The Hasselblad Lunar camera will be for sale soon and these are the five versions you can buy for a tiny bit more than 5.000 Euro: Black leather, Brown Tuscan leather, Carbon Fibre, Mahogany and Zebra wood (Source Hasselblad). You ready to buy one? 🙂
76 Responses
WTF????
“The Hasselblad Lunar camera will be for sale soon and these are the five versions you can buy for a tiny bit more than 5.000 Euro: Black leather, Brown Tuscan leather, Carbon Fibre, Mahogany and Zebra wood (Source Hasselblad). You ready to buy one?”
Yeah, it’s a steal 5 cams for €5000. That’s €1000 each. 😉
I’ll take one of each!!! 😉
That will be 5 lumps on the head.
Ow! Thanks for knocking the sense back into me.
lol
Wait, no rhino horn or elephant tusk versions?!
Still not nearly as ugly as the “new” limited edition rollei 35’s.
http://www.fotointern.ch/archiv/2010/03/11/«rollei-35-magic»-wird-neu-aufgelegt/
What about the Ken Rockwell special – elephant phallus hide?
Yes when I think of Ken I think of a giant DICK!
I had no clue how well endowed Ken is. There are things I really wouldn’t want to know, this is one of them.
This still is going to be a great joke after many years from now.
Where’s the gold plated one?
Leica will make that one.
What a waste. Better off with RX1 remake or A99 remake. Sad.
like
only if it was full frame at this price
gonna be a few idiots who will buy this sheet.
Not a few idiots.
It will likely be the people who are buying Vertu mobile phones, Ferrari or Lamborghini. Most of them can be found either on a golf course or in the C-Level offices of big companies…
i run a company, and this is a bullsheet product.
this product is not in the same league as a lambo or a ferrari. sorry man, try again.
lambo, ferrari, porche build their own cars from the ground up. hasselblad is not building their own camera with this line.
like i said, try to be a smart ass again.
Sounds a bit like words of an uninformed nagger…
Not in the same league?
What about Pagani, Wiesmann, etc.?
Exclusive cars with a well built, high quality outside, but with machines or transmissions of the big manufactures.
And even Lamborghini carries some Volkswagen genes inside…
Vertu is more or less Nokia.
Etc. Etc.
Hasselblad is a Photographic veteran. For me personally it is not reprehensible to create something on the basis of something established.
Carbon fiber Lunar fits to my VAIO Z.
Is it a medium format NEX?? Otherwise I dont see any sense it costs 5000 euro
Looks so ugly. Even if it was at same price level as the Nex-7 i would prefer sony
Exactly! It looks WORSE than a real NEX 7. And it’s also gonna be bulkier and probably heavier. There’s nothing better about it, only worse. Anyone who buys this is a complete fool with far more money than brains.
Is this supposed to be a camera or a fashion accessory?
It is purely a fashion accessory, and aimed at people who don’t care about logging of tropical forests.
What does Mahogany to do with Italy?
I see a reference to Tuscan leather, not Italian mahogany. Where did you read it?
Uooops, sorry, I hadn’t read the whole advertizing by Hassy 😀
Apparently the shell is made with Italian materials. God knows why 😀
You are right
Mahogany is a tropical wood from rain forest. Almost in danger of extinction, rare, sometimes illegal.
Exactly like cocoa is grown in tropical countries but the swiss claim they make it best?
The difference is that you cannot fake chocolate; but birch can do for “mahogany.”
Hassy is betting there is a firm stock of fools with more money than sense. I wonder how many of it’s employees are pissed about their new leader’s bid to cash-in on the company name.
I demand Hello Kitty!
Only 5 different cameras?
What about us who work 6 days a week? Will we have to use a Leica on Saturdays?
No, not the Leica but maybe the H5D 🙂
I like that grip. Would be nice in black leather… but $5k? I wonder how much a local wood shop would ask for something like this… 🙂
I’m guessing these are to make the people who failed photo 101 feel better.
I definately want to buy one !
I dont want to be like canikons who only buys what the neighbours are buying or having.
Who are they trying to fool? This will sell about maybe 20 bodies world wide.. Its sooooo ugly.. and when you get the same camera in the Nex 7, who will buy this?
There are people who live in a different world. I work in the music industry there are people earning far more than this a day (sadly not me). There are times when accounts tell them to spend money because of taxes and where in the world money was earned etc. That is still one of the reasons some buy Leica, and people who buy Leica won’t buy a Sony even if the sensor etc is better or cheaper.
There are people who consider €5000 as pocket change. And if they like the styling and materials of the Lunar, they will buy it. Not because it is based on a NEX-7, not because they want to piss people off at SAR and other photo sites, because they don’t care. There are cell phones clad with diamonds and rubies, toilets with golden knobs and pencils made of mammoth tusks. The luxury market might be small, but it is there. I wish Hasselblad/Sony good luck with their venture.
/From a guy who does not want the Lunar but still respects those who do.
Just for your amusement, please google-images “A light switch bears the Papal seal.” Nice, ah? (Pope´s apartment in Castel Gandolfo´s summer residence). Lunar should be declared “official Vatican camera system”. This world is just F..cked up!!
There are 11 milion HNWI (high-net-woth-individuals) worldwide (source Wikipedia) defined as people with more than $1 million of *investable* assets, that is not counting their homes, cars, yachts, etc. If you could convince 1% of them to buy a camera that has distinct look and high enough price such that John Smith cannot afford it, then this is a cool $700 milion business to be won. Worth trying, and this is what Hasselblad is doing.
These cameras do not compete with cameras which main purpose is to actually take great photos. They compete with other status symbols – super expensive watches, LV bags, Blahnik shoes, etc.
This is all fine by me, as there is a lot of tax paid by buyers of these cameras and they do not have as bad environmental impact as a Hummer SUV.
My credit cards are burning to get these. Man… Ach they look hhhhot.
I am ready to shell out 5000 for a Star Wars Stormtrooper edition.
Recession? What recession? Just absurd…
If you told me a year ago that Hasselblad was going to make a 4k Euro otterbox for an NEX camera, I wouldn’t have believed you.
They can really jack the price up with a rhino horn grip. I should shut up, somebody might actually do it.
My thoughts exactly. Looks like an NEX-7 in a high-end otterbox.
Nothing says “made man” like zebrawood.
What, no strap to go with it?
How much for the pandaleatherstrap.
I think it will sell some to Sheiks who will gift them to their kids.
Some soccer player will get it too.
Probably will see a lot of leaked “interesting” videos.
Price is steep but I prefer the ergonomics to any of Sony’s nex designs…
If ergonomics was one’s concern, then a DSLR would be a better bet than any mirrorless camera. The A99 has a very nice hand-feel to it. No ostrich leather, though.
Ooook, that’s why the new nex-7n have a delay…
Guys I think we just have to get over the fact this is NOT aimed at us
It’s aimed at the uber rich, just as there is a market for gold mobile phones there may very well be a market for the lunar.
To us it’s gratuitous, tasteless rip off, to someone else it’s a feature packed exclusive camera for (what they consider) pocket change.
bbbrrrr ugly bourgeois 90s italo design … for big money …
If I was a millionaire I’d have one, just like I’d have other over-priced goods and services and wouldn’t care about the cost.
I would not personaly get this .But I wish sony the best of luck with this venture with the egotistical .
I would buy it if lens and sensor were made out of wood, too.
Black leather . . . whip sold separately.
It looks like it still has the Minolta hotshoe on top?! Great news for Alpha users looking in selling off their old flash guns 😀
I like the grip design but I don’t get the rest. I mean, it looks like a wardrobe mated with a food processor.
This camera may gail and very few will be made.
That means they will be very rare and very valuable for collectors.
That means everyone should buy one.
That means they won’t be rare and valuable.
I think we have a paradox here.
Anyone want to buy a genuine paradox?
The Lunar Hassy has all the appeal of an Edsel-DeLorean head on freeway crash at high noon. I personally think that the knobs are amazingly ugly in particular. How many professionals will show up on location with one of these hideous “designer” toys? I just seem to be missing the point of bringing this design disaster to market— it decidedly lowers my long term high opinion of Hasselblad. Tragic.
Don’t you just love it that the standard kitlens is on a 5000 euro fancy machine. 😀
People clearly don’t understand the chasm between luxury and enthusiast. Rich enthusiasts will not buy this. They know what it is, and isn’t.
However, most luxury goods are sold to people who know nothing about them. The rich guy you see in the Lambo cares as much about cars as the man in the Toyota most of the time. He didn’t save up. He just bought the one he liked.
Thus the buying decision for this camera will go.
OLIGARCH. What’s the best camera?
SHOPKEEP. Most would say a Leica sir. The lenses are really unequalled.
OLIGARCH. I’ll have a Leica then and give me all the lenses too.
SHOPKEEP. All?
OLIGARCH. Sure. How much?
SHOPKEEP. $123,000. Plus tax.
OLIGARCH. Great. (Opens box). How do I focus this?
SHOPKEEP. It’s manual sir. No focus aids. A purely manual experience.
OLIGARCH. @$%! What’s the best autofocus camera?
SHOPKEEP. The Leica S3 is excellent. We happen to have one in stock.
OLIGARCH. It’s too big. This is a 16th birthday present. My kids got little hands.
SHOPKEEP. Er… Hasselblad have the Lunar. Very compact. Brand new. Autofocus comes as standard.
OLIGARCH. I’ll take it. And all the lenses.
etc…
That happens every day. They’ll sell a good amount and their R&D on this was almost zero.
Finally someone who gets it. Thank you Sam!
I guess that’s true. Poor super-rich kid getting a goofy looking deformed NEX 7. Almost feel bad for him/her.
People buy Leica cameras that are nothing more than tarted up Panasonics with an inflated price and I’ve never known why, so this is just another example of the same badge snobbery.
At least leica does not wrap those panasonics in Raccon foreskin 😉
The operative word in the headline is “styles”. Five different styles of grips grafted onto an NEX-7 body. Big deal. Unless they can demonstrate that it actually has better IQ than my NEX-7, I’ll just go on assuming that it is an NEX-7 in different clothing.
My apologies to my countryman Victor Hasselblad and to the employees of Hasselblad for a world gone wrong. The only consolation is that the pimps presently running Hasselblad are likely to tire of their own failures and move on to other neighborhoods.
I recommend an employee takeover and a return to what Hasselblad does best.
The Looney. Nuff said.
What no Corinthian Leather? BAH that that’s not luxury.
There is a HUGE market called collectibles. Hasselblads and Leica have issued many cameras just for this market. If it fails – it becomes even more rare – driving up the price. In Japan Leica collectors have bookcases full of every model – and they never shoot with them! Crazy? Yes. Good business. Absolutely.
Sven Sonnensdottir or someone with a similar name will be looking for a job soon. I suggest he leave the ‘Lunar’ off his resume.