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(SR5) Definitely a new E-mount 4K video camera to be announced at Photokina!

Image on top shows the current FS100.

I can confirm via trusted sources that Sony will indeed soon announce a new high end E-mount 4K video camera. I have yet no 100% reliable specs a part of the obvious 4K recording capability. But here are some rumors I got from three new sources (Thank You All).

Source 1) Sony will be taking design cues from the success of the Canon Cinema series. Will replace FS100. E-mount. 4k. Competitively priced. These will be C100 and C300 killers!!

Source 2) Sony will release a C100/300 killer. More E mount video/cinema-centric lenses to come.

Source 3) Sony will soon release another E mount S35 (crop) cinema camera. This one will shoot 4k internally to memory cards. Not an A7s sensor, maybe an F5 sensor? Under $10k USD. Possible announce at IBC or photokina

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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  1. 1) a new camera that replace FS100 is possible, but sure not replace fs700.

    2) More E mount video/cinema-centric lenses to come. Interesting, this is what i waiting for, good quality+ cine lens function+ additional auto focus

    3) I doubt this one. 1st one already replace a nex fs100, sony wont release 2 nex series professional camera at same time. FS700 was using F5 sensor, if it is not using a7s or better sensor, then i think is funny. a7s sensor low light is way better than f5, so what’s the point release an old sensor cinema camera again? Memory card= SD card? or it is disk drive?

    1. The current FS100 and 700 share the same body. Even if Sony first releases a new 100 then a new 700 should follow shortly (perhaps by NAB). They could both share the a7s sensor, with the 700 offering the extreme frame rates, SDI, high bit rates, etc.

        1. No, this is a pure video camera from a different division. The FS series already exists and it makes sense that the update to it will not change the mounting hardware but the usual guys who love/hate to talk about mounting hardware are wringing their hands and screaming to the skies.

    1. Yep, I’m about to warm up my throat to join the ‘death of the a-mount’ chorus. I guess Sony has enough confidence in their limited use case e-mounts to flush away the 25-30% of their a-mount customer base.

  2. Again some Canon killers. Canon was already so often killed according to this site that they can’t be no longer in the imaging business …beside copying machines maybe,

      1. Canon will have every A mount user and every Sony pro user too just as soon as they are done screwing us over for E mount…
        Sony has choosen not to include us in this transition and allow us to continue to use our equipment.
        Mark my words..once the honeymoon is over and siny is ready for something else they will screw the E mounters too.

    1. I think Fuel sums it up pretty well!

      I own and use only Sony cameras – well, with the exception of my GoPro. However, there is no such thing as a camera to kill a manufacturer and I’m not keen on any camera killing another! Why would we want to anyway?

      This new Sony camera – if it actually materialises – may be so different it won’t even affect C100 or C300 sales. Please remember, the C300 is broadcast approved and since most networks are still reluctant to adopt 4K, unless this new rumoured camera from Sony can beat it on that score, then I would think that for the time being that the C300 at least would be pretty safe.

      At the same time, Canon may surprise us and simultaneously come out with a camera that beats the FS100 (the same FS100 that I love and own), the FS700 and the new rumoured camera too! Let’s not count our chickens before they hatch!

    1. Depending on the specs and overall ergonomics of the camera, I am also very likely to buy this – regardless of whether Philip Bloom chooses to buy it or not. I’m sure Philip would be the first to agree, but Sony doesn’t make cameras just for one person and I don’t buy cameras because someone else does.

  3. Phew for a moment there I thought that this was going to be the year of the A-mount. Glad to see that Sony haven’t let us down by making a load of pesky A-mount lens announcements.

        1. Based upon SAR rumors, it looks like Sony will make a major move on selfie cams and place it front an center on Photokina. Why keynote a serious camera at a major show targeting serious photographers when you can market consumer-grade rubbish to Asian pre-teen girls?

        2. I have to laugh….the Canon and Nikon guys are selling their gear and moving to Sony. The Sony guys are selling their A mounts and moving to Canon and Nikon!! (Who knows? ..Poor Nikon might not evrn survive the next 5 years)

          How ironic.

          1. Nikon Rumors had one of those switch-overs guest post. He took the deep dive into the a7 or a7R (forget which). Ditched it as not ready for prime time. Sure, I see a lot of folks in the Canikon forums discussing Sony. Many find it interesting but too immature to jump onto. Some buy it or some other compact for specific uses like family outings. I’m not seeing a lot (any, actually) ‘I’m ditching my entire Canikon kit for FE’. See the occasional convert on SAR maybe.

            I’m hardly a Nikon fanboy and would love to see Sony do something interesting in SLT FFs per some long decaying rumors. However, I’ve started researching the D810. You’d have to be a pretty blind Sony fanboy to review a D810 and say there’s any FE – or all of them taken together – which approach it’s maturity, breath of features, and all-around use case suitability. Other than as a serious sports camera for the spray and pray crowd or someone who needs to shoot stills in a dark closet like an a7S at some crazy high ISO, it puts any FE to shame and leave the entire line choking on also-ran dust.

            Sony has – should I say had – a shot to stay in the game with a serious pro/semi-pro/serious amateur a99II FF that would be an approachable D810 for the rest of us. But Sony’s squandering the chance. By the time – or should I say if – they ever get around to a 99II using their best-of-breed 36mp sensor it’ll be weak tea, stale stuff. There’s no doubt Sony’s sensor division is well into designing the next generation (hence the 50mp rumors?) which Nikon may already be planning their next DSLR body around. Meanwhile, Sony’s a-mount marketing clown team sits around a conference eating glazed donuts.

  4. This Canon C300 camera costs 12.000$??? Now I know why the A7s is such a big deal for videographers. Better VIDEO QUALITY for 1/4th of the price!

    1. The a7s can provide potentially better image quality under certain conditions. The c300 is a professional tool that gives a lot more flexibility on set with balanced XLR inputs, PL mount, built-in mechanical ND filters, SDI, time code generator, scopes, etc. It is far from perfect, but it is a proper production camera.

      1. you are bored. everything looks boring to you. it looks like it’s your problem. not mine. 🙂

        just ignore me and go bores yourself elsewhere (not with my comments) 🙂

    1. No we don’t.
      E-Mount is great for video cameras. It let’s us use Canon, Nikon, PL and even A-mount glass as we choose.

      1. Sony is currently putting all its eggs in the E mount basket and saying screw you all the other Sony customers …. Your a total fool if you dont realize that in a shot tome they will do the same to you.

        1. But you are missing the point. With e-mount you don’t even have to use Sony glass. You can invest in a more stable lens system but use the Sony camera. And cameras get old and need be replaces anyway…

          1. You miss the point ..
            Only native E mount lenses utilze the fast focu..non sony is crippled to focus slower…deliberately desighned that way.
            A mount can fast focus with a special adaptor but without image stabilization….again deliberatly crippled.
            Deliberately crippled in order to make users involuntarily switch.

          2. its so obvious that animalsbybarry and EalFargis are the same user.. funny how you keep replying to yourself.

          3. No we are not..we simply agree..
            If you were familiar with how Avatars work you would realize that only I can use my Avatar and only Earl can use his…that is how you can tell us from people trying to inpersonate us.

          4. I think he is not talking about impersonating, but meant something worse. He is saying you created two accounts and talking to your own self.

          5. I know what he is accusing me of but I cant believe anyone actually believes that nonsence

          6. So true. I’m stuck with nothing but Sony glass in my a-mount. Guess I’ll have to send back my Tamron though it seems to fit and support AF. How are those metabones adapters working for you? Nice to shoot MF like it’s the 1960s. That’s progress for you!

  5. Photokina vs. IBC (Sony consumer vs Sony Pro)

    Is Sony placing it’s “Alpha” division against it’s “Pro” division? The A7s is already hated by the Sony Pro department. It bothers them that it was given too much with a truly amazing sensor paired 4k 4:2:2 S-log. The A7s is a serious threat to Sony Pro’s sales numbers. (especially because they have no other model yet that can compete at anywhere near the price point)

    FF vs. Super35

    The Pro industry is firmly planted in S35 sensors today. The A7s will certainly beat any S35 camera in low light today (even against the F5/55). Does Sony now try to push the A7s FF sensor into the “Pro” market with a full featured Pro body? If so, how will any new Sony Pro S35 cameras compete with that? Sony has almost forced itself to make a FF Pro camcorder. The “consumer” division A7s has proven that FF 4k video with full pixel read out (no line skipping) is a superior to anything else out there in many aspects.

    Sony NEVER makes a sensor for one camera only. The A7s FF sensor certainly WILL find it’s way into at least one or two more models. (Pro or consumer)

    Sony is making a new FF cinema power zoom lens now. It cannot have been designed for the A7s only! (or the dead VG900) There MUST be some Sony FF Pro video camera on the way.

    If Sony does market both S35 and FF camcorders against each other….I think that’s going to be a weird and awkward fight.

    Very interesting times at Sony. I dont know who is in charge at Sony but they are making unusually BOLD decisions today! (internal cannibalism seems to be less of a worry….this is a good thing to see)

    1. Sony is quite willing and prepared to screw all thier A mount users for thier new E mount system…
      They are obviosly just as willing to screw thier pro devision for thier E mount devision.
      Obviosly Sony is willing and ready to screw any of thier customers the moment they think it will benefit them.
      Anyone that buys into E mount is a fool…Sony will screw you and toss you out like yesterdays trash the second they think it will benefit them.
      Thier track record proves that…and take it from a wildlife photographer..leopards dont change thier spots.

      1. Barry…so you are asking Sony to replace tge FS100/700 with a new A mount camcorder? If so, that is insane.

        One of the beauties of E mount is its short flange distance….the ability for pro video guys to use E and A and PL and Nikon and Canon glass.

        Dont you get it? This is the trump card about E mount. A Sony A mount video camera would lock people into A mount only glass. That is the worst idea ever.

        What would Sony gain by dropping E Mount?

        What more A mount lenses do you want to choose from? There are plenty of choices out there already.

        Video is here to stay. Sony makes allot of revenue in the video world. E mount makes that happen for Sony. A mount is OK for photos…E mount can do photos AND video…AND can steal hundreds of lenses from other companies too!

        E mount flexability is CaNikon’s worst nightmare. They have nothing that is as flexible as Sony E mount.

    2. Sony have seen with Canon’s’ experience, that trying to protect for video department does your business no favours…So push on and lead the market instead!!

  6. If the wrighting is on the wall and Sony does intend to switch from A mount to E mount they are going about it all wrong….I am not actually saying this is what they are trying to do….
    Sony must provide a painless transition for thier loyal A mount users that have made thier success possible rather then drop them like useless baggage.
    One possibility is to make E mount FULLY compatable with A mount lenses…meaning both full high speed autofocus and IBIS.
    Another posspossibility would be an slt adaptor with a built in optical stabilization system that works on any lens
    Another possibility would be a hybrid A E mount camera.
    There are many good options…many of which I have not thought of or mentioned here.
    Instead Sony is providing thier best lenses and lens choices for A mount…most versatility..while putting thier best sensors exclusively in E mount.
    They are making the worst possible choice of how to make the transition…alienating thier A mount user base and they will make many many enemies in the process.
    Again..if Sony really does want to convert to E mount there is a right way to do so…that right way is to include the A mount users in the prosses rather than screw them and turning thier investments into worthless crap.

    1. Personally, I could care less about a video camera and the fact they’ve picked e-mount is a no-brainer, I suppose. But Sony’s casual, continual defecating on a-mount customers is old and short-sighted. Spent my morning off going over Nikon d800/d810 reviews. Probably won’t jump quite yet but it’s an indication of the perverse effects of Sony’s incompetent marketing department. For all the e-mount fanboys who think it’s just me and Barry whining, we may be the most vocal but if your review the recent threads you’ll notice many other’s about are to bail Sony plus I’m pretty sure if you carefully follow SAR discussion threads over the 2014 you’ll pick of a few noticeable absent regulars who talked this way too.

      1. Sony E mount may be doing well now…since the competition has not yet caght up but they are burning thier bridges behind them and creating thousands of dedicated former fans that will jump at any opportinity to contribute to Sony’s failure.
        This is not like the tv where sony just failed to compete…this is a betrayel that will have long term negative consequences…
        Again…Sony CAN successfully transition to E mount if they believe this is the best coarse of action…but needs to INCLUDE A MOUNT USERS in the transition process.
        Many E mount defenders critisize me for saying that E mount shoul be able to high speed focus with non E mount lenses…I shouldnt even say that because its not possible and I just refuse to understand…but I understant it perfectly well..the system does not work with non native E mount lenses because Sony deliberately desighned the system not too…they could have desighned a compatable system but instead chose to build a system that disadvantaged A mount and non E mount users in order to pressure them to buy new E mount stuff.
        These are not stupid people…every decision they make is deliberately thought out and planned.
        For some reason sony has deliberately decided to have an E mount transition party and not invite A mount users.

        1. You hit the nail on the head! Photography at this level is all about systems: breath, depth, and maturity. That’s why SAR e-mount fanboys keep believing Canikon is on the verge of collapse and everyone will come running to Sony’s E/FE body-of-the-month better mousetrap. Yet, not only do Canikon DSRLs keep outselling also-ran Sony even the fanboys scratch their heads why to don’t see the boisterous whining in Cankon forums you see on SAR. Sony treats cameras as a consumer electronic like a cellphone, Playstation, or Walkman.

          1. Looking over at Nikon system makes me calm down a bit.
            Their 135mm lens is still screw-driven, same as ours. They don’t have anything that resembles the 50mm Zeiss (released this year, btw) – no high-end 50mm AF lens at all.
            D800/810’s AF is nice, but the camera lacks basic A-Mount comforts such as tilting screen (D750 will have that… but what will A99-II have? 😉

            I’d definitely wait until A99-II’s arrival until making a decision.

          2. I’m waiting on a reply from a guy with one of those too good to be true offers for a used “like new” Nikon D810 and 70-200mm f/2.8. Assuming this long shot pans out I’ll pass on the vaporware a99II which always has a release date just around the corner. I’ll keep my SLT APS-C for a while so I’m not done with Sony yet.

            As I’ve said before, Sony’s more consumer-grade bodies are a better fit for me. The reason the D810 has a fixed screen (which I agree sux) is because they can’t weather seal a tilting one to their exacting standards. I haven’t looked at Nikkor fixed lenses too much but do recall a 50mm shootout Kai did and the Nikkor 50mm was fine. Not a favorite focal length of mine but worst case there’s the Sigma Art.

          3. I should add that if you didn’t see my comment on essential Nikkor zooms it surprised me how Sony’s pro-level G 70-200mm fell short of Nikon, Canon, and Tamron. I’m not even sure it was optically as good as the Sigma which is considered a weaker choice in a Nikon mount. If I recall, the Zeiss mid-range zoom was a step behind too. Of course, the Tamrons are available in a-mounts so how bad is this problem really?

        2. On a side note (got to be careful I’m talking a lot about my Nikon research which is bound to get me in trouble on SAR), Sony is treating a-mount customers like Betamax or Playstation ones. Hey, we have sales targets to meet so forget compatibility. Forget your $10,000 invested in a-mounts we’ll gladly give you a Sony Store charge card to ring up another $15,000 on an E/FE system which we promise to keep around until we decide to abandon it too! Meanwhile, Nikon has a philosophy of 20 years or so of support for mount tech.

          1. Sony has demonstrated that they will stop at nothing to get what they want
            After losing the betta max war sony was not about to be defeated in the hd dvd/blue ray war.
            Hd dvd was much less expensive than bluray but Sony used the power of thier entertainment division to unfairly gain the advantage.
            Sony entertainmenyt put all thier new movies on Bluray while not allowing any of the titles to be put onhd dvd…
            Lets not forget how they originally put only memory sticks in thier eletronics to try to unfairly gain the memory card business.
            Now they are apparently sacrificing thier oun customers to try to build E mount.
            Consumers stopped the Betta Max, Stopped the memory card tackover, B Sony won with blue ray.
            Nikon uses Sony sensors..canon thier own….Supporting the Canon system might be a better way to slow Sony ambition than Nikon.
            Sony seems to be showing thier true colors again….I almost forgot how ruthless Sony can be.

      2. So A-mount users are the serious “Pro Photographers” and e-mount users are “Fanboys”…..Hmmmm…I do agree Sony is shocking bad at marketing anything…Not a clue.

  7. Anyone else think that there is a serious lack of a-mount announcements? Any a-mount announcements at all? Or are we suddenly going to receive major news at Photokina?

    Possibly might be better to give us a few rumors now not (as has already been mentioned) 2 months down the line.

    A lot of people are waiting…

    1. No, I’m sure nobody’s noticed Barry and I filling our diapers over it. Other than a zillion e-mount fanboys like abortabort screaming for us to flee to Canikon and leave SAR permanently so they can enjoy their fanboy bubble here at SAR. ;^)

      Long before the handwriting was on the wall I predicted Sony would repeat their epic fail CES presentation and completely stiff-arm the a-mount. Looks like Photokina is going to be a replay of a bad movie: consumer-grade keynote featuring another QX release, another a5xxx release, plus the added attraction of an oh-so-cute selfie cam targeting Asian girls.

        1. No, the D750 looks really cool. It depends on what you’re interested in. I’m high on IQ and the ability to crop. So I’m hot on a body using Sony’s best-of-breed 36mp sensor. For all those who think high mp counts mean lousy high ISO the D810 proves you wrong.

          The D750 looks like it’ll be a really good action camera. Since I often shoot birds it’s attractive but I’ve got to have the IQ first. The Sony body I’m using now isn’t so hot for BIF anyhow. I expect IQ-wise the D750 will match the D610 and be priced between the D610 and the D750. I’d expect the D750 to be roughly priced in Sony a99 territory making it a no-brainer choice except for, of course, the cost of lenses which is a major worry for those heavily invested in Sony/Minolta glass.

          I will say reviewing the D800/D810 it’s amazing how mature and the level of thought Nikon has put into the body. It really separates it from a consumer electronics mentality Sony brings to bodies. Which, ironically, makes the Sonys more suited to an amateur such as myself. Pros? I wouldn’t even ponder a Sony except for limited use cases.

          Also, after initially finding a number of dud Nikon zoom lenses, I’ve found the essential 4 Nikkor zooms which are significantly better than what Sony has to offer in Gs or Zeiss best I can tell. Still researching that angle so no fanboy flames please!

          Too bad the a99II is so far off over the horizon (if it ever gets built) because Sony has nothing in its arsenal to touch Nikon’s FFs.

          1. Yep, pretty much. The 14-24mm f/2.8, 24-70mm f/2.8, the 70-200mm f/2.8, and the 200-400mm f/4. Obviously, there are affordability issues here plus weight considerations.

            So I’ve looked at alternatives. Tamron makes a 24-70mm f/2.8 that’s surprisingly barely edged out IQ-wise by the Nikkor plus has IS. Tamron also makes a similarly fine 70-200mm f/2.8. So I’d probably forgo the Nikkor glass. I don’t know what to get long but that’s a problem in any mount. There’s the mediocre Tamron 150-600mm that’s just out (not sure if there’s a Nikon mount for it yet) and I have high hopes of a Sigma 300-600mm announcement this year. On the very wide end not sure what I’d do.

            While my pocketbook is pretty deep I can’t justify but so much on a hobby. ;^)

          2. I should add there are a lot of people who suggest the Nikkor 35-70mm f/2.8 which is discontinued but is a very high IQ pro-grade lens you can get dirt cheap on FleaBay. It’s also light and more manageable. My main objection to it is it’s a push-pull model I’d rather avoid.

          3. Yup those lenses are very interesting. I agree with the Tamron 24-70 & possibly 70-200mm. But they are expensive.

            Looking back through SAR over weekend I see that apparently Sony will announce something on the 3rd September (from Andrea). Most likely the new ILC 3000(?) and possibly some a-mount news.

            Ha. We will see.

            Anyway before the fan boys start complaining that this is a VIDEO post…

          4. Clearly the most important thing for A mount users and Sony pro users to discuss now is which Canon or Nikon equipment to switch to.
            Obviously based on this new development it is time for Sony pro users to also examine Canon pro systems as they will soon also be involuntarily switched to E mount.
            As for E mount users it is time for them to examine thier oen heads and ask why support a company that will obviously screw you next.

          5. Based on what new development? There have never been any a-mount video cameras. The e-mount was incorporated by the video division years ago as demand for video cameras with interchangeable lenses grew. This is going to be the next model of the FS100/700 series cameras, which already have an e-mount.

            These are not “alpha” cameras, another Sony division produces these cameras and have no effect either way on a-mount users (save for those who seek to adapt their a-mount lenses on an FS body).

          6. Exactly
            Another new cuting edge technology reserved exclusively for E mount
            Not only is that another nail in the A mount coffin but the first nail in the Sony pro coffin…..who sony will now begin to cannibilize so the E mount fans can feast on yhier remains.

          7. What new cutting edge technology are you referring to? The FS100 & FS 700 already exist and the latter already records 4K footage. If Sony Pro Video is updating these, it would make no sense whatsoever to change the mounting hardware.

            The E mount was developed to accommodate power zoom and to be used by the video division’s lower to mid tiers. Plus it offers a plethora of adaptation options for the video camera including a-mount. Any light lost by the SLT adapter is negligible since too much light is often the problem when shooting video (and the shutter speeds are generally slower). Additionally, lack if IBIS is irrelevant since a-mount video IBIS is digital anyway.

            A-mount lenses, developed a long time ago, simply cannot offer newer features (such as power zoom for video cameras) than a contemporary lens system designed to do other things. Things get better over time, mounts and ports change – no amount of harping will change this simple fact.

            The more specialized FZ mount was developed for the high end video cameras as a step up from e-mount. Just as this system exists, the a-mount can exist for Sony’s high end still photo system.

          8. As I said..Sony wants to eliminate all thier other ILC systems and replace them with a single E mount system….AND THEY HAVE ABSOLUTELY NO INTRNTION OF INCLUDIND THIER CURRENT USERS IN THE TRANSITION.
            They hope to force everone to buy all new stuff rather than use compatable existing equipment.
            First A mount…Now pro division.

          9. A mount has never been a success Barry! We all know SAR is for A mount but Sony want to make money and be something. Not a part of some historic failure! Sorry to be so mean but we got to say as it is.

          10. Sony can easily make a tranition that INCLUDES A mount users…see my earlier post for examples…but instead has chose to make our equipment incompatable and flush us down the toilet.

          11. A-mount was successful for Minolta for decades. Ultimately, the digital transition hurt Minolta not their mounting hardware.

            As for the a-mount under Sony, from what I understand it has been a profitable venture. Do you have a source that provides substantiated information that Sony has lost money on their a-mount system?

          12. So true! Sony obviously has the digital imaging chops to make up for past sins; however, it’s a marketing train wreck. Hey, maybe it’s too late for Sony to make a serious play in ILC systems like Canikon did in DSLRs. It takes a decade or more to earn a serious reputation in this business. They’ll always be consumer-focused cherry-picking the most popular lens focal length gravy so a handful of pros/semi-pros/serious amateurs tag along for specific use cases like the extreme high ISO wonders of the a7S.

          13. The Sony Pro Video & Broadcast division released cameras with the FZ mount after e-mount was already out. There is no connection in your statements that relate to Sony pushing e-mount to Sony eliminating their professional division, which is profitable and a leader in the broadcast / cinema space.

            As for transition, the LA-EA4 worked very well when I tested it out on an a7s and my FA 24-70. It focused faster and had more AF points. However, I do have have sufficient reason to believe that Sony will cease a-mount production in the near-term but the adapter is workable. It would be nice if the future revision of it could make it a tad less bulky.

          14. It is crippled because it does not include image stabilization..and E moun natives di.
            Try handholding a 500 or 600mm lens or a 180macro…which I do constantly…without inage stabilization….making the most advanced technology only usable on E mount is extortion.

          15. A-mount video IBIS is digital only and reduces quality – so there is no loss of functionality between a native a-mount camera in video mode and a video camera with e to a mount adapter. Digital image stabilization in post yields better results than the in camera one.

          16. Edit: Corrected an error below – I mean to write: “I do NOT have have sufficient reason to believe that Sony will cease a-mount production in the near-term.”

          17. Here you have a mount system that spans multiple cameras and formats including the cine line of cameras…Not losing sleep over it

          18. When image stabilization came out people got all new eguipment…lenses or in Sonys case cameras..to have image stabilization.
            When high speed focus motors came out people got new lenses to have this faster focuusing.
            Now Sony has deliberately disabled one or the other of thes funtions for everything except ative E mount lenses to get people to buy new lenses they dont need or want..its extortion…Sony did not t ok tally dissab li e them…that wou ‘ll d be too obvious and people would not have bought thier cameras…on ‘ll y crippled them so people would buy the system first to use tgier old lenses and then replace them to make them as functionak as the aready were before they bought the system.
            Switching to a new system is not a bad thing if they did it rite by making other lenses FULLY compatable but instead they are trying to force users to replace thier old lenses that do not need to be replaced..
            You will..and have..said that other lenses cannot fast focus with the current E mount sensors…but Sony ciyld desighn them any way they choose and they deliberately desighned them not to work.
            Make the lenses fully compatable and include A mount users in the transition and people will embrace the change….Screw us and we will hollar.

          19. It is not just progress when Sony clearly has the choice of including thier loyal users by making E mount fully compatable with A mount lenses or screwing A mount users by not doing so…screwing us was the choice because that seems to benefit them..in the short term.

        2. Your on the rite forum
          This is the plsce for all the Sony users to discuss which cameras to switch to because Sony doesn’t want our business anymore.

          1. Meanwhile Canon shooters are bemoaning a lack of high res Canons….So looks like A mount users will switch to Canon just in time to see Canon users switch to Nikon….While Nikon users wait in fear of Bankruptcy…I guess nobody is happy then…..

  8. Remember this:

    MAY 28, 2013

    (SR4) The new Sony A-mount roadmap: Two new mirrorless A-mount Full Frame to come in 2014.

    Ahh memories

    1. F5 and F55 have been out for a long time now. Any buyers should’ve made back their investment and more by now.

  9. A mount users are already realizing that Sony is flushing them down the toilet..
    Sony pro users dont realize it because this is the first round.
    Sony came for A mount users and no one spoke up. Sony is coming for Sony pro users and no one is speaking up
    When Spony comes for the E mount users who will be left?

    1. The Minolta system was just a commercially hopeless thing Sony, for some reason, bought. FE is something that could be a hit? If not, Spony will not stay in the camera business!

      1. Sony could make a transition that includes thier current users by making stuff fully compatable but they dont want to

      2. Yeah, Sony never earned a profit on the “commercially hopeless [a-mount] thing”… but wait… they earn higher profit margins on a-mounts than e-mounts as keeps getting pointed out. There’s an ‘obscure’ concept of the law of supply and demand. Obviously, it’s in some way working against the a-mount but when you look at the near loss-leader, continual fire sale price cutting on the a7 you’ve just got to wonder a bit about FEs as well. Especially considering they have no competition in this space but must exist on razor-thin margins to push them off of shelves.

          1. But I have 2 important points. One, is no matter what system you’re talking Sony doesn’t have a system’s approach. They’ll never fully flesh out a comprehensive system to cover all or at least a majority of use cases. Two, a-mount and e-mount don’t have to be competing systems but could be better developed and marketed to complement each other. The only thing Sony’s done in this regards is put out some nice adapters but their purpose appear to be mostly for transferring users to e-mounts so they can keep their lenses until they can spend more money with native compact mounts.

          2. 1 Don’t agree. OK Canon, Nikon and Leica been building a system for 30-40 years. Sony is a rookie. Wait and see.
            2 A and E is not the game! Sony want to be a player here and must focus! E is a chance, or rather electronics, to dominate a market. Sony uses its background from the semiconductor field to build a new system. It’s NOT about the lens mount.
            I hope and think Sony got a good future.

    2. Zeiss wouldn’t be in vesting in a new line of Pro lenses for FE mount if they thought that…. They have no doubt had a good long conversation with Sony regarding the direction of future Cameras….FE mount…

  10. All Sony really need to do is to make an E-Mount Pro level camera that has an on sensor stabilization so all the A-mount users can happily buy an adapter to use all their A-mount lenses. The LAEA4 works great but its only flaw is the small AF coverage.

    Sony a9
    -24mp full frame sensor
    -90% hybrid PDAF + CDAF
    -STEADYSHOT!
    -LAEA4 mark II with the same PDAF as A77II
    -XAVC-S codec
    -4K external
    -dual SD slots
    -swivel LCD

    And to make the E-mount users happy just give them the so much needed lenses that they have been crying for years!

    -14mm f2.8 manual for landscape
    -16-35mm f/4 FE OSS
    -85mm f1.8 FE
    -100mm f2.8 MACRO

    and for cinematographers please give us compact manual lenses

    -16mm f2
    -24mm f2
    -35mm f2
    -50mm f2
    -85mm f2
    -135mm f2

    with focus rings and metal teeth

    1. I didn’t even release it until you mentioned that all my AF points are in the center! I knew that about a99, but I didn’t realize that putting on the LAEA4 that it would only use the AF from the adapter. I’m using the A7 right now witht he LAEA4 adapter on a 16-35 and tested it out when I read your post. This sucks.lol I fixed it kind of by just holding down the focus lock button. I don’t think its the same, but it still works I guess.

  11. > “Source 3) Sony will soon release another E mount S35 (crop) cinema camera.”

    Admin, why call it a “crop” when it is not???

    To filmmakers Super 35mm *is* Super 35mm, it is a not a crop of anything.

    So to have what is a “full frame Super 35mm” (yes, that phrase does make sense) camera is great.

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