Next year nobody will attend such Sony “event”, either because Sony will cease introductions of new shit or the rest of journalists will disappear. So only you dear blogger will cover the “event” from the comfort of your toilet. 🙂
Ok…so we knew about these (X90V and the WX500) cameras already. Where’s the new stuff? Where’s the new A6000 or A7rII???
The way I see it, the longer I have to wait, the more kit I can buy in one go 😉
Do they have A-mount inventory that’s not moving because people are getting the feeling A-mount might go away? That might be the motivation for this ‘announcement’.
so are the 30X cameras better than the RX100M3?
Well, it is all about rumors! We should not act as if this website was Sony’s PR office. Not Andrea’s fault! It is a place where we speculate, dream, and have our hopes crushed. Or fulfilled.
Let’s be frank, SAR admin does a very good job and we follow this site daily. There is so much outside anybody’s control in the camera market, I’m sure Sony strategies change weekly.
My only very big disappointment that starts eroding my trust in Sony is the total disappointment on A99 successor.
I’m waiting for it since Apr 2014, but the silence around A system is unexplainable and has moved many away from Sony.
The 2 new lenses are cost savings, packaged as new improvements. Not the way to go Sony and… Last suggestion: next time you announce P&S tell journalist transparently, saying you’ll introduce cameras and then introducing toy-cameras doesn’t do any good for your brand image.