Our friends over at Photorumors got the news that on April 1st Sony will increase the price on all Sony lenses.I hope this is really an April joke! This is the price change list they got from their sources:
| Model | Effective 9/1/11 | Effective 4/1/12 | Price Diff | |
| SAL1635Z | $1,899.99 | $1,999.99 | $100.00 | |
| SAL1680Z | $849.99 | $999.99 | $150.00 | |
| SAL2470Z | $1,799.99 | $1,999.99 | $200.00 | |
| SAL24F20Z | $1,299.99 | $1,399.99 | $100.00 | |
| SAL85F14Z | $1,499.99 | $1,699.99 | $200.00 | |
| SAL135F18Z | $1,599.99 | $1,799.99 | $200.00 | |
| SAL70300G | $899.99 | $999.99 | $100.00 | |
| SAL70400G | $1,799.99 | $1,999.99 | $200.00 | |
| SAL35F14G | $1,399.99 | $1,499.99 | $100.00 | |
| SAL300F28G | $6,299.99 | $6,999.99 | $700.00 | |
| SAL100M28 | $749.99 | $799.99 | $50.00 | |
| SAL1118 | $699.99 | $799.99 | $100.00 | |
| SAL135F28 | $1,299.99 | $1,399.99 | $100.00 | |
| SAL14TC | $499.99 | $549.99 | $50.00 | |
| SAL16105 | $649.99 | $699.99 | $50.00 | |
| SAL1650 | $699.99 | $799.99 | $100.00 | |
| SAL16F28 | $899.99 | $999.99 | $100.00 | |
| SAL18250 | $599.99 | $649.99 | $50.00 | |
| SAL1855/BQ | $199.99 | $219.99 | $20.00 | |
| SAL20F28 | $649.99 | $749.99 | $100.00 | |
| SAL20TC | $499.99 | $549.99 | $50.00 | |
| SAL2875 | $799.99 | $899.99 | $100.00 | |
| SAL35F18 | $199.99 | $219.99 | $20.00 | |
| SAL50F14 | $399.99 | $449.99 | $50.00 | |
| SAL50F18 | $149.99 | $169.99 | $20.00 | |
| SAL50M28 | $529.99 | $599.99 | $70.00 | |
| SAL85F28 | $249.99 | $299.99 | $50.00 | |
| SEL18200 | $799.99 | $899.99 | $100.00 | |
| SEL24F18Z | $999.99 | $1,099.99 | $100.00 | |
| SEL30M35 | $249.99 | $279.99 | $30.00 | |
| no price increase: | ||||
| SAL18200 | $549.99 | $549.99 | $0.00 | |
| SAL1870 | $179.99 | $179.99 | discontinued | |
| SAL30M28 | $199.99 | $199.99 | $0.00 | |
| SAL55200/2 | $199.99 | $199.99 | $0.00 | |
| SAL70200G | $1,999.99 | $1,999.99 | $0.00 | |
| SAL75300 | $249.99 | $249.99 | $0.00 | |
| SEL16F28 | $249.99 | $249.99 | $0.00 | |
| SEL1855 | $299.99 | $299.99 | $0.00 | |
| SEL50F18 | $299.99 | $299.99 | $0.00 | |
| SEL55210 | $349.99 | $349.99 | $0.00 |
Some sources told me about possible future price increases because of the current weak dollar (or strong yen). There will be definitely no new price changes in Europe and Asia.
79 Responses
oh noooo
sure not very enthusiastic. 🙂
Well this is pretty shitty news. Not that they can go on producing at a loss, but this can’t be good for demand.
No it’s not a joke,
Sony Taiwan has already risen the price…….
It does not bother me one bit, in the EU.
If you live in Greece, you should.
zeiss prime lenses are nice! zeiss zooms not so nice. but still not enough zeiss lenses. when???
Sony is trying to help its partner Tamron and Sigma to gain more cash. 🙂 Nice company.
Thousand bucks for the ‘baby’ Zeiss (16-80mm)???
Well done, Sony.
I work for a leading speciality camera store in Australia and as of yesterday Sony lenses have just come down anywhere from $100 to $1000 on certain Sony lenses.
Are you serious!? About f’ing time! I was about to post that they are still at least double those prices and more over here so this was nothing by comparison. Have you any links to the new prices?
Edit: I should probably have used a different name, I don’t work for a specialty camera retailer.
I see the two half of you are having a good conversation.
What, you mean your name’s not Bruce ?
That might lead to confusion 😉
Let’s all be Bruce.
That’s great news, thanks for letting us know… Perhaps this is just Sony trying to get more standard pricing between regions? If that is true I think it’s a great move by Sony and the next great move I would like to see is standard international warranty… Eg, if I purchase my camera in Australia and move to Asia/US/Europe I can still get my camera serviced..etc
Bring on closer pricing between all regions I say GREAT MOVE SONY! Well done and I sure hope this is what you are in fact doing! I might even look at getting an A77 locally if the prices drop (I was going to wait out for the next full frame (A9x) but if prices are decent I might get both!)
No price changes in Europe? Well, I have payed 720 euro for the 16-50 SSM, three weeks ago. Two months ago the price of that lens was 599 euro.
I will gladly return the Sony Alpha DSLR and lenses I just purchased from B&H should this be true =)
Well, the only thing I want in the current lineup is the 300/f2.8G SSM but the price keeps sliding away from me. May be worth it to just get the Nikon D800E and 300/f2.8…
well fuck. really want the 135 and 85.
I’m selling my 135/1.8 (and 16-35/2.8 as well) at the moment if you’re interested. It’s a spectacular copy. Very sharp and AF is spot on. Let me know if you interested.
I’m sort of interested. All depends on the price of course. 🙂
ADMIN:
Why would they give a rebate now (http://www.sonyalpharumors.com/new-sony-alpha-lens-rebates-in-us/) and then threaten to increase the price in April?
This sounds fishy.
Is this a new sales tactics by Sony???
Thanks Sony! You’ve just increased the perceived value of my vintage Maxxum lens collection.
______
So, $599 for the SAL50M28? My local dealer has the original Maxxum version mint condition for $160. What are you thinking Sony? Water on the brain?
______
The thread before this states that Sony is making 30,000 sensors per month for Nikon D800. Nikon must have gotten a hellu deal, cause they’re making it up by gouging Alpha lens customers.
Guess I’ll wait a couple months before putting some of my Minolta lenses up for sale.
I think this has more to do with currency fluctuations more than anything else.
The Yen has been very strong against the USD and EURO.
2 years ago the Yen was at 94 against the USD and today is 78, that is a 17.5% increase.
The euro has dropped about the same during the last 2 years.
While the Swiss france has been stronger against the Yen (+13%) and one has noticed that many imported products have done down in price. (in swiss francs)
The european economy is much to weak for Sony to increase their prices but I suspect they will try next year.
The long term trend is still deflationary prices on consumer electronics and this will probably continue, i.e. you will continue to get more for your money in the future.
Jack
Good.
April is probably the time I’m buying a D800 anyway.
I’ll get more for my stuff 2nd hand.. 16-35/2.8, 35G, 85/1.4 and an a850 😀
Decided to jump ship, have you?
I think so, yeah.
Probably going to go d800, 16-35/4VR, 35/1.4G afs and 85/1.4G afs
Almost the same set up I have now, but with more resolution, better high ISO, better autofocus, and all those lenses and the body are actually weather sealed!
I can afford it because the 35 and 85 are similar prices to Nikon equivalents. I’ll sell those and my a580 and 35/1.8 too. That should cover the difference in lenses. My Zeiss 16-35 costs more than the 16-35VR too, so no problem there.
And for the body.. my a850, official grip, three batteries and 58am flash should almost cover a d800
Only a $100 more for the 24mm f/2? Well I guess it could be worse….
Yes! This is exactly how to sell the SEL30M35.
How about other brands? Will they increase their price? Sony has kept the price not increased for years
You can’t really blame this on Sony alone. The main cause is our government (U.S. btw). This is the result of weak dollar vs strong yen.
Unbelievable! Well congratulations sony! You dont care at ALL about the pro market any more. OKAY CANON OR NIKON thoughts please… I shoot 85% Weddings any help would or thoughts would be much appreciated!
I did the math its about $10,000 for the FF body 14-24 2.8 24-70 2.8 and a 70-200 2.8 and a flash
I can live with that!…Sadly
Oh good, the 300/2.8 clearly wasn’t expensive enough.
thats pretty fair. the only reason america has low prices is because they make deal & trade agreements w/ countries that advantage them. no wonder food/fuel/electronics are so cheap there. let’s feel some of the european price for the usa as well 😀
This is the consequence of the strong YEN. Part of the reason Japanese companies are losing money is the yen/dollar and yen/euro exchange rate. Something had to change and I am afraid that Sony won’t be alone in raising their prices in the near future.
so all the prices are now almost the exact same as in Canada. Since our dollars are on par it seems fair…
“There will be definitely no new price changes in Europe and Asia.”
stopped reading at there 😀
I wasn’t buying any new lenses anyways since I cannot gauge if Sony is serious about producing FF cameras in the future. I guess these are items from Sony that are not on back order.
This is ridiculous. I remember Sony increase the price not too long ago in the past half a year. Now it increase again? The 24-70 CZ is only $300 less than the new Canon 24-70 II ??? And the 70-200 G was raised last time to $1999, which is the same price as the Canon 70-200 IS II …. Sony keep increasing the price without improving the lens. Comparatively, Canon makes more sense, at least they give an improve version.
But the Canon sensors are not quite up to par.
Can you explain what you mean by that. For every 1 FF Sony theres got to be 10 Canons FF sold. What gives?
well yeah, but you also forget every 10 D3X and the D800 nikon sells, sony also sell that same number of sensors.
Just because there are more sold means nothing. If you look at the Dynamic Range and colors produced then the Sony blows away the Canon Full Frame Sensor. Canon users of the 5D have also had issues with banding in images.
So the price increase is for US only? And it might be due to the currency rates? If this is the reason, then why don’t they increase everything else sold by Sony? It’s kind of strange to think that most of these lenses have been sitting in the stock room or sales floor for months and suddenly had their prices increased. I know that lenses don’t sell very frequently.
oh my.. look like i must do a lot lot hard work to buy my cz 85mm now..
It’s about the Yen: they either raise prices or like Totota they put more production outside Japan.
Oh joy, at least I got the 16-50 for 629€ and the 70-300 G for 599€ before they get around to updating Euro-prices.
not sure how i feel about this
i have my 16-80 cz and now a 70-200 tamron my next buy was to be the minolta 400 or 500r
but i jsut shoot for fun
Is sony increasing their prices because of lack of profit??
Don’t worry all… there will be pah-lenty of quality used Alpha glass on the market soon enough when togs start jumping to D800. Great deals on used Sony Alpha are soon to be had. And those who stick around will be laughing all the way to the bank while those who jumped ship realize their careers and photos didn’t change one bit because of getting new Nikon.
And those who stick around even longer will keep putting up with whatever scraps Sony throws them. That’s how I feel about it :-/
I feel like Sony just doesn’t really care about alpha shooters.
+1
This may be true, but it’s not like our current gear is going to suddenly stop making good pictures.
I’m not sure what other folks here’s reasons are, but I’m shooting Sony because it delivers better photos for my style of shooting, thanks to a stronger CFA, in body stabilisation and my preference for Minolta glass. ISOs up to a million and tens of thousands of AF points are irrelevant to me if it comes at the cost of image quality in normal shooting. And as long as Sony retains its edge to me in normal shooting, I have no plans to change system, though that isn’t to say I won’t grumble about the areas they drag behind in.
At the very least, we have it better than Pentax and Olympus (not to mention Kyocera/Yashica, Konica and Chinon) shooters.
Whoops, the Bruce joke is old now.
Oh, if still cannot have stock on March or affected by new increased price. Highly chance need to work hard to bump up the budget go for 5DMark2 or Xpro1. Pathetic!
As usual, huh?
This is bad for the new peoplo who just invest in Sony system! Good for people who have collected many lens prior to this though.. their resale value will be increased…
Well… the rumor is for April 1st. Plenty of time to buy the lenses or pre-order and pay in full!
You know what’s ironically hilarious…
The new 500mm G isn’t on the list anywhere…
It’s not on the price increase list. And it’s not on the normal price list.
So is it part of the Sony lineup or not?
Lol of course it isn’t.
It’s for show and for marketing. Nobody would actually buy it. Especially when you could buy a 1dX and canon 500/4L for the same price.
N & C also increasing the prices but they doing this by releasing new versions of lenses. Sony did it for the lenses that many of them must be replaced long time ago and some of them must be already discounted at all, like 24-105. Very clever. Sony is trying to kill itself?
We asked for more lenses, Sony got it wrong 🙂
oh so now u want cheapo lenses??
Actually the only thing I want from sony is a ultra wide zoom for E-Mount. Also a 35/2 wouldn’t hurt.
Very wrong. 70-400G started with price 1499$ and now what? 24-70 – 2K, babyzeiss & 70-300G – 1K? It is alredy not only wrong, it’s just stupid.
They’re already most expensive lenses among competitors.
What the hell!
Not in every position, but with such a direction…who knows.
so what will they do with the price of the 500 F4…probably just add a zero 🙂
If there is anything Sony needs to build market share it’s higher prices…
Didn’t sony increased the lens prices in last November 2011? It went up from $50.00 to $200.00 last time.
Further increase??
No way.
I think their strategy is to lower the price of the camera to get you in its camp. then later, when you upgrade the lens, you need to pay more.
Because if just talking about the lens, I will definitely buy the Canon 24-70 II and 70-200 IS II over the Sony equivalent. The Canons’ are faster and sharper.
From personal experience the canons are slower, not as sharp, heavier, etc. I just miss the canon hood on the 24-70… otherwise nothing.
Nice April Joke.
One has never seen any Photo Company (Canon, Nikon, Pentax..) to ever significantly raise their “complete” Lens lineup prices.
For the Nex / SEL 30 3.5 this looks especially untrustworthy ! That slow Lens is already a low performer in it’s spec. and in it’s lousy test results!
This is realy joke. 30$ up for this special lens, this is what bother you? This lens have low price and people from sony-minolta.ru already tested it and nobody think that it was bad lens for the money. 30$ in this case already can’t change the weather.
Is there any one out there who can give me their 2 cents on the SAL70-400G lens. I am thinking on buying this lens before the price hike but after I am sure I want to commit to Sony.
If you still can do it, do it. It was the best lens in the market for the price(old price of cause). Why “was”, because with new price it is not so clear.
just means my equipments will be worth more lol~~
got the
SAL18250
SAL1650
SAL100M28
SAL50F14
Well it is confirmed as of today. I have my eye on the SAL1650 around the $US699 and BAM!!! $799 on Sonystyle.com. Dude, that’s insane, and I quickly snatched one at a discount as soon as I can found anywhere on the web that’s below 680ish.