Sony unveiled at DSLRmagazine (google tranlsation) that they still are not working together with Olympus when it comes to develop cameras. For now the only real collaboration is on the medical business.
An interesting “psychological” analysis from DSLRmagazine. When they asked Sony about a possible future RX medium format camera Sony didn’t answer but the “poker face interpretation” from DSLRmagazine makes them believe the camera is coming for real 🙂
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Such a shame there will be no collaboration…Sony needs all the help it can get when it comes down to understanding photography as a whole and especially firmware and marketing.
Strange I just looked at Amazon best selling list and you know what? Number 1, 2 and 3 All Sony, 6 Sony cameras in the top 10 (together with 2 Fuji, one Canon and one Samsung)
12 Sony cameras in the top 20. No Olympus at all… Who needs help with their marketing? (And this is a thing that goes on for more then one moment. Sony has constant more cameras in the top 20 then any other brand. Sony is selling more mirrorless cameras then any other brand.
Who’s talking mirrorless?? We all know about Sony Mirrorless, Yes,Sony made sure of that.
Shame, however, that nobody knows, or indeed has ever really known, about Sony’s once flagship the SLT A Mount. Even when they were the best thing Sony ever did, their marketing was appalling (I can only talk about the UK) and they have continued in a downward spiral with regard to A mount ever since..(and I am talking about pre A Mount is dead syndrome). If they had only marketed A mount properly, told the world about their innovations and pushed them into the forefront, Sony’s story may have been so much different. Instead, they slowly left a great bit of kit for dead. How sad.
But did you look at Olympus? How well did they market their 43 cameras? And how good are they marketing their m43 cameras? Is that so much better then Sony did with A-mount?
Is it sure that marketing is the reason A-mount is where it is today? I don’t think so. Let’s face it Canikon is doing better there as they have such a large part of the market. They have all those beautifull lenses etc. This and the pro users (oh mr x uses Canon so to make great pictures like he I must have Canon) is a far more important reason why Sony (and Pentax) are not doing well in the DSLR shrinking market.
Sony does better in the mirrorless market as the camera is not only better then the competition (you can argue that on some parts) but they do very well because they offer what the mass market wants.
And let’s face it, DSLR market is shrinking slowly, the small kids in the clas will go first, Sony has established a way out of the stream with their E-mount, so did Olympus and Fuji. For Canon and Nikon it will be hard to compeet in the new market.
From Olympus? Maker of the overpriced postage stamp sized sensor camera for want to be photographers. Shoe in for dumbest statement of the week.
Yeap, some Fuji influence would be good too…
Huh,imagine puny sensor camera with wobbly mount. Glad that it will not be. Hulk delighted!
You’re talking OM-D right.
Your mama sucks
Andrea is a Medium Format RX the something big coming or are you refering to multiple cameras or new sensor technology, or all three?
Good to read that something is coming for real. One day. 🙂
If there is an economic reason to create and produce suitably sized sensors and if there are similar reasons to produce a camera using them, then I don’t doubt that one will appear. Unfortunately, if you look at the financial fortunes of similar endeavours, most are not successful from a direct financial point of view.
However, that is not to say such a policy would not be worthwhile. If you can produce a camera that has the very best image quality of any camera on the market, it will help the perception concerning the quality of the whole range and bring secondary benefits. It is certainly an area where Sony have struggled, persuading the general public of the abilities of their cameras (those who use them know just how good they are: A700, A900, A77, A99, RX1, RX10, RX100, A7, A7s, A7r, Nex7, A6000, etc.!!).
It may well be that Sony are looking long and hard at the merits that making such a camera would have, but it is a very fine line and I think the ‘poker face’ reaction is most likely because they haven’t made a decision yet. Given the current financial position, though, the costs may simply be too much to bear at present.
You want a pokerface? Ask them about a firmware update, product support, larger batteries, tethering support… We’ve been getting that pokerface from Sony for years.
All we got is the pokerface + existing lens in black edition.
On the bright side, at least as E-Mount users we got something 😀
Huh? Product support is there, they are even starting professionel services just like CPS and NPS. Firmware updates are there, some cameras like the A77 or the NEX3/5 even get lots of them. Tethering is there in lots of cameras. Larger batteries? In A mount cameras they are not smaller than those of N or C. And in E mount still cameras, which are meant to be small it would not make *ANY* sense.
So what the h*ll are you taking about?
1. Yes, Nex-3 and 5 got very useful and much needed updates, in fact starting the whole legacy-glass-era with focus peaking. After that, there were no major updates for any of the models, even when they needed them the most.
2. It should be quite possible to fit an Infolithium M (What A99 uses) battery into A7 with a marginal difference in size. My Cybershot S75 from 2002 has that battery for god’s sake.
3. Tethering is a joke, you don’t get live view on a PC/Mac screen and iPad app suffers from a serious shutter lag, even if you press the shutter release on the camera manually (Not addressed in any firmware update btw).
That’s what I’m talking about.
1. I actually think that this whole firmware thing is something people are not thankful for. Technically no company NEEDS to update firmware to add features. It is a free service. If you get updates – be thankful, if not – don’t whine. If something was missing in the initial product that you need you have not informed yourself good enough before purchasing.
2. The grip would be MUCH larger then. The A7 is FILLED with chips, just look at the size of the sensor, SD card and current battery, how little space there is left for actual CPUs etc. These cameras are a miracte as they are…
3. Remote control via USB should be instant, isn’t it? WiFi tethering is slow because WiFi is no real-time protocol. The fact that you don’t get a live view on PC/Mac is of course improvable – but that has to be added in the PlayMemories program for these systems, not the firmware of the camera ;)…
1. A7 bug fix request list is several pages long by now, I’m not talking about feature requests. EVF eye sensor sensitivity, Auto ISO behavior with E-mount lenses, several issues with the PlayMemories app are among the many.
2. No comment, I still think a marginally larger grip would’ve been welcomed by many.
3. Read again what I’ve written, even if you press the shutter manually, camera will still suffer from a (random) lag before taking the picture, even though AF, AutoWB, AE have been disabled.
Btw, I don’t care about the USA Pro Service, I’m still unable to get the tripod mount for my LA-EA1 adapter that I’ve lost.
“EVF eye
sensor sensitivity, Auto ISO behavior with E-mount lenses”
None of these are broken, just not working as some are expecting. So these are not bugs.
?? By some miracle i have none of these issues…Go figure…
Also, it IS pretty frustrating buying a higher end model (Let’s say Nex 7) for a good sum of money and Sony releases a lower end model 6 months later (F3 or 5R) and it gets better functions than you do, which you could’ve actually had with a firmware update.
Of course Sony doesn’t have to do it, just the same as I don’t have to buy another camera from them. Just saying (I bought another camera from them, damnit).
I can understand that, but this is the same with cars. Take an Audi A8 for example, highest end super luxury model, costs about 80.000-190.000 EUR (depending on your configuration) and only few months an Audi A1 comes out for 24.000-40.000, and gets newer features and options for example with assistents, multimedia etc. (also most of it pretty much only software or doable in small upgrades of the current production line) and still A8 buyers get these features 3-4 years later with the next facelift or model. That is pretty much the thing with technology :(…
Just ask Sony about the future of A-mount then you will see a poker face 😛
As the song from the 90’s goes…”gotta keep them seperated”
So the rumors of the Olympus designed lens is fake ?
Olympus only designs lenses for tiny sensors, why would Sony be interested in that.
Andrea, That is such an incredible picture. It’s the stuff of photographers’ dreams. I had a real good laugh looking at the picture. Thanks for this great post.
So the rumor that Sony developing the 5 Axis SSS with Olympus is fake?
http://www.sonyalpharumors.com/sr4-sony-devloping-the-5-axis-ssm-with-olympus/
Sony is a NYSE company! If a rep gave info on collaboration with another company in an interview he’d have to find a new job!
Only the medical side of the business huh? Then I expect a Sony 50MP colonoscapy scope- either way, I’m getting my high res. sensor.
And you will be first in line to try it no doubt. :}
Well, I figure every time I buy a Sony product I pretty much end up getting bent over…I might as well make the first move this time.
lol
but you enjoy it right?
Sony could definitely use some Olympus help in the lens department.
What’s bad with Sony lenses?
There aren’t enough of them.
Watching very funny “YouTube” show WORST OF AMERICAN IDOL reminds me these photography forums where people present their opinion “under constitutional act of free speech” just like those those singing on AMERICAN IDOL with out musical tune in their ear …
You’re absolutely correct! The amount of outright stupidity in these responses is beyond belief.
Ha ha. We are so superior to those stupid posters!
My post was not aimed to proclaim my self as certified wiz, not at all but when you jump from plain with parachute and you see other guy in free fall unable to open his own parachute minutes after he preach you about skydiving well, you be the judge “ronin” …
Of course Sony invested in Olympus because of the medical business. That’s where the real money lies, and it’s a market that never will disappear.
Nobody ever said that the two companies would develop cameras together, that’s just wishful thinking. However, an Olympus executive said that they buy components from each other, but that’s as far as the cooperation goes on the camera side.
“Sony says there is no collaboration with Olympus on the camera business…”
That’s funny, because it wasn’t that long ago Sony and Olympus announced that they were merging support and distribution channels in several geographies, including I believe N. America. Support and distribution are huge parts of the camera business.
On the other hand, the extract at the top says only they are not working together “when it comes to develop cameras.” Fair enough, separate product development, but product development is only one portion of the camera business.
So, it’s a little confusing.
I want to know a rumor, scratch that, a definitive info on when can I gt an RX2 with A7s sensor. If I have this camera, I would be sorted.. Please Andrea.