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(SR3) A77/65 and Nex-7/5N availability in Asia (with price)

Our Japanese friend from Digicaminfo just got a rumor from their Asian sources (Click here to read the google English translation).

  • NEX-5N will be released on September 9. 18-55mm + 55-210mm / f4.5-6.3 Double Zoom Kit on sale in October and November.
  • 2.53 million dot external EVF sells for 35,000 yen (450 dollar)
  • A65 will be released in mid-October. Expected selling price of ¥ 95 000 for body only (1200 dollar)
  • A77 will be released in mid-October. 150 000 yen for the body only (1960 dollar)
  • NEX-7 will be released on November 11. Expected selling price of ¥ 130 000 for the body (1700 dollar).

A warning, the prices in YEN are vey high and I converted it in dollar by using yahoo exchange calculator. But keep in mind that usually prices in US are much lower! An example: The NEX-C3 costs $744 at Amazon Japan and $649 at Amazon US.

UPDATE: I am in contact with the author of the blog. He also believes the price is too high! He will aks the soruce if he didn’t mean the price with kit lens and not body only!!!

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90 Responses

      1. It’s not compatible because of hardware limitations on the accessory port on NEX-3/5…The EVF wasn’t planned for release when they designed the initial NEX cameras.

        Although the price seems kinda excessive for an accessory taking into account the price of the VF-2 for Olympus cameras…

  1. If a65 features the same sensor of the a77’s, it would be a big steal for consumer IMO.

    After all, I really don’t care stuff like mag-alloy body and higher burst speed. But for the Real medium range SLT camera after a700’s discontinue, the a77/a65 is what I expected for quite a long time.

    1. I don’t care if the A65 is $300 less in the US. It still won’t be a steal. It will be a better value. But not an incredible value. Please take off the Sony glasses. These prices are a joke.

        1. If that is indeed the price for U.S., Sony can forget about many of the people who are eagerly waiting for the A77/A65. I’ll pay a bit more and get a full frame Canon instead. They must be out of their mind thinking that consumers are willing and able to pay such a high premium for a camera with a cropped sensor, regardless how hyped the camera is. It is so disappointing after two years of waiting for a A700 replacement.

    1. High but not ridiculous. Also this is just the rumoured intro prices in Yen. People here have ridiculous expectations.

      That said, I think it would stabilize to…

      A65 should be 1000-1100USD if you consider initial prices of the GH2/60D; also the A35 is 600USD right now and the A65 > A55 > A35

      A77 should be 1500-1700 if you consider initial prices of the K-5/D7000/D300/7D

      NEX-7 should be 1200-1400 if it should remain between the A65 and A77

      The EVF should be 300 if you consider the VF-2

      If A77 would cost $1000, I’d buy 1 or 2 in a heart beat, but that’s too good to be true.

        1. You should consider that those prices won’t be street prices and that Sony usually runs cashback-actions when launching new products.

          Also these are just unconfirmed rumors. And by the way the D300s was way more expensive then the A700, too. So I don’t think that you will have to pay more in relation to performance then elsewhere it’s more likely the other way around.

          Plus one more thing to consider. Sony is a huge manufacturer of electronics so the profit margin of camera bodies should be huge, so that even if those prices are asked at the introduction of those products we can expect them to drop quite fast.

  2. 1700 dollars for nex-7 body?! For this price I would suspect to get nex-7 with zeiss 24/1.8. I hope they are wrong, otherwise I’ll stick with my nex-5 for a long, long time…

    1. Да вы блять охуели суки блять по русски говорить на англоязычном сайте )

      (incomprehensible traditional russian language)

      Так цены то сугубо местные, азиатские, подождите хоть официальных американских.

      (Note that you better wait for american market price, it is quite silly to extrapolate local asian situation)

  3. Calm down. Wait for local prices. Jeez.

    If we go by more reasonable and normal conversions( ¥100 : $1 ):

    A65 ¥95 000 ~ $950
    A77 ¥150 000 ~ $1500

    $1500 would not be unreasonable for the A77. $1900 would probably limit the A77 to only those with greater than average disposable income. $1200 would be a no brainer for many A700 owners. Regardless, they would still sell.

    As others have pointed out, the prices in different locales are not meant to be used as direct predictions for prices in other locales. Ie, something selling for €1000 in Europe will probably sell for much less than what €1000 would convert to in $. More like €1000 ~ $1000 when the product is released in the local market.

    Anyways, looks like it could be a bit of a wait until the A77 makes it officially to the US shores… -_-;; The upside is that hopefully, there will be firmware updates for any issues found in the Asian and EU markets.

  4. Even if you knock 300USD off the A77 body only price, it is still 1660USD, that is 500USD MORE than the rumours posted here before.

    1. You shouldn’t take these rumors seriously…don’t even say that these prices doesn’t coincide with ANOTHER rumor…they’re like teaser of what to expect or what not to expect in the meanwhile you’re waiting for release…They’re not definite.

  5. A few days ago the A77 body was $1000, now it’s $1960? This is just crazy. If it’s $1960, I’m sticking with my A700.

    1. Since there will be no cost effective upgrade path, many will ditch Sony completely. The A77 must not cost much more than the D7000 or Sony are wasting their time.

      1. Honestly, I don’t think these prices are real. All previous recent Sonys like A55 or NEX5 are competitively priced as are the easy choice lenses like 35/1.8 or 85/2.8. It’s just a SR3 and will be prooved wrong soon.

  6. Still, at this rate “The NEX-C3 costs $744 at Amazon Japan and $649 at Amazon US” the A77 will be around $1700 and not $1000

  7. So November for the NEX-7 in Asia only? I was hoping to have it available before Thanksgiving and Christmas holiday here in the U.S.A. That sucks, There’s nothing to shoot in January 🙂

  8. Ouch. I live in Tokyo and was hoping for 110,000 yen or thereabouts for body only. I hope this is an SR3 that leans more toward rumor than fact. I’d love Sony to deliver a double-punch of greater performance and slightly cheaper price to really expand its base. But after all the hype, I feel I’m locked into my decision to purchase and just have to swallow whatever price is thrown at me.

  9. Wow about £1258.47 !! I hope it will be lower than that unless Sony do surprise us with something new or special!

  10. Those prices are miles off what Sony have said when asked previously. They said the A77 would be aimed at competing with the Nikons and Canons costing $1000.

  11. It seems almost reasonable if converted in euros:
    A77: ~1.350€
    A65: ~860€
    Nex-7: 1.180€
    But for such a difference in price many will choose the A65 over the A77

    1. I agree, this doesn’t look that bad. It wouldn’t be that surprised if the prices would be 900 € for the A65 and 1200 € for the A77. For me, such a price difference makes sense.
      Why would Sony want to release two very similar devices with very similar prices ?

      But as this site is all about rumors, I’ll be patient and wait for Sony’s official announcements 🙂

  12. People, read the whole rumor ! Read Andrea’s note at the end. You all just read the prices and go crazy in the comments …

    Have you ever noticed how every European gets mad when comparing US prices to European prices ? When an electronic device costs $1000 in the US, it often costs 1000 € in Europe … which would be $1450 !

    Except this time it’s not an USD-EUR conversion but it’s a conversion of the price for the Japanese market to the US market. It just doesn’t work that way !
    And after all, it’s just SR3. So just wait a few more days and you’ll have all the details, specs and hopefully prices and availability.

  13. I’m expecting for Singapore (all in S$):

    NEX-5N
    Single Lens – $1199
    Double Lens – $1299 (as per old NEX5 pricing)

    NEX-7
    Body Only – $1299
    Single Lens – $1499
    Double Lens – $1599
    18200 Bundle – $2099

    NEX EVF – $399

    A65
    Body Only – $1249
    Single Lens – $1349

    A77
    Body Only – $1999
    Kit Lens – $2099

    US will be much lower…thanks to Bushbamke

    Again, this is a very rough estimation

    1. I have been looking at US – JP prices, and they are roughly the same doing a straight currency translation. I seriously doubt these are the final prices, but if they are Sony is going to be in for a rude wake up call.

    1. And the 7D has a smaller sensor the the A77 , the resolution is lower and compared to what performance is expected of the A77 the overall performance is much worse. I guess that the overall performance of the A77 will even be quite a bit better that that of a 5D MKII even my a580 was abel to keep up quite well with the 5D MKII. (I’ve tested this in a studio)

      You can also see that on dxo mark. (Sensor wise I can clearly see how this newer generation DSLR outperforms my A700 in the aspect of image quality but not in the overall package)

      I’ve uploaded a screen shoot of DXO:
      http://s7.directupload.net/images/110821/6oozep7h.jpg

  14. Zeus…. $1700 dollars? That means in UK would be minimum £1200 or £1300 without lens, that would be a lot.

    Well I have to start to work doubles to get this camera in December.

    Fair price for me on the NEX-7 would be:

    £750.00 (just the camera)
    £950.00 (single lens)
    £1250.00 (double lens)
    £1400.00 (with Zeiss lens)

  15. I think if it is 1200 € for the Nex 7 body only.. it’s a crazy price !!
    i think that i prefer buying an other camera even if it will be a classical size (nikon D700 !!) or keeping my NEX 5 !!
    it would be really sad if it is so expensive !!

  16. It’s gotta be one hell of a camera – 2k for a crop sensor camera. I know we pay though the nose when we upgrade our kit every 2-3 years whine film bodies served 10 years easy and cost half as much. with digital we even do double the work load when we process files ourselves.
    I intend to wear my a850 to aches before I upgrade it. And a850 was 2K!!!

  17. Admin, you never should have posted this. Most of the readership is too simple to get it. They see the price and freak out and don’t even read the whole story..

    The point is that when the first rumour came out that a77 would be $1000, everyone got really excited. But now you all think of that as the *normal* price, and anything higher is met with complaints. The thing isn’t even announced yet, so this is ALL speculation.

    The a77 will be the best APS-C camera around. More megapixels, more fps, good build quality, video features etc. By that logic it SHOULD be more expensive than a 7D which has FAR FAR worse image quality and is two years old now. And it SHOULD be more expensive than a D7000 which will be a year old.

    Yet Sony will price it competitively.. all of their dSLRs are priced well.

    Not to mention that Japan is always more expensive. The US gets stuff cheaper, so most of you can stop whining.

    But don’t let my logic ruin all the hysterical comments

    1. I wouldn’t fault the admin for posting this. Rumors by their nature evolve but news whether good or bad is worth getting sooner rather than later. That said, I understand your point — we can be disappointed when the price doesn’t fulfill our expectations but we can hardly complain about a “changing” price which hasn’t even been announced.
      For its part, Sony does a lot of market research to determine how much different groups are prepared to pay for a product with certain specs, and I’m confident that it won’t price the a77 out of reach of its fans.

  18. Why bother posting a price rumour if it’s SR3? Totally pointless…especially since the announcement is in a couple of days. FAIL!

    1. Why pointless?
      It’s a rumour, like all we’ve heard so far.
      Some rumours I like, others I quickly forget.
      According to the rumours in a couple of days we’ll know more.

    2. This is a rumor site. Posting rumors is what it does, and the admin, to their credit, leaves it up to the users to take what they want from it. No fail.

  19. Why are people complaining the A77 will cost as much the 7D did cost. And that i’s it main rival right?
    The Nikon D7000 costs around 140000 so the price for any of the camera isn’t unreal.

    Also the EVF are just 4000 cheaper than the Olympus VF2.

    So the prices are not that bad I guess.

    1. The D7000 currently goes for about 84,000 yen body only, whereas the 7D can be had for just over 100,000 yen. But since both of these have been out for a while, it makes sense for the 77 to start off higher.

      1. I checked with Amazon, and there it cost 138000 yen, but have 36% off (which is 88800yen), so I used the non-rabate price, since it reflect the release price better. Same with the 7D.

        Rather the NEX-7, which segment should it compete in? If it’s the same as the A77 then the price makes sense. Otherwise it’s quite expensive.

        1. Amazon only shows that price to highlight the amount of savings from the original sticker price or open price they first set back when it was released, but the current “street” price is in the 80,000s for the top 23 retailers (http://kakaku.com/item/K0000151480/?lid=ksearch_kakakuitem_title). I’d assume most photographers interested in that class of camera would shop around, so despite the comparative age they may be comparing a new sony against models which are now deeply discounted.

  20. Just really hope, that this bad news evaporates in a few days… Cause, for that price, SONY would be getting NO MONEY from me for at least 6 – 12 months, until the price for the NEX7 would come down to some reasonable levels…

    Hehe… That would also cause the prices of MINT and UNUSED NEX3 & 5 to go up again on ebay, as the people wanting a new camera would prefer the N3 & N5 the only mythological N7. As well as there would be less people willing to sell their older Nexes…

  21. I think we can add:

    – extra battery 900 $

    – leather case 1200$ (black version is 1400 $)

    – body cap 300 $

    – extra strap 240 $

    obviously prices do not include the box.
    that’s an extra 600 $ for the simple version, 800 $ for the deluxe one.
    if you want the cd with the software add 450 $.

    there’s no memory card in the packages, to keep the total price low.

  22. I’ve got to weigh in here too, if the price for the a77 is anywhere near what they are in Japan, you can’t count me out too. I’m prepared to go as high as $1300, maybe $1400, but no more. I have an a350 that works just fine; however, I want to upgrade, but I’m not desperate enough to fork out 2k!!! Wake up Sony! And why has this site been saying the price will be around 1k. Which one is it?

  23. Orange7 or Orange77 sold at 1960 and 1700 for body only tagged with SR3…
    I think with previous SAR5 called out it price 1050-1200 and this should evaluate this SAR rate as SAR1 only. if we mix these both SAR, SAR3+SAR5 =SAR4. Meaning to say today we do not have any concrete SAR for orange777 😀

    And this SAR3 seem defeat the SLT purpose, SLT mean costs less 😀 that is the reason Sony fully goes SLT to compete with its Rivals. Cost is core factor in production.

    I not trust this SAR 😀 if it is true by 24th, then Sony -> Sorry 😀

  24. BEN writes: For its part, Sony does a lot of market research to determine how much different groups are prepared to pay for a product with certain specs, and I’m confident that it won’t price the a77 out of reach of its fans.
    ____
    We can hope. Certainly with the economy in the state it’s in, they must realize that they can’t charge an arm and a leg when all we can afford is a fingernail.

    1. Looking at the recent NEX-C3 release, on the Japanese SonyStyle website the double lens kit goes for 79,800 yen, whereas Amazon.co.jp offers the same for 61,850 yen, and this has only been out for a while. In that sense, I assume that whatever price is announced for the a77 will only be a manufacturer recommendation and that it will actually work under the オープン価格 (pricing left up to retailers) system which is the usual case for big-ticket electronics in Japan.

  25. The price listed will not be the actual selling price in Japan, so expect a 20% to 30% off the list price to be the real market price when the products are available for sale.

  26. And I was thinking it will be difficult to decide what to get next – 5D3 or NEX7. If NEX7 is really $1700, I will rather spend my money in getting a 5D3.

    NEX7 can wait, so long my NEX5 works.

  27. Comparing the (rumoured) RRP of the A77 to the current market price of the D7000 is a little unfair, any hardware in a competitive market is pitched highly at first with the price being cut by retailers once the initial interest has dropped.
    Also, as others have said, comparing the prices of different regions and than converting them just doesn’t work.

    I think a safe-ish guide would be to look at the RRP of the A700 in your region, the A700 launched at 999 in the UK (I paid 650 for mine about 18months later) so I expect the RRP to be probably 1100. I am now living in China, where the RRP is much lower than the UK (atleast on the A33/55 I looked at) so I’m hoping to get a good deal on the A77 🙂

  28. Earlier leaked prices raised expectations…these prices however look too high for me

    Having waited along time for this release I may have to think again …or wait till proces drop substantially.

  29. This is my idea of release price:
    Don’t ask me where I get it… this is “my expectation”

    A77 body: 1200 EURO 1400 USD
    A77 + Kit: 1899 EURO 2300 USD
    NEX-7 body: 1049 EURO 1200 USD

  30. I’ve been waiting a ling time to replace my old Canon with a Sony and change over the lenses; a risky decision considering Sony is just a new player in the SLR market. Part of the allure was the pricing; but for these sorts of prices, I’ll stick with proven manufacturers!

  31. If you were in Japan, you will know how to calculate price of electronic goods.
    Normally, camera shop has been average offered 5% lower than RRP and camera shop give you credit another 10% of your purchase to buy other stuffs, not cash back.
    and there also vat (tax) when I was there it was 3% but now I don’t know. Refundable for tourist.
    So, I expect price maybe around 110,000 to 130,000 yen or around USD1300-1600 street price. Within 6 months or Christmas/new year boosting sale it will be USD1199 or less.
    Sony marketing are not stupid just what everyone thinking, they just throw the rock to find the way. Sadly, many people here have been knocking off by their rock LOL

    You won’t open price such a low price before Holiday spending, it’s not attractive buyers.

    From marketing point of view, pay high if you need it, pay less if you want it.

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