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(SR3) Rumors about a new FE lens manufacturer…

sony

An anonymous source told me this:

Speaking to the guys in XXX (Editor’s note: removed name and location) yesterday, one of them said a new manufacturer is releasing lenses for FE mount next year, and its “not who’d you think”, i checked and he didnt mean voigtlander, but would tell me no more other than “price point a bit below Zeiss level”.

Not sure what company this could be. Let’s hope “below Zeiss level” also means that these lenses will be high quality just like Zeiss lenses.

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173 Responses

        1. Maybe, but I just don’t think Tamron will sell their lenses as expensive as ” a bit below Zeiss”. Of course I assumed the “Zeiss” here meant pure Zeiss like Loxia, not ZA lenses.

        2. I might go too far on “not who’d you think”, but I just think those famous 3rd-party lens manufacturers are just too easy to be pointed.

          So my bet, Olympus… or maybe Nikon…

          1. Yeah, there was an Olympus E mount lens rumor. I wont’ bet on it though. Definitely it can’t be Nikon unless they’re crazy.

          2. I just thought even farther… It will be not this crazy if Nikon give us not only FE lenses…

            We have rumors about Nikon’s mirrorless system 1 year ago. Now we’ve seen SONY used APSC size E mount on FF system, Leica used tweaked APSC size T mount on FF system, Canon once rumored to use APSC size EOS-M mount on FF system… And Nikon just don’t have one… The mount of Nikon 1 is just impossible to use as FF mount.

            If Nikon joins FE with not only lenses but also bodies… SONY will have their 1st real competitor… Friend or foe?

  1. Korean Samyang/Rokinon already admitted they will make E mount AF lenses. I’m not sure their product would be a bit below Zeiss in terms of price point though since they usually make value manual lenses.

    1. I don’t think Samyang, or even Sigma and Tamron would set their lenses almost as much as Zeiss. They simply never have done such thing. It should be prestige brand. Maybe Schneider? They supposed to release AF Micro Fourthirds lenses but cancelled it. They certainly makes AF lenses. Leica should be the last one to make FE lenses.

  2. If it is manual lenses, not so interesting, as almost every lens can be adapted manually. AF lenses? Tokina? Tamron? Best would be Sigma, as they know how to make good lenses.

    1. Sigma did say a while back that they wanted to release more E-mount stuff. Hopefully they’ll be just as sharp and compact as their current 2.8 trio.

  3. Tamron?

    I know that’s not particularly leftfield, but everybody is so pre-occupied with Sigma releasing ART equivalent lenses, they forget that Tamron aren’t too bad at making lenses too.

  4. As Sony is a reasonably large shareholder of Tamron, they would be my favourite.

    That said, will they want to produce lenses that have the biggest overall market, or will they have the courage to produce lenses to fill the holes in the current line up, those with the least competition?

    1. Considering that Batis 85/1.8 optical design came from Tamron, they obviously have expertise to design FF mirrorless lenses.
      I wish they made AF 35/1.8, like their DSLR one. One might argue that between FE 35/1.4, Loxia 35/2 and FE 35/2.8 there is no market for another 35mm, but I would love a relatively compact high quality 35/1.8 with AF and OIS.

      1. In my experience Tamron make as good lenses as anyone else; I just think they have tended to concentrate on the larger market under their own banner.

        If they had sense and some courage, though, they could hitch a ride on the FE bandwagon and it may well turn out to be the ultimate success many hope. That could, in turn, prove to be very profitable for Tamron!

    2. +1 the safest bet would be Tamron, they are working with FF mirrorless designs for a long time now.

      My dream would be the return of the Bronica MF system… a digital mirrorless RF645 would rock.

      1. I understand they are the second largest shareholder, so I imagine they will have just a little sway, although any policy will certainly remain with the board.

        That said, with the interconnected nature of Japanese business, I would think it a fairly close and important connection.

    1. Yeah, I heard the 35 1.4 II was really developed for the FE mount and then haphazardly made to work with the EF mount.

      1. Could it be? Man, if only they released a modern reflex. I loved that lens. Sure, the bokeh was epic crazy- but no CA and pretty sharp for the most part. They could easily make a 5.6 400mm version or 500mm 6.3 and with today’s technology- could the performance not be increased? Way under rated lens.

        1. Tokina has made one for micro four third format, 300mm f6.3 but with manual focus. So maybe they can do one for FE as well but with autofocus capability

    1. The AF on these bodies is so great, why throw it away for MF? I can finally shoot wide open and nail focus every time, unlike a DSLR.

    1. Hasselblad already has some lenses on E-mount. Granted, just renamed sony, but last time I saw them, they were at heavy discount. Most likely they want out, not invest more.

    2. As far as I know, Rollei never designed or produced any lenses – they were using Zeiss and Schneider lenses. Somewhat similar with Hasselblad – their lenses were produced by Zeiss and now Fujinon, but they did participate in the design (mostly cosmetics) and branding. So these two are most definitely out for new line of E-mount lenses.

    3. Rollei and Hasselblad never designed any lenses, they even comissioned a lot of lenses from Fuji.
      About Fuji, wouldn’t be the first time that a Sony camera uses a Fujinon, but it seems highly unlikely, only if they got in a deal to get the latest APS-C from Sony in change of some lens designs from the past, specially from some film point and shoot models, like the Natura S (24mm 1.9)

  5. For Voigtlander, this would be old news as they’ve already announced the launch of a 15mm and 12mm in E-mount for Q1 of 2016.

  6. I wish it would be Sigma as long as they come up with smaller size lenses… It would also be coherent with their CEO’s publicly stating how important Sony E-mount FF market will be in the future for photography. They can’t afford not to embrace that market!

    1. I wish it would be Sigma with full sized lenses.
      Since Sony can’t get into their head that not everybody wants compactness, maybe a 3rd party manufacturer can oblige.

  7. OK, here’s some wild speculation. Since Sony and Phase One have a partnership and Phase One and Schneider Kreuznach have a strong tie, maybe Schneider Kreuznach will make some E-mount lenses 🙂

    1. Schneider would be cool – but cheaper as Zeiss?
      The Tamorn 35/40mm in E Mount would also be nice, at least I think they will expand this new line of lenses.

    1. We don’t have a 35mm F2 with AF:

      35mm 2.8 is slow and busy bokeh
      35mm F2 Loxia is a dog wide open, sad corner performance throughout the range and no AF
      35mm 1.4 is crazy expensive, to big and not necessary!

      35mm F2 with AF and 9 blades please!!!!!!!!

      1. I agree, we should make a petition to Sony, we want a high quality 35F2 lens. Like the one in the Rx1r II, it can be a little big bigger as it is interchangeable, but not as big as the 35/1,4

      2. I agree. Although the loxia doesn’t seem so bad to me. I’ll need to check some more reviews. But I think we can’t pretend for a Sharp lens as the 35 1.4, low weight and size and cheap…

      3. If you aren’t satisfied with the Loxia wide open then you should just quit now. SMH, some people are never satisfied.

        1. Don’t take my word for it…

          http://admiringlight.com/blog/review-zeiss-loxia-35mm-f2-biogon-t/

          Here’s the summary:

          “The Loxia is a good lens, let’s get that straight. It’s beautifully crafted, has an absolutely wonderful manual focus feel and has great color, contrast and sharpness at smaller apertures. The problem is: so do a lot of other lenses. At f/2, where it differentiates itself from the FE 35mm f/2.8, it’s frankly not great. It’s got decent sharpness at f/2 over most of the frame, and it’s got good color and contrast at f/2, but the edges are only OK and the bokeh can at times be an eyesore. If this were a $500 lens, I’d give it a pass for less than perfect performance at f/2, but for $1,300 it needs to be exceptional. If you’re going to use it stopped down, where it’s quite excellent, the FE 35mm f/2.8 offers similar sharpness and rendering at a significantly lower price, in a smaller package, with autofocus.”

          1. Oh my god my photography is terrible and I didn’t know until a blog post told me so! What ever shall I do??? Clearly I must throw away my Zeiss Loxia and complain until the perfect 35mm (according to bloggers and internet comment sections) is released!

          2. Your comment is warranted but a bit off the mark. I never said it was a throw away. Read the summary and it makes several points of which I agree with. It is overpriced- period. Canon’s 35mm F2 actually outperforms it at the 300 dollar mark. It is NOT a stellar performer- mid and corner sharpness is lackluster until 5.6. If that doesn’t matter to you on a 1300 dollar lens then it isn’t worth discussing.

            No, it’s not worth 1300 IMO and that- that is the point. It’s camera jewelry. I’m all for that if the performance is there as well..but it isn’t.

          3. I don’t know about you but I could care less about corner performance at F2, I use f2 for subject separation and my subject is never in the corner… If I wanted sharp corners I stop down. That being said I agree with you on the loxia being overpriced for what it delivers

          4. I think it’s a great lens if we’re talking “classic rendering.” I have plenty of that though, and it has a couple of quirks in terms of operation. Focus breathing issues, the distance scale cutting into the focusing ring for aesthetic reasons- for 1300.00 I’m picky and I think most people should be too. I’m undecided on the bokeh TBH.

  8. I don’t want to hear of any more lens manufacturers offering MANUAL FOCUS lenses for FE and E mount. If I want a manual focus, there are tons of legacy lenses that can be used with adapters for low price. I want cheap and good, autofocus lenses.

  9. Radio Shack-made Hello Kitty-branded pink lenses. You heard it here first! 🙂

    Seriously, though, Sigma Art FE lenses would be great news. Sigma Art FE Cine lenses would be a dream come true.

  10. Sony is Tamron’s 2nd largest shareholder, so my guess is Tamron though it would be nice to see a range of small aperture Sigma Art lenses designed for the FE mount 🙂

  11. No one guess KonicaMinolta? Their lens design department is still running and had sold several lens patents to Leica. Imagine that, Minolta returns and makes lenses for SONY! I would cry out, just like when I saw the first Star Wars 7 trailer!!!

        1. I don’t understand either. That is probably the first thing I would have done was make minolta clones with new coatings

  12. Let me do the wildest guess. The hints is quite interesting: the price is a little bit lower than Zeiss. I think the high quality optic manufacturers which deserves to sell in high price from Japan might be MS-optic that makes Leica M lenses or Kowa that makes lenses for M4/3 system already or telescope. The rest of the manufacturers might be from Europe. The possible brands can be Angenieux, Cooke, Jenoptik or Swarovski. Tamron or Sigma are good manufacturers but their prices should be 1/3 lower in average. So I don’t see them as the comparable parties.

      1. Leaning towards Sigma though because they currently have a very aggressive growth that would be on par w/ Sony. They have been on a roll with their new lenses and bettering the competition. Tamron could jump on but they don’t seem to be that aggressive and just maintain status quo.

        1. I read somewhere that Tamron played a role in the design of the Batis lenses. If true, they may already be on top of it.

      1. Yup. Underwhelming.

        I did think maybe it would be Schneider porting their APS lenses for Samsung mirrorless across, if Samsung really are getting out of the business. Which wouldn’t be so bad, some of those are pretty good lenses and different from the current offerings. Alas, no.

    1. Schneider-Kreuznach is my guess as well. They were already making cine lenses in E-mount. With FE-s widening video involvement (not just A7s, but FS, VG camera series), it’s an easy choice.
      A bit disappointing, though, I’d prefer to see Sigma and Tamron getting finally in the game, the A7 family lacks any budget options besides the 28-70 and 28 f2.

  13. would be nice to see more manufacturers enter the FE market as Sony seems only wanting to produce Zeiss or G branded lenses ( for 2 or 3 exceptions )
    I am surprised that it has taken this long for Tamron or Sigma to enter the FE market –
    users certainly would welcome more lenses and lower prices – so it is Schneider ?? – if so then we would see good quality but I am afraid prices would not be to far from the Zeiss branded lenses –

      1. Perhaps not the best analogy, because moon will stop rotating around the earth when the sun swells into a red giant and swallows both 😉

      2. why not, some years ago canon said that they dont fear nikon as much as sony, they knew sony would put billions into business to get where they want to be, and look at the past 2 years, growing and growing with mirrorless, if canon and nikon are smart they prepare for the future and would it be so stupid to produce lenses for other mounts?

  14. Sony with FE a 85 mm G lense, a 135 mm 2.0 and the 2.8 Zooms like canikon.
    and more HSS support for studio lights like Phottix Indra, Profoto B1, Elinchrom Quadra that would help to get some new innovations!!

    And I’M a happy camper:-))

    1. Back when Phottix pre-announced Odin II (Photokina 2014), the press release said that Canon, Nikon and Sony would be supported as well as Indra500 and Mitros+. Later in one of interviews (or blog posts?) they clarified that Sony version will have new MIS (unlike Odin I which is only available in iISO, or more precisely it has been discontinued for Sony) and Indra500 Sony TTL support will also be added.
      Last august they posted on their blog that it is still being tested and more info about actual availability dates will follow. Quiet since then…

    1. While would like it to be Sigma as the make some nice glass, suspect would be Tamron over Sigma. The problem with Sigma is that they don’t even support Sony A mount in the same lens that they offer in Nikon and Canon mounts. Specifically, both sport and contemporary versions of the 150-600 (Tamron supports all 3 mounts) and the more exclusive 120-300 f2.8, just for Nikon and Canon. While Tamron has been more aggressive in lens development, am kind of hoping it is neither.

          1. The physical mount and protocol are almost the same, so Sigma already has the IP (made the investment) to make them. Optical design is just the matter of entering right numbers into a piece of software now – it is not 1950 anymore. It is supereasy now, as evidenced by a host of new Chinese MF lens micromanufacturers with zero previous experience (Laowa etc).

          1. As all lenses in their “Art” line, these 3 are actually very good, 60mm is even outstanding in sharpness.

      1. I’d like to see a long affordable telephoto from Tamron. BUt, I’d prefer to see Sigma jump in. They have said they beleive Sony e-mount will be THE major player in photography within 5 years.

    2. I expect the same: Sigma or Tamron. A completely new highend manufacturer out of nowhere is highly unlikely. And it must be a third party manufacturer. And beside some small Chinese companies, Sigma or Tamron are very likely to do something about their E mount engagement.

  15. How about another line of lenses from Zeiss for FE with another strange birdname? They are definitely in the mood releasing lines every year 🙂 (Touit, Loxia, Batis)

  16. Let me guess, Schneider Optics will announce they are coming out with a E mount line and then stall for the next five years (like they do every year with M4/3rds lenses)

  17. Actually, some comments about Olympus might not even far wide of the mark – don’t Sony kind of own Oly? They had some lovely FF glass and their 43 lenses are lovely.

    1. Sony and Olympus formed a “business alliance agreement” about three years ago. In particular, the alliance involves “supply of Olympus technologies such as camera lenses and mirror cells to Sony, and the provision of Sony image sensors to Olympus.” http://www.sony.net/SonyInfo/News/Press/201209/12-0928E/index.html

      Takes about three years to take a lens to market I guess, but it would be suprising to see any lens explicitly branded as Olympus Zuiko..

  18. The only question is it AF or not. Because MF lenses are dime a dozen.

    And if it is justly slightly cheaper than Zeiss, what is the point. It should be TIMES cheaper than Zeiss to be competitive with the current DSLR landscape.

  19. Sigma would be cool, they’ve only done the DN E-mounts so far.
    SLR Magic has the FE 50mm f/1.1 now, I can see them doing more like that.
    Handevision (IB/E Optics & Kipon) will be doing some stuff, incl. their Iberit series.
    Tokina might be a party you’d not expect… although, more likely than Tamron I’d say.

  20. Just read the article on this site from 23rd: ”
    Sigma CEO Kazuto Yamaki says: “Sony will be the major player in the photo industry”

  21. This line needs light primes…aps-c sigma 30/2.8 like
    I would love to see compact 2.8 primes 24mm 28mm 35mm and 50mm in the 200/500€ range depending on focal length as these lenses are easy to design and would not suffer from the short flange distance drawbacks
    In my opinión it makes no sense to have a compact and light body with big and heavy lenses. That would make the A7 line a very popular travel and photojournalism cameras..

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