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(SR5) The Sony NEX-FF will be displayed at PhotoPlus in NYC!

Message from a Top SonyAlphaRumors source:

You will definitely see the new NEX Full Frame Photocamera at Photoplus Expo in New York!!!

Note: if there would be an SR6 this would be a classic SR6 rumor! And although the source didnt’ mention it I really think the new RX10 and ILCE cameras will come too!

———

Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.

For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!

——–

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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144 Responses

  1. any chance of them making an rx1 camera with integrated evf? i would sacrifice my first born for the first company to make it

          1. I would like to put to your attention that Steveen asked for an EVF and that the NEX-7 is actually very close in size to the RX1. In the following link you can see it with the 16-50PZ which is only half a centimeter shorter than the Zeiss 35 F2.8. Even if the NEX-FF is 20% larger, it would still be a very compact offer.
            http://camerasize.com/compact/#468,33.360,ha,t

      1. I don’t expect you to share them, but have you’re sources disclosed likely specs, and if so how happy were you on a scale of 1-10?

    1. integrated evf would be nice, but an articulated screen would be better (imho). but with neither, i’ll pass on the rx1.

      for me, the idea would be rx1 size, interchangeable lenses & articulated screen. the new FF sounds tempting, but perhaps will be a bit big for my liking.

    1. 2012 NYC Show at the Javitz was amazing

      But Not for SONY

      Buyers and user were very upset with SONY

      The best part of the NYC show is that

      EVERY manufacturer is there
      Camera Full on Display with a testing area
      Many times – They pack their area with Models
      so everyone can test their cameras.
      All manufacturers encourage you to bring your own
      SD card for product testing and samples to take how an analyse

      Education area with a expert for product discussion.

      2012 – Sony decides – They are above all that
      Very arrogant Sony decisions, against users once again.

      With BLUE PAINTERS TAPE Torn by hand
      Sony went around and tried to

      close all the Sony SD card slots of every camera on display

      The press had a field day.

      The Questions were endless

      – What are you trying to hide?

      – Do you know you that at the entire NYC show that you

      – SONY are the only vendor NOT allowing Camera testing

      Ask yourself

      Why was SONY so unprepared for a World trade show in a major City ??

      Will SONY be prepared or use the torn Blue Painters tape again
      being the only vendor attempting to block users again?

      SAR QUESTION ? Feedback appreciated

      Have SAR Readers seen Sony do this this Blue Painters tape trick in other World major Cities??

      I would be curious to better understanding this is the new
      SONY sop Standard Operating procedure.

      Thanks

      1. I tested out the a99 and rx1 at last year’s show on two separate days. I didn’t have an ad card on me but there wasn’t any tape on the cameras preventing me from looking at the slots.

      2. I don’t believe even Sony would dare to use blue painters tape two years in a row. Perhaps a proper commission of inquiry could be established to investigate these dark allegations.

          1. Even if they did, then who cares. They want to be able to show the public a new production model camera, but don’t want the jpegs being leaked until they’ve tweaked the firmware. Use a bright color tape so it’s easy to verify that it hasn’t been tampered with.

      3. LIGHT BLUE PAINTERS TAPE

        – Stands out Brilliantly on Black Camera Bodies

        HAND TORN SQUARES

        – Looks incredibly Ratty

        Who would approve it at Sony?

        It’s premediated, since the decision to use
        The Light Blue Painters Tape (one color only) is EXPENSIVE

        Much like GAFFERS Tape the Adhesive gum does not oxidize or Gum up or Leave adhesive residue on the objects gaffed or the camera bodies.

      4. During the NY Show – Last Year I brought this Light Blue Tape issue here to

        SAR Site

        Even though every other major Camera manufacturer
        from all around the world encourages the
        testing, trials, use, handling and photos with their cameras.
        With all your own SD Cards.

        Thousands of Camera Show attendees – Go to the Show
        specifically to – Try All the New Cameras.

        All the SONY’S own Marketing Depart Pro Writers Shilling Bloggists
        here on SAR

        Arrogantly Asks – Why touch the Sony Camera?

        – protecting Sonys blue tape decision –

        Sony Arrogance all the way.

        1. It’s alive! The Anti Sony SPAMMING bot lives!

          But, do you have a clue on what Sony is going to be doing this year? Hopefully, there marketing and attitude will match the quality of their offerings. And not be stuck in blue tape.

          Funny thing though. My dealings with Sony customer service here in the U.S. has been very good (no, I’m not talking Sony Laredo, I am taking about their customer service reps assigned to the imaging division).

          1. Next Year. What a JOKE.

            Wait and see for Final deliverable and Quality CREDIBLE Third party testing analysis.

            Sony never gets the Bugs Out –
            Sony user community is the Bleeding Edge test bed. If you want to be the Guinea Pig Canary in the Coalmine Rabbit tester, Please go write ahead.

            For any new Sony product Version 1.2 firmware is always essential.

            We need VALUE solutions today. We have work to do today.
            Competitors Keep making improvements and do not stand still.

            Yet you waste time justifying Sony Arrogance.
            Hope it makes you feel good about your own efforts.

            Go ahead Overpay – Just buy Hasselblad.
            Then you can brag all you want.

            You’ve Got to be part the
            Sony’s paid – pro writer Shil team of bloggist advocates

            We keep our Minolta glass and Sony photo materials, and pray for any
            quality offering,

            But the Track record is terrible.

            1) SONY Intro over pricing – Non Competitive

            2) Firmware update Refusals

            3) It takes SONY three versions of a Camera product solution to bring Quality value to it’s user communiity.

            3) BAIT AND SWITCH – Example of

            BAIT – Promises of Open ISO Connectivity,

            SWITCH – to Final deliverable is
            The Single Most Highly Proprietary Comm Port
            The Sony MIS Flash Hot Shoe – Multi-user interface

            Next Year – We have to Wait and see for the deliverable

        2. There is for sure a gap between your “Blue tape was used and everyone was roaring” and C’s “I tested and there was no tape”
          strange …

        1. we have been waiting since a sony rep said e-mount could support a ff sensor and that was like 2 years ago. 1 more month is nothing =D

    1. Would you really want that in a nex body? I imagine the body would be much deeper that some of the size benefits would be lost. I want the 5 axis IBIS, Sensor Shift, Full Frame, etc, etc but I’m fine with having it in a ILCE body

    1. 0% I would say. Sony want to make it small and with the problem with
      sensor overheating etc I would say no in camera IS for NEX.

      1. How good (or bad) is the EM-1 on sensor PDAF? – DPR claims it considerably lags behind the PDAF found in recent DSLRs. I’d hope Sony can manage to do better than that. The Olympus system also only seems to work with some (mostly 4/3ds) lenses.

        Olympus’ 5 axis IBIS does seem to be very good. If Sony include IBIS in a full frame NEX, will it be based on the Olympus system – or one adapted from A-mount cameras?

        1. According to the few previews, PDAF would be better than Sony’s current implementation. Obviously, if it can be improved even further, it’d be great. And I am still very skeptical about IBIS in a NEX body. But even if they put the A-mount version, again, great. 🙂
          The EM1 looks to me as a very polished offering, I am certainly taking it as a reference from now on.

        2. I was playing with the EM1 today a The Digital Show in Melbourne, Australia. The auto focus with the older 4/3 lenses are noticeably slower than the native m4/3 lenses, which are insanely fast. The 4/3 is probably faster than a NEX lens on my 5N.

      2. hah!, yeah i didn’t want to mention it, but yes, the EM1 has set the bar for me, just need it in FF. Sony please show us your offering soon!

      3. OM-D EM1 reviews are very impressive. There is nothing more really than one can want from a camera at today’s level of technology and at a reasonable price. All is there in the package: fully sealed, professional quality magnesium body, tilting LCD, great EVF, PDAF. Price is good too for the package of features: $1,400 and $2,200 with 12-40/F2.8. This may be an excellent lens. Then the upcoming 40-150/F2.8 looks very good too.
        I wish Sony would come up with similar package of features at a similarly reasonable price.

        1. Agreed. I am seriously considering the EM1 with the 12-40. The only two things I dislike in that camera are the placements of the on/off and lens release buttons.
          But I want to see the NEX-7 replacement and the NEX-FF first, as well as some in-depth test of that Zeiss 16-70.

  2. End of oct now? PS4 will be in store before it, lol( u know what will be under my xmas tree, now). The first rumours talking about Nex-FF would be released or in store not before 2014 ( expos can’t be considered as release as it might be just a “prime” sample ) will be finally true but the one talking nex 7n this year faded a few weeks now. Ciao

  3. “Note: if there would be an SR6”

    Dude, it’s your site. Make one. 😛

    Reminder (SR = Sonyrumor):
    SR1=probably fake rumor
    SR2=rumor from unknown sources
    SR3=50% chance it is correct
    SR4=rumor from known sources
    SR5=almost certainly correct!
    SR6=you can bet your ass on it!

    There, fixed it for you. 😉

    1. Sensor shift auto focus seems highly unlikly. Unless it were huge, it would only be useful for a very limited range of manual focus lenses – none of them made by Sony. Maybe they could use one direction of 5-axis IBIS to make tiny final adjustments to the autofocus though.

  4. I wish the NEX FF would have both intgrated and articulated viewfinder like the new
    Panasonic GX7. And also oled like the external for RX1.

    1. Actually it would be great to have a fully articulated external EVF — large, bright and solid.
      Then I could live with a small fixed screen on the cam.

  5. Andrea, I *know* this is nit-picky but does your source know if they’ll be on display but out of touch, like the last NAB, or if they’ll actually be available for handling? If I can handle one I’ll book at ticket right now.

    After all I’ve been meaning to visit my parents who live there (honest, ma, I’m here to see you not some camera! honest. . .)

  6. End of oct for showing the Nex FF???
    The previous rumours telling the Nex FF won’t be released before 2014 will be finally true.
    As I said in my previous (erased) comment, the ones which expected Nex FF under Xmas tree will have to shift their choice for a PS4 :p… it will be still Sony product for the ones which can’t travel over the world
    Ciao,

    ian toni

      1. Admin,

        I have changed my name from C to Christopher and added an avatar (to avoid confusion since someone else on here has been using “C.”). If you would like, I can contribute photos and story/text/impressions. Feel free to contact me directly to let me know how you would like it sent, etc.

        C.

  7. The sensor is the heart if the camera.
    To convince non sony users to buy requires a universal body that
    Accepts all lenses
    IBI
    Fast focusus
    Possibly sensor shift focossing.
    These things which i suspect ff nex might have will make it easy for non sony users to add to thier existing system.
    But easy is only halfway there. They need a reason to want to switch. A WOW SENSOR.
    For the a average user basic high IQ ir high ISO are the main concerns and the sensor must decisively accomplish that.
    There is a 10% group if high end shooters and proffesionals that for various reasons require higher resolution. My arbitrary benchmark would be 2.25x the pixels of the high end c size sensor. (This would produce the SAME RESOLUTION c users are CURRENTLY ALREADY SHOOTING ON FF LENSES.)
    If the new c camera shoots 32mp then the new ff should be 74mp.
    This should NOT BE THE ONLY VERSION as the average user does not want this, but it needs to be one of the versions.
    Pros will not buy into a system unless it can meet all thier needs.
    Sony if you want to make Canon/Nikon users buy your camera you need to have one camera like this.
    Switching to ff requires stepping down to lower resolution and making trade offs.
    MANY c size users are happy with the current image quality but want more image without the sacrifice.
    Build a ff sensor MACH THE C SIZE SENSOR IN RESOLUTION.
    If ff is the future dont make us sacrifi e ti get there.
    If i am paying more dore a ff i want more image.
    90% of users want better image, 10% want more image.
    If you ignore 10% of the high end users you will never entice high end users or professionals.
    A pro will not switch until you have a proven track record.
    You must establish that record one camera at a time.
    If you make a MUST HAVE universal camera pros will integrate it into thier existing system and you can begin the long process of building that track record.

        1. Barry has a legitimate point of view. I can sympathize too, as people were down on me for pointing out that 4K is coming fairly soon, but people wouldn’t accept that last January. Less than a year later, we have much more affordable 4K tvs, and will soon have a handicam. I strongly suspect one of the new high end imagers coming in the new year will have 4K capabilities. I hope there is also a low light monster, and a high rez device too!

          BTW, is there any info on whether the new FF Nex will have IBIS???

      1. i dont think sony pays attention anyway. this camera is ready for presentation so the main specs are finally set. some may buy it – some not 😀

        1. There is no way we can influence the specs of this camera as they have already been determined.
          Perhaps however we can influence the specs of a future camera.
          Sony must be aware to some degree of what goes on on this website just how aware or how much they care is anyones quess.

    1. Hi Barry,

      What is your workflow from photo to painting? I’m asking out of genuine curiosity (not trying to prove a point about resolution).

      Do you set-up and capture the photo of wildlife, then print it large, paint on a clean canvas (or over a print of the photo), then scan your painting and produce prints from the scan to sell as lithographs or whatever? What is your preferred final printing medium (inkjet / pigment prints to a specific fine art matte or glossy paper)?

      C.

      1. Here is my typical workflow although i must often deviate from it.
        Using a77and a65 in 3shotthe bursts to reduce camera shake.
        First i take safety pictures.
        Next i shoot for composition only.
        Next i get closer and shoot extreme closeups of every important detail several sets of multiple shots for later stitching.
        If the animal cooperates i will repeat the procedure for multiple compositions.
        Since my shots are for painting reference they do not need to be pretty pictures but do need to capture all the details i will later need.
        I will typicall shoot up to 400 pix of a cooperative subject snd 4000-8000 shots in a day.
        On the computer I now create a layout and many pictures for details.
        I may make large reference prints or view as i work on a big screen. I utilize a device that allows me to view tiffs and zoom in for detail.
        I now prep my canvas sometimes painting a bacckground first other times not.
        Using my layout a projector and pencils i will accurately scetch the exact location and proportions of the most important features to be sure my anatomy is perfect.
        I do not sketch fine details as this would be a waste of time at this point.
        Biggining with the darkest colors in each area i now completely cover my canvas and the sketch with the first layer of paint. (Darkest colors and very little detail) .
        I now add progressively lighter and more detailed layers of painting.
        Typically about 6 paintings on top of paintings each suitable for progressively closer viewing distances.
        When complete i scan on a 40×60″ flatbed scanner and make several rounds of color corrections to accurately match the original.
        On the computer i create a gallary wrap and resize for various print sizes.
        I then produce limited edition giclee canvas prints (75) in custom sizes one at a time.
        I sell both original paintings and limited edition prints.

      2. Abmin

        My long response to Chris has once again gone to moderation while my shorter responses are going through. Quite frustrating. Please fix.

      3. Chris
        I sent you a comprehensive response snd i appreciate yor question.
        The long reponse is still sitting in moderation.
        I hope it arrives soon as i would like to answer in a timely maner and dont want to rewrite it.
        Barry.

      4. My typical workflow in sections because the long version is still in moderation 5 hours later. Out of necessity I often deviate from this workflow.
        Using both A77 and A65 in 3 shot bursts to reduce camera shake First I take safety pictures.
        Next I shoot for composition only.Then I shoot extreme closeups of every important detail and several sets of multiple shots for later stitching

      5. I am trying to send you an answer but it keeps getting stuck in moderation.
        Here is my typical workflow if the system allows me to answer you.

      6. First i take safety pictures then pictures for composition only.
        Next i move in closer and take close pictures of all important details as well as multiple pictures for later stitching.
        If the animal cooperates i will repeat the procedure for other compositions.
        My pictures need to have all the detail i will later need but do not need to be pretty pictures.

      7. Chris
        I have tried everything but keep getting stuck in moderation.
        we will just have to wait and hope admin fixes it.

    2. “Pros will not buy into a system unless it can meet all thier needs.”

      Sorry, this is totally wrong. Opposed to amateurs pros know that there has never been a camera that does it all. Never, ever. On the other hand, there are pros who bought a Nex or Fuji X because they realized that those cameras deliver very good (but not “the best”) image quality that comes at a very reduced weight and size compared to their DSLR setup, let alone MF kit.

      Another thing your really mess up in every posting you make is resolution. Believe it or not, a 28 or 32MP camera has better resolution than a 24MP Nex. Period.

      What you mix up is pixel density and resolution. It is common knowledge that with FF cameras you typcially use different focal lenghts than on a crop camera. If on a Fuji X-E1 you use the nex 23mm f1,4, on a Nex FF you will use the 35mm lens. If you use the same (FF) lens on a crop camera than on your new FF Nex, you may get a higher resolution, but only a 40% crop of the scene. So this method doesn’t work.

      Anyway, if you will find the nex Nex FF will have (at 28 or 32MP) too low resolution, just go on using your Nex-6 with 16MP. Big deal.

        1. Correct
          However if the full frame matched the resolution of the c then I could hsve my dof and a bigger picture.

      1. Incorrect.
        Resolutio measred in lp/mm would is directly proportional to pixel density.
        A 24mp c like the a77 would have the same resolution as a 56mptop full frame.
        A 32mp c as in the rumored new sony cameras would have the same resolution as a 74mp full frame.
        You are comfused. Megapixels are not the same as resolution.
        Pixel density IS another way of expressing resolution.
        Your statement that a 32 or 36mp full frame is higher resolution than 24mp c is completely totally absolutely wrong.

          1. Resolution is a specific term with the a specific meaning.
            He is incorrectly attempting to correct my correct ise of the word.

          2. Correctly using a word is easy.
            Getting my not too smart smart phone to type correctly…not so easy

        1. “Your statement that a 32 or 36mp full frame is higher resolution than 24mp c is completely totally absolutely wrong.”

          If that is the case why does the 36mp D800/e comfortably out resolve all the 24mp APS cameras on the market.This can be easily seen in all the RAW files from the various test sites. I believe this has been mentioned to you before

          1. When talking about hardware (the actual camera sensor) resolution is measured i units like line pairs/ mm at the focal plane (sensor).
            This is where calculations like depth of field ir magnification ratio are determined.
            The lines/mm size of the sensor are the factors.
            Since a ff sensor is 2.25x the size of a c sensor it reguires 2.25x the pixels to be the same resolution.
            File resolutio is different and more confusing.
            A file has no native resolution.
            Each time the size of the file is changed the resolution also changes.
            The hardware on the other hand does have a native resolution that never changes.
            These terms are often used incorrectly causing confusion.
            My whole pount is that i want the same resolution for my ff sensor as i have for my c sensor which means 2.25 x as many pixels. I use the same lenses for both as do most users of c cameras and long lenses.

  8. +/- 200 posts on NEX FF before it comes. Were currently at 153. Im taking the over, anyone game?

    Perhaps we can all will it into existence.

  9. I wonder what would be the different between the expensive NEX FF and the “cheap” one?
    Maybe something like A77 vs. A65?
    As long as the sensor, EVF and software features is the same I maybe
    would buy the “cheap” one. So I hope both are released at the show so we
    can decide what to get. I also hope for some information on a maybe
    NEX FF lens roadmap. Maybe Sigma and Tamron will join?
    Odd… people say Sony owns a part og Tamron but few Sony E-mount lenses from
    Tamron.

      1. Of course it will, Sony removed RAW abilities from the QX100 to sell its RX100MKII, storing RAW inside the body and JPG inside the phone would’ve been perfectly viable.
        Well, doing so, it failed to sell me either.

      2. The fully featured camera will be the high end Nex FF while they will NOT SETUP some of its features to make the cheap version.
        However contrary to Apple with their computer you can feature, You will have just three models of Nex FF

        EUREKA!!! i believe it could be a nice concept to be able to customize our Nex FF camera like Apple ( sensor, IBIS, EVF, AF, E or A Mount etc…..) with a charge of 20% for the customisation and Sony would become the first SFF FF Camera :p you can customize !!!
        An idea to put in Think Tank pls :p

  10. People like to demand nice things but do not want to pay the high price. If they make a NeX7 style camera with the build quality of the RX1 and add the new sensor, cpu, wifi, evf, then you have a very expensive body only camera. Worth it, but expensive. Body only and with those specs, you’re looking at around $2000.00.

    1. OK but i want real 2000$ ( = 16000 €) not those $ which becomes 2000 euro when the camera is available in Europe :p
      However i really think u means 3500,00 $

        1. I have read a lot of reports about how easy avoiding these taxes are in America our taxes are included on at the point of purchase .Even if the difference was just the vat {17-21% in various EU states} that would be fine.We have different taxation systems the problem is that it is more typical for the differences to be at a much higher rate the exchange of the $ price for the £ price is common ie $999 becomes £999 which is a 56% difference {today’s exchange rate} .Add to that the facts that the USA market as a whole is smaller than the EU market and the USA mirrolress market is significantly lower.Make justifying these price differences a little difficult

    2. “People like to demand nice things but do not want to pay the high price.”

      That is only one side of the coin. On the other, we have a camera that is 90% there, but fails to deliver the whole package.

  11. Great, are there already any rumors on which sensor it will have? 32 MP and a nicely built body, and I am more than happy to spend € 3k for one of the first bodies if necessary…

  12. Compact A99 but mirrorless with new hardware and features, i.e. cpu, evf, universal mount (canikon & sony), wifi, and RX1 build quality for $2500.

      1. Some people manage to take good pictures with the NEX, menu notwithstanding. Now, if you are talking about the VG series, I can only say this. Sony, what were you thinking? Still, if you learn the product (which I have not), then the VG series of cameras are capable image and video capture devices.

  13. Wake me up when we get a camera system with interchangeable sensors and a well designed fully operational flash system with 3rd party support.

    Until then, my clients and I will be enjoying the simplistic durable elegance that Minolta designed with the a900 and its widely supported fully integrated iISO flash system. You know, a system that togs really need, rather than toys that Sony seductively tricks them into falling for.

    1. nice to hear that you are happy with the a900. so why are you concerned with cameras like the nex you are obviously not planning to buy/use?

      1. Because remaining silent to what a professional needs only encourages Sony to continue producing cameras that professionals cannot evangelize to other professionals or enthusiasts. If professionals do not evangelize the product, then forget about grabbing CaNiko market share.

        Don’t get me wrong. My hopes are high for Sony. But my expectations are low. The most recent products have traded legacy essentials for trinkets and false promises. Certainly this will change soon… won’t it?

        Perhaps I should remain silent and let a company who has ZERO experience making pro stills cameras continue to twist things up and figure it out for themselves… and expect everyone to love the hype built around it. Let’s call it “Make.Believe”.

        Here’s a basic fundamental that NEX should have… How about diagonal scrolling for reviewing magnified images. You know, like Alpha does. Or how about not losing playback mode when deleting images from magnified view. Alpha doesn’t require extra button pushes to edit in the field.

        If Sony really wanted to serve customers with the best product available, they would drop all the adapt-a-matic glamour and concentrate more on refining essential elements that make the shooting experience elegantly thoughtful. But why should anyone expect that on a stills camera from a game and video company, especially if no one mentions it?

        As long as we only praise the kit in wanderlust, Sony has no incentive to actually improve anything. Voice your complaints to encourage improvements.

    2. Modular has been tried twice:

      http://en.wikipedia.org/wiki/Ricoh_GXR

      http://www.dpreview.com/news/2013/01/08/Sakar-Polaroid-im1836-im1232W-im1030-interchangeable-modular-system-camera

      The first one was an abject failure and the second one looks like it too.
      It simply makes no technical sense at this point in the imaging technology development, as making it modular adds weight, costs and forces additional technical compromises.

      You forgot that each digital camera has an image processing string consisting of sensor, path to processor, processor (DSP), path to storage, storage. All of these need to match. Designing for modular sensor would mean that you need to design the whole rest of the string components for the largest and fastest *future* sensor envisaged for the camera. This is nigh to impossible at a reasonable cost even for such mundane reasons as power and cooling.

      What does make sense in high end professional MF cameras is to split the mechano-optical and electronic part. This is the digital back approach used by some MF cameras. Look at the cost though and you may get a sticker shock.

    3. Modular has been tried twice: Ricoh GXR and Sakar-Polaroid

      The first one was an abject failure and the second one looks like it too.
      It simply makes no technical sense at this point in the imaging technology development, as making it modular adds weight, costs and forces additional technical compromises.

      You forgot that each digital camera has an image processing string consisting of sensor, path to processor, processor (DSP), path to storage, storage. All of these need to match. Designing for modular sensor would mean that you need to design the whole rest of the string components for the largest and fastest *future* sensor envisaged for the camera. This is nigh to impossible at a reasonable cost even for such mundane reasons as power and cooling.

      What does make sense in high end professional MF cameras is to split the mechano-optical and electronic part. This is the digital back approach used by some MF cameras. Look at the cost though and you may get a sticker shock.

  14. Andrea,

    I can see the 16-70Z paired with the NEX7 replacement. And the 18-105mm paired with the ILC7 camera. I really want a nice APS-C A mount camera and an affordable (not necessarily cheap) A mount full frame. And the NEX7 replacement. I don’t know why, I am not too enthused about a NEX full frame.

  15. I believe, the nex FF has a catch. Poor autofocus.
    It would not be that poor, as such, but it would be typical nex-alike, quite behind the DSLR autofocus accuracy and probably speed.
    As the current direction by Olympus EM1 shows this tendency clearly. The main autofocus in camera is – CDAF. And the PDAF is way behind it, a supporting one only.
    So, quite likely autofocus in order to focus, will be using bigger screen area, then the DSLR, and will keep tendency to focus on the contrast backround.
    So, quite likely, A99 will suddenly become outdated, but highly desirable toy, when being compared with the new nex FF. As it often happens now with the nex line – some people tend to give it up and go back to SLR A-line.

    1. The funny thing is a year ago people were saying the reverse about the RX1. The lens is non-removable, why such a premium?

      I don’t know if there’s a real reason past system camera bodies cost more than all-in-ones. Look at the X100 vs X-Pro1 or the Leica Vario vs the M9 (yes, partly size difference but older tech). The precedent is there and so consumers won’t question the precedent enough to not buy the camera.

      The FF NEX is also rumored to be based on the NEX-7 which means and EVF as well as new/better sensor tech. So that’s part of the justification. Also, it has been rumored that $3k will include some kind of kit lens but it unclear what, or which, that would be.

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