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Sony annnouncement soon….

Good Morning!

Its 5am here in Europe and I am here on SAR ready to start the coverage fo the NEX-F3 and A37 release. I am also curious to see if Sony will give us some hint about the future products like lens roadmaps, A99 prototype and more….

 

Stay tuned! I am going to make a Coffea now 😉

 

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39 Responses

  1. can’t wait!
    hyperventilating!
    give us the goods!

    If I can’t have a NEX camera that lets me take self pics like a boss then I don’t want to live.

  2. Awesome!! Have to say, sony/zeis/konica-minolta lenses are the best kept secret in the DSLR world. Bring on the goodness!!

  3. still waiting.
    btw, I have a question.
    is there a big difference between k-Minolta 100 2.8D macro and sony 100 2.8 macro?
    k-minolta’s in a ex+ condition is less about $250 than the sony brand new one.
    is that a good deal?

  4. I hereby predict the a37 will be a sales flop, at least in the UK.

    I’m sure it will receive glowing reviews and outspec the canon/Nikon equivalents, possibly at a lower price.

    But!

    Sony has a major marketing blind spot. Most UK camera stores I have been into have an army of sales staff wearing canon/nikon t-shirts, heavily pushing those two brands. The canon/Nikon cabinets are crammed with gear, all the way to the top end, oozing “pro” kudos.

    The Sony cabinet is usually tucked away in the corner and poorly stocked with a only few entry level bits and bobs, if any at all.

    I’ve overheard conversations in these shops where people are turned away from Sony with lame comments like ‘we aren’t too keen on that Sony, it feels a bit funny’ or simply “I don’t know much about that Sony, I shoot with a canon’.

    In the face of that, a potential entry level camera buyer is never going to pick a Sony.

    If I was in Sony’s marketing department, I’d be embarrassed. They should be out there with poster/tv/magazine campaigns, shouting about the gold awards from camera mags and review sites; bragging about the superior features and get more kit out in the hands of potential buyers – fill those shop shelves! Educate buyers – have them going into shops demanding Sony gear, not settling for ‘me too’ canikon entry models. Give away high end stuff to pros, let them be seen shooting alongside other canon/nikon pros. Raise awareness – some people still don’t know Sony make ‘proper’ cameras!

    If they can make a crack in the entry level today, perhaps they can begin to make inroads in the mid/upper levels tomorrow.

    And then we might get the lenses and support we want!

    1. Re: the awerness
      I completely agree. Just this tuesday, I was standing in as a camera man for a colleague, and I brought my a55 along just for kicks (also to see how its video compares to the nxcam). The official photog for the event was a guy that I know for more than 3 years and he uses a nikon d3. When I made a burst with the 55 just before we started (I was just playing really) his jaw literally dropped. The guy had absolutely no idea that such a camera exits. He has seen me shoot alpha mainly with the 850 and 700, but it was obviously not interesting to him. So yeah, even the pros know little of SONY, let alone the amateurs …

      Not to mention that a friend is a Canon promoter (basically a person in a store that is paid by canon to sell their stuff). He spews out such bullshit in regards to SONY and nikon that I can hardly believe it. And he actually believes what he says, even when he is confronted with evidence, he will search for excuses, bla bla bla. And he is in one of the biggest electronics shops around every day, making sure people buy canon – and they do (who would have thought?). In our country, canon is miles ahead of nikon and SONY.

      And what does SONY do to promote alpha?
      They put a guy which is a true photo geek (he modifies lenses, repairs them, etc …), makes all the catalog photos for the local branch of Hofer/Aldi with the 900 and in general knows almost everything about almost every camera (and brand), into a SONY store in a small mall! That guy should be out there competing with the Canon promoter where he would be able to influence hundreds and hundreds more customers than where he currently is.

      Sometimes I wonder if a prereq for being a SONY exec is (at least partial) stupidity …

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