Finally the giant is waking up form the long sleep and promises to get serious on the mirrorless front. In an interview at Dpreview Canon stated:
In the very near future you can expect us to show something in terms of mirrorless and also a higher resolution sensor.
Sounds like they are going after the Sony A7r!!!
7 Responses
Let’s say Canon finally do something innovative in the mirrorless front – which is not really but for Canon’s standards it’s a revolution -, what about video? Will Canon still neglect it by crippling any true advancements because of their EOS-C Cinema line up? Because both Panasonic and Sony are pretty serious about that with their cameras. But anyway, competition is always good for customers. Sony already gave up on APS-C high end market – which is why Samsung went aggressive about it – so Fuji is the only true remainer there. I believe that Canon will probably go FF if they are actually serious about it, so will the high end APS-C market be left as it’s?
A ff camera priced and sized similarly to a7, with access to all the canon lenses, will be a serious hit.
Just one simple question to Canon: Why becomming serious now? Why not with the launch of the EOS-M camera? They could have got a lot of good attention then. They could have got a lot of good attention when they updated the EOS-m more often. They could have done so much better if they took the mirrorless market seriously from the beginning. How many people will lost confidence in Canon and went to the other mirrorless brands and will never trust Canon agsain?
Q: What needs to happen before Canon will create a serious mirrorless camera?
A: We are serious. We are really focused on mirrorless and we’re spending lots of time, and devoting a lot of manpower to scaling up mirrorless development right now.
Q: What has changed? Why are you more serious now than in previous years?
A: We’ve actually been serious about it since the very beginning.
Those two things suggest nothing out of the ordinary is coming. First they say they are ‘serious’ and ‘focussed’ on mirrorless (which sounds exciting!) then they say they have always been serious, so EOS-M is ‘serious’ to Canon.
Canon sensors are about 5 years behind Sonys. They need to get serious period not just about mirrorless.
When I read the interview with the Canon boss, my impression was that this guy is just filled with arrogant pride at Canon being the largest seller, and he was just giving politician-style answers. He’s the sort of guy that deserves to go down with a dinosaur-corporation just like Blackberry went down the tube for now catching the change in technology. The biggest laugh was when asked why Canon wasn’t serious about mirrorless, he said they were serious from the very beginning.
Maybe they just don’t understand that when we say mirrorless in English, we don’t mean Powershots.