Sony Japan launched a new special FE kit box. It contains all three FE zooms:
Zeiss 16-35mm
Zeiss 24-70mm
Sony G 70-200mm
and of course an A7 camera of your choice.
That is what it looks inside the box:
It will be sold in Japanese Sony Stores only starting from mid October.
P:S.: That [shoplink 29215 ebay]Hasselblad HV A-mount box (Click here)[/shoplink] looks definitely more luxurious!
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So the point of a mirrorless system is to carry it in a big box like this, maybe this to make it more professional. I totally get it.
Maybe they want to say: “Keep your equipment in the box! We are going all out with curved sensor next year!” 😀
The point of a mirrorless system (from Sony) is to have the smallest body but the largest lenses ever. Just look the new lenses, it’s all about balance (NOT).
I like stuff like this. Really cool.
Dumb idea but I will buy one without hesitation if it is offered to me at those Japanese prices!
The EU prices (2X) are day light robbery.
So a Sony A7 body costs you $4000 USD?
Does the A7 sells in Japan for $2000?
Do you know the prices of these lenses in Japan?
when I was in Tokyo in april the G 70-200 was sold at 1100 euro without tax (+8%) and the 24-70 at about 900€. Nothing close to twice the EU price you claim.
The difference is that there is special internet shop who sold them with a rebate but in small batch. The 70-200 could be found at little less than 1000€ without tax.
You are still comparing japanese discount price to the EU public price. That is nonsense. If you want to complain do it to the european customer behavior.
The japanese discount happen because the japanese crave for the last thing so everything is out of fashion very quickly. When the Sony 16-35 will be realeased you could be sure that the just newly realease one’s from Canon will be discounted in Japan because they cross compare everything.
I live in France and was in Japan last april. From what I’ve seen (and purchased !), retail prices for new products are 30 to 35% cheaper in Japan than in Europe (France / Germany / Luxembourg), which is very logical if you consider the V.A.T difference between these countries and the currency exchange, very good for european customers at the moment (140 yens for 1 euro).
It’s also easy to find very good second-and shops in Tokyo, and there you can buy “almost new” products for less than half the price of a new one in Europe. But see usonien reply : in that second case, your not really comparing the same thing.
A little add-on : I think I will return to Japan next year and buy 2 or 3 FE lenses. The price difference with France will pay me the plane ticket.
I think he was referring to the us$1000 price of a7 in Japan…
Do like me, buy it on ebay. I live in France, but always order in Honk Kong.
since they don’t offer something like this with their A-mount stuff, it says all about priorities…
I like the idea, since I’m having trouble with organizing my gear in an efficient way, but then I would also like to see inserts for other lenses…
Looks first class. Very nicely done. I would be a customer depending upon the price of course. Since I already own the contents, camera and two of the lenses listed with the 16-35 on order, I’d jump at the chance to purchase the case alone.
Nice, but it doesn’t contain all three FE zooms, as there are 5 (you’re missing the 28-135G and 28-70).
He probably means all three f/4 zooms.
There are 4 f4 zooms, the 28-135G is f4.
Ugh, you are good; so then he means all 3 non PZ zooms 😉
The latest strategy to sell the FE 24-70….
I used to come on here to say that E-Mount is dead because Sony doesn’t bother to make any lenses for it.
Now I come here to say that A-Mount is officially dead… because Sony hasn’t announced their next flagship DSLR yet (unlike Canon and Nikon who announce their new DSLR’s a year in advance).
After seeing this I can determine without a shadow of a doubt that E-Mount is also officially dead, because this box looks just like a coffin… how much more evidence does one need?
No, did you see the space at the side? It’s designed to fit a nice Uzi in there for E-mount users to “take care of” anyone shouting about E-mount being dead 😛
I just come here to say A mount is dead.
Tim, if you are really such a troll as you say, better think about your mental health first!
No. They are just selling the case. But its just for anyone who buy one of these 3 lenses between september 9 and december 1.
I could have chosen a nicer box.
Fuji knew how to do it with Harrods.
This one wants to look like a legitimate Pelicase and all pro looking and what not, but I think it fails.
Do you even get to save money on this combo?
pftt… already have a box.
http://38.media.tumblr.com/4295c38b6184d692074ce913b61763a1/tumblr_n1nzf2pITX1sy9hwko1_500.jpg
😀
Your missing the a99.
A-mount is dead.
E-mount is deader.
From what I can see, he’s not missing much. Certainly not the huge deformity that is an A99. That’s a damn fine collection of imaging machines.
No, he’s missing the Swarovski 10×42 EL Swarovision binoculars.
Yummy!
Yummy!
does that foam get dusty? Nice collection.
no, so far it seems okay. Best thing is that is costed me less than $60US, worst thing is not that i’ve expanded by lens collection, I’m ging to need some new foam inserts to rearrange my storage requirements..
I prefer the Leica/Billingham deal, to be honest.
The sensor of that A7 won’t last long without cover…
Nice photos, but they could’ve put the lens caps on!
And more importantly, the cap on the body.
Yes, I overlooked this one aparently.
Update on my attempt to contact Sony via email with my “What’s happening with A-mount” campaign. They finally responded and said simply: “Hey Jacob. Sony continues to market and support DSLR and A mount camera’s. Please visit http://store.sony.com more information. Thanks Danny.” Talk about a cop out. They ignored the questions, and the 10 links to forums where people are asking questions. Yeah, theyre marketing and supporting, but not developing. But that’s ok. Go, everyone, buy, buy more at the Sony store! LOL.
Hey Jacob, of course we are not telling you that A-mount is dead because then no one will buy our existing A-mount products anymore.
What did you expect them to say? Do you think they have time to respond to every crackpot on the internet that has insecurity issues. If you really believe A mount is being discontinued then sell off the equipment you have now and move on. Constant whining and complaining isn’t going to change anything, the only thing you’re accomplishing is making a fool of yourself.
This is the internet, no room for logic here. Panic and unfounded hysteria are all that’s allowed.
They will never tell you they’re going to quit support on A-mount because that means that the remaining stock will be compromised.
On side news, there have been some interviews with Sony reps and they said they were going to continue support of A-mount. Do I believe that? Not until I see more A-mount related announcements…For the time being, will hold myself from selling my current equipment. I can wait a few more weeks. But not a year.
I asked them if I could perform my own colonoscopy by shoving the small toyish a7 up my assss. Odd, I didn’t get a response yet.
A-mount boxes are dead!
It’s time to box the E-Mounts.
Any news on XAVC for A7 yet?
f/4 heaven… or hell.
Whobble…
Back in 1985 Minolta slowly started phasing out their XD/XE line. People were pretty furious- especially die hard loyals. However, the maxxum line-up of AF lenses and cameras had taken off and Minolta’s new A mount came to dominate the lower end consumer market by the end of the 80’s. Whats interesting is that a major complaint was the build quality of the newer Minolta’s. Minolta had started outsourcing their labor and reducing the quality of their cameras to keep profit margins higher. Sounds like todays die hard A mount fans refering to E mount cameras as toys. History repeats itself.
Fast forward to a repeat today. Sony will slowly divert resources over toward developing E mount, even if it means initially dumbing down their cameras. Crappy AF, lower quality bodies and reduced access to lenses. It will change though and eventually A mount will be history.
What’s even more odd is that right before Minolta’s new lens mount they attempted to crack the serious pro market with the XD-11. Didn’t work. They tried again in 1998 with the Dynax 7 and 9- failed again. Let’s see here, A900….A99…both have had the same fate. The ghost of minolta’s past keeps coming back. Sony is making better products in many regards just like Minolta did. However, failure to build a compelling lens base and market your higher end bodies and look what you get. Will the E mount be subject to the same fate? Only time will tell.
Hey, like… wow. Deep.
The Dynax 7 and 9 were really something, especially the build quality of the 9.
One of my fantasies is that somebody builds a FF sensor and associated electronics into a case that fits where the film used to fit on the 9, so that I could use a 9 body digitally.
I know the issues, I know this is fantasy…but such a sweet one.
Dynax 9 gives me sleepless nights. Freaking, 1/12000th of a shutter speed, pro build. Seriously- it’s on the list. Next I’m going to buy a DX-11 then a 9000i and then the 9. Freaking sweet is what that is.
Ugly generic box? Are they too lazy to put a classy Sony logo on it? Fail
… for free?
It’s pretty nice. I like special editions and boxed sets. I would rather have a pelican style case though. Metal, if that’s what it actually is, isn’t the most practical material for camera cases. I’d take a prime boxed set once they get a portrait lens out. I’m ready to buy the next A7 series camera as soon as they release a fast “longish” prime.
Clever.
Nice….but aren’t these lenses all F4? Seems pretentious…
It is pretentious- we need speed. I think we’re all agreed.
Well, the a7s can more than compensate for one stop.
That’s because you are used to weak sensored light sapping SLT cameras 😉
To be fair, at least Bayer already saps 2/3 of the light.
Is this called the F4 bundle? Wait! I got more from where that came from. Here you go:
1) The super slow mo pack
2) Stuck Aperture Bundle
3) Motion Blur Pro Kit
4) Sony Snail Pack
5) Front Heavy F4 Special!
That case looks large enough to hold the same 2.8 versions with Alpha native body.
My faith in Sony is becoming more compact though.
How cute… A matching toy box for the toys.
And you are here in this toy forum. You must be a toy or at least love toys.
No A mount Kit?!?! Another sign its dead.
Sarcasm.
WOW!!! A deal for Japan !!! Suppose it makes a change from USA only deals…… GB and Europe??? Who???…Where???
Another thing……Come on Sony, just because YOU and others think small is best doesn’t mean that everyone does.
E mount and the small cameras it comes with are great…….for those who want them.
Sony … Give a BIG chunk of thought for those photographers who want and need a DSLR sized camera for the work they do, the lenses they use, the total balance they give, (and especially those of us with big hands who just cannot use the E mount toys). Give us some A mount news for goodness sake because us proper photographers are getting mightlily p*ssed off at you. CaNikon are making a living out of DSLR sized cameras and you have something unique to offer in SLT (and hopefully DSLR sized mirrorless ‘A’ mount in the future). You could take over the world if you put your mind to it and stop concentrating on the small camera market.
Seems like the box could have been made more compact, but it is a pretty sweet home storage unit.
The box is nothing at all different than what 35mm SLR users were buying 20 years ago. Got one in the back of my wardrobe … and it’s more compact. They must be having an attic clear out and decided to start a new ‘retro’ trend.
Finally, Sony puts a lid on it.
Notice the 70-200 only fits slot without tripod collar.
That’s what the big open well is for, putting the shades and tripod collar.
It’s always not ready to go.
Lets take a small amount of kit and put it into a huge case that is off the shelve and not designed for it and is way bigger than it needs to be. Well done Sony. Hello, compact kit = compact bag.