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Sony FE and A-mount announcements…

Bildschirmfoto 2015-10-21 um 09.59.38

I know for certain Sony is going to announce the new A-mount camera AFTER the Photoplus show. What I still don’t know is on what day exactly Sony will announce the new FE lenses. The PhotoPlus show is starting today so we may hear more about it the next 24-48 hours.

One small hint: Gary Fong just posted on Facebook:

“I told my agent that I’m coming down to the US for an unexpected meeting with Sony.”

So let’s hope this is for the new FE lenses!

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106 Responses

    1. Because (F)E is the one to gain traction from Sony’s point of view. So it isn’t hard to imagine them wanting the spotlight solely on (F)E-products for the time being.

    1. Without new lens I don’t think they’ll announce a new body, and FF needs more lenses, they have yet to complete the basic set.

    2. What about it? Sony is developing a new sensor, we will get the new cameras when they are ready to ship. End of story.

    3. Welcome to Sony, where they forget about some existing and loyal customers to please upcoming and potential customers.

    1. You mean SVA (School of Visual Arts) ? I don’t know what VSA is.

      When I read the description of that lecture it was “why use mirrorless?”…not a talk I needed to attend since I’ve been mirrorless since 2006. I guess the “new product” part was embellished.

      This IS a rumor board so I guess most things here must be taken as rumor until we hear otherwise

  1. It’s silly that nobody, no Sony persist fan or even SAR seems to know where the A-mount is going, it’s a irresponsible attitude from Sony, and thereby lose faithful customers and certainly new one that can not afford any FF Sony camera, I am not a marketing strategist but abandon APS-C is not the way to go I think.

  2. Just wait until the official Sony announcement. That’s when Admin will post the new Sony gear. That’s how its been on this site for the last year at least, we get no rumors about a product for months, then we get the Sony announcement.

  3. Admin
    You seem very certain there will be a new A mount camera.
    I very much hope you will prove me wrong.

        1. If a new A mount camera does not introduce new technology, not yet found on E mount camera than I would indeed predict it is the last.
          If on the other hand the newest latest cutting edge technology is introduced on the A mount camera before it it is introduced to E mount , then Sony will convince me that they actually do have a real intention to continuefd A mount development and it is not all empty talk.
          My future comments will depend on Sony’s future actions.

          1. If they announce an A99II it will be the same specs as A7RII.
            With DSLR ergonomics and speed…

          2. With AF speed, indeed. It would make all cons from a7R vs. 5DSR dissapear except for battery life (but should last longer). Even if they make it a 6fps camera, it would dominate specs wise. Dual Card Slots, better buffer and dual AF system should make it a speed demon.

      1. If a new A mount camera is anounced I will cheerfully admit to being wrong THIS TIME in fact if I like it enough I might even buy one.
        But I will make no promise about future comments.

    1. Considering Sony don’t really announce at big trade shows maybe it is underwhelming be enough to be announced at Photoplus?

  4. I hadn’t noticed Sony advertising on this site until today. I understand this entire site is an ad for Sony, but didn’t know there was a direct relationship between the two. Has this always been the case?

    1. They likely have no idea who is advertising on their site. Like most sites these days, the ads are aggregated and customized by a huge ad service and fed to the site with little to no oversight.

      1. Is anyone else seeing the “visit a universe” banner ads? I went to the site once on the announcement a while back.

        1. Everyone gets differrent ads.
          That is why they are called pop up adds.
          They are not actually part of the website you are visiting.

  5. I guess it was about “rumor.”
    Perhaps the showing for the talk was not well attended (there was a big METS game going on) and Sony decided not to whip out the new stuff? I’m just guessing.

    1. It is unlikely they were actually even planning to announce anything. New lenses or lens roadmap is pretty serious message, and a press conference with a life feed and some press would be more appropriate than just a bunch of guys discussing how mirrorless cameras are shaping the future with general public and art students. I wonder if they are even going to announce anything at PhotoPlus, because so far they have not scheduled any press events there.

    2. Attended the SVA event last night. Very much enjoyed it. No announcements but during the q&a there were several times when the Sony product manager had to say “I can’t talk about future releases” in response to questions. He was very open and accepting of user feedback on the cameras and requests for lenses.

      1. They are in a tough spot with A9 and A99II anyway. If they release A9 first, it will just fuel the whole “death of A-mount” discussion. If they release A99II first, it will look like they are not confident enough in their tech to compete against CN in “pro” market, thus undermining everything they have been preaching about E-mount and mirrorless. They could release both, but does that make sense economically?

        1. They need to convince A-mount users that the A9 can handle everything that A99 did with ease and seamlessly.
          And maybe even do big discounts for A99 and A77 owners.

        2. Of course they can’t compete against CN in the pro market with FEs. The tech to do that would be SLT, but Sony deliberately got out of the race and relegated themselves to the mirrorless leagues, where they only have the likes of Oly and Fuji as competition, and enjoy the 1st place. What’s there to undermine?

          1. Sad comment. Just looking at Amazon.com’s best-selling DSLR list, the A77 is at No90, the A7S2 (!) at No8. No video pros there then. Of course, the Mirrorless best-selling list is dominated by E-mount. That’s in the USA market: one of the slowest to take up Sony.

          2. I’m as ‘shocked’ as you!! But it’s interesting nevertheless. With a single entry at #90, Sony can’t be making any money from Alpha mount. That’s a sad fact, and probable represents ‘concentrated neglect’, even if the DSLR market is 2-3 larger than mirrorless currently. For me, NEX was a game-changer, with its price and form factor, tempting me into digital for the first time since film, where I used cameras of similar size and manual techniques.

    1. Not me. I’ll welcome it, assuming it can at least match A7Rii IQ, but won’t be in the market until they update the 135mm F1.8. Then I might pair those two together and just might fork off some $$ for the 70-200 2.8 G2. Larger style bodies are in the past for me and I can only see the benefit when mounting them to large and heavy glass. A7Rii finally reached the level of usability, practically, and glass selection that it’s a very well rounded system for most.

      1. THIS. I appreciate the larger bodies when I’m mounting large glass, but the rest of the time see no advantage at all (to simply having a large body, that is). And size of the body doesn’t have to be tied to a mount; they could very easily make a DSLR-sized E-mount body for use in those situations.

    1. Sounds like it’s at PhotoPlus, and if you read his Facebook post, he may just be serving a marketing function for existing cameras (he mentions being there for the A7SII and RX family in the post)

  6. Could you split out a new page on the boards for a mount. There’s just too much spam regarding the outdated system to wade through here. Hate to come off a bit cranky, but the a mount spam is prolific to say the least.

      1. Agreed. I get the frustration and all, but this is my go to for e mount info and it’s getting tedious wading through the same people making the same comments daily.

        1. Unfortunately, it’s official Sony policy, they started it by calling both lines “Sony Alpha”. I don’t remember those arguements when the NEX brand existed. They take A and E, call them both A, but actually only mean E. That’s a background for a flame war right there.

          1. Haha. Good point, it has been confusing for a while..and I do get their frustration. .its just so much of the same thing. Hopefully they get something soon which would make it worth it for SARS to make a sub page for each of us.

  7. Marketers are just good for bragging out and play with numbers…They know nothing about what others want as they are too egocentric…. So don t be stunned they postponed APS-C line and focus efforts on FE line because they maybe find it IN, so cool ( like teen or kids in front of brand new gear “toy”)

  8. This is going to be a sad place if no A mount camera surfaces. Given Sony aggressive push with the A7’s and FE lenses, it feels like false hope.

    1. Yeah, I’m wondering if he really knows that an A-mount camera will be announced after Photo+, or simply that one won’t be announced at Photo+.

      1. Or this could actually be about E-mount flagship A9, just like “Year of Alpha” turned out to be all about A7x.

  9. Just to play in make.believe land for a bit, I’d like to see something like this in a-mount:
    28mp exmor rs sensor
    Updated, or dual processor
    Better af, with wider coverage, and some sort of faster spot selection.
    12fps
    Global shutter
    4K 60p
    1:1, 4:5, 1.85:1 and 2.39:1 aspect ratios
    10bit on a full size hdmi
    USB-c, wi-fi

    I’d ask for a decent flash system, but that seems even less realistic than anything else I’ve hoped for. I’d really like at least 1/320th sync speed on wireless, with zero lag.

    1. No actual need for 28Mp. Better make BSI lower the noise levels on 24Mp to, say, non-BSI FF levels.
      A bit annoying everyone uses new sensor tech to simply up the megapixels.

      1. 28mp would give a 12mp crop, resulting in 1:1 pixel 4K, and it’s more that I want the sensor to read out faster, with higher frame rates for the evf.

          1. I used to be with you as far as the mp vs. noise trade off, but after a year of shooting dance events with the A99 and A7s, I don’t believe it’s a straight trade-off. That situation pushes them both to the edge of the cameras capability, and the end product usually turns out to be a bit better with the A99.
            Yes, the A7s can shoot cleanly at 6400, while the A99 I don’t push past 2000-2200; at equivalent size/print, the A99 looks a bit less mushy, and the motion blur on the hands/feet due to the slower shutter speed on the A99 hasn’t cost me sales as far as I can tell, though it’s something I’d like to freeze if I could.
            I really can’t comment to the alleged death of aps-c, and I don’t know what that has to do with using a full frame camera in crop mode. If one had anything to do with the other, there’d be a 12mp aps-c (instead of 24mp) camera from Sony, and everyone would be happy.

            If you’re not interested in the video capability of the camera, then I honestly don’t understand why you don’t shoot Nikon, and just have a better stills camera, with a wider lens selection. Even the 5DIII is a better stills camera than the A99. All of Sony’s cameras are hybrid cameras, which I think is illustrated by the fact that you’re looking at a video screen the entire time you’re shooting with them. The better the video system in the camera, the better it responds as a whole. It’s a false choice to believe you have to give something up to get better still performance. (Excluding battery life, which we all gave up with Sony)

    2. I think BSI + stacked sensor is more realistic to make than Global Shutter (that degrades DR). The RX100IV and RX10II handles fast motion in electronic shutter fairly well because of that.

  10. Andrea, so is the A amount camera aimed at stills, or is it an A mount 4k video, or an A mount mirrorless camera, or do you not know, or if you do, you are unwilling to give more details at this time?

  11. A-mount Sony is coming. Full-Frame camera. It will collide head on with new Canon 52mp cams. It should be announced before Christmas.

    This is not a monkey business this is a reality.

    P.s. Origin of this information is Japan, Sony central facility.

  12. Would be nice to have A mount hybrid with the ability to switch between SLT and OSPDAF. I dont even mind if mirror isn’t lifted up when using OSPDAF – BSI can compensate for that.

  13. really happy for FE lens impatient ppl but i rather think new A mount and A7000 high end camera would be more wanted :D… like for FE line which is renew every 18 months

  14. I think some A-mount and APS-C E mount frustrated SAR readers should go to Photo+ exhibitions to throw a pie in Sony reps’s face in their stand…

  15. I would love something like the new Leica 24-90mm f/2.8 or even a bit longer like to 105mm or so but I bet it would be big! I would really like to have a nice walk around zoom lens and the 70mm length is just short for me. The 24-240mm is too slow so that is my lens wish unless they make it so far out of my price range :-S Other than that a nice long piece of glass would be nice.

    1. There is a decent tamron for the a-mount, I believe it’s 28 – 105 f 2.8, actually not as heavy as you might think. Check dyxum

  16. I would prefer a 24Mp BSI sensor A-mount FF camera, and a native fast wide-angle lens (14mm prime or any zoom wide-angle that covers 14mm)

    Larger Mps would require larger buffers, and could potentially affect speed! so crazy fast FF with 24Mp is preferred over decent 36 or 42 or 50 Mp

    1. Good thoughts ! But perhaps too early to a7III 🙂 . How else should be called such a camera ? Maybe it’s time for A9 ?

    2. What about a fast 12Mp one, using the sensor from A7S, this way the excellent low light capability of the sensor will also counter the light lost because of the semi-transparent mirror.

      1. BSI will help compensating for the 1/3 stop loss in light due to SLT… also I read sometime back that Sony smartly plays arnd with ISO to counter SLT light loss

        12Mp is good for video oriented folks… I am a still-photography enthusiast… I would prefer a 24Mp as it would allow some cropping if required (think like digital zoom)…

        I feel 12Mp is niche market, 24Mp+ is a more general audience… excellent for still and good for video

    3. No It should be a true flagship high end camera. The More Mega Pixels the better. As you stated below: “I am a still-photography enthusiast… I ” A mount is supposed to be for professionals.

      1. “the more mega pixel the better” is definitely not something that a pro would think

        24Mp (or 36Mp) fast like 10-15fps, with BSI sensor, bigger pixels (better low-light performance) relative to 42 or 50mp will be preferred by pros, especially sports pros

        I may be enthusiast, but I have similar preferences like pros in terms of low-light performance and speed… however being enthusiast the following features are not critical for me: dual-card slots, longer battery life, compatibility with wide-range of flashes etc etc.

        1. Well my friend I’ve been a fully pro photographer for over 10 years now earning all my income from photography, (shooting sony for about 7 of those years). I guess you could call me pro. So yeah more megapixes are what this pro and wants more of (think medium format and all the flagship cameras , they have all had the highest megapixels possible, this is for a reason).

          Pro sports photography makes up about %4 of total money earned though photography, if not less and it’s really the only reason to have blistering fast shutter speed for actual pro work (save some very rare commercial applications) . There are some befits to super small megapixel (a7s with excellent low light and DR) but the benefits of high megapixel for commercial / portrait /fashion and landscape are very compelling.

          1. You are a pro, no arguing ther… but I am not quite convinced that more megapixels the better… I make my living designing integrated chips, so more megapixels = higher cost, high susceptible to noise, require large buffers, more processing power (reduced battery life and more heat), etc etc.,…. cost of sensor chips and image processing chips grow significantly with megapixels

            If Sony is going to release only 1 A-mount I feel it should be around 24-36Mp… it might be a compromise in terms of megapixels but shud be offset by all the other benefits…

            having said that… at this point I just hope we get a FF A-mount camera watever specs it might have

          2. well yes any A mount is better than no A mount thats for sure. A series of 3 like the a7 /s/r/ line would be perfect to please everyone’s needs.

      2. Actually, what you are calling true flagship high end cameras, are not the high MPix ones. D4S is 16MP and 1DX is 18MP. The high MPix models come right behind it. D810. 5Ds. What professionals use, depends on what kind of jobs they do.

        Why should any press photographer use a Hasselblad? Maybe you would never ever choose a D4S. Requirements on gear are very different.

        So, “The More Mega Pixels the better” is true and false at the same time. It depends on the point of view.

  17. There is no mention of any A9 yet. So far they’ve been pushing the A7RII as “can do all” camera, which it is definitely not.

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