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UPDATE: “9X” stays for “sales increase 9 times”

Our friend Colamango (Click here) was present at the Sony convention in Malaysia. For a short while we questioned if the image above could refer to the translucent A9x fullframe camera. Our sources told us that this should be a mistake because there will be no A9x in 2011. Finally we got an update from a few participant at that event. Sony Malaysia only said that they were able to increase their sales by “9x” in About Half a Year. SO there were no talk about the “A9X” fullframe camera! Buh, what a hoax 🙂

 

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64 Responses

  1. If im not mistaken thats George Wong, Head of Alpha Department, Sony Malaysia during the Sony Alpha Convention 2011 at Kuala Lumpur Convention Centre, KLCC.

  2. O…….M………G!!!!

    sorry but this looks very official!!! A99 will be the surprise??? April 4th announcement? who knows!

  3. there is no “a” at the front , most probably is something achieve 9x (9 Time) rise in half year of something? number of alpha user? sales?

  4. I thought I left a comment… but its been deleted…

    I think this will be the announcement on April 4th?? Surprise camera?? and released in half a year!

    Hey we can only hope 🙂

  5. I agree with Don’z, if it was for the Alpha line it would say A in the front and it would be 9xx not 9x.

    1. Up until now all Axxx 3 digit cameras have been =OVF
      Axx 2 digit cameras A33/A55 =EVF
      Single digit NEX 3/5 = mirrorless
      Sony are rumored to only make EVF from this point on so an 9X FF camera would make sense

  6. Why would a company of Sony’s caliber put something like “about half a year” in a presentation like that? It seems very unprofessional. Wouldn’t they put something like “Fall 2011” or “4th quarter 2011”? Not “soon-ish” or “here in a few months, give or take”. I think this is fake.
    I do like the idea of the X being some hybrid camera.

  7. Hi everyone, I can tell that the rumour is 100% not SR2 but SR-Zero.
    Why?
    Ha, I am one of the audience that day, 11th March 2011, Friday at KLCC Convention Centre Hall 1, Kuala Lumpur, Malaysia.
    I listened all the presentation, George Wong, Head of Alpha Department, Sony Malaysia said NEX made their sales improve 9 times in just the past half year. They didn’t tell anything about new coming models at all in the convention, but keep promote their DSLT and NEX.
    Very sorry ya, the rumour-monger, I personally hate fake rumours on Alpha.

  8. This talk about “announcement” only. Not about availability. Like a700 successor have been “announced” for years now.

    More interested about nex9 announcement. Compact full frame with every lens ever made.

      1. Hi Colamango. I didn’t understand the question. Are you asking me why I say the A9x rumor is not correct?

          1. Hi!
            Why should they accuse you? You have posted the prrof with pictures that the A9x info is from Sony and not from you! So if the A9x info is fake than it’s Sonys fault 🙂
            P.S: I found the picture and your blog on SonyAlpha.es!

  9. This event talk about marketing planning of 2011, new workshop and a bit about camera features (A33/A55)/(Nex 3/5)/(VG 10),
    and why sony make a revoluting.

    9x mean is 9 reform by George Wong, talk about sales, and innovation.

    1. yo dude, how are you?

      admin: (its a NEWS not rumor, its not SR of anything)
      george wong (the speaker): ever since sony’s SLT hit the market since 6 month ago, the growth of sony in the world in 9 fold (9 times).

      1. i mean, i was there… 🙂 (shortlisted finalist for the photo competition, see that colorful thing at the foreground lcd TV, one of the shortlisted finalist)

  10. well here’s another joke, if sony,canon,nikon etc don’t start releasing some cameras,markets will assume the earthquake has seriously affected them.

    The release dates are all a load of preorganised hooey anyway – they will have to drop these and bring equipment out sooner.

    thats if the actual production capacity hasnt been affected

  11. As I understand the 9x it’s Sony’s claim that NEX sales grow 9 folds within half a year…

    This slide or event doeas not have anything to do with A9x…

  12. I went to the convention and this is just plain misunderstood joke~!!!

    Not only there’re NO A77 and the 500mm prototype on displays, they didn’t even let you play around with the CZ lenses, juz tones of NEX and VG10 displayed on all the booths. And this time there’re no free food on the convention which on 2008 they offered full meals (Breakfast, International Buffet, tea break, etc) at Le Mereiden Hotel (5 Stars) for 3 days straight!

    This years convention just sucks, well, at least there’re still show girls but a few of them are just horrible… =(

    And with this sick rumor joke, it just makes me feel mad… =P

  13. @Jesse Lim

    I guess your face doesn’t look trustworthy. I played around with the 300G for quite awhile.

    oh wai- it’s not a Zeiss. 😉

  14. @zstan

    I think you’re the less trustworthy one…

    There’re 70-200, 70-400 on display but No, the 300mm F2.8 in in the glass cabinet along with the other Zeiss. Unless you’re the staff that’s responsible for filling the glass cabinet with the CZ and 300mm lens…

    And dun tell me you seen a A77 and 500mm prototype there either…

          1. Well, what can I say, they have been baptized by the holy of the holiest and I might as well stick with my 70-200G for a while… =D

        1. jess, we(me and bunch of friends say about 10 of us… or more, couldnt remember) played around with the 300G on 2nd and 3rd day, its was as heavy as expected like canon and nikon 300F2.8 🙂

  15. Sounds like the next thing from Sony will be that they are going to continue with NEX only and drop the SLT, having already dropped the DSLR. 🙂

  16. There will be some lamentation over mirror loss, but SLT might offer some interesting possibilities in the future i. e. night photography, low light photography etc. Better buy an a900 when prices drop if you want a mirror camera.

  17. I’m a little bit tired with Sony, no continuity in anything …
    Everything is a “revolution: every months … instead on capitalizing on knowledge they have ..

    the main issue is that now people like mirrorless and SLT … but does it means this is the best : actually, not, especially with the light management … SLT are loosing light, this light can be crucial (sport, events, nature photography …) … so, stop using mirror may cause lot of problem for professionnal … but do Sony really care of professionnal ?

  18. SSR-0. So much for rumour mongering on Axx. But somebody will still not believe it when the true answer comes from Malaysia side of the world…HAHAHA

  19. i am worry the way Andrea verifying those Rumor SR ranking. Like in this case, it is totally out and surprise still can be SR2. Even SR1 is also unacceptable, it is different meaning at all.

    Old horse says the truth, Rumor can kill somebody 😀 lol ..Joking of the year!

    1. Hi!
      Sorry, I received that image with the text that this was about the next Fulflrame camera. Didn’t know anything about that meeting. But it sounded weird to me and to my sources. That’s why I posted it as a rumor with low value.
      With the info we have now of course this becomes a news and is not a rumor anymore!
      🙂

  20. we know there’s just one camera starting with 9, “A900”! so I think they mean a new full frame camera by “9x”!
    What’s your idea my friends?!!

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