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A7 competition: The mock attack from Nikon. Fuji gets more serious.

Nikon-DSLR-size-comparison

Image source: slrclub

Everyone will agree that at least one goal has been already reached. Sony got the attention from the full photography world. Also Canon and Nikon camera owners are looking closely to the A7 camera series. And at least on the rumor front the competition is now actively trying to grab some attention:

Nikon: Two days after the announcement Nikonrumors reported that a new hybrid and old design styled camera would be announced soon. For a short moment the buzz started and said that Nikon would announce an A7 competitor. But now we know the camera isn’t hybrid or mirrorless at all. It’s an F-mount camera with a [shoplink 22199 ebay]retro F3 alike design[/shoplink]. Certainly a nice camera but also certainly not an A7 challenger.

Fuji: Fuji rumors are way more interesting. According to Fujirumors they will launch a X200 with Full Frame sensor and on sensor image stabilization. The camera will arrive in 2014. But also in that case there is one big difference with the A7. The camera has a fixed lens and it will compete against the RX1 series.

Canon fun: Nothing on the horizon at Canon. So you have look over to Leicaboss to read a funny fake Canon announcement 🙂

It may be that Sony has a 6-12 months advantage over the competition. They now should focus on quickly expanding the system further to maintain their advantage!

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Support SonyAlphaRumors: After months of FF mirrorless rumor work I would be glad if you can support my work by making your A7-A7r purchase by using these links below. I will earn a small commission and you don’t pay one single penny more! Thanks!

Specs and Preorders in US and Canada (Click on store name to see direct preorder page):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, FI, SE, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, FI, FR, SE, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony DE, UK, FR, IT, FI, FR, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,

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125 Responses

  1. I wouldn’t belittle the upcoming Nikon. Don’t forget, it will have a Sony sensor.

    Can become a winner if Nikon feels and reads the market correctly.

    1. The initial FM2-like rumours were more interesting to me as it meant smaller body. Very well built with D4-like sensor, it will most likely be a winner – especially if Nikon has learned something from Sony’s extremely aggressive pricing!

    2. i dont think both digital F3 and A7 will compete each other.
      Both are in different category. Nikon’s F3 is typically DSLR, not mirrorless at all.
      It uses D4’s sensor and processor, but uses metering system from D610. I feel that F3 product postion will be lower than D610.
      People may buy both or any one of them, espectially who have nikon glass.

      1. I think it will end up being higher priced than the D610. Retro styling, special edition lens for it, excellent build quality. If that is the case, I hope they introduce an excellent viewfinder. Though I wonder what that “hybrid” part stands for.

    3. Don’t assume that a Nikon competitor will use a Sony sensor. They are moving away from Sony to Toshiba and Aptina sensors.

    4. I would be prepared to wager that there will be a far higher demand for this Nikon camera than the Sony 7/7R.For a number of reasons such as much larger user base. Long term compatibility of the Nikon mount lenses going back decades.There is a keen photographer sector who are just into photography not video.The rumored sensor from the Nikon D4 is probably a sweet spot for users of legacy Nikon glass.

      1. Munroe Bagger, totally irrelevant how many more cameras Nikon will sell. It’s not a competitor to A7/A7r. These are mirrorless cameras. Nikon is a DSLR.

        1. It is a competitor if it’s got the same target market. And according to the rumors – it does aim at the same customers as A7. Only at the same time offering far more lenses at a cost of far fewer adapters and a little bit bigger body.

          1. “It is a competitor if it’s got the same target market”

            It’s not. It’s F mount DSLR and it’s direct competitor is Nikon’s owns D610. A7/R are mirrorless cameras. If it’s competitor, then it’s in the same sense as D610 is competitor to A7. Bottom line: It’s a DSLR. A7Rs are mirrorless

          2. I went through the rumor again and I don’t understand your point about having the same customers. Could you elaborate? As I see it, based on the rumor, on one hand we have a retro-styled regularly-sized OVF camera in F-mount, on the other a smaller mirrorless EVF E-mount one, which can support (in order of performance) A-mount, EF-mount, other lenses.

          3. Vinim – how exactly it’s a competitor of D610? D610 is competitor to 6D – it’s basically a cheap but versatile DSLR.
            This camera is aimed at customers looking for small, body aimed at street or travel photography. Just like A7. And just like FM2. All got metal bodies, all are relatively small, all come with small lenses aimed at street photography.

          4. That rumored Nikon is nowhere near the A7 in terms of weight and size, and rather close to the D610.

          5. I guess it IS a competitor in the sense that the people buying it won’t also have more funds available to buy an A7/R as well.
            In that sense the money that might have gone to the A7 goes to the Nikon instead. So it IS a competitor – irrespective of specs or even function. One might even extend this to other types of cameras too.

          6. Folks, you have good knowledge about cameras – just stay in that sector! Pls don’t talk about business and competitors as you lack there!!

            Canikon will need few more years to figure out a7/r competitors IMHO.
            And, Sony will need decade to figure out how to set up a pro-customer care system
            It even out – both will be in same place unless Sony steps up or Canikon gets more innovative!!!

        2. Its not me posting links to a potential Nikon camera on a Sony forum now is it.My comments are in response to this. I agree totally with you the A7/A7r are in a different sector. I gave concrete reasons why an existing Nikon shooter and there are a awful lot of them would like this camera.

          If the camera had included video I would have been very interested in it.If the Nikon has some kind of hybrid VF as the rumors are suggesting this could be a winner. The D4 sensor also rumored to be in it may be better suited to the older Nikon glass, than the 36mp option.

        3. Just because its not mirrorless doesn’t make it not a competitor. People don’t buy mirrorless cameras because they have no mirror they buy them because they are compact system cameras i.e smaller than a traditional dslr. If this camera is compact enough with a new line of pancakes maybe, it will be in direct competition with the a7-a7r.

          1. Look at the specs. The weight is 2 times heavier. F mount would also mean thicker camera. It’s much larger, just like D610. It’s a DSLR — not mirrorless.

          2. The weight issue is a relative thing if you are a sport or nature shooter who shoots a lot in low light and would like the D4 sensor .This camera will be half the weight of a D4. The rumours seem to be suggesting a 775g weight for it which is 300g more than the A7r however my metabones g adapter weighs in at 200g. Which means if i want to use my Nikon glass on the A7r my saving is only going about 100g.

          3. I don’t understand that scenario. A sports shooter who wants to use Nikon lenses on an A7r? It just shows how they are not competing at all here.
            If you want size versatility, the Sony makes a lot of sense, as you can pair with small primes on one hand or simply use it with big Sony lenses. Or if you want to adapt some lenses. The Nikon is no different than a D600 – it makes perfect sense to buy if you want to use or have Nikon lenses and benefit of the system. I really don’t see why a Nikon user would want to use their lenses on an A7 with all the shortcomings that this involves.

        4. People will cross-shop both items. People, having neither unlimited funds nor unlimited time, will choose one. Hence, they are competitors.

          I certainly wouldn’t diss the Nikon. Until these cameras are in consumer hands, they’re just as much vaporware as Nikon’s announcement coming within the same week.

        5. There is nothing so foolish as thinking mirrorless makes a camera better than DSLR. In fact mirrorless by itself is not a contributer to image quality. A different type of viewfinder. If it automatically made photos better then cybershot would be Sony’s top line of cameras

          So, the new Sony mirrorless very much have to prove themselves against not only what’s out there but what is in the works. Including DSLR

  2. Sony has done many wake-up calls recently. It´s soon 1,5 years RX100 came out – it has still no competition. Lol!

    1. wake-up calls?

      So far I haven’t seen any direct response.
      Nikon is going to release another DSLR. Canon camp keeps quiet.

      On the other hand, direct competitor is Olympus’s E-M1.

    2. This is not a game where every manufacturer has to match consumer products from every other.

      This is a game about market share and making money.

      More: how does a consumer product from one company make anyone who likes it or like that company superior enough to diss other consumer products? Not getting it. It’s not like just buying something mass produced is a personal accomplishment.

  3. Sony caused a A7 hype. But I don’t think that the competition is that impressed.
    1. A mirrorless FF camera is not that complicated for Canikon. At least Nikon has a very good PDAF on chip. (And the size advantage of the A7 fades as soon as you attach FF lenses.)
    2. I really try to like the A7r. But I’m afraid that after the hype the disapointments start: There is no electronic first curtain option with the A7r to prevent shutter vibration at longer exposure times. So no, it’s not the perfect camera for landscapes. And we have to wait and see, how good (reliable and fast) the AF works, how good tracking works.

    1. Yes, Mirrorless can’t competitive with DSLR.
      Because DSLR has good AF but poor weight and MF lens,
      and Mirrorless low weight but poor AF.

      DSLR != Perfect
      Mirrorless !- Perfect

      Every thing on the world not perfect.

    2. A mirrorless camera might not be that complicated for the big two, but Sony is already selling two lines. Also, the size advantage doesn’t fade when you use FF lenses, same like a D800 doesn’t suddenly become smaller when you use pancake primes.
      And that EFCS issue is really getting out of proportion. People use the D800 for landscapes just fine.

        1. I simply mean that even if we use the exact same lenses on both cameras, we’ll still have a smaller and lighter package with a mirrorless camera. The advantage doesn’t fade or disappear.

          1. Weight and size of a camera is not a measure of the image quality it might produce. Certainly not smaller and lighter = better image quality. It’s the reverse, otherwise cell phones would be producing the best images.

    3. So I guess that leaves you with the A99, 5DM3, or some Nikon to use for landscapes. So what’s the big deal?
      Oh, the weight!
      But now tell me, why have peoople been making such great photos with cameras way back before electronic first curtain was invented?

  4. I think Fuji is in the best place to compete with Sony, if even not directly on a strictly 1:1 basis. An X200 RX1-alike would be an interesting proposal, but like mentioned, would be 6-12 months if not more behind Sony. They would have to decide if they want to introduce a new FF lens format, not completely out of the question. Some “XF” mount could have an easy backwards adaptability to X system with the associated FF to APS-C crop like Sony has done with the E-mount. The other thing they could do is just focus on the X system and make it better. There is a strong stills-photography following with the X system and they may not even loose on the technology / performance front simply because they don’t do 36MP or have FF sensors – maybe from a marketing standpoint, but not necessarily from a qualitative perspective – remains to be seen. I think that an APS-C XPRO-2 that improved on the photography disciplines, fully embraced EVF, and **gasp** took seriously video capabilities would project the platform much further ahead than expected. A lot of FUJI-PHILES bemoan anything video when it comes to Fuji, but in my mind, that is the variable that will make or break the X system as a long-term platform.

    I took a long and hard look at A7, and it’s not out of the question, but the nail in the coffin for me would be an X-PRO2 that matched or surpassed the video features of the A7/A7R/RX10.

  5. Another reason for Fuji to seriously consider video, is that they do not have a high-end video product that would risk scavenged sales from a high performance low-priced cine-capable product. Fuji glass dominates in broadcast, but broadcast cameras are so specific and far different beasts than consumer cameras – there’s no overlap at all. Panasonic to a lesser extent, Canon, and Sony, have everything to loose if they don’t cripple their consumer cameras enough, to protect sales from higher end C100/300/500 or Cinealta cams.

    1. That’s a lot of assumptions – from what I know, ppl who couldn’t care less about video and are after photographic tool choose Fuji.

      Me personally if I was after video I would probably choose something from black magic design.

      Also rumours about FF X200 have been flying around for a long time, Lon before Sony came out with RX1.

  6. I do not think this is not a competition to Sony A7 (R). Not yet. Nikon is coming with mirror, or have I misunderstood?

  7. Really liking the buzz Sony is creating. I hope the fact they are in the lead in this area doesn’t make them lazy or sloppy. They need to run with this momentum and continue improving. But that never seems to happen in the tech world anymore.

    1. In the lead in that not one product is in a customer’s hands, and all samples have disclaimers claiming pre-release software. Still vaporware.

  8. Compete? I don’t think so.

    I plan to buy A7r for my voigt M glass and plan to upgrade my D700 with this new F3
    Of course, not on the same period of time.

  9. Maybe I’m wrong, looks like an attack from Panasonic with a possible 4K announcement soon, could affect the A7 a bit.

  10. It is ludicrous to suggest that Nikon have looked at the A7/A7r and decided to come up with an alternative. Equally it is ludicrous to suggest that the A7/A7r is a response to any other camera.

    The fact is, the design and development is far too long a process to simply react. These are the outcomes of meetings long ago deciding the best policy for targetting market sectors using developing technology and maximising profit margins. No more, no less.

    Some companies will get it right at just the right time and capture the imagination of the buying public, whereas others will find themselves ‘behind the 8 ball’.

    Obviously, for the long term health of this particular company and a chosen ‘equipment path’ one hope Sony gets it right. However, even within that there are concerns they will abandon mounts, or change emphasis. Should they do so, to take advantage of many improvements in their other models would prove very expensive. Indeed, one can but wonder whether that is an aspect of any such policy: I don’t have to buy more lenses unless I change format, so now they have more sales…

    1. That is very true, but it is also true that ultimately it comes down to marketing decisions at the last minute. For example, there were FF NEX-7-alike camera floating around in prototype form. Production DP-associates of mine had many different type of Sony FF prototypes in their hands awhile back ago before final decisions were made.

    2. I have to agree with TomV and you. Companies do tend to work on several prototypes for long periods of time, but what gets green-lighted is generally a very immediate decision.

    1. definitely not. manufacturers will always strive to increase profit and using a smaller sensor is more profitable for them. If anything, when mirrorless becomes the norm, we will see more variations in small sensors as camera manufacturers will want to take as many usable sensors from a wafer as possible and the megapixel rating will still be high enough for most while the EVF will never reveal that the sensor is not a 36mm format unless you know (approximately) what DOF and FOV to expect from a given focal length and aperture at a given sensor size.

  11. well, the main attraction of the A7/A7r, if you’re coming from the canikon camp, is the styling (vintage-ish styling leading to relatively compact size) and the sensor. and the fact you can keep using your canikon lenses.
    Now if Nikon are releasing a vintage-styled (and thereby relatively compact) camera with large sensor… whether or not it is a competitor for the A7 (for nikon users) will depend on the pricing.

    the A7/r does have at least one advantage (at a first glance, might well be more but I don’t consider the EVF to be either an advantage or disadvantage) over the nikon though: filming.

    1. Of course it will be a competitor, in that they will be cross-shopped and the consumer, having limited funds, will buy into one set of what will really be a luxury toy for him.

  12. Why does SAR have to report Nikon product? it is typical DSLR, not mirrorless.
    It targets directly to nikon user.

  13. Great move from Nikon, actually! Strange they didn’t do this earlier.
    So, fake retro SLR shape rules this year, it seems. Time to think about new style, I think. Take the NEX-7, for example,–it’s better than SLR and better than old rangefinder, IMO. I can’t believe Sony would damp this design so easily.

    1. I must admit I do like the aesthetic appereance of bodies like the Nex 7 GX7 etc but for sheer ergonomics the DSLR’s are better .This is a matter of opinion and mine is swayed by the fact that I am 6 foot 4 with large hands.I have the GH3 & E-M5 the stylish look of the E-M5 wins but for me I hate its ergonomics.

    2. I am also surprised that they didn’t keep the two back dials. Admittedly, I haven’t tried the new A7/r, but it does seem to be less comfortable to use.

    3. Yeh, N7 with an optional grip extender for larger hands and/or vertical grip would be better. No need to make the body taller. If they can’t fit large EVF in the corner, shrink the f** LCD! 2×2″ would be enough. Make it fixed and use for index purpose only, move the workflow to EVF and let it rotate like an eyeball–up and down, left and forward. I hope there is a slot in the line for A6 or A8.

  14. Would love to see a full frame X100 style camera. but if it was using a 24MP sensor, I would not be too excited, that only gets us back to 12MP APS-C sized pixels. Sure with an updated sensor, it would be nice, but not a huge gain. A 16 to 20MP FF from Fuji would be nice, but where would they get the sensor? Aptina? Sony? Toshiba? Will any of them be as good as the Sony Exmor? A low pixel count APS-H would be nice too, a nice bridge between the APS C and FF, and a slight cost saving.

  15. I still think that if someone can build a fullframe mirrorless with interchangable lenses and anti-shake on the sensor with support for old lenses, then they will quickly leapfrog Sony to the front of the queue.

    Gaining 2-4 stops advantage would make a huge difference and was the camera I was hoping Sony would produce ever since the NEX was announced; I’d much rather have a slightly larger camera, and keep the lenses smaller and every single one of them be stabilised.
    (I’ve avoided investing heavily in existing APS-C E-mount lenses knowing they wouldn’t work on a fullframe NEX, but also so I’m not tied down if someone does beat Sony in this regard)

    1. The problem is ” SIZE ” , not has or not.

      A99 is full frame with OIS in body.
      I know ,it’s SLT not ILC, but if remove the translucent mirror it be ILC then.

      1. With the A99 you lose the registration distance, and so can’t fit the lenses.
        Adding anti-shake to the sensor would make it larger, but could still be done with the current registration distance

          1. Not at all, but there’s a whole world of high quality small manual focus primes that work with the NEX and don’t work with the A99, principally RF lenses.
            Thes are ideal for a small camera like the A7/A7r and if the cameras would have had anti-shake too they’d have been 2-4 stops better.

          2. True. But in focal range that majority of rangefinder lenses got – there’s no shortage of A-mount alternatives to choose from. And on top of that there’s a huge amount of lenses covering various different scenarios. So I would avoid an argument which goes as far as complaining about lack of options. Even more so for Nikon camera we talk about here, as F-mount got a very long history of brilliant lenses used for street photography by some famous photographers – much longer than A-mount ever will.

  16. This product makes no sense if it is a D610 in a retro body only. If it was retro-funcionality, e.g. the DSLR-‘Leica’-Nikon, with only a battery for the sensor and the RAW-storage, full manual camera* without autofocus, then yes. Such a Leica equivalent DSLR would make sense to fill a niche.

    * bright finder like in the old days with matte screens providing shallow DOF, possibly with a focus confirmation flash on the focus point. Such a device would only work with fast primes, what Nikon might not have the guts for.

      1. That is why I can’t see to what end. What is retro? If this retro-camera has AF, why not just buy a D610? What is the purpose of retro only. I just do not get it, help me… 🙂

        I mean, we can use legacy glass on a D600 and use AF lenses too. But there is no enhanced MF camera for MF lenses only. Todays AF matte screens and finders do not allow the best for MF lenses. That is the background of my former post. As far as I know, the FM2 was a manual only camera with superb mechanics. If this is real retro, then bring a lean digital version called the FM-2D.

        1. “bright finder like in the old days”
          > That’s precisely what would make sense, if they intend to stick with OVFs. Also, it would be interesting to see what that “hybrid” part is all about. Maybe they will make a hybrid OVF/EVF by lifting the mirror?

  17. Well, I bet that the direct competitor is m4/3 system. Even though it is based on tiny sensor, its strongest point is solid line lineup in compact size.

  18. Admin: You can gloat all you want with the A7/A7R announcements. I am not convinced.

    I take the “mock attack” from Nikon seriously and if a digital FM2 (or F3) pans out with NO VIDEO, hey, my money is in for that.

    I think the Nikon leak was very timely and brilliant. 🙂

    1. The Nikon will be a SUPERB camera! But to say this is an A7-A7r competitor is simply wrong. Can youuse rangefinder lenses on it? Nope. Is the camera as smalla s the A7-A7r? Likely not. It will compete against DSLR cameras and that’s it.

      1. The NEX, uh, the E-mount is a dream platform. I have spent a lot of time and it consumes and fascinates with very little time for photography and even less time considering the results one obtains (not overwhelming). Honestly, tell me how many lenses can you mount and shoot with for a given situation (any situation). It is nice to have an interchangeable lens mount to have the options. The digital FM2 plus a 50mm lens (and perhaps a 28 and 35) and I am set. I can always add a ZF 85/1.4 for the odd portraits. 🙂

        If Sony had been really serious (about photography), with NFC and WiFi features on the A7/7R, they would have thought about radio flash control for starters. It is not ground breaking. Canon already have this. 🙂

      2. I disagree with you here because I don’t see how the Nikon is not a competitor to the Sony. Yes, the sony can take various lenses by using adapters but that’s much like saying that the A99 is not a competitor to the D4 because it’s A-mount. They’re both retro-ish, compact-ish interchangeable lens cameras intended to be used in very much the same way. The fact that the A7 is mirrorless does not change this. If they aren’t competitors then sony can’t hope to take customers away from canikon but I still see people here proclaiming that this camera will spell out the end for canikon dominance.

        1. They are quite different cameras overall, it is not only about the mount. If the potential buyer is ready to use a bigger and heavier camera, why not go for the A-mount instead? The only reason to see the Nikon as a direct competitor to the A7, would be the current lack of a cheaper A-mount camera, and this only if the Nikon is actually priced that low. And even then, these cameras will be so different, that I doubt they share a lot of target audience.

      3. Competition that counts is in the image quality produced, how big the range of photography the camera works well in and how well the customer is supported over the life of the gear. And the body is a tiny part of the evaluation of image quality of a entire system and what it’s useful for.

        A couple camera bodies are not a ILC system at all. You are right Nikon does not compete with two bodies it competes with large complete systems. And it’s image quality. It will do quite well, long after these two bodies have been abandoned by Sony.

    2. I’d see it more as a compliment to D4, if you remember how great combo of D3 and D700 was, same sensor and same AF but different body. That said, there’s no info about AF yet. Nikon’s F(xx) bodies ruled photojournalism back in the day

    3. I agree. Calling that a “mock attack” is lame.
      Nikon can steal some Sony clients with such body, so that’s a very real threat.

      1. True. Some of NEX owners already declare switching to F-mount just for this body. We’ll see how it goes, but surely there will be A LOT of pissed off people who switched into E-mount just to see their dream camera back on F-mount – heck, it already happens to some small degree if you read a bit of comments on different portals. Hahaha 😀

  19. so what is canon doing? I just can’t imagine that they aren’t cooking up something!

    and i dont want an x200, I want an x80 with apsc and 23/2 but veeeery small and no vf!

  20. The Nikon will most likely sell like hotcakes, if nothing else because it’s a Nikon. I like competition in the marketplace, hopefully this will force Sony to up their game when it comes to producing things that are necessities for serious photographers (i.e. good lenses). Also, it might have a positive impact on pricing. Sony is doing most things right, and I Think it’s beginning to show. Sony will never win the people who yearn for a revamped Nikon F3, they are stuck somewhere in the 70’s and not interested in the steps that Sony have already taken away from traditional cameras (and the steps they have yet to take). Either you like the fact that Sony is pushing boundaries, or you don’t.

    1. Those ‘stuck in 70s’ were real photographers not like these days so called prosumers who can’t set exposure themselves and rely and that dummy computer inside plastic box to make that decision for them -> who’s in control then? 😉

  21. to me, the nikon, with decent liveview and OVF, size close to the a7+la ea4, sounds VERY tempting. nikon primes are small and light. they have the affordable and decently compact f1.8 line of lenses, the overall range of lenses is excellent and the quality too i hear. what’s not to like? opportunity to use RF lenses, and that’s it. Instead you get the full range of Nikon glas with full AF support. of course, they ned to put an AF motor inside of that body as well. come to think of it – wouldn’t suprise me if they don’t.

    1. I wouldn’t mind the lack of AF, as long as they put a beautiful OVF inside with plenty of overlaid info. I’d be interested for sure, but as an additional camera, not something to buy instead of the A7.

      1. X200 will be my choice. I’ve had so much fun with X100 -> brilliant travel setup. This new nikon is tempting though, still have some AF-D glass. I will wait for announcement. I wouldn’t mind having small X200 and this Nikon when there’s need to change lenses, the only problem is that it is 16mp which is exactly the same resolution like on my X-Pro1 so I’m not sure what I would gain because Fuji is good at ISO3200 and I hardly shoot on higher ISO (too dark or too pissed by then)

        1. Tried the X100s recently and it is a very nice camera, indeed. Just not my type of controls, I’d prefer an RX with faster AF and tiltable screen 🙂 I wonder if that X200 will come with X-trans or they’ll go back to regular, haven’t been convinced by that technology at all.
          The 16MP on the Nikon do feel a bit low, I would’ve preferred the sensor from the D600.

          1. X-Trans is good, but I use CaptureOne instead of ACR. If the AF will be at least as good as X100S then it will be faster than RX1. I didn’t buy X100S because I already have X-Pro1 with the same resolution so no point really.

  22. I think the Nikon is a valid A7/A7r competitor.

    The A7/r is meant to draw customers over from Nikon and Canon.

    Depending on the price-point, the Nikon F3d may convince some of the people who are thinking of converting from Nikon-to-Sony to remain with Nikon.

    Who are the Nikon owners most likely to convert? Likely D600 and D700 owners who are looking for a ‘high value’ (in-expensive) full-frame system, and may not have accumulated a large collection of expensive lenses yet.

    BOTH the A7/r and the F3d are smaller than the D600/D700 (the F3d is slightly smaller than the D600 but significantly smaller than the D700). But of course the F3d is no-where near as small as the Sony, so point to Sony.

    BOTH the A7/r and the F3d offer a retro look that many find appealing, though the F3d much more-so (and heralds back to Nikon’s legacy and glory days). Point to Nikon.

    BOTH the A7/r and F3d have amazing lenses that can be mounted. The A7/r, being mirrorless, allows the use of legacy range-finder lenses. But the image quality is as yet un-proven. Many Nikon users may not care about mounting legacy rangefinder lenses because they have a host of fantastic f-mount Nikkor glass that can be used. Both the Nikkor lenses and D4 sensor have proven their quality. This one could go either way.

    BOTH the A7/r and F3d represent a good value??? Well, the A7/r does anyways (Sony was smart to choose a very aggressive price point). We don’t know what the price point for the Nikon will be yet. IMO, if it’s comparable to the A7/r, then we do in fact have a competition. If the price is over-inflated (as Nikon has done in the past) then no, the F3d is NOT an A7/r competitor.

    1. This is why I don’t understand why Sony didn’t make a compact full frame mirror less A mount camera instead of the A7/A7E. Look at how small the A35/37 are in relation to the A3000 or A7/A7E and you don’t loose the sensor IS and you didn’t have to create a whole line of different full frame lens like in the case of the A7/A7E.

      1. +10. Unless of course they plan to release these next year – which is something one can only hope for.

        On another topic altogether – why are the people who are so enthusiastic about the Nikon not shouting loudly “WHERE IS THE IBIS???”.
        Strange, that people lambast Sony for not having IBIS in these A7s and yet they are deathly silent when the CaNikons produce another camera without it.
        Very strange, that.

        1. Well image stabilization is not a deal breaker to me for Nikon shooters who cannot live without .There are VR lenses covering from 16mm -1200mm{ 1800mm in DX crop mode}
          I suspect the reason for the moaning about the Sony cameras lacking IS could be down to the fact that they already have an IBIS system in their DSLR/SLT cameras which may well have been a reason for people getting drawn to Sony.

  23. Can’t say either grabs me, let’s see what Nikon bring out and how much it costs. The A7 stuff just doesn’t grab me sorry dudes, small body, big lenses I’d much prefer a much more affordable A mount camera.

    I’m sure the A7 will appeal to some, but it makes more sense to have a camera that fits your lenses without expensive bulky adaptors. If Sony were pricing the adaptor at very nice levels it might be worth a look. Then again on flash onboard, odd ball volvo looks, poor battery life it’s not something high up my oh yes please list.

    1. Denis, compared to what Metabones are charging for their smart adapter for Canon[only, no other mount], the Sony adapters are basement bargains for the quality and functionality you get.
      Plus there’s the guarantee that it’ll work with your camera and is officially supported by the manufacturer.
      You cannot ask for more than that at those prices.

  24. The a7r and a7 are specifically desighned for canon and nikon users.
    The existing lenses can be used with adapters and already have oss.
    Sony a mount users however are out of luck as thier lenses do not have oss and the cameras have no ibis.
    Also the a to e mount adapter uses a slt mirror which the nikon canon lenses do not need.
    Assuming the a7r sensor is a little better than any current compeditor sensor this camera will acyually take better pictures with cannon nikon lenses than any nikon canon camera.
    All they need to do is buy a single body and use it.
    I am waiting to see what they come out with for a mount users

    1. The next thing sony should do is include a choice of a canon nikon or lieca adaptor.
      Thes should be authetic sony made adaptors.
      This would further sonys goal of getting a foot in the door of the canon nikon house.

    2. “specifically desighned for canon and nikon users”
      I disagree. Canon users need to buy an expensive adapter, on which AF is barely usable and, as far as I know, there isn’t a proper G to E adapter, supporting aperture control, stabilization or AF.

  25. I think same the Nikon is a serious A7/A7r competitor.
    At least to me. I am a sony mount user. Tired and disappointed sony a mount user.
    Sony main mount changed, flash mount changed, even Shutter Release Cable is new…

    A7/A7r is great camera – but it’s SONY. In my country is no afermarket for sony stuff.
    This means than when you bought it, you die with it !

    I still prefer OVF and not need video on photo camera.
    If I want to eat the soup, i am use a spoon. If you want to eat a steak, use a fork and knife. It’s easy.

    I am thinking seriously to change brand, and forget all those sony mess.

  26. Well guys, head over to nikonrumors – more updates, no AA, hybrid VF and possibly some cut down mode w/o video and in normal mode video will work, $3000

  27. If you see E-Mount as an Universal Lens Connector for Photography and Video growing together up to Full Frame, Sony’s much more ahead than simply 6-12 month – even Canon’s lens range advantage does not count with Adapters like those from Metabones and with FE Sony did not repeat their initial mistake selling lenses only suitable up to 16MP. Nevertheless I’m hoping for a Full Frame ILCE without or a NEX-6 like viewfinder, since that one on top of the α7 and α7R might convince conservative photographers into switching, but makes these cameras bulkier than necessary: http://camerasize.com/compare/#488,478

  28. Competitor? Still mirror box, f mount, pentarism vf? Big ff Nikkor glass? Its still DSLR!!! Its that what you call competitors? Poor Nikon, you are camera manufacture, cannot compete against Sony giant electronic.

  29. The rumoured Nikon retro is huge. Look at the 3rd image carefully, its nearly the size of the D800 and wider than the D600! Are people looking at the rumored camera or the Nikon FM2 for size reference?

    The A7 is tiny in comparison. Isn’t the whole point of moving away from DSLR size and weight, the Nikon being so huge defeats the purpose.

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