Once again Fuji confirmed they have no intentions to challenge Sony on the Full Frame front yet. Mr Iida (picture on top) from Fuji releases some info about the future strategy in an interview at Dpreview.
The focus from now on will be on offering higher resolution APS-C sensors with increased High-ISO performance and speed. And while Fuji will always focus on the still aspects of the camera they recognize they will have to offer a better video quality too.
The next Fuji X camera to be released should be the X-PRO 2. But there is still no word about when this is going to ahppen in 2015.
10 Responses
They are lying.
strong statement from someone who can’t provide any concrete proof.
Why people keep asking for a Full Frame camera from Fuji? We should be asking for a medium format mirrorless system… it would make a lot more sense! =)
Dear Fuji, aps-c is good enough. would be great if you release a 24MP x-t2 and 100mm f/2.8 Macro, 300mm f/2.8 Tele for Bird Photography, 2 card-Slot and some superfast (f/1) standard and portrait lenses 50mm + 85mm. HDR Function. e.c.t 😀
Fuji x interchangeable mount is half frame. X is also popular, well perceived by experts, good pr for fujifilm and has turned the digital imaging division inte profit.
Fuji has made its share of strange product decisions over the years, but nothing close to abandoning x mount for a new full frame mount. Maybe we will see a bigger 4 by 3 or 1 by 1 alternative that fits both the mount and image circle when the organic sensor is ready, that’s more the fuji style.
I still don’t know of a better aps-c sensor then the sony 16mp. Fuji is the only company that has withstood the mp race pressure so far, the rest has opted for higher mp for marketing reasons. We will see higher mp from fuji when its justified by image quality,
Fuji seems to be on a savings mission – while Sony is full speed ahead with lots of new ideas and frequent model updates –
My take on FF is – yes at the moment FF has advantages but size and weight remains an issue – Sony is not producing any faster then F4 zoom lenses for their A7/r/s due to size and weight issues –
APS-C is a good compromise – although I love the M43 size factor – I look forward to see better M43 and APS-C improved as I think larger sensors will need larger lenses which means more size and weight –
Fuji was a disappointment with their X30 – even a larger body and still the same sensor while Panasonic LX100 is about the same size with a M43 size sensor – and the Sony RX100m3 and Canon G7X have one inch sensor and smaller then the X30 –
This is no news, Fuji exists to make money and they would not throw away all the money invested in those great optics. With the progressive move of Sony into FF, the serious mirrorless APS-C segment is left to Fuji and they know it. I think it is a great strategy, to stand out by the quality of the system and not by the pixel race, the best in class song. However, I do have doubts about the future of the APS-C format in the future. If Fuji thinks like I do, they will no doubt make the most out of the format while it lasts, if ever it begins to fade away, then they will move to FF, but not before recovering their investment. I am surprised that people still talk about M4/3 format, I think it is pretty clear that the system is doomed, no matter how good the lenses or cameras are.
I am from the film era and it amuses me to read people writing about faster than f4 zooms. Do you really have any idea of the price and size of fast zooms? Fast zooms never made it into the prosummer market and just a couple of rich enthusiasts could have bought the Nikkor 35-70/2.8 and the 80-200/2.8. Now the problem is the same. Want a fast lens, get a fixed lens instead, zillions up there waiting for a second a chance at bargain price.
I do not think that m43 is anywhere close to be doomed. The better the sensors become, the less of an issue of using smaller-than-FX sensor. And it allows for compact cameras and lenses. And then there is the price factor. Most shooters do not seem to be ready to pay the premium for the large sensor cameras and I do not expect that to change much in the near future. Me? If I were to shoot digital only I would probably get a Olympus m43 system and then A7 with one or 2 primes or even the RX1.
I completely agree about the size of pro fast zooms for full frame (including film, of course) camera. There were times (about 10 years back) when I wanted to get a film SLR and the Nikkor 20-35/2.8 and didn’t just because of the weight 🙂
APS-C allows them to keep the size of the camera and lenses down as well. A Sony EF f1.4 lens mounted on the A7 would be larger and heavier than the camera itself.
I don’t need a Fuji full frame. What I need is 1/250th native flash sync and a high speed sync mode. If they can make full frames with 1/250th sync they should be able to make an APS-C with that or faster. Take advantage of the smaller shutter size guys!