The Australian Store Teds is accepting preorders on the A7s. And the price is set at $3499 AUSD. Converted this is about $3200 or 2350 Euro. This without to take in consideration the tax and other regional differences. And a “bird” told me that this should be a pretty accurate pricing (the AUSD pricing, not the conversion).
A7s Preorder or pure notification store links:
USA: Sony US, Amazon and BHphoto.
Europe: Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.
Asia: Digitalrev
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That’s definitely out of my price range.
I don’t think it is accurate we will just have to wait some more.
Really Sony?
ummm…seriously?
don’t worry.
If teds takes $3499, the real value will be around 10% cheaper.
Teds always tries hard to take more money from buyer.
Teds by example, are F wits. Which is manifested in their pricing.
What a rip-off. I’ll pass.
No comment.
S = Sucker
i will definetely wait until the price falls below 2000euro
Very disappointing. Way too high.
We will see a big price drop after it’s been launched for 5 months and low sales, just like the A99
LOL Sony. less means more. HAHAHA. maybe 1 OZ Gold should cost $900 and 1/10 OZ $9000 LOL. I think Sony meant -$3499.95 then I call first in line!
I GOT IT! It’s a HASSELBLAD undercover!
It could just be a ridiculous reseller. I’ve seen cheap laptops on some sites being sold for $10K.
Going by the A7 comparison of the Sony US store and the Sony OZ store, the US prices are about 85% of the OZ. That would put the A7S (if it is $3499) at about US $2999. Which I think would be fair.
Just follow the yellow brick road.
Great for wildlife..lions and tigers and bears…oh my!
A vocal minority has on sar has been asking sony for a low resolution high iso camera …… here it is …….. but sony will not be able to sell this camera in a high enough volume to keep the price down.
The silent majority still wants a high resolution camera.
SAR pixelphobics will tell us all kinds of reasons to be terrified of pixels…..and except for me those of us that want really high resolution will remain relatively silent.
Hopefully sony will realize this and now that the low res crowd has a camera they will make one for the high resolution crowd too.
Not to belittle you or anything Barry, but if 36mp is still not enough for you, why don’t go straight for medium format? It resolves even more detail and there are models which goes up to 80 megapixel.
I know price might be a factor but low volume = more expensive, and as you state, those who want really high resolution will remain relatively silent. Perhaps Sony future fixed lens medium format might be of interest. 🙂
Medium format is means bigger everthing and is not a usable choice for most peoplei.
Not portable…expensive….poor chioce for tele or macro.
How about we make consumer cameras high res and anyone that wants low res can go with medium format..since that is the sacrifice you are asking of us.?????.
That way you can have the really really really big pixels you want.
3499 is a mistake. Let me fix that for you….34.99.
I would buy 2. 1 for me and 1 for my parents. I would definitely buy insurance for both. Like what $5.
That’s the price of the strap.
lol trade in sounds right XD.
At USD $2k, I would have bought immediately for video. But at $3k, there’s too much competition from other good cameras. As much as I’d love to have the best lowlight full-frame 4k on the market, it’s just impractical at this price point.
A lot of people were hoping for a $2000 – max $2500 price range. $3000 is not going to work for many. 🙁
$500 is a pittance for people who use Leica and Zeiss lenses.
$500 is like the straw that broke the camels back.
For $3k, most people will prefer a BMD 4k camera for more professional mounts, internal recording of 4k to SSD drive and bigger battery.
DAFUQ.
Sony will sell two…MAYBE three of these cameras at that price.
Idiots. IDIOTS!
Teds is always advertising an higher price (for most of the products !). Anyway, I won’t be surprised if they were only doing that to caught attention (and get more visitors on the website:) )
Teds are muppets. I have never bought from them b/c there are far, far better retailers than them. With better customer service and better deals. Far better.
Is this what they meant by “less is more”?
As we know from experience, the USD price usually will be the same in Euro for Europe market.
So we should expect it at maybe 2.999,- €.
anymore hints on what else is going to be announced soon?
It must be a special price for a special version of the 7s. This one goes up to iso 4.1 million apparently. And it’s made by “Ony.”
I don’t consider it good value at this price.
With that pricing, I rather get A7 or A7R w FE24-70. Just like the FF video camera, too expensive to own one.
Can someone please tell which is the best external battery pack for sony HVLF60M?
Is there a sony specific battery pack for that flash or the canon nikon ones will fit too?
link will be appreciated thx!
only the sony or the generic ones made for sony. I used a generic and it worked the same for me and was much cheaper.
http://www.amazon.com/Sony-FAEB1AM-External-Battery-Adaptor/dp/B000M6RX7A
http://www.ebay.com/itm/Compact-Battery-Pack-SF-17-For-Sony-Speedlite-Flash-Light-HVL-F56AM-6AA-/111259282345?pt=Camera_Flash_Accessories&hash=item19e791eba9
http://www.ebay.com/itm/JJC-External-BATTERY-PACK-FOR-SONY-FA-EB1AM-HVL-F58AM-Flash-HVL-F56AM-FLASH-/331182079184?pt=Camera_Flash_Accessories&hash=item4d1bfd7cd0
http://www.ebay.com/itm/PB820S-PB820-2000mAH-Flash-Power-Battery-Pack-Sony-F60M-F43M-F58AM-Black-F604-/300954891757?pt=Camera_Flash_Accessories&hash=item46124f35ed
http://www.ebay.com/itm/PB960-Flash-Power-Battery-Pack-Dual-Output-2-Cord-for-Sony-HVL-F58AM-By-Courier-/390811620938?pt=Camera_Flash_Accessories&hash=item5afe30164a
Thank you so much for the help! I like the second link. I love SAR my commmunity! I get helped just in time <3
I will wait in this order once in the stores. 3 months. 6 months. 9 months. And watch as Sony drops the price, or offers some eye-opening bundled deals, or both. Just like the A7 and A7R. The market will dictate the market price by buying or waiting. Or buying a competitive product like the GH4. I have pop corn and beer ready ;0)
OOOuucchh… out of my world,
Sooo thisis 5000+ packet 4k video with atomos shogun,..
but i need to see real world test, if its clean 25000 iso and low light af works well i’ll consider
WHY SONY????????
you nearly make canon next 5DIV model lost their target segment, as your A7 diversification strategy make sense with sub 2000 price tag.
i mean, one body cannot have best of two world, high mp >< high iso, high res = lot of pixel line skipping = bad for videographer.
they rather have 2 A7 body of "R" & "S" < $4000, than a single 5DMark IV =$3500
A7R 36mp will crush 5DIV 22mp
A7S 12mp will crush 5DIV high iso and video quality for sure
SONY CAN MAKE SMALL MIRRORLESS CHEAP, small body, less part, less moving object, etc..
CANON CANNOT!!! unless 5DIV are mirrorless and they make 3 version of it.
BUT WHY 3500$ ?????
i hope this is just a temporary euforia price, by the time canon answering sony challenge, they will drop price, and prepare to make another great challenge again.
if someday i can get R&S both total only around $2500, SONY WIN
And give me 4k Vertical Grip Recorder,
doesnt have to use SSD, you can make based on SD card,.. just make 4 sd slot and have them connected simultaneously like RAID 0 stripping, it should beat a single SSD transfer rate im sure, and save a lot space,
I don’t know how you can say stuff about a camera that no one’s even heard of in the rumors (5D IV).
There’s a chance that Canon might put 4K in to the 5D IV, because in the past they have taken high-end features from their 1Ds-series (now 1D X) and put in the 5D-series.
Also if they put dual-pixel AF in the 5D IV, which they very likely will (since it’s their most famous video DSLR) the convenience of having such a feature would seriously outweigh any ridiculous high-ISO capabilities of the A7S for most shooting circumstances. Also the A7S doesn’t have a size advantage when shooting 4K also… which is one thing that it could have had over a 4K video DSLR.
videographer will choose full pixel read out from fullframe sensor over the dual pixel AF.
put A7S on a rig for 4k shooting, they never handheld 4k DSLR either.
and videographer will choose mirrorles size rather than big bulky heavy DSLR for drone application or on a brushless gimbal
Unless in really low light situations, there’s really no real need to use a a7s on a drone to record just 1080p.
Not everything is about low light. Canon via MagicLantern can do very impressive raw video that is yet to be matched by the a7s in all its glory.
im sure right now 5DIV are on schedule,
and if im the project leader develop team, i want this mark IV will be the best on market,..
mark III are DSLR videographer best tool for many years and i want mark IV even better, but how can i beat A7 full read sensor with 12 mp high iso capability??
well i cant, unless im using the same 12mp, if so how can i beat A7R in resolution and sharpness? i cant..
unless canon make 2 version of mark IV and tag them at 1700$ each.
If you dont know anything about the 5D IV what makes you so sure that it won’t have a full sensor read out?
Also full read is mostly related to noise. There are more situations where having dual pixel AF is a lot more useful than shooting at 409K ISO. The a7s’s high isos will be used to compensate for its inability to track focus. What one hand gives, the other takes.
They’re showing the RRP which is the same Sony.com.au shows (for A7R). Expect street price to be at least 10% lower… if A7R prices are any indicator.
US prices would be around USD 3200 as the admin says.
They said this camera is made for videographer. Priced above 1999 doesnt make sence as everybody will take the GH4 instead (ISO yes, but with speedbooster you can get big aperture with not too small deep of field) which does 4K at least… Spend 5000 for A7S + recorder certainely doesnt make sence … for 1699 we have 4K internal better codec, 96fps, better ergonomic, less roling shutter. So I still prefer A7S because it is full frame and make good stills, but this is not enough to justify more than 2x the price.
1999 or nothing Sony.
agreed, with this price point they miss more segment
Speed Booster doesn’t cut it, and even with SB you still don’t get full frame. Price sucks, but I’d probably still suck it up, to be honest. And I think I’ll love the A7S for lowlight stills.
The price means nothing….if you are a DOP it is a few day rates. If you are a production company it is nothing…Camera equipment is the cost of doing business and despite the whining from many the A7S is not particularly expensive.
I happen to own and operate a production company and contrary to your opinion – yes, many producers still work on tight budgets, especially the ones that want to stay in business. We also weigh features vs. price and discount the marketing hype. A $3200 8 bit 1080P video camera head is just that, hype. The GH4 is considered high value by comparison.
The fact is that the price of accessible, high quality, large format footage is getting significantly cheaper year on year. From memory the starter price on the original Alexa was like $60,000 and was a pain to record anything other than HD….Yes budgets are tight but when have they not been…..So cry me a river….
Soon 4k gadgets will be dime a dozen. Sony will lose the still market as well. Truly disappointed.
yawn…
Sonysaid they love you and will sell a cam to you for only €3500. Both the news ought to make you very very happy. 😉
Happy shooting! 2000 shots/ battery? In warm weather I am getting 200 max per battery. 🙂 so, ican only pay accordingly. 🙂
Sony is dreaming again … no native 4k record and for photographers the better Nikon4s. I am anxious to the return on investment…
Normally the US Price is converted almost one to one, so if the price above is true, in Europe it will cost about 3,000 €…Sony sucks!
this is bollocks, teds is always expensive and this figure is purely speculative.
darn, excessively expensive…..
Australian camera pricing is some of the highest in the world, eg. the A77 here with local warranty is AU$1250 no grip, but BH Photo is AU$860 (with $300 grip and $16 SDHC and $40 bag).
That’s actually fairly close to the UK body only price
That’s because they have to reengineer the components so that they work flawlessly upside down.
A77 is on sale, you can get it with grip for $799 brand new, which includes taxes, so quite a bit cheaper than the B&H.
darn– ho well ill wait for an PRICE cut ^^ 1800 anyone hehe
Hi Andrea – I think you booked the currency conversion. $1 (US) = €1 = £1
That price will change the A7S to a niche cam – I personally only see video people who need a 4k cam buy it. – But I guess that was the target market right from the beginning…
It’s the same price as the site quotes for a Canon EOS 5D, which is what I suspected would be used as the main competition point as that’s also commonly used for video work. Sony are clearly aiming this camera at customers where ultimate video quality is more important than still photography, and in that respect it will surely be considerably better than the 5D.
Most still photographers will be better off with an A7 or A7r anyway as the A7s has clearly been video optimised and the high ISO improvement (at common output sizes) of the A7s is not going to be fantastically better than the higher resolution cameras. At base ISO it’s quite likely the A7 and A7r could be better (at common output sizes) than the A7s, much in the same way the Nikon D800 compares with the Nikon D4s. However, the D4s is also aimed at action photographers as well, and the A7s is clearly not.
Of course, whether Sony will succeed is another thing. It’s clearly not a camera for full-time videographers, but for reportage and the like. I suspect that Sony just made use of the face they had a small, compact body which could host this new sensor. Expect to see the sensor in more dedicated video cameras rather than those for still photography.
Maybe we could wait for the first real reviews, before telling which camera represents the main competition in photo, video, etc… Just one example : For video work, output is not everything. Canon DSLR are used since years for video work. There are a lot of accessories for DSLR. We have no clue right now about the real usability of an A7s. If we talk about photography, we don’t know anything measurable about the High isos performances of the A7s. If it’s 1/3 stop better than the last 24*36 sensor or one full stop, it will be a completely different story. Etc, etc… You could be right on everything you have said, but this is just pure fiction for now…
Your characterising what is, at worst, reasoned speculation based on Sony’s own promotional material and the known capabilities of CMOS sensors, is just nonsense. There is ample material around to make reasoned judgement on what performance is likely to be. This is not an area of magic, it’s actually a well understood area of technology where it’s quite reasonable to extrapolate performance based on the current level of technology (which is not that far off what is theoretically possible given the compromises that have to be made in the real world). It’s obvious, for example, that the MP count has been chosen to be essentially an optimal for a 16:9 aspect crop which maps 1 photosite to each 4K video pixel (and 4 photosites for each 1080 pixel). This will maximise high ISO performance for 4K & 1080 video, along with the ability to perform a full pixel readout at 30fps.
I’d recommend reading this
http://theory.uchicago.edu/~ejm/pix/20d/tests/noise/noise-p3.html#pixelsize
As far as this being video-orientated, witness Sony’s own publicity, their emphasis on the video capabilities (including a low-light video), the development of a video-orientated power-zoom with external gearing for use in a video rig, and that they state it’s the only FF sensor capable of full 4K pixel readout (at 30fps).
It might just be at higher ISOs that it will get close to an improvement of 1 stop (although I suspect more like two-thirds), but it is unlikely to reach (at common output size) the base ISO DR that the A7R achieves.
I may be proved wildly wrong, but I doubt it. I will await the tests, but I would maintain the line that the A7S will not be the best choice of the series for still photography for the great majority of people.
The a7s is not mapping one photosite to each 4K video pixel. Go read the specs. Video mode uses the full width of the sensor and downsamples it to 4k (or 1080p).
OK – a bit of analysis for you. I can’t find a full specification of the Sony sensor, but it is reported as having 12MP. Assuming the photosite pitch is the same in each direction, that means the 35mm FF frame will be approximately 4242 x 2828 (some sites report 12.1 or 12.2MP, so the dimensions might be slightly bigger). A 4K frame 16:9 frame is 3840 × 2160, but full cinematic 4K requires 4096 × 2160 (as it’s a wider aspect ratio than 16:9).
Sony say their is no pixel binning on the new sensor when producing 4K video, and they also say there is no line skipping (at 30fps). So we know there is no combining of pixel outputs for any downsizing. That would mean if the entire sensor width was to use, there would have to be some pixel information thrown away (no binning remember). I suppose it could be using selective pixel skipping, but that’s a recipe for aliasing effects.
There’s also the issue that if the entire 4242 width was to be used in assembling a frame, then you would need proportionately more lines read, so you would have to downsample a 4242 x 2386 reading to a 3840 x 2160 video frame, which would mean that you’d either have to skip vertical lines, or (algorithmically) combine pixel outputs to downsize (remember no pixel binning at 4K)?
Algorithmically downsizing is computationally very expensive, which uses power. Given what we know, I think it’s almost certain that Sony will take an effective 3840 x 2160 crop (about 90% of the width) as it’s easier, faster, and more energy efficient. In the case of a 1080 frame, that’s simply half the linear resolution which means each HD output pixel will map to a 2 x 2 bayer pattern so there is full colour sampling at each location, which is a considerable advantage.
So why the extra pixels? Why would Sony not chosen to produce an 10MP sensor if it would be a better match? Well, this sensor will appear on more specialised cameras, which will have to offer the wider cinematic 4K standard. Also, if electronic image stabilisation is ever offered (in the A7s or other cameras), then you need a “border” of extra pixels to implement this.
Note that none of this means the camera won’t be reading the full sensor width (although not full height) for each frame (at least at 30fps or below), as that’s probably how the sensor readout is optimised, but it doesn’t mean that entire width is always used in the output.
In any event, this is all a bit irrelevant to issues about noise and DR as, if it was possible to perform a full algorithmic downsizing, the performance would be marginally better in these respects than the simple 1:1 match process.
OK – read this then. It’s Imaging Resources take on the A7s, where they state a video crop factor of 1.1 (i.e. the same as my calculation). There are other sites with the same conclusion.
” It’s not quite a native sensor readout, as there’s still an approximate
1.1x focal length crop, but it’s the closest to full-sensor width video
we’ve yet seen from a full-frame imager. ”
http://www.imaging-resource.com/PRODS/sony-a7s/sony-a7sA.HTM
Dear Andrea, I wonder if you have the actual selling numbers of A7/A7R? I think this can also give an indication about the price of A7s…
Fake 4k Camera – greedy pricing. Sony Style.
People forget – Full Frame Still is not good for 4K . Try to keep focus
in 4K mode, it is very hard, and If you miss its look terrible . 1080p
no problem , but 4K out of focus looks like poor quality video . GH4 has
perfect sensor size or super35video sensor as well . BUT FULL FRAME
STILL SENSOR FOR 4K VIDEO IS NOT GOOD CHOICE . Why Sony did not use super35video sensor like in fs100,700
I don’t know if you’ve heard but lenses have these things called apertures that can be adjusted to increase or decrease depth of field.
I guess he only uses a Cyclop lens for shooting his videos so he’s forced to use it wide open 🙂
Lol
So true. That’s why major films have always been shot in 8mm film…it’s just a much better format to work with amiright guys!
I could barely afford this and would still buy it and consider price premium for early adoption.
Guys, just work harder and make (and SAVE) more money. If you find the A7(R) affordable, chances are you ain’t dirt poor.
Oh just kidding, USD 3200 is too much. I’d rather by a Leica lens which would be an investment.
Wonder if the bigger pixels mean the A7S will be fine with wide-angle rangefinder lenses? Or perhaps it simply has a different microlens structure? If so it’d get extra points from me
Definitely should be better. The A7r had the offset microlenses not as a bonus feature, but because it needs them so that its corners perform close to the A7 when using wide lenses because it has so small pixels that rays falling at small angles can not properly charge the pixels.
That sounds very promising for the A7S.
Mmh … I’d like to enter E-mount with this little street cam. I’d throw max. $1.7k on the table, same price like the A7. Take it or leave it, Sony.
Gee, I guess they’ll leave it.
Pretty sure Sony will just laugh at you, flip you the bird, and walk away.
They would tell you to buy A7.
I found a better price for this precious toy:-)
http://www.ukdigital.co.uk/sony-a7s-ilce7s-body-only.html
Gollum
haha i am 1 step faster than Andrea for this rumot 😛
Not sure why everyone’s so surprised with the pricing. It’s pretty standard business practice to launch with a high MSP and reduce the price over time as manufacturing yields improve, competition technology catches up, and the market gives a better idea of the demand.
It’d be foolish for a company to underprice a product that has no direct competition (in this case, sensor sensitivity) and not be able to fulfill orders because it wasn’t able to manufacture fast enough. Setting up manufacturing lines for cutting edge technologies is very expensive.
The only price announcement that I’ve been surprised with in recent history was for the A6000. In this case, I think Sony wanted to dominate that segment of an already competitive market. It helped that the camera mostly uses parts that were already in production.
I guess I shouldn’t be surprised at the uproar – SAR is never happy 😉
This price is about the same as we pay for the A7R here in Norway. We pay 18.500Nkr which is 3080US$ for the house. The A7 is 2164US$ so i guess we have to pay 5-6K$ for the A7S
Nasty price :C
Still too high . Set this camera under €2K Sony .
Sony said that A7s is placed above A7r in their target scheme, but still, that’s very expensive
It’s my understanding that all electronics are expensive in Australia. Something about them having to switch the electronics etc up for upside down usage. I could be wrong though.
The next camera is going to be the A7V, and it will be 2.1 Megapixel Full Frame, but will be able to focus and shoot action at -15 LV at ISO 200.
It will cost $1.2 million each.
Sony will sell one – to the US government.
Australia has 10% GST (general sales tax) so ex tax the camera costs about AU$3181 which is around the US$2947 so I’m guessing Sony US might go for a price of just under 3K mark to make it sound better (eg, $2990 or $2950..etc)
Thieves! This camera will remain entirely unsold. Note well that costs less than half the GH4 and offers performance photo + video really professional. As long as Sony does not decide to make human price their products will remain only in the dreams of normal people