A couple of weeks ago I wrote you that trusted sources told me that Sony is working on a new DSLR shaped NEX camera (“Project Alpha Fox“). That camera is an entry-level E-mount that will have to compete against the Canon REBEL series. One of the sources now told me the final name which is “ILC-3000“. A quite surprising name…the camera will not be market as a “NEX”!
Also a second anonymous source told me that Sony plans to release more cameras without the “NEX” definition. I don’t think that’s a wise decision. NEX has been quite popular for Sony. I would like to hear the reason why Sony did get rid of the NEX brand on that new camera….
Anyway, there seems to be a Sony announcement day on August 13-14. NEX-5T is coming for sure. Still waiting for confirmation to see if the ILC-3000, the 55-150mm f/2.8 and the 16-xxmm zoom will be announced too.
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108 Responses
The name “NEX” is already to confusing: NEX3, NEX3F, NEX5, NEX5n, NEX5r, NEX6, NEX7 ….
I you ask me 3,5,6,7 is pretty clear compared to the Alpha line-up.
It does beg the question to where is the NEX 4 and what the “f”, “n” and “r” stand for.
there’ll probably never be a NEX4 in japan as “4” is the same pronunciation as “shi” or “death” in japanese, so most companies skip 4 altogether
Not to add to the confusion, but the iteration of the lower end NEX series is called NEX-3, NEX-F3 and NEX-3n. Sometimes they swap the order of the number and letter.
ILC-3000 ? That came out of left field. Makes you doubt Sony.
Nothing is confusing. Here’s a short history of Sony interchangeable lens cameras, all of them bearing the designation Sony Alpha.
2006
Sony released its first DSLR, the entry-level DSLR-A100.
2007
Sony released the DSLR-A700, an enthusiast/semi-pro model.
2008
Sony released the DSLR-A200 (replacing the A100), as well as two slightly more advanced entry-level models: DSLR-A300 and DSLR-A350. They also released their first full-frame camera, the DSLR-A900.
2009
The three entry-level models from the year before were replaced by the DSLR-A230, DSLR-A330 and DSLR-A380. Sony also introduced two mid-range (or “upper entry-level”) models: DSLR-A500 and DSLR-A550. Finally, they also released a slightly lower-specced version of the full-frame A900, the DSLR-A850.
2010
The five entry- and mid-level models from the previous year were replaced by the DSLR-A290, DSLR-A390, DSLR-A450, DSLR-A560 and DSLR-A580.
Sony also introduced a new range of Alpha cameras with a fixed semi-transparent mirror, the SLTs. They used the same A-mount as the DSLRs. The first models were the entry-level SLT-A33 and the mid-range SLT-A55.
Furthermore, Sony introduced a second new range of cameras designated as Alpha, although they had a new lens mount, the E-mount, which was not taken over from Minolta. These cameras were mirrorless, and the first models in this new system were the entry-level NEX-3 and the mid-range NEX-5.
2011
No DSLRs were released this year, the A580 having been the last model using a moving mirror.
But Sony released three SLT models instead: the entry-level SLT-A35 (replacing A33), the mid-range SLT-A65 (not replacing A55, but sitting just above it in the line-up), and the highly anticipated (but perhaps disappointing) follow-up to the DSLR-A700, the enthusiast/semi-pro SLT-A77.
Also, we saw the release of three NEX models: the entry-level NEX-C3 (replacing NEX-3), the mid-range NEX-5N (replacing NEX-5), and the enthusiast NEX-7 (the first NEX with a built-in EVF).
2012
Again, three SLT models were released: the entry-level SLT-A37 (replacing A35), the mid-range SLT-A57 (replacing A55), and the (also highly anticipated, but perhaps disappointing) full-frame SLT-A99.
Also again, three NEX models were released: the entry-level NEX-F3 (replacing NEX-C3), the mid-range NEX-5R (replacing NEX-5N), and the more enthusiast-friendly mid-range NEX-6 (the second NEX with built-in EVF).
Note that SLT-A99, NEX-5R and NEX-6 all have dedicated phase-detect autofocus pixels on their image sensors, a novelty for Sony.
2013
So far this year, we have seen the release of the SLT-A58, which according to Sony is the replacement for both A37 and A57, having a feature-set falling inbetween the two. Given this, the name A58 is misleading, and A38 would probably have been a better model name. Indeed, in some markets at least, the older A57 seems not to have been discontinued yet, effectively making the A58 a replacement for the A37! The A58 may very well be the last SLT made by Sony.
Sony also has released the entry-level NEX-3N (replacing the NEX-F3). Expected later this year is the mid-range NEX-5T (replacing NEX-5R), and at least an announcement of the enthusiast NEX-7N (replacing NEX-7). There’s also talk about the long-rumored full-frame NEX, perhaps bearing the name NEX-9.
Surprisingly, Sony will soon also release a DSLR-shaped mirrorless E-mount camera, an entry-level model which may or may not be called ILC-3000.
2014
Obviously, we know very little about the cameras that will be released next year, but there are many rumors circulating. Most importantly, Sony will release a completely new A-mount line-up of mirrorless “DSLRs”, replacing the SLTs. My guess is that we will get a mid-range and an enthusiast/semi-pro model (both with APS-C sensors), and two full-frame models. The entry-level segment seems to be covered by the E-mount ILC-3000.
Again, nothing is confusing.
just about the most generic name you can have, sounds like a printer
ILC = Interchangeabke Lens Camera
No kidding. And a SLR is not ?
So i guess ILC will be used for Nex/mirrorless and DSLR camera’s. That sounds good because from a user/functional point of view they are the same.
And if some company is dumb enough to call their new camera DSLR-3000 we’ll laugh at them just the same.
Actually, Sony did use DSLR in their model names for their DSLRs. Even though we usually write A700, A580 etc., they were actually named DSLR-A700, DSLR-A580 etc. That’s not any stranger than using SLT in the model names for their SLTs.
Since their new DSLR-shaped cameras will be neither DSLRs nor SLTs, I guess the best Sony could come up with was ILC. In fact, a lot of people nowadays call mirrorless system cameras ILCs, disregarding the fact that DSLRs/SLTs have interchangeable lenses too. Perhaps MILC would have been better, but I guess they wanted to avoid confusion with the popular, white beverage. 😀
Well, it’s not NEX in the way people know it – flat, interchangeable point&shoot. So no wonder that they want to give it a new name. Makes perfect sense.
But… ILC-3000… o_O really?
+1
I think it is good that it won’t be an NEX. As far as the NEX cameras have a common mount, they also have a common shape that I think is modern and stylish. I echo your opinion that ILC-3000 is a horrible name. I’m guessing by the 3000-designation, this will be a low end offering and that there will be more to come.
Too many redundant zeroes man !
Pretty much.
This is a shot at the lower end of the market, and that name seems like it would fit in amongst those competitors. The shape is a big indicator of that as well. I remember when my wife wanted to get a nice camera for our newborn she kind of balked at the idea of the NEX on shape alone because she didn’t think it was a “real camera”.
This is a play to get entry level people interested in NEX style mirrorless technology without having to have the conversation about it not being a “real camera” because it isn’t shaped like one. The name plays into the competition of the EOS-XX or D3000 range and feels like a mix:
Canon EOS T3i
Nikon D3000
Sony ILC-3000
If this works out it will broaden the base set of Sony e-mount users, which means more lens support for us NEX shooters 🙂
hm… I think that your comparison to D3000 makes sense as a reasoning behind such a weird name.
If the rumor about a hybrid (A & E) mount is true then ILC-3000 most likely will have this new hybrid mount. So it’s not just about shape/size but also about function 😉
Point & shoot – LOL
Your anti-NEX drivel knows no bounds.
NEX is not point-and-shoot. It is for advanced creative photography. I like the 3000 name. Reminds me of:
http://www.photojourneys.nl/photos/gear/camera/minolta_dynax_3000i.jpg
Look at the shape of it and compare with cybershots. In a mindset of average buyer it is an interchangable point&shoot – and that’s an ADVANTAGE (unlike what The Lotus Eater suggests) and a big selling point – it’s simplicity as well as small shape.
I liked the name Alpha Fox.
I hope the keep Fox such as Fox ILC-3000.
Calling a camera Fox would be beyond cheesy.
ILC = interchangeable lens camera?
Anyways better than calling a camera mirrorless, why should be something in the name that isn’t there 😉
Robotic name!
ILC-3000 is here to KILL YOU!
Indeed, they may as well have called it ED-209.
What about HAL 9000?
no!
Considering that originally the NEX name put emphasis on E-mount (it is the acronym of “New E-mount eXperience” after all) my hypothesis is that Sony is going to forget its actual meaning and use that name simply to identify compact mirrorless cameras with interchangeable lenses, going with a new prefix / acronym for the new DSLR-shaped lineup of mirrorless cameras. Now I wonder what ILC stands for, but then again would that also mean that Sony definitely considers E-mount their future if there’s no more need for a distinction?
ILC sounds obvious and I’m ok with that. But… ILC-3000? Really, is that out of a cheapo Sci-Fi movie?
ILC-3000 is here to KILL YOU!
EVERYONE! RUN TO THE HILLS!
Run for your liveeeeeeess…..!
I want a reliable information about the NEX7 successor. And I want a good lightweight 19mmm 2.0 prime lens and a IBIS body for the money. Can you agree to that?
No
I want the 7 successor with much improved AF too !!!
i really hope the ILC-3000 would be renamed to something proper, and I hope that the DSLR form would sway uneducated new-comers that “DSLRs” aren’t “the best” because thats what they think a camera should be
I couldn’t care less what name they call it.
But an E-mount in a DSLR shape is something I’d definitely buy. I like my A65 shape and buttons very much, but I wish it had the NEX flange distance so I could mount whatever I wanted in front of it.
Really looking forward for such a camera.
I suppose they think that the NEX brand wont appeal to people who think they want SLR. That assumes that people who think they want an SLR dont really know what they want, rather than wanting a fast focusing pdaf machine.
Also, if lenses for this camera are still marketed as NEX lenses, this will be confusing unnecessarily. I am not a marketing guy, but this seems like one too many brand names. Keep NEX inthe name, but do something beside single digit to distinguish iit
Tom, I don’t think they are marketed as NEX lenses. It doesn’t say NEX on any of my e-mount boxes. They just have e-mount and an Alpha logo printed.
Time to leave Sony?
No
for what reason?
So no more 7 successor ?? Is Sony never going to replace that body at all ?!?
No, they’re not replacing the NEX-7. You can go now.
It seems that you read all the rumors because you comment on most of them.. yet you still can’t grasp what these rumors are reporting.
According to SAR, there will be NEX 5&7 successor, ILC-3000, and full frame NEX. If you still can’t comprehend that…. you are either trolling or there is something wrong with your comprehension skills.
Yeah, I was joking, in response to Claire’s constant whinging.
Assuming you’re talking to me of course.
i wasn’t aiming at you.. i was aiming at that women.
“womAn”, there”s only one of me your moron, lol
Stop flaming guys, it is allowed to ignore posts here y’kno… I don’t see this as being trolling, just because someone is getting frustrated waiting for whetever reason…
Personally I have got the NEX-7 and look forward for the next high-end NEX announcements. Please let the FF NEX have awesome PDAF and the other specs as rumored…
Time to wait for better lenses? Are they coming?
No
The name points to the fact that this camera is a hybrid mount so the NEX name doesnt make sense. I think the first 3 letters could possibly change before it makes it to the market.
It’s not a hybrid mount, it’s the same E-mount the NEX cameras have. It’s just that the camera will be DSLR-shaped.
The secret behind this naming is: Sony doesn’t really want to break the dominance of Canikon. Beside their imaging sensors it’s only fun.
ILC is weird choice. Sony P&S lineup has DSC as a part of the name, so I guess that’s the reasoning. Sony Alpha ILC 3000 sounds a bit strange, because we’re used to a letter in front or behind a number in a camera name.
Reminds me of those futuristic names from the last century. Bad name in my opinion.
I’d suggest Sony to use a more glorious name such as Dynax. and to make a system compatible with the minolta legacy lenses..
Would be great to use Rokkor lenses on a digital camera without adapter and having new versions..cameras which would have a Fuji look..just a dream…no video features.. camera build like a tank..just like in the old days
If I uses the nex mount they should keep nex in the name or at least an x, or rebrand the mount x-mount, or go back to the Greek alphabet to get continuity with the alpha mount. xi has a funky symbol and then they would have lenses from a to xi. Ho ho
Alpha, nex and xi. Whaddya reckon?
NEX is not the name of the mount; it’s the name of a line of cameras using the E-mount.
Apparently, Sony are about to introduce another line using the E-mount. Unfortunately, if the rumor is true, they have chosen the generic name ILC (Interchangeable Lens Camera) for that new line.
The other Sony mount, the A-mount, also has been used by two different lines of cameras, designated DSLR and SLT, respectively. And no doubt the upcoming mirrorless A-mount cameras will have yet another new designation, unless they too will also be called ILC? Maybe we’ll have an entry-level ILC-3000 using the E-mount, and then a mid-range ILC-A5000, an enthusiast ILC-A7000 and a professional full-frame ILC-A9000, all using the A-mount?
NEX-x (compact mirrorless cameras with E-mount)
SLT-Axx (SLTs with A-mount)
DSLR-Axxx (DSLRs with A-mount)
ILC-xxxx (DSLR-shaped mirrorless cameras with E-mount)
ILC-Axxxx (DSLR-shaped mirrorless cameras with A-mount)
Right. What is it that Sony wants customers to remember when it comes to cameras? For some reason their marketing seems to want to keep moving away from generic branding (PowerShot, NEX, Alpha) to letter/number product names. HX50V, NEX-5R, A777.
From a purely marketing view of the world, I don’t see how you win against the #1/#2 makers with this strategy. You need a really “hot” product to start stealing market share. The problem is that by de-emphasizing the branding, your hot product may be just something with a name like ILC-3010. What happens when the ILC-3010 gets replaced? You start over. On the other hand, if the hot product was mostly branded with the generic name (e.g. Alpha 3010), you can just tell the customer “that hot Alpha product has been replaced with a better Alpha product.”
I don’t think any of the Japanese electronics makers really get this right. But I also think that they think that the overall brand name (Sony, Nikon, Canon, etc.) is the only important part. Note that the auto makers don’t think this way; I think they get it “righter.”
“For some reason their marketing seems to want to keep moving away from generic branding (PowerShot, NEX, Alpha) to letter/number product names. HX50V, NEX-5R, A777.”
You could be right, but it may be done to strengthen the Sony name, and not let it be blurred by NEX and Cybershots.
Ay yes, silly me. Alpha and e-mount. So far though (correct me if I’m wrong) every camera they’ve produced – video included – that uses the emount has been NEX hasn’t it?
I think they would be INSANE to drop it, and should keep it for all their small flange distance cameras.
Do they use marketing specialists I wonder?
Anonymous has been saying “nothing is confusing” with the naming scheme. He either works for Sony marketing or he hasn’t talked to enough customers that aren’t already Sony users. And that’s the problem: Sony needs to win new customers, or Canon/Nikon customers. Ask one of those if Sony makes any DSLRs. Now ask them what an SLT is. Next ask them what an ILC is. Then ask them to describe the NEX product line.
The answers you get–especially that last one–won’t be consistent, and in some cases, not correct (as you point out, there are NEX video cameras as well as still, but I’ll bet you that most folk that aren’t already Sony users will get that right).
Marketing (and by extension, naming), is setting perceptions. Part numbers (which the DSLR-A99 and NEX-5N and apparently now the ILC-3000) are not good line branding methods. Moreover, Alpha is used with the NEX cameras, as well, but NEX is both still and video, but in the higher end stuff Sony makes Alpha isn’t used in the pro video gear. We’ve got mount names intermixed with product line names intermixed with product numbers. It’s a mess.
To be fully conformed, even in the product names there should be Alpha cameras and Epsilon cameras (A mount and E mount). There should be a still versus video designation, and there should still type designation (DSLR, SLT, ILC). As in ILC-EV300, SLT-AS99. But that doesn’t begin to cover the line branding problem Sony has. They have no line branding other than NEX and Alpha, but they use those terms loosely and somewhat vaguely and inconsistently.
Maybe this is the camera that has the rumored Æ-mount?
My suggestion – T-3000. Should be powerful enough to terminate any Canikon model and effectively ends Canikon dominance. Preferably transported from the feature. If that sounds too intimidating, proceed with the ILC name. Change the style a bit, like iLC. That’s better.
Always waiting for :
– Nex firmware update
– High quality 16-50 f2.8 like
– a new cobra flash like hvl-f20am with rotation head
DSLR shaped NEX… I wonder if there will be a NEX-shaped DSLR ( A-mount )! That would complete the circus.
Jokes apart, IMHO this is becoming rather confusing, I hope Sony has a reason for it. Again, it may just be intentional misinformation to spread anxiety around the expected new Sony launches!
I just can’t see the reason for another line of Sony cameras ( DSLR-shaped NEX ), but what do I know?
Nex system lack autofocus speed and better battery. A big nex would be a good studio option for E-mount lenses owners.
I just want new A99 Firmware…!
Since it uses an E mount E should ne part of the name such as ILC E 3000. That way no confusion.
To be consistent all new A mount cameras shoyld include an A and all new E mount cameras should include include E.
I still like foc no matter what lotus eater says.
That would make too much sense, I’m afraid. :/
ha! agreed.
The DSLR shaped NEX will NOT be named NEX? That’s great news and I’m beginning to understand why A-Mount users hate the α on the NEX cameras 😉
Is there a chance to get a NEX7 successor with an internal flash control unit to support a convenient slave mode and a compact grown-up flash system for it?
When used with a mount lenses and an adaptor dslr shape may actually take up less room in a camera case.
The nastiest thing about Nex’s is the menu system.
So if they change the formfactor together with the menu system (making it DSLR’ish or RX’ish), the omission of the ‘Nex’ piece in the name is well warranted.
People who got the ILC-3000 also got this:
http://www.youtube.com/watch?v=BpdEA3V06CA
Do you think Sony will provide a better firmware to support and enhance current hardware?
No.
Who would want something like that? Nex but not a NEX? They still have their alpha cameras,
why a DSLR-like NEX?
for the e-mount goodness
BTW there is a free JTex for NEX-7 for grabs: http://lenticulartravel.com/jtec/
Sounds like this maybe a little disappointin. I have a Nex 6 with a range of e mount lens. The challenge is to produce a Nex sized and styled camera body with a full frame sensor. If this is just another DSLR sized camera body ( as the name change might or might not suggest) that takes e mount lens then no thanks.
ILC= In Line Censor 😀
No nextreme photography more – no Sony more.
This sounds like it could work out well in the end… If it has IBIS.
ADMIN: do you know if they will put IBIS into it?
Who cares what the model name of the camera is! :/
If you ask me, I think it’s great that they’re doing away with the NEX name as it will hopefully mean that they’ve designed a software new user interface for their mirrorless line of cameras which will be less amateur-looking!
hopefully they’ve learnt something from the great menu system of the RX1, the menu on the RX1 is much better than the NEX cameras
ILC=Insurgent loved camera; It’s to compete with the Rebel. 3000 because it’s the future, man. Seriously, this is/would be just another sloppy corporate move. Simply making good products at a competitive price is hard, and Sony will do anything they can to avoid that strategy.
Bloated product lines are the hallmark of a company that doesn’t know what it’s doing. It multiplies development costs, scatters focus, and confuses the consumer.
I can smell the merging of A and E, without distinction and DSLR body, each time seems both worlds come closer and either one dies or they merge, canibalization aint an option.
Maxxum started with 9000, 7000, closely followed by 5000. I don’t think we got a 3000 until the 3000i model.
So is the Sony ILConceived 3000 a pro line or newbie line?
They’re all newbie cams until they get a working flash system worthy of 2013.
“They’re all newbie cams until they get a working flash system worthy of 2013.”
+1
The NEX Line is a successfull line so there are 2 reasons not to choose the name
1. If the new Camera is a flop, its not affecting the “NEX” brand
2. The Camera chooses a different way of beeing.
Its like with cars. If a Car Brand is bringing a new Car (for example electro), they are a new range, even if the Electro car belongs in the same “class” than its “gas” counterpart.
Renault Clio and Dacia Sandero are technically and “class-wise” the same car and they dont even share the same manufacture name even if they are manufactured by the same company as the Clio is for a different target audience than the Dacia.
In fact the correct name is Sony Alpha NEX and not Sony NEX
So its
Sony Alpha
Sony Alpha NEX
as the NEX belongs in the Alpha range but with a different Mount and different system. So why cry if the new camera neither carries NEX nor Alpha (maybe).
Dont we have enough Alpha and NEX out there for the rest of our lives?
At first dismayed, I now kind of see what’s going on.
The “ILC-3000” is being positioned against the Nikon D3200 and Canon Rebel T5i/SL1. The “ILC-3000” is not going to be the marketing name, but rather the model number (the one you find on the sticker on the bottom). However, I think the “3000” will make its way into the marketing name, as I believe Sony is deliberately telling consumers, “these cameras are comparable!”
That says a lot about the confidence Sony has in the new OSPDAF, but also about the probability that the camera will be visually dSLR-like, but to the point you still have to tell people, “this will perform equivalently to a dSLR!”… which I take to mean that it might look like Samsung’s Galaxy NX. (OK, so this isn’t such a revelation.)
I think Sony learned its lesson with the NEX, which is that its progressive design, although appreciated by people who have some basic understanding of cameras… did not help its appreciation by the camera-illiterate masses. Most people did not understand that it was a dSLR-equivalent for most shooting, and just regarded it as a fancy P&S / bridge camera. I’ve shocked a many people just by changing lenses on my NEX.
Of course, you can’t educate the masses with marketing (esp. when there exists behemoths Canon & Nikon that will more-than-gladly help confuse the matter to hamstring the adoption of MILCs)… so instead you work with the mass ignorance… but with a twist.
I hate to be a nay sayer but I think starting this new hybrid line by competing against the bottom of the barrel does not bode well for the OSPDAF. I would bet that the NEX-6 is not far behind the SL1 and D3100 in AF–at least as far as what would be noticeable by the target audience.
sony are launching OSPDAF at all levels though (on A-mount, NEX E-mount and DSLR-shaped E-mount). plus i’d rather see tech proven to work first before seeing it in 2nd iteration higher end equipment (because it’d probably be further refined)
also making it at low end will mean they can sell more and get more feedback on the performance of OSPDAF so they can further understand and improve on it.
A99 debut with OSPDAF and sony seems to be confident that it can replace translucent mirror PDAF so i guess this is sort of second iteration of OSPDAF but first iteration on sensor only PDAF
Too bad. Sounds like Sony is very conflicted and confused right now about which direction it is going. The naming convention is not a deal breaker in itself, but highlights Sony’s disarray.
Hmmm, confusing much?…
I want an ALPHA FOX for Christmas! Oh yeah.
Smaller than the Canon SL1
2.1 MP Sensor
1″ LCD screen
ISO 200-800
Takes Memory Stick Only
Also comes with a built in bottle opener and 6 pack of beer (the only way you’ll use it is if you’re drunk)
It seems that Sony is adopting the Canon tactic of bouncing off new ideas/technology in the low end market to see if it sticks, before incorporating them into a higher end line of product. Anyway, an NEX with better ergonomics and extended battery life would be welcomed in an enthusiast/pro level camera that would also provide better hand hold stability and balance for those interested in using larger high output hotshoe flash modules. Add to that being able to minimize the size and weight of your lens travel case by using e-mount lenses, which could mean that you will have the right lens with you more often, to capture the moment as you would like it represented.
Sounds like Sony is trying to farther disassociate themselves from SLR, DSLR, SLT designations. After all, they are going to try and compete with real DSLRs. And for some time they tried to convince folks that their non-DSLRs were real DSLRs with little success trying that. Now they are going to admit what was known by folks using the other brands from the first SLT.
ILC is as good a way as any of making the statement that they are different, no connection with SLR, DSLR history. No claim to any of the value of those designs.
In other words, “Drone, drone, drone…”.
“Sounds like Sony is trying to farther disassociate themselves from SLR, DSLR, SLT designations.”
Yes, of course, because they won’t be making any more DSLRs or SLTs. Even though they marketed the SLTs as DSLR competitors, they didn’t name them DLSRs; they named them SLTs. So the fact that the new cameras too will be marketed as DSLR competitors, doesn’t mean that they should call them DSLR (or SLT, for that matter). They are interchangeable lens cameras lacking the mirror found in DSLRs and SLTs, so Sony has chosen to simply call them ILCs. Sure, the mirrored cameras are ILCs too, but nowadays people often say just ILC, when they are talking about mirrorless ILCs.
That’s the Sony future. Alpha mount will live in an E-mount to Alpha adapter. Just wait and see…
While I see the name ” ILC-3000″ , I just thinking ….. BFG-9000 =口=”