Sony Europe launched a new Sony A6000 advertising campaign with Manual Neuer. This indirectly confirms the rumor saying the new A6xxx will NOT replace the A6000. The new A6xxx will be placed above the A6000 and be more of a [shoplink 8454]NEX7 successor[/shoplink]. The A6000 is now the main header on all Sony Europe (Sony DE, UK, FR, IT, ES, AT, NL, BE, CH, FI, SE, PT, )
For German readers: You keep having new Sony Amazon Gold Box deals every day! Today you have the RX100m2 (at 16:00), the A99 (again at 16:00) and the A5100 (18:00). Discounted pricing will be unveiled at 16:00 exactly. The fulld eal page can be seen here: amazon.de/sonderangebote-restposten-schnappchen-elektronik/
Reminder:
The A6000 with Gariz case on eBay in [shoplink 26006 ebay]Black (Click here)[/shoplink], [shoplink 26007 ebay]Brown (Click here)[/shoplink], [shoplink 26008 ebay]Camel (Click here)[/shoplink] and [shoplink 26009 ebay]Red (Click here)[/shoplink].
86 Responses
I wonder if the A99II will do the same.
I’m wainting for the A99II, A7RII & A6xxx.
I use…
For stills
A99 + A77II
For Video
Panasonic GH4
+1 for A99II
using an 16-50 to shoot a picture that is clearly shoot by a long focal length lens
epic fail
Except E-mount does not have a lens to shoot soccer. Certainly not with 16-50.
But when??
Hi
Who the paradise is Manual Neuer? $$ Some poor body who should turn up the a6000 sales $$?
Lost money $$$$ with that pub, becoz too long & too much succer…
Hey Sony, we want a other brick in the camera wall:
A99m2 with a mega bigga buffer, a lot of lenses, some of them really low cost but good ones
A77m3 = just a smaller but mega fast A99m2 copy….
thanks sony & sar
mac-baar
have a good light
have a good day
have a future…
Good lord, what a canned crock of a commercial. I bet not one scene was shot with any Sony camera, much less an Emount from the bleacher seats.
Sony, please don’t insult the intelligence of your prospective consumer. Cool factor advertising went out of style years ago. It ain’t cool no more.
How about instead showing a professional photographer on assignment with an a99II and beefy pro glass. But he reaches for toy Emount for behind the scenes shots… and weekend pics of the kids at soccer camp. At least that would be closer to the truth, and more in touch with the consumers who might consider purchasing your new shiny wanderlust contraption.
I wonder the guy who made this CM certainly did not use a6000 before.
Are there so many differences between A6000 and Nex-7? It would be nice to explain them for some of us…
There are many differences. The big ones
– EVF on a6000 is smaller and lower resolution but produces much sharper image.
– Noise on a6000 is much less at higher iso
– the depth of color and dynamic range at iso 100 on nex-7 seem to be more, but not so at any higher iso value
– Af on a6000 is very advanced the very best sony have done to date. There are different size focusing dots, the is eye af for portraits, there is 30 tracking continous af just like expensive Nikon Dslr, there are lots of options for focus zone selection
– I counted no less than 40 ergonomic improvements and fixes over nex-7. For example remote control is no longer on the drive mode setting so you can do bracketing with remote control. There is cable, wifi, Usb and ir remote control options, there is way to use single focus center point while in some of the advanced af continous modes with only one button press, there are programmable user modes, there is function menu etc.
– Nex 7 has 3d panorama and a6000 does not. I loved this feature. I rarely used it but it produces nice 3d mountain panoramic images
– A6000 video is second best to a7s only. It is better than any previous camera – no aliasing, no artifacts just clean nice video
– A6000 has no microphone input jack. The is mic in on the hot shoe but you need super expensive sony microphones
A6000 is so much better that I sold nex-7 that I loved for 2 and a half years
Thanks! So if a6000 is basically an improvement of Nex-7, how would you explain how the new model could replace Nex-7 and not a6000?
I guess many here crave bigger EVF, mic in on the camera metal body. These would be NEX-7 main advantages if it uses a6000 technology. As well NEX-7 had digital level indicator. I would assume in 2015 Sony can add things like silent shutter, image stabilization, xavc codec, 4K, support for UHS 3 cards, further improved AF tracking, weather resistant body, more manual focusing perks. So Sony can make a 1000€/usd APS-C camera if they think one will sell well. Competitor to X-T1
I doubt this though. They seem to focus on full frame for the higher end cameras. Only thing crop cameras have is faster fps, better AF, better video. Sheer Image quality on full frames is somewhat better
NEX 7 have fully reinforced Magnesium alloy metal body, for both front/top plates
http://dc.watch.impress.co.jp/img/dcw/docs/472/185/013.jpg
NEX 7 have 2 adjustable control dials known as Tri-Dial Navi seen on the top plate can be used and customised to adjust control settings like white balance/ISO settings and things like aperture range/exposure compensation etc.
Also, NEX 7 have higher resolution EVF
Nice.that a6000 gets in the spot light. I love it as a camera. It is producing similar iq to a7 but is much smaller. Video and AF are far better than a7
Sony may actually give us the new codec in an update like rx10 and a77 ii and may be selectable 25 or 30 frames like a7
How exactly does this make it clear that the A6xxx replaces the NEX-7?
That is some politician worthy spin right there.
I don’t understant that either. Why would they market the A6000 if they’re going to release a new A7000 in a couple of days? Seems incredibly stupid.
A6000 and nex-6 before it are their best sold cameras since nex-5. They sell millions of these and nex-7 is only small fraction of the a6000 sales like 10%
It still doesn’t make sense to market the older product when you’re about to release a better version of it.
The new product will be 1000 euro niche boutique camera. How is that competing with 500 euro product selling at 10 times the expected volume of the more expensive one?
Sony need to ramp up their marketing all over the place. A6000 should get quite some focus as it is their bread and butter model. A7 is their other well sold product not A7r or a7s or the a7 ii it is the cheap one that sells. May be it needs some attention from marketing too.
The new models I am sure they will push too.
Sony are starting a lot of promotions these days so likely they want the spot light. The product announcements will draw further attention
A €1000 APS-C would clearly compete with the A7 though? A7 can be found new for around €1075. I can’t wrap my mind around why anybody would buy a “pro priced” APS-C instead of buying FF.
And yes, totally agree with Sonys lack of marketing efforts in general.
This.puzzles me too. It will complicate things. I want to buy sony and they have fantastic a7 cameras but the crop model is tons faster, probably does 4k. The lenses are different somewhat. It makes customers choice harder. With A7 a6000 things are clear buy fast cheap nice crop camera or more expensive slow and better by tiny margin full frame OR better buy both (I own both and like it)
Why, haven’t you seen top-of-the-line Olympus, Fuji or Panasonic cameras? People buy even “pro-priced” M4/3 if they get their money’s worth.
Anyway, it is surely strange to put fresh money behind an old product. Usually, the marketing way is to advertise an eye-catching but expensive premium product with all the glitz and gadgetry, and lure people in with it to buy a lower priced, lower-spec’d volume churner.
Now the a6000 is the real volume churner for Sony, and extolling its virtues would have been alright if it were to be introduced to a new audience. However, people already know about it – of course, in terms of product promotion, Sony has been missing in action in many markets, but I wonder why they’re campaigning with an existing, successful product.
Is it that there is no worthy replacement yet, and any upgrade is too trivial to launch now?
Is the IBIS (the system, not the bird) too big and cumbersome for a small body? Has the improvement in AF performance tapered off? Is Sony going to expand the lens portfolio to make one camera mean different things to a lot of different people?
Is Sony afraid of losing volumes to Fuji and the M4/3 competitors? Or does it think that it is so advanced that it can still hold fort for months to come?
We’ll come to know. Eventually.
Arguments for a “pro priced” APS-C camera: smaller lenses, smaller body, faster AF, 4k / possibly full sensor readout for video.
If anything one could rather argue that they made that campaign because they want to move as many units as possible before the release of a successor in a few months.
Yes. If admin wasn’t reminding us that a new APS-C camera is coming, I would say it looks like Sony is marketing the A6000 again because they have no replacement for it.
I think the point is that with money being spent on a6000 ads, we know that they are not replacing the a6000. Therefore the new camera is targeted at a different niche or market and the a6000 is going to remain in the lineup for a while.
As an A6000 owner, I’m very pleased the A6000 isn’t being made obsolete.
The update to the APS-C family I’m waiting for is in-body stabilisation. There are so many Sony and Sigma APS-C E lenses, without in-lens stabilisation, that I can’t buy those lenses since I value stabilisation. Also, it’ll make it easier to use my collection of legacy lenses on the A6000 in lower light.
So I’m camping out on the A6000 until in-body stabilisation, hopefully 5-axis, comes to the APS-C range.
I thought that ad was about the camera… it’s more about football and how glorious Manuel Neuer is…
It’s good to have a well known person persuading to use a product. But that is so obvious… with the small kit lens… hahahaha!!!
a6000 is being pushed in many countries and Sony can’t afford to waste marketing money on a model they are about to replace. Perhaps the a6xxx will be a a6000 variation – e.g. a6000s with 4K. Pana has the jump on Sony with 4K.
Or it proves there’s no new Sony APS-C coming…
Exactly!
It may also be that the crop camera is a3x00 or a5x00
Andrea it seems your sources informed you of a massive camera related launch for a crop camera but it is not a new product launch but a massive marketing campaign launch
There is no a6xxx coming anytime soon.
There may be a7r and a5x00 or a3x00 announcement to draw more attention to the brand but clearly if Sony are building campaign around a6000 they would not let another product to fight for the prime spot
Totally agree, there is no hint of the elusive a6xxx, and given how much they invested in such an ad campaign, there’s no chance they will shoot themselves in the foot by launching a more advanced camera to outshine the A6000 right now.
When that new camera, as Andrea has mentioned, is not the A6000 successor, but more like the Nex 7 successor, it makes sense that Sony will try to sell more A6000 cameras now and give the new camera, that will be more expensive and so will atrack less buyers, a go in a few weeks. In fact it is exactly what Andrea said: the rummored (take just some time to look up this word in a dictionairy) new camera is not the A6000 successor (that probably will be named A6000II) but a more high end camera. We will see in the near future….
Exactly. New camera does NOT replace the A6000
Then, answer the question why a x-7 successor is named with a x-6 at the front. NEX-6 successor was A6000, if a successor for the NEX-7, and Sony gave us A6000 as such, has to come, why give it a 6xxx number. This has no sense. We suspect that it will be a A6000 similar box with same commands and without Tri-Navi system. If that will be the case once more, there is no question of any NEX-7 replacement. For me, there is no major reason to have a mode selector wheel on top. I select my mode when I start shooting and never move it, I run in A position all time. So, the in menu selection did not disturb me at all. What could be an advantage is the modification of the wheel positions, one at rear and one at front like on A7 would be an advantage. The Mode selector wheel is for me not a must. But as always, everyone sees that in a different way.
I think that Andrea trusts the source on this one.
If you trust the source — that an a6xxx camera is coming soon — then it follows that the upcoming camera isn’t an a6xxx replacement.
If you don’t trust the source, I would agree with your interpretation.
Kiril! Please note that the following official(!) Sony document mentions a new A6xxxx to be released soon:
http://www.sonyalpharumors.com/wp-content/uploads/2015/04/calendar-700×375.jpg
Yes that is convincing. Yet the current set of rumours and actual events seem at odds and the only thing at odds is releasing better APS-C camera.
1. Sony are kicking off massive world wide marketing campaign for A6000 – this costs a lot and product that is close to A6000 would not play well. Austraia and now Europe…
2. Sony are making great effort to sell A7 cameras – discounts, cash backs. Again higher end APS-C will fall in the price range of A7 and cause confusion
3. The specs that are leaking out are so sketchy that it well may be parts of the marketing campaign for A6000
4. There was rumour A7rII is beta tested not A6000. There should have been similar leak for A6000 series camera being tested by now.
On the opposite side there are few arguments. Both Fuji and Panasonic released cameras in A6000 segment so now it may be Sony’s term to make a move. Sony is lagging in 4K and video in general relative to Panasonic. Some innovation like IS, silent shutter, 14 bit RAW, high speed bursts, 100 and 120p video are missing form Sony’s APS-C line while competitors are now offering it in this segment.
“Again higher end APS-C will fall in the price range of A7 and cause confusion”
Why? Are Canon customers confused by a high end APS-C (7D MkII) that is priced higher than an entry-level FF (6D)?
Does the a6000 have a slow motion mode when filming? As I doubt you’d get anything like these results filming at 60p, mind you its IS an advert, so doesn’t need to actually represent the item they’re pushing !
A6000 can get you 2.5x slower at 60p. I do not think the advert implies it was shot with A6000
Yes, sorry I was being deliberately a bit cheeky….like most adverts these days they never show what the item can do, just a lot of glossy scenes taken with much superior kit! Despite all this I HOPE there will be an a6xxx to replace my Nex 6 (the a6000 wasn’t quite enough of a leap for me), so fingers crossed…and a 100/120fps slow motion mode as on the RX100iii wouldn’t hurt either!
Of the features mentioned to possibly be included on the a6whatever, 4k, weather sealing and IBIS are not top of my list though a silent shutter would be good but not a deal breaker as far as i’m concerned.
I have already been offered a £20 reduction on the a6000 price compared to this time last week so i’m sure prices will fall again over the next few days if another camera is announced.
My top list for A6xxx is low light improvement – I hope AF will focus down to at least -2EV (as Olys cams) or better to -4EV (as Pana cams), more Fn buttons (4-5), sillent shutter, weather sealing, separated AF-L & AE-L buttons and Nex-7 EVF but bigger. IBIS is ok, it could allow on high resoluton mode. Not sure if new camera will have a new sensor, will see it in a few days.
If it has all those features what will Sony have left to add to new cams in future to rip us off?
Look at Pana and Oly cams, all have already them, why best Sony APS-C can not has them too? It’s not that many to ask for.
Did you try the 1.21 update of A6000? Low light focusing is quite a bit better.
A7 is actually quite impressive. With 55/1.8 it now locks focus in near darkness, well beyond what DSLRs can handle. I do not have Panasonic to compare but A7 is pretty amazing with FW 1.2.1
Maybe they’ll release a new Loxia lens, and that is why this Manual New guy was hired….
Neuer was hired because he’s a well known German footballer [soccer player].
The a6000 is being touted for its fast ‘4D’ autofocus.
The implication being made is that the a6000 is fast and accurate enough to capture sports action shots.
The Loxia lenses are manual focus only lenses and… Ohhh. I just got the joke…
XD
😀
I’m wondering .. if it replaces NEX-7 why would you call it A6xxx ? why not A7000 or A7xxx ?
I don’t know.
:/
then let’s call it Axxxx 😉
I bet it will be A7000 .. wanna bet ?
I’ll bet you 10 South Korean Won.
I can also do 5 Japanese Yen.
5 Japanese Yen = USD 0.004
I will accept this challenge and if the new APS-C NEX-7 successor was not given the name A7000 I will send you 10 Japanese Yen :p
Excellent.
I hope for dear life it gets named A7000X
me too.
maybe Sony thinks that might confuse people too much… A7 and A77 AND additional A7xxx; we are all only dull consumers 😉
Or Sony thinks the new one is not worth of an “own” number-space….
I don’t think so .. Canon for example have 6D 60D 600D .. it’s not confusing for Canon users
the second reason sounds more reasonable .. maybe it’s not that much of upgrade .. only tri-navi control and few other options
did you recognised the ” 😉 ” usually used for kind of sarcasm….
lol
It’ll be called A6700.
Sony hat dazu auf Youtube 5 Tutorials zur a6000 reingestellt. Allerdings nur auf Deutsch:
Sony A6000 Tutorial: der perfekte Treffer
https://www.youtube.com/watch?v=OhOmnwvcMZo
Sony A6000 Tutorial: der Doppelpass
https://www.youtube.com/watch?v=ayU_zvGV4_A
Sony A6000 Tutorial: die Tiefe des Raumes
https://www.youtube.com/watch?v=_HsVj–vV_o
Sony A6000 Tutorial: das Bewegungstalent
https://www.youtube.com/watch?v=D-Cg1pPXrUM
Sony A6000 Tutorial: der Objektivwechsel
https://www.youtube.com/watch?v=cyk2-DerzJs
A6000 vs NEX 7? I don’t see much difference…seriously. I ALREADY THOUGHT A6000 is a replacement of NEX 7. LOL
Waiting until Sony decides to give me good or decent performance at iso1600. My Nex5 takes great pics but I never shoot above iso800.As a hobbyist, I seriously don’t expect anything much from the APSC sensors. Not wishing anything too impossible from Sony 😉
Good, simple, clean pics at iso1600.
well.. an a6000 already performs quite well at ISO 1600. Shoot in RAW, edit and process in DxO Optics or Lightroom and you will be fine with what Sony already offers. Or switch to FE for even further improved ISO performance (along with other benefits in IQ)… an A7 isn’t much pricier right now as an a6000. It’s just a factor of 2 with the (not that bad!) kit lens.
Just wishing for “Good, simple, clean pics at iso1600″(without editing) with an APSC camera from Sony.
I hope this is clear enough.
Than you will have to go FF. APS-C won’t do that for quite some time I would guess. You don’t believe? Well, one example:
The Konica Minolta 7D (now some 12-13 years old) has (according to DXO) a usable low light ISO of 613. The brand new a77II brings that to ISO 1013. Thats exactly the improvement (2/3 more ISO than available right now) you want to have, so including (possible) faster sensor development, you will only have to wait for a decade….
But you forget that A77ii have translucent mirror which take away 30% light ( Approx. 0.5 stop.)
fair point! so… 1/3 remains…
Thks for the info.
I understand about going the FF route, but I was talking about APS-C. If Sony cannot give it to me then certainly waiting a decade sounds weird. I too did not expect anything much from APSC cameras at iso1600 but then I came across some pics from Olympus and Fuji.
Take a look at the very decent Olympus pics at iso3200, tried it myself in a camera shop. Also Fuji pics at iso3200 look great, haven’t tried it myself but seen it across the internets. Yes yes I too know Fuji could be cheating at those ISO numbers but it’s still much better performance than my Sony APSC camera.
Just wishing for “Good, simple, clean pics at iso1600″(without editing) with an APSC camera from Sony.
Reasons for my wishes are simple. Already invested in glasses and don’t want to start all over with another brand. And moving towards FF is not convenient due to size and weight.
It’s just a wish not an argument … I hope this is clear enough 😉
I this 4k will be added on A6xxx. Just because add is focusing more on video action sport. In terms of video function Sony is behind Panasonic and Samsung . Sony need new 4k capable camera. I hope they get it soon
Manuel Neuer is the German national team’s goal keeper.
They just won their 4th world cup last year and considered the best goal keeper in the world today. In case you do’t know what the World Cup is, imagine the most watched sports event in the world and you can imagine a World Cup. It is the most tweeted event, and the GER-BRA 7-1 pounding brought even more world attention to the German team during the whole cup. I’m sure his name must have been mentioned there.
I’m pretty sure his profile is high enough.
I rather have an updated APS-C A3000 with all bell and whistle priced at 7~$800 to utilizes my FE lenses for reach. If not, give me an a8 or a9 whatever. As long as it’s tough, fast and accurate.
They don’t have the lens in e-mount that long enough to shoot that close.
That’s why Sony gives the camera to the players – they stand closer
I really don’t see how this move ‘proves a NEX-7 replacement will be released’ at all
This campaign certainly suggests the A6000 is not going to be replaced in the next six months, but that could equally mean that its replacement is cancelled and Sony are just trying to cover for the fact and squeeze every last dime out of the current model
I want to see a NEX-7 replacement very much (I have two touit lenses that I want to keep using) but I’ve been concerned for a long time that Sony are just ‘playing’ this site and taking advantage of Andrea to launch viral marketing (not so bad) but worse to manipulate their customers into believing certain things (for example there is an ongoing commitment to APS-C E-mount lenses/bodies that maybe doesn’t in reality exist) without any risk to themselves. I don’t trust Kimio Maki at all and he clearly sees the FE range as his route to high office within Sony and in such a situation all other product ranges are at risk, regardless of their actual potential in the market
Andrea, you are putting a massive amount of personal credibility on the fact that there is going to be a new mid-range APS-C camera. Before this new campaign I would have put the probability of this at 70%, now I put it at 50% and my friendly advice is to pull-back a bit on this one and let Sony start communicating a bit better with their cusomers on this rather than letting them manipulate you
Isn’t it idiotic to pay for a campaign with losers? German market is very low, not promising for Sony and this is the only title Neuer had achieved this year is German national championship.
Not sure I understand your concern. Sony Germany should probably focus on .. well .. Germany. I am only somewhat aware of soccer but even I know that Neuer was nominated for soccer player of the year (how often does this happen to a goal keeper?) and chosen runner-up behind Ronaldo and Messi. Did you say ‘loser’?
Could anybody tell me the name of that song?
I really don’t care about the new camera name. If it’s a Nex-7 replacement, it should bring back the Trinavi dials. Trinavi is Nex-7 ultimate defining feature that Sony, somehow, left out in their newer cameras.
Yes, ofc — you’re correct. I can only talk for myself though and talk like i’m talking for the group that never leaves the house without a tripod, a range of filter etc etc.
mmm yeah… At the upper right it has an amazing performance but… You know what? Still not to good enough, specialy at their lower left corner… (tested by Leo Messi on 06/05/2015) LOL
I don’t like this name .. A7000 or A6900 would be better ;P