Luminous Landscape reports via trusted sources that Hasselblad got acquired By well-known chinese drone maker DJI ! We have yet no idea what DJI plans are but LL made an analogy that gives us some hope:
In all fairness, another Swedish iconic company – Volvo, is now owned by Chinese investors and Volvo’s new models promise really well – if they sell. So there is hope. Or is this simply a brandname takeover?
Hasselbad always had a close to relation with Sony. And I also wonder if something will change here too…I guess the answer is no.