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Who Will Upgrade?

Over the last few weeks we have launched several surveys, trying to investigate who is potentially more inclined to upgrade to Fujifilm’s 6th generation platform.

Well, I guess it’s time for a big recap. So here are the percentages of readers considering an upgrade to 6th generation Fujifilm cameras, broken down by the camera they currently own.

Not included in this ranking are X100 line shooters, because that survey is more complex, due to the “lens factor”.

  • X-Pro2 shooters = 82%
  • X-Pro3 shooters = 81%
  • X-Pro1 shooters = 77%
  • X-E3 shooters = 66%
  • X-E4 shooters = 62%
  • X-T3 shooters = 62%
  • X-E2/S shooters = 60%
  • X-E1 shooters = 58%
  • X-T4 shooters = 56%
  • X-T2 shooters = 55%
  • X-H1 shooters = 55%
  • X-S10 shooters = 53%
  • X-H2 shooters = 51%
  • X-H2S shooters = 47%
  • X-T1 shooters = 46%
  • X-T5 shooters = 41%
  • X-S20 shooters = 41%
  • X-M1 shooters = 39%
  • X-T20 shooters = 38%
  • X-E5 shooters = 36%
  • X-T30/III shooters = 36%
  • X-M5 shooters = 35%
  • X-T10 shooters = 33%
  • X-T50 shooters = 26%

What we can see: it’s definitely X-Pro shooters who are waiting the most for the 6th generation, and more broadly rangefinder-style X shooters, since X-Pro and X-E line cameras take the top 8 spots of the ranking, with the exception of the X-T3, which shares the 4th spot with the X-E4.

Speaking of X-T3, it actually breaks a trend we notice in this ranking. Usually the older the camera is, the more people are considering an upgrade. However, X-T3 shooters are more likely to upgrade than current X-T1 and X-T2 shooters (as well as X-T4 shooters).

Another trend: the more “entry level” a camera is, the less likely its owners are considering an upgrade. X-M1, X-T10, X-T20, X-T30/III and X-M5 shooters all rank near the bottom of the list, regardless of how old their camera actually is — the X-T10, for instance, is nearly a decade old, yet sits at just 33%, far below cameras of similar vintage like the X-T2 (55%).

Exhibition of the “GFX Challenge Grant Program 2025” at T3 PHOTO FESTIVAL TOKYO

  • Dates: October 16 (Fri) – October 26 (Mon), 2026 (Open throughout the day)
  • Venue: KYOBASHI EDOGRAND 1F Galleria
  • Admission: Free

FUJIFILM Corporation is pleased to announce its collaboration with T3 PHOTO FESTIVAL TOKYO 2026, an international photography festival showcasing diverse photographic expressions from Japan and around the world. As part of this collaboration, Fujifilm will present the GFX Challenge Grant Program 2025 Exhibition at the KYOBASHI EDOGRAND 1F Galleria in Tokyo.

Captured with the GFX System, featuring a large format image sensor, the exhibited works explore diverse landscapes, cultures, and the unique stories that thrive across the globe. The exhibition will feature a wide range of projects, including documentaries that closely observe everyday life, intimate portraits that reveal the essence of their subjects, breathtaking works created during the extraordinary challenge of summiting Mount Everest, and visual narratives that harness the exceptional image quality and advanced video capabilities of the GFX System.

Located in the heart of Tokyo, the KYOBASHI EDOGRAND 1F Galleria offers an inviting exhibition environment characterized by its expansive atrium, open architecture, and abundant natural light. In this comfortable and accessible space, where artworks, the city, and its visitors connect organically, each project can be experienced at a relaxed pace, allowing visitors to fully engage with the stories embedded within every work.

This exhibition marks the beginning of a traveling showcase that will continue beyond Tokyo to Osaka and other locations around the world. The fifteen stories presented here, each born from different countries, cultures, and perspectives, will embark on a new journey across borders and communities. We invite visitors to encounter these unique narratives in Kyobashi, Tokyo, the first stop on this global tour, and discover the worlds observed by each creator through the remarkable storytelling power of photography and moving image.

About the GFX Challenge Grant Program

The GFX Challenge Grant Program is a grant initiative organized by FUJIFILM Corporation to support creators with a strong passion for visual storytelling and artistic expression. Open to photographers and filmmakers around the world, the program is designed to help bring original ideas and ambitious projects to life, fostering new creative possibilities and encouraging innovative forms of visual expression. Through financial support, equipment, and global exposure opportunities, the program empowers creators to pursue meaningful projects that push the boundaries of photography and filmmaking, while inspiring new perspectives on the world around us.

Exhibition Information

Exhibition:
Fujifilm GFX Challenge Grant Program 2025 Award Winners’ Exhibition
Dates:
October 16 (Fri) – October 26 (Mon), 2026
Open throughout the day
Venue:
KYOBASHI EDOGRAND 1F Galleria
2-2-1 Kyobashi, Chuo-ku, Tokyo 104-0031, Japan
Admission:
Free
Organizer:
FUJIFILM Corporation

This exhibition is scheduled to travel to additional venues in Japan and overseas following its debut in Tokyo. Further details regarding the touring schedule will be announced on the Fujifilm website and other official channels as they become available.

Award-Winning Creators and Projects

Regional Grant Award (10 groups)

Today only there’s a $140 discount on the Lexar 256Gb SD card sold by BHphoto.

More deals:

If you want to check which cards Fujifilm officially recommends, check out these two articles:

As a result of our operation check installing our applications on Mac running “macOS 27 Golden Gate Beta” released by Apple, Inc., the following issues listed in the table below have been confirmed with the certain applications below.
We predict that the same issues would occur with “macOS 27 Golden Gate”.

We are working to fix these issues with the applications and plan to release the revised applications as soon as they become available.

We would like the customers using the following applications who plan to update to “macOS 27 Golden Gate” to be aware the following issues with the current version of these applications.

We apologize for any inconvenience this may cause and ask for your understanding.

Application Issue
FUJIFILM PC AutoSave (Mac) The application won’t start.

<Timeframe of releasing the applications compatible with “macOS 27 Golden Gate”>
・FUJIFILM PC AutoSave (Mac):Scheduled for November 2026

* Mac, and macOS are trademarks of Apple Inc. in the U.S.A. and other countries.

Fujifilm has announced the following new Instax Pal 2 (along with the and Instax Link Wide Printer 2).

Fujifilm must have looked at the – tremendously successful – Kodak Charmera camera and thought how they can make it much better…. and they definitely succeeded with the Instax Pal 2.

The Instax Pal 2 looks like a fun little carry around everywhere camera, it’s highly customizable with dedicated image quality looks and creative filters… and now I also know what to gift to my photographer friends for Christmas ;).

It comes with its dedicated accessories such as the instax PAL 2 Digital Camera Case. Included in the box is a hand strap with camera angle adjustment accessory.

Key Features
  • 28mm f/2.2 Wide-Angle Lens
  • Palm-Sized Design
  • Viewfinder & 1″ LCD Display
  • Digitally Holds up to 100 Photos
  • Five Filter Themes, Six Unique Effects
  • instax Animation Shooting Mode
  • Smartphone Connection via Bluetooth
  • microSD Card Slot
  • Built-In USB-C Port & Connector
  • Includes Hand Strap & USB-C Cable

Also launched:

Press Release

Fujifilm Launches Palm-top Size Camera “instax Pal 2™”

Delivering an elevated photographic experience with a premium design, enhanced usability and creative expression.

TOKYO, September 15, 2026 – FUJIFILM Corporation announces the launch of “instax Pal 2™” (Pal 2), a palm-top size camera that allows users to take photos anytime and anywhere, on October 9, 2026 in Japan.

Launched in October 2023, the instax Pal™ is the first model in the instax™ series specializing in taking pictures. Removal of the printing function enabled the instax Pal™ to achieve a compact palm-top size. Through connectivity with smartphone printers and hybrid instant cameras, the instax Pal™ introduced a new way to enjoy instax™ photography, allowing users to create instax™ prints from captured images. Since launch, the instax Pal™ has gained popularity among users worldwide by allowing them to capture photos from creative and flexible angles.

The newly launched Pal 2 is the successor to the instax Pal™. While retaining the compact palm-top design and ease of shooting of the instax Pal™, the Pal 2 introduces an updated design and enhanced functionality. A top-mounted monitor enables users to check captured images immediately after shooting, while a newly equipped viewfinder, control dial and lever provide a richer photographic experience unique to a camera. With a premium semi-matte finish and refined styling, the Pal 2 is designed to complement a wide range of lifestyles and be carried as part of everyday fashion.

In addition, Pal 2 delivers improved image quality compared to the instax Pal™, enabling richer reproduction of subjects and the atmosphere of each moment. Pal 2 offers a total of 30 effects that make it easy to create images with distinctive moods and styles, as well as the instax Animation™ mode, which combines up to 10 consecutive shots into a flipbook-style animated video. With intuitive operation and diverse creative options, Pal 2 enables users to express their individuality with ease. While retaining the portability and spontaneity that made the instax Pal™ so appealing, Pal 2 refines every aspect of the experience, from design and usability to creative expression, delivering an elevated photography experience.

Fujifilm will continue to expand the world of the instax™ instant photo system by proposing new ways to enjoy photography through instax™ prints.

1. Product Name, Release Date, Price

Product Name Release Date in Japan Price
Palm-top Size Camera “instax Pal 2™” October 9, 2026 Open
Camera Case for the “instax Pal 2™” Late November 2026

(1) Palm-top Size Camera “instax Pal 2™”

Accessories

  • Pal 2 comes with a Hand Strap for easy carrying and a Camera Angle Adjustment Accessory.
  • The Camera Angle Adjustment Accessory can be used as a camera stand and adjusted to different angles, making it ideal for hands-free photography such as group shots and other situations where the camera is placed on a surface.

(2) Camera Case for the “instax Pal 2™”

2. Main Features

(1) Simple, analog-inspired photography experience and premium design for everyday carry

  • Pal 2 is a palm-top digital camera dedicated to taking pictures, with the printing function removed. Pal 2 makes photography simple and intuitive with easy operation centered around the shutter button. Captured images can be reviewed on the top-mounted monitor. In addition, a viewfinder, along with tactile dial and lever controls, delivers a photographic experience unique to a camera that smartphones cannot replicate.
  • Pal 2 features a premium semi-matte finish and a knurled body surface that enhances grip, creating a refined camera-like appearance. The distinctive design makes Pal 2 easy to carry anywhere while also serving as a stylish fashion accessory.

(2) Four selectable formats for shooting and printing

  • Pal 2 allows users to choose from four formats when shooting: mini, SQUARE and WIDE formats with instax™ frames, as well as a “No Frame” format. Users can freely select the format that best suits the desired composition and angle of view, expanding creative possibilities when taking photos.
  • When printing, users can select a format compatible with their smartphone printer from the instax™ Link series or hybrid instant cameras from the instax™ Evo and instax™ LiPlay series to create instax™ prints.

(3) 30 effects for expressing personal style and creative vision

  • Pal 2 offers a total of 30 effects across five themes, each designed to create a distinctive visual style. The themes include Modern, featuring natural color tones; Y2K, inspired by the look and texture of vintage digital cameras and motion picture film; Vintage, delivering a nostalgic and rich atmosphere; Chromatic, emphasizing vivid colors and light; and Fantasy, combining dreamlike textures with vibrant color expression. Each theme includes six effects, allowing users to change the colors and overall look of images.
  • Users can select a preferred theme in the dedicated app*1 and load the six effects included in that theme onto Pal 2. Users can also choose favorite effects from across all 30 options and load up to six effects onto the camera. Effects can be switched easily using the control dial on Pal 2.
  • Just as if users was changing lenses or film stocks, Pal 2 allows users to alter the mood and style of photos according to the subject or the moment. Diverse effect options enable users to capture everyday scenes in a way that reflects their individuality and creative vision.

  • *1 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

(4) instax Animation™ mode for creating flipbook-style animated videos from consecutive shots

  • Pushing the lever toward the monitor activates instax Animation™ mode. In instax Animation™ mode, users can capture up to 10 consecutive images by pressing and holding the shutter button. The captured images are automatically combined into a flipbook-style animated video, creating a charming, frame-by-frame representation of a subject’s movement.
  • Videos created in instax Animation™ mode can be converted into a QR code*2 and printed together with photos as instax™ prints. Scanning the QR code with a smartphone allows users to play back the instax Animation™ video and revisit the captured moment.

  • *2 QR Code is a registered trademark of Denso Wave Incorporated. After printing a instax™ print with a QR code, it is necessary to upload the video data to the server via the “instax mini Evo™” app. The download period for video data is two years from the time they are uploaded to the server via the dedicated smartphone app along with the captured images.

(5) High-speed transfer of captured images to the dedicated app and easy social media sharing

  • After connecting Pal 2 to the dedicated app via Bluetooth*3, users can transfer captured images to the app at high speed by connecting Pal 2 to a smartphone*4 through the USB Type-C terminal. Images can be transferred in approximately 0.7 seconds per image at most*5.
  • Pal 2 also supports wireless image transfer via Bluetooth.
  •  Images transferred to the dedicated app can be edited with adjustments such as brightness and contrast, saved to the smartphone camera roll, or shared easily on social media platforms.

  • *3 The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and FUJIFILM Corporation uses these marks under license.
  • *4 Compatible with iPhone devices equipped with a USB Type-C connector (iOS 16 or later) and Android devices (Android 12 or later).
  • *5 Transfer speed varies depending on conditions such as image size.

(6) Enhanced image resolution and expanded internal storage

  • Pal 2 is equipped with a 1/3.06-inch image sensor and offers an increase in number of recorded pixels from 5 megapixels on the previous model to 10 megapixels. The enhanced image quality enables Pal 2 to capture everyday moments with greater detail and richness.
  • The internal memory capacity has also been expanded, increasing the number of images that can be stored on the camera from 50 on the previous model to 100. When used with a microSD card (sold separately), Pal 2 can store images up to the full capacity of the card.

3. Promotion of “instax Pal 2™”

Pal 2 further enhances the portability and ease of shooting that have made the instax Pal™ a camera users can take anywhere and enjoy in a wide range of everyday situations. The tagline“fits with you” reflects our hope that users can enjoy a style of photography that suits their individuality and allows them to capture everyday moments in their own unique way. Through online channels, social media and in-store activities, Fujifilm will communicate the appeal of Pal 2 to users around the world.

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