The Sony A7r just got a huge $200 off at Amazon (Click here), Adorama (Click here), Bhphoto (Click here) and Sony Store (Click here).
And be sure to grab the up to $900 A7/A7s/A7r reward deal at Amazon US (Click here). And $200 off on the superb Zeiss 55mm FE lens at [shoplink 27874 ebay]BigValue (Click here)[/shoplink].
Europe deals:
Sony A7s for 2200 Euro only in France (via DL).
Gold Box on the RX1r in Germany (via DL).
200 pound cashback on Sony UK stuff (via DL).

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You can get an A7S for less than 2100€ in Belgium or the Netherlands now!
No way…I am waiting for the A7x, A7y and A7z and then decide.
“Huge” $200 off a $2300 purchase. Be still, my beating heart!
This site gets worse by the week.
What does the animal botherer think of all this?
Stop following the site then, it’s really that easy.
$200 off on amazon is sold by others. Amazon is still selling for $2300. So you can’t really use that rewards deal.
Admin has links to Amazon, B&H, and Sony store so I’m not getting your point. It’s the real deal, pun intended.
If Sony announces an a99II at Photokina I wonder how this effects its price. I would suspect that would put downward pressure on its introductory price. In fact, this could be a move by Sony to set up some price separation between the models before announcement. Perhaps the a99II will come in around $2,500? Anything higher like $2,800 or even $3,000 will look too crazy high.
It’s a theory!
A99II with 36mp will be going toe to toe with Nikon D810. They will both have the same sensor but the A99II will be in disadvantage in light gathering and quality because of SLT tech. Around $3,000 will be a good price for a 4K full frame camera + internal recorder + XAVC-S.
A99II will make Nikon D810 eat dust in video capabilities and features but Nikon D810 will be camera of choice for pure still image quality.
I would love to see the a99II introduce internal 4k to the Alpha line-up. Admin hinted a while back in the comments it was a possibility. However, I don’t really expect it. It would cannibalize a7S sales (yeah, I get it has low light advantages) and Sony’s track record is to introduce new ideas in compacts first then transfer them to SLTs a year or so later.
Still, hope you’re right though I’ll choke on a $3,000 price tag and don’t need 4k myself. It’d be very good for the SLT brand.
A99II 4K will not cannibalize the A7S. A7S is made so videographers from Canon/Nikon and all other brand will migrate to Sony. It is the only full frame camera in the world that allows you to use so many good type of lenses. The A99II will just be for A-mount users since it cannot mount any other lens.
Also as you said the 12mp low light sensor is specific for the A7S. The A7S didn’t cannibalized the high-end Sony professional cameras. All Sony have to do is limit the codec to XAVC-S and limit the record time to 30mins.
Yeah $3,000 price is somewhat overpriced but the only competition will be the Nikon D810 which is around $3,400 and its video feature sucks. Also Nikon is Sony’s customer for their sensor business so you guessed it, this is all planned out. Nikon for pure image quality, Sony for kickass video. Win win situations for both companies and Sony gets to cash in more from Nikon D810 sales.
btw I didn’t mean Nikon D810 video quality is bad. What I meant was it sucks compare to Sony’s SLT tech. SLT allows you to do autofocus while shooting video which is something Canon/Nikon cameras can’t do.
My only gripe with the A99 is the small AF screen coverage. I will be the first one to buy the A99II if it will have the same AF screen coverage as a6000. I’ll stick with E-mount for now until Sony address the the focusing coverage issue with their full frame A-mount.
“SLT allows you to do autofocus while shooting video which is something Canon/Nikon cameras can’t do.”
Some Canons can. When was the last time you picked one up and checked?
Instead of playing smart ass genotypewriter, why not tell us which ones from Canon can autofocus when doing video. Not all of us know everything about all brands. Is the Canon you are talking about one model or more than one? Is one of them a full frame?
Who cares about 4K when the sensor will have to line skip up the wahzoo and barely resolve 720p let alone 4K… I guess it’s just a numbers game with Internet experts, buzzword bingo is what it is, has to check all the internet hype machine tick boxes otherwise it’s just no good.
I think you’re right so I guess there will be no 4K for a 36mp A99II. They should make a 12mp variant and call it the A99IIS
A99II/A99IIR/A99IIS
But if I’m the Sony’s CEO I will just make the FF A9 E-mount w/ sensor SteadyShot and leave the A99II to be the last A-mount FF camera. This way all A-mount users will finally have the reason to migrate to E-mount and get the Adapter. Also I would upgrade the LAEA4 Adapter to have wider PDAF coverage and be compatible for the Sensor focusing. Or just totally drop the SLT tech and just slap on a hybrid focusing like the A6000.
I am hoping they do something along these lines. Go a ‘pro’ style body with E-Mount, chuck in IBIS and update the adapter with much improved AF. Allow customers to choose the best in A and E mount and make cameras more modular (such as upgrade the AF without having to upgrade the whole camera etc). A6000 focussing tech is still not close to SLT for PDAF lenses though.
But many like myself won’t migrate to the e-mount because the issue isn’t we’ll find their adapter kluge, crappy compact ergonomics, lack of IBIS, mediocre AF, an acceptable ‘upgrade’.
IBIS and a bulked up FE isn’t in the cards in the foreseeable future.
Whenever people who call themselves serious photographers complain about the ergonomics of a camera, I know they’re just in a lot of denial.
Well, photographing A900 is like driving a Cadillac, taking shots with A7 is like driving scooter. Ergonomics does matter.
a900 a Cadillac? rofl… pick up a real camera some day and we’ll talk
Don’t you have something better to do like wiping the drool off your e-mount bodies?
Would have been funny had you not said “bodies” but wasn’t expecting that kind of wit.
Well, If I would be Sony CEO I would reintroduce pro DSLRs with great grip and steadyshot like A700 and A900 were. Noone is that stupid to migrate from A-mount and its superior choice of lenses to FE-mount…
You exaggerate greatly.
I like the theory!
Either they are not selling or Sony is making way for a new high end camera- a.k.a. A99II. My guess is the latter. 36MP brand new for a tad over 2k is crazy. Before you know it you’ll be able to pick this thing up on ebay used all day long for 1500 dollars. Despite it’s flaws, the end of expensive FF cameras is here and this is a bargain.
Really? A whole $200 off after 9 months and it’s because it’s being replaced and/or not selling?
Seriously… the cost on this thing is closer to $1600.
They can afford to lower the price in order to increase sales.
I think it’s selling no doubt. But, cameras increasingly have a shorter product life. In addition, as mentioned below- if the A99II comes in at anywhere from 2400-2800 that would make sense for a flagship camera. To me, dropping the price makes sense as the A99II will more than likely be vastly superior.
Are you sure the A99II is only going to be 36mp? Last years rumors indicated its mega pixel count as being much higher.
Andrea, do you think that there will an updated version of the A7R anytime soon?
I’ll gladly pay USD3000 or over for a FF mirrorless if they can:
* Put IBIS.
* Make it in Nex 5-series sized body or the smallest possible body that can accommodate IBIS (with add-on EVF).
* Add a fully electronic/silent shutter option.
* Have a 39MP sensor (4x “4K”) or a 4K Barry I mean layered sensor.
Not asking for much… come on Sony!
“4K Barry” sensor LMAO! Im drop dead! LOL
someone please the sony executive lol