Image made by Usperedi.
I don’t know if that makes sense but apparently there has been a big decision taken by Sony. They could soon announce the “termination” of the entire Cybershot line. All resources will move to the RX and QX line development. According to the source this decision has already been made and we will not be seeing any more Cybershots from this point onwards. But for now this rumor is rated with a low SR2 level. Hope Trusted Sources will confirm (or deny) the rumor after reading this. Thanks!
QX1-QX30 store links
E-mount QX1 in USA at Amazon (Click here), SonyStore US (Click here), BHphoto (Click here), FocusCamera (Click here).
E-mount QX1 in Europe at Sony DE, Sony UK, Sony FR, Sony ES, Sony IT, Sony NL, Sony NO, Sony BE, Sony PT, Sony SE, Sony FI.
E-mount QX1 in Asia at Digitalrev (Click here).
QX30 in USA at Amazon (Click here), SonyStore US (Click here), BHphoto (Click here), FocusCamera (Click here).
QX30 in Asia at Digitalrev (Click here).
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!
0 Responses
It’s a logical step. There is no money in p&s anymore due to the smart phones with better and better IQ.
Absolutely. The only curiosity is that it took so long to decide as the writing has been on the wall for a few years.
Smartphones don’t have optical zoom, and P&S are able to provide these crazy 30x – 50x zoom ranges
True, but do people want that? If they’re not buying in profitable numbers, it’s no loss.
Superzooms have shown quite a bit growth in sales the past years.
They will have it in two . Not 30 or 50, but they will have.
“Not 30 or 50” they already have, Samsung Galaxy S4 Zoom has 10x zoom
Inknow, and the K zoom too. I meant the usual shaped smartphones, for general use will have it. Without the big bulky lens or being too fat.
IPhone 5 and 6 camera use Sony EXMOR sensors so P&S camera are really less profitable than camera phone from now
I would apply for a full frame QX. Would be perfect camera for serious copter applications.
My guess is that they will reduce the Cybershot lineup and rename it to RX. Like Sony have done it with the NEX line.
I think there is still a demand for the compacts, for instance the HX60V.
sure there is still demand, but it is probably too less in order to keep the prices as low as they are. Raising the price for cameras like the HX60V is no option i guess.
The question is not if there is demand for something. The question is (and always was) if there is enough demand to make it profitable. Sadly, the same will be true for the upcoming dead of A-mount. 🙁
I honestly think the decider for a-mount will be the rumoured upcoming pro e-mount. If that delivers eventing we’d expect from the a99ii, I guess it’s probably game over for a he a-mount given that they’ve apparently said they won’t do any more incremental updates.
Sounds logical to me.
This is where we find out that A-mount is part of the Cybershot line!
Good one
Well they did rebrand nex…
Sony Alpha RX?
goodbye A-mount
What a nonsense here:
Sony has two lines of photo cameras: The Cybershot cameras for fixed lens cameras, and the Alpha line for interchangeble lens cameras (like A and E-mount).
Look at the names of the QX cameras (they are Cybershot, excluding the QX1 . And look at the RX cameras, even the RX1 is a Cybershot.)
Look at the SLT and mirrorless cameras (including the QX1) they are called Alpha cameras. It is that easy!
Is it possibl;e that Sony will stop the cheap P&S cybershot cameras? I do think so! These cameras are taken over by the camera phones. There will be some of those cameras for the people who want a small camera with a zoom lens that is not to expensive.
Then the Alpha line: At the moment there is a good reson to keep both mounts, The mirrorless E-mount is not yet there to be better in all aspects, so the A-mount has some reason to stay. In the end those two will merge into mirrorless, as the technology gets better and better. So in the end there is no need for the mirror. Maybe for some time there will be a mirrorless A-mount camera.
Personaly I think that the SLT cameras where the way Sony prepared us for mirrorless.
Captain Obvious needs a sense of humour transplant.
Yes, but not from you, I want to laugh more, not less! 🙂
Ho Ho Ho, not predictable at all….sigh….
Oh FFS, that was in response to Lotus Eater not you.
Elaborate, please.
Sorry, where was the humour? I must have missed it.
Thank you for your brilliant analysis, what would we do without these long winded tell us nothing we don’t already know posts.
“Personaly I think that the SLT cameras where the way Sony prepared us for mirrorless.” (This is a really dumb statement, pulled that on out of your a$$ you did.)
You mean they are dropping the branding not the line? Rx cameras are cyber shot.
What, no superzooms or underwater cameras? Unlikely.
They can release a Sony Xperia Z4 Superzoom (like Samsung did) and maybe challenge GoPro with an action RX camera
RX10 is a superzoom. Nothing is stopping them from creating a 35-600mm f3.5-6.3 superzoom. If you do the math, such a lens would be about the same in diameter as 28-200mm f2.8.
No, modern superzoom is 60x, not 8x.
PS and camera sales are steeply declining as these cameras are being replaced by the mobile phone. Stopping the Cyberline makes good business sense, the market is overcrowded and shrinking.
Except that P&S cameras are good feeders for your higher end cameras. Do you think Nikon or Canon spend money on their P&S line because its a great market to be in? They do it because it generates brand loyalty that they can hopefully turn into a higher end sale.
The “entire” Cybershot line would include the RX and QX lines. Admin, I think you need to clarify with your source what is meant by “entire”. All P&S cameras under the RX?
You know’ sometimes these rumors can do material damage to a company. Can we be more judicious about headlines and such? We all want the latest news, but we need to be careful how we state things.
If Sony are concerned about material damage then they should provide better marketing and roadmaps to reassure their customers that camera systems are going to be around for more than a day until the next shiny thing comes along that attracts Sony management.
FUD is only effective in a vacuum of information and that is Sony’s fault.
Sony is no different than other companies. Secrecy is a tool for competitive advantage.
Please stop with this roadmap nonsense, no other camera/lens manufacturer provide a roadmap.
If you want one, there is one on the Sony website (the same posted earlier by Admin).
Doesn’t please you? Deal with it.
Dude, you gotta check Google before making comments like “no other camera/lens manufacturer provide a roadmap.” It’s just Internet Arguing Rule #1.
https://www.google.com/search?q=nikon+lens+roadmap&espv=2&biw=1440&bih=785&source=lnms&tbm=isch&sa=X&ei=t5ZrVIaQD4izoQTT-ILwDA&ved=0CAcQ_AUoAg
Yeah, the 7DII was on a published Canon roadmap (and the D750 too)…
Other than recently delaying their upcoming 16-55/2.8 from fall to next spring, Fuji has publishing and sticking to their roadmaps for years: http://www.fujifilm.com/products/digital_cameras/xf_lens/roadmap/
So has Pentax. Check out the various past versions: https://www.google.com/search?q=fuji+x-mount+roadmap&source=lnms&tbm=isch
So does that help Fuji and Pentax outsell Sony? I don’t think so.
Now people are actually admitting that the RX1 is a P&S cam?
Muppet… 🙂
I think they are admitting that sales of Cybershot P&S went down that much because smartphones came too close to them with regards to IQ.
That is ancient news. So is the status of the Sony TV, mobile phone business. Bleeders.
And what’s wrong with RX1 being P&S?
So is X100 or many other outstanding cameras.
Camera market is quite dead
Only a few pro camera will survive within 5 years
People turn to phone
So don ‘t expect better features
Camera makers needs to get money from their business and then improve products
Sad for camera ‘s lovers
Well we can keep them for anticshops
This is bogus. Yes we see the market is changing, some people are going to have to change they focus or who they’re working for. But at the same time people are consuming exponentially more media than ever before.
This is the same in any field everywhere, technology is replacing the number of people needed in every field.
Somebody bought a QX then?
In fact they’re selling plenty.
Cameras; be afraid, the attack of the killer phones is coming
Cibershot IS the Sony camera division so it can’t be closed. Wonder how many Alpha experts will be fired due to this rationalization?
Cybershot in this context is Sony line of small sensor compacts.
Context is what you’re missing.
OK then Alpha department gonna get plenty of helping hands soon. Or?
RX seems somewhat distinct from Alpha though they evidently share technology. QX seems more like buttonless Alpha
Sony dumps only product line without mount wobble.
A-Mount doesnt wobble 😉
E-Mount isnt the only line within Alpha, you know…
HULK want to make announcement: HULK has been impersonated by homophobic troll. HULK SMASH! trolls!
Mostly likely Sony is simply exiting the low-end fixed-lens compact game. Most camera producers will probably do the same. So it will be:
1. smartphones
2. smaller-sensor fixed lens compacts: superzooms, waterproof/tough camera ONLY; no more low end stuff because it’s too close to smartphones, and Sony makes a LOT of smartphone cameras already anyway so they don’t care as much as other companies which might have fixed-lens compact camera divisions, but don’t have smartphone camera divisions
3. large-sensor fixed lens compacts (RX1, 10, 100)
4. ILC (E/FE/A mount)
have cybershot 100 and now…will nOT buy anything because they have
made this 4k- theatre, so i will for shure not give one pence for anything
build 2104- and if we see a mass of lowexpensive 1`sensor f2,8 straigth
medieum zoom cameras ( may be panasonic, dont care) in 300.- $ i get
much for my money in 2015….so? and a 149,-$ a3000 does it pretty well
in all his plastic…..
This guy has it all figured out. I’m impressed by your analysis.
i havent seen any numbers, but it seems like p/s cameras would be a good part of their sales..at least by numbers, no?
What’s the next rumor? Sony quits – full stop?
Put all resources on making the best camera phone. We are all waiting for the Z4! The Z3X supposed to be a game changer but Sony changed their mind and will now use this new HDR sensor.
The new Sony CEO is very smart and knows this is going to happen, that compact camera business will die. Why would people buy a compact camera if they can take better pictures with their mobile phone?
Sony can compete in mobile business IF ONLY they stop providing Apple and Samsung their awesome camera sensors for at least 1 year after they use the technology. Simply make this new HDR sensor specific for SONY phones only and watch the market flock on your new mobile phone!
Innovation is very good for business but what the customers demand is the most profiting! We want Z4 with the latest HDR sensor, battery life like the Z3, and luxury option! Luxury option like Gold/Platinum plate with matching gold/platinum pen. Give us 3 options in sizes. One Z4 compact and Z4 XL and one in between.
Optional phone accessories like wide angle converter and fisheye converter. we can even have a magnetic lens mount for the Z4 for people who wants to use a zoom lens.
Last but not least. Bundle sales! Sell the Z4 with Sony Headphones bundled together for cheaper price. Apple is doing it with the Beats headphone so do the same thing Sony! Your headphones sound better than Beats! get it to the hands of the people by making this bundle.
I guess you have your own successful business consultancy firm, with a long client list of multi-national corporations. I’m surprised Sony hasn’t tried to contact you already.
I had 3 malfunctioning Xperia Z2 phones before I got the Galaxy S5. I hope the quality of the Z3 is better and that the camera are usable in more than a couple of minutes before it overheats.
From what I heard no Z overheats after the original Z, don’t know how you’ve used it.
BTW my original Z still works fine, after 2 years, other than the fact that it overheats.
And it overheats in 3D games, never in camera mode.
“We are all waiting for the Z4” wrong forum buddy. No one here cares about cellphones cameras.
You know for the second and third ideas, they’re nice but you need to move enough units first…If Sony sells 5 times its flagship than it does now, we should probably see similar offerings pop up.
The headphones no, anything other than the basic offerings would be a waste on a smartphone, they don’t drive properly. Earphones probably yes, but I remember that basic earphones like the ex033 are already included in Xperias? They’re already better than what’s bundled with other phones.
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Oh yeah and the Z4 is already rumored to be coming in 3 sizes, looks reliable.
Thats a very good business decision if true.
P&S 1/2.3″ and 1/3.2″ cameras have no place on the market today. Current mobile phones compete with them very well and everyone will prefer to combine their purchase of a phone and P&S camera in one device for convenience and to save money as well. Plus you always have your phone with you.
For customers that need better ergonomics or quality the RX series will soon be at the same price range as decent P&S today.
Maybe Sony also have something in mind for improving mobile phone cameras as well …
But Sony fan fgts love Cyberkokk!
I can understand 86-ing the low-end W, WX, and H lines. But, there is certainly a market for the superzoom HX line. And, Sony is currently lacking in the mid-level P&S equivilant of the 1/1.7″ sensor Canon S/Nikon P lines.
In fact, if the HX line had a 1/1.7″ sensor, it could easily lead the mid-level superzoom category.
Wait… Sony is dropping a product line? That’s… gotta be… a first… right?
minidisc, UMD, betamax, DAT, memorystick, TV’s, PC’s… I know I’m missing some big ones, right?
I still have my Sony CLIÉ pda…They got dropped right after I bought my PEG-TH55.. 😛
Yep – stay tuned for the dropping of the former NEX, now Alpha x000 line. Since there are no plans for lenses for that line, I’m assuming they’ll wait for it to die a slow death. Then, with the introduction of their new Pro FE-Mount camera, A-mount will start to fade. Not a bad idea, since they have more camera bodies then they know what to do with, but it sucks for anyone with those bodies. A7/r/s will become the prosumer line, and the A9 or whatever it’s called will be the pro, at least until something new and shiny comes along.
Lol. For consumers nothing changes. We’ll just start to see cheap superzooms labeld ‘RX1000’ instead of HX or whatever they are called.
I see the consolidation of their camera lines as a good thing. They should retain the HX line, however. Glad to see the classic “CyberShot” name go, however. It’s always been a cheesy moniker.
No different than the Alpha line being consolidated and the erasure of “NEX”. Honestly, I’d prefer they had a few lines: AX, NX, RX, QX, and HX. But, whatever. Nobody has a line of anything that isnt confusing…except for Leica (and the M 240 buggered that, didn’t it?).
I don’t know – Nikon’s FX, DX and 1 line up is pretty clear: FX = pro, DX = prosumer, 1 = consumer. The coolpix stuff is all just throwaway anyhow.
I thought FX denoted full-frame, and DX denoted APS-C.
But you’re right. Still think most makers are a bit confusing, though.
Nikon’s 1 system is actually called CX, so yes they are FX, DX and CX, but its only the sensor size designation. There is further differentiation within each of these lines for users with different skills and need.
Nope, wrong.
Your brevity is eloquent.
Yes, all manufacturers have very stupid and cheesy names for their P&S lines:
Nikon – Coolpix
Canon – Powershot
Sony – Cybershot
Extremely glad they are going into history 🙂
Oh, I forgot the best one:
Fujifilm – FinePix
Haha, that’s my favorite one, only that there is nothing ‘fine’ about these P&S cameras 🙂
And Leica has the D-Lux and V-Lux.
I think Cybershot is the best of the bunch
Next will be the Full-Frame E-mount… Sony will make a FF camera with a lens mount big enough that they can actually make decent 1.4/1.8 Lenses and not The Toy F4 Lenses you Suckers are buying. ( And No, not the mount you can use Minolta Maxxum Lenses on.)
The current E mount has a big enough throat, they need to improve on the electronics, say more mass integration and less PCB, and improved motor tech, to make room for optics.
Zhongyi’s 50/0.95 for FE works fine. The rear element fits snugly.
good, compact cameras will face extinction anyway as they are replaced by smartphone and tablet cameras.
Sony concentrates on unique selling proposition, mount wobble. Cybershot not have so SMASH! Not HULK , but Sony, Concentrate on shameful puny QX to mount long lenses the future. A mount to hard and straight too handle for Sony fgts. HULK sad….
I’m not sure if this is good news. I own the HX9V which is now old bust still great P&S camera. I hope they won’t cancel the higer end P&S as they are really good, just a tad bid expensive.
Maybe in the US but in some parts of the world compact cameras still sell.
Then they’ll simply be earning money from people’s ignorance. Nowadays even very poor Chinese farmers know they could take pictures with a $100 smartphone, a shot from a non-RX/QX Cybershot won’t be much of a difference.
Whatever will Sony sell to the Wal-mart and Target crowd?
Maybe proper clothes, cause rednecks/cross dressers can’t dress themselves 😉
Seems more reasonable than spinning off VAIO.
cybershit you mean.
So, no hx500V, I’mwaiting for this one, I should go for the 400v?