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D-day: Sony A7s announcement now live on SAR!

Start the video on top to see the Sony A7s announcement live! Comment the event live using our comment system!

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  1. omg. the Livestream player is always on autoplay. The moment the stream went live, all the 7 tabs with the live player that I had open started playing at once!!!

    Thank goodness for Chrome having that little audio icon, or I never would have been able to close those tabs quickly enough!
    smh at you LiveStream…

  2. Really, I used to be a sound engineer and the audio here is strictly armature level. Seriously no one check the audio prior to going live on the Web Feed. ECHO ECHO ECHO What What What LOL How Embracing.

  3. One thing is for sure: with the triple attack of A7, A7r and A7s, Sony will rule and dominate the system camera market. Canon, Nikon, Olympus, Panasonic, Fuji, Pentax and Samsung have already lost a tremendous amount of sales to Sony, and this will be the final nail in their coffee. Expect at least 85% market share for Sony by the end of the year.

    1. Depends on the stores. I can’t get Sony in one of the local camera stores because they stopped carrying their systems. According to the owner their customer service was bad and it was upsetting their customers so they made a decision to stop carrying Sony so they wouldn’t be upsetting and losing customers in the future when Sony Service let them down.

  4. Good Greif Phil your drawing attention away from the camera with that sock stuffed down your pants :-O, get a grip man this is not about you and how many babes you can snag if Vegas 😛

    1. Right? And the resolution. I’ve got a great internet connection. What is the excuse for such low resolution?

          1. “Bringing video from 1200 and 29 miles away from Tulsa Oklahoma with latency of less than a field.”
            -Sony Presenter

            Less than a *field* you say? Now that is definitely a measure of performance. 😛

      1. Dang loose nut behind my keyboard keeps making me miss keys, sorry I sound like i’m challenged, oh well … I try 🙂

        1. If you are doing full screen, you may try running it without full screen. Other than that probably not much you can do if its a data bottle neck someplace prior to getting to your router.

  5. I just don’t see how they can be talking about high end video products and production with such a poor video cast. Should they not have spent a lot of time/money to make this very, very smooth?

    1. I’m guessing that the streaming solution is provided by the venue or something.. But i agree. Horrible stream.

    1. Actually it’s all your fault. If you weren’t watching, the rest of us would have had a 4k 120fps stream.
      STOP HOGGING THE BANDWIDTH!!!

  6. Congratulations to the Sound Engineers, they did quickly fix the echo… we’ll blame prior problems on the Convention Center not letting them get in to do their job at a reasonable time and get it checked out properly prior to going live :-D. Dang now I lost the whole feed !!! What what what!

  7. When you take a fs55 and connect it to an IP 4k then you get oral diareea, bla di bla di bla, What a bummer it is this press presentation all jargon. Booh And exitement all over the place when you talk to the sony executives. bla di bla di bla

  8. it’s like they don’t give a &^%*^ about us. I understand we are a tiny part of their revenue.

  9. still better then the last sony presentation, where the japanese Cos could not spoke english very well

  10. The boredom factor is off the hook. Some propaganda is fine but we are now bordering on the absurd!

    1. They should go back and watch some Steve Jobs video to learn how this is done while keeping the audience engaged rather than wanting them to commit suicide.

  11. This is one of the most boring announcement shows I have ever seen. Hopefully A7s will be shown eventually, though I will probably be asleep by then.

    1. Sounds like they shoved some left-over blu ray disks in a box and sold it off as expensive archival media.
      Oh wait…

  12. Please, Sony, at least assign someone who is interested in the technology to present. This is getting really sleepy.

  13. These guys know as much about their products as I do about space shuttles and rocket science …they know about company numbers -_-

  14. Remember, folks, that this presentation isn’t meant for photographers … but those folks in the industry, as they are known in Los Angeles.

  15. “Hello everyone. My name is Ishizuka. Let me introduce myself.”

    Didn’t you just… You know what, never mind.

    1. It wasn’t even really announced. They just said they were “working on it”. Well, it seems like decent news for the video people out there.

    1. Hold up. 50mbps xavc you say?
      120fps/720p you say?
      Only goes up to ISO 409,600 you say?
      Sony has failed. I’m never buying sony again.
      etc. etc.
      😛

    1. why would u need an image stabilization if you put the shutter all the way up with higher ISO? I do need the digital steadyshot for video but i guess i have to rely on my physical stabilizer for that. The low light feature is good enough for me to drop my Amount cameras for Emount

      1. Yea, probably right. I don’t do video, so it may be just what I need for my astro-photography and other stills. Hmm … I’ll probably wait a bit to see if an Amount comes out with the same sensor. But I wont hold my breath in the so called year of the A (Really E mount) (Bastard Marketing Team screwing the customer) year

    1. Did they say anything about a new lens? 28-135 would be perfect though. Even if it was 3.5-4.5 or something…

  16. Did I really just watch an hour of Sony propaganda just for an announcement that could have taken less than 2 minutes? Ugh.

  17. Hmm I am going to have to wait for the A88s Alpha Mount with IS and all me lensees worka just a fine.

      1. The Q7 is fairly reasonable, $2995, if the 4K out is any good, no mention if it was 8, 10 or 12-bit, or did I miss that?

  18. The “new FE lense” is a 28 135 F/4 powerzoom for video users? No new prime? And nothing about a new autofocus? It would be perfect with an all around camera with ultra low light capabilities… Interesting camera, but i need more informations…

  19. Damn, 120fps@720p but not at FullHD. GH4 wins. Sony just doesn’t let the camera beat FS100 anyway.

      1. yes, that’s the point. Although the bitrate of GH4 is adjustable to cope with the high frame rate. Sony is unable to keep a distance from the competitor. 12MP with ISO 409600 wins the game but the pixel is still a little bit less for the conventional market. Some people may love it but not all of them need it if the price is set more expensive than the A7R

        1. ok, i did not figure out if the 96fps where in 1080p. but if this is the case… and the a7 is at 120fps/720p, then i think i will have to go for the gh4….shame.. i was expecting a bit more…

          1. You may check this out from dpreview.com. GH4 can do 96fps @1080. I have suggested Sony to provide slow mo in FullHD but they just don’t listen. I hope they will provide a firmware upgrade or at least, provide a payable option to unlock this feature. Otherwise the video battle is still being hard.

          2. 120fps in 1080p seems to be impossible to archive….sad. Panasonic LX7 and FZ200 did 120fps 720p two years ago…..

  20. Glad to see the A7s is here. FINALLY I can get a camera with better, larger pixels, not just more pixels. Sadly, I had this video running in another tab for what seemed like well over an hour with 4K business, and the A7s seemed like it was barely a couple of minutes. Oh well, at least it’s here. Glad I skipped the A77, A99, A7, A7R etc. A camera to finally put my Fuji X100 down.

        1. Sorry to get riled up but Alpha and A are too close and every consumer will be confused now. I now understand not to confuse A with Alpha. Ok ok, How many poor folks will waste time buying an A mount for their E mount and vise versa. Good Grief I’m talking to myself again.

  21. Alpha mount is both A and E mounts considered together. Looks like they are going to market them that way…

    1. the problem is not with this site, but with people who expect all rumours to be 100% true but at the same time complain that there isn’t enough rumours!

      from the site:
      Here is the definition of the word “rumor” according to Merriam Webster dictionary:

      Date: 14th century
      1: talk or opinion widely disseminated with no discernible source
      2: a statement or report current without known authority for its truth
      3 archaic : talk or report of a notable person or event —- Content Copyright If you want to use any image from this website you have to ask for permission. You cannot copy more than 20 words from any of our posts. And you have to define the source with “Source: SonyAlphaRumors.com” (working link).

      1. I would think a smaller sensor in a larger body (GH4) makes it easier to fit more chips in. There are limitations regarding the heat as well. A built-in 4K codec generates a lot of heat, which can hinder the sensor’s noise performance. If you move the circuit outside of the camera, you eliminate that problem. It’s easy to see that Sony is pushing the envelope with the small body – large sensor concept. I’m not complaining, of course. There are always compromises to be made in engineering. I’m pretty sure Sony will soon release a 4K A-mount camera, which won’t need an external HDMI recorder, but the body will be larger.

  22. A7s announcement was pretty short. S stands for sensitivity. It can go from ISO 50-409,000 It will be very very very clean in lowlight. The slide said it will record 4K via HDMI to various 3rd party recorders. Internally Full HD. It will be the first intervhangeable lens still camera to feature FULL PIXEL READ OUT to do video which means the full HD will be bery very high quality. Dynamic range has been touted to be extremely high too. Both still images and video was shown. They said this is their first push towards a continous developmwnt of the Alpha mount system in slowly merging consumer and professional products. A 28-135 F4 powerzoom lens is also in development for this full frame video beast.

  23. I can’t believe he actually said “w… w… w… dot sony dot com/…”
    How do people not realize that web browsers no longer need that preamble. They all assume that you want to access the world wide web.
    yeesh.

      1. No, if you want uncompressed raw it requires external. That only makes sense since there’s no way the internal storage could keep up.

    1. UGH! I was so into this camera as a backup for weddings, especially for the dancefloor. But contrast-AF on a dancefloor is a disaster. Shoot!

  24. Sounds cool, but damn, “only” UHD, no DCI 4K, only 4:2:2 8-bit out? Wtf. I’m still intrigued, but the specs sounds like this won’t be my next camera.

  25. very clean image at ISO3200 w/ good dynamic range. useable ISO up to 12800, x3 the battery life of A7R because it has 12mpix?, 1080p 60fps XAVCS 50mbps, and 720p 120fps? S for SuperCamera!

    That’s it! I’m sold to E-Mount. Im buying an A mount adapter w/ a grip. I cant wait to preorder A7S. Thank you very much Sony! If the price is around 2k then im buying a pair

  26. Of course it is surely safe to assume that NONE of the lovely software improvements (picture profiles, time code) will be backported to the a7 or a7r.

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