Image courtesy: DC.watch
A short update on the Sony Japan presentation posted by DC.watch. I just noted that interesting graph. It shows how Sony predicts a +20% sales of High End fixed lens compact cameras in 2014 (for Japanese market only). And as we know from previous financial reports Sony will focus more and more on the high-end market worldwide. This is likely the reason why we will get an RX2 this summer (curved sensor with Zeiss 35mm f/1.8 lens?) and maybe even a new medium format RX.
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good luck with that.
if they start consistently updating their firmware, sales may increase some more..
99 percent of people will not upgrade the firmware after the camera purchase. No effect to sales.
I disagree: we’re talking about high end compact cameras, not cheap point and shoot. I think Fuji should be a good example of how a company should deal with “old” customers: they are still updating their x100 and I doubt 99% of owners ignored that. Updating the firmware means not only to solve some flaws but also to improve some performance. And overall this is perceived as a plus from old and new customers.
99% of people don’t buy expensive compact cameras
Enthusiasts like us do, and we expect more support.
However those that do upgrade their firmware will have confidence in the manufacturer and buy more of their products. They will also recommend their products to others in forums and reviews.
Firmware updates absolutely increase sales and Sony should learn from Fuji, but they won’t because Sony are arrogant, but Fuji will continue to sell cameras.
If I read between the lines, there should be some new RX models coming. Maybe a RX-APSc. My wish would be with a “standard zoom” F/2,8-4 – 17-50 (or maybe up to 70mm). I am just not sure how compact they could keep it.
So like an RX100 with 24-70mm (equiv) f1.8-2.8?
Yes, I would guess it will have better high iso.
Better ISO of APS-C will be irrelevant if an APS-C RX does not have a VERY fast zoom lens. An f/2.8-4 zoom would be no better in low light than the RX100M3, and as you say it’s not going to be very compact, which kind of defeats the object. They could do an APS-C RX with a compact zoom akin to the 16-50mm PZ, but it would make the camera pretty pointless when the RX100M3 exists and performs better.
If we do see an APS-C RX, it will probably have a fast prime along the lines of a 24mm f2, though I’m not sure how compact they could make that.
You do have a point.
what i want to see is a more affordable version of the RX1/r and an APS-C RX compact as well.
i believe meduim format RX cameras will not be within reach of regular consumers anyways.
The RX 100 M3 seems to be good – But not THAT good ^^.
So how have Sony’s forecasts vs actuals for the last three years actually turned out? Serious question, and we need to know that before taking yet another rosy forecast from yet another Japanese camera company seriously.
More especially when it comes to compact cameras, which have been increasingly circling the drain year after year.
As to focusing more on the ‘high end market,’ every camera maker and his brother says that, and for that matter most consumer product manufacturers say that, hoping thereby to overcharge customers and realize a greater per unit profit. But with everyone trying to cash in on the same shrinking number of tapped-out consumers, that means fewer and fewer sales.
In the meantime CaNikon will continue to sell low-end dSLRs to soccer mums by the boatload because Sony don’t understand the market outside of Japan.
Well apparently Canon are not selling enough low-end DSLRs to soccer mums in Australia. As Canon Australia’s profits have dropped from 38.6 million to 4.1 million in 12 months.
Oh please no… better take care of the pro(-sumer) market, please! You already have the Playstation for Toyboys. Sorry, no harm to point and shooters. But we have enough of those cameras already.
They are talking about enthusiast/prosumer compacts like the RX series, not point-and-shoots.
I would like the RX2 for a fair price in Euros with a built in EVF and a flash sync port or better a built in RF flash control.
The RX1/RX1R stocks are over-flowing here being unsold at atrocious prices. I do not believe this was a success for Sony.
May be the RX100 models sold well.
I wonder if that catagory includes the rumored rx2 with curve ff sensor?
Awesome! So, instead I’d selling 41 cameras they are going to sell 49 next year.
I think I was more impressed by that high tech chart.