The world’s first store accepting preorders and unveiling the price of the new Sony A7s is WexUK (Click here). But asked via Twitter they also said that the price “is given to us by Sony, but it may change between now and the release date“. For comparison: WexUk sells the A7r for 1669 pounds! The A7s costs exactly %50 more! Based on the current A7r Amazon pricing the A7s could cost around $3,450! That would be higher than expected. I hope Sony will read your comments so that they will lower the price 🙂
Note: Actually the A7r price is lower if you buy it in kit with FE lenses. U to $650 savings on these special pages at Amazon (Click here), BHphoto (Click here) and SonyStore (Click here). Hope the A7s will take part of these kit savings too.
For US readers: One single Open Box A7 sells for $1,249.99(!) at [shoplink 25793 ebay]CameraLand on eBay US (Click here)[/shoplink].
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Thanks Rob for finding the tweet!
0 Responses
Seems high, they said it would be under $5K for the A7s+the Atomos (supposed to be ~$2K)
That means, a7s might costs about $3,000 in US then? I would have priced the camera about $2,000 or so though. Price seems a bit high IMHO
I don’t buy it – in the idiomatic sense, I mean. No way, that’s just exaggerated and imho such a high price makes no sense. I’m still keen on buying it – it looks just perfect for me from what I’ve seen – provided it’s below $2k
c’mon sony, make it $2000 – $2500 you are gonna sell load of them……
I will wait for an year for the price drop before buying one. Thanks for the info! 🙂
No way I ll spend that much money on something that is going to loose 50% of its value in less than a year. I have no real need for it. Sony created a nice camera but managed to screw the price.
So you don’t buy any electronics.
I buy responsibly and what I need. Instead of spending $3500 for one camera, I prefer to spend ~$1700 on the GH4 and have it now and in 2 years spend another 1700 to get the GH5 or whatever I need then.
But the GH4 will also lose 50% of its value.
Yes but 50% of 1700 is very different than 50% of 3400. In my example I am telling you than you can actually get 2 cameras on the price range of 1700.
A 50% gain or loss is still 50% regardless of the basis.
For many consumers the depreciation of electronics is less significant because most do not sell a year later when the newer, shiner model comes out.
You are also excluding from the equation the value of the images captured with the camera. I would say that if you use a camera well, it does not lose any value. Rather you transfer the value of the gear to the value of the photos & video clips one frame at a time.
All digital cameras will lose 50% of their value it is just a matter of time
Do those cameras lose 50% of their value, too?
I rarely buy electronics that cost this much because I will have to do it again in a couple of years.
For smaller items the depreciation is less of an issue.
“So you don’t buy any electronics.”
Come on, I have bought 64″ plasma TV with 3D (including 2D->3D realtime conversion), smart applications etc for $1500 – LAST YEAR. Including delivery. Certainly this little device with 6 y/o-level sensor built on 20-y/o technology did not cost anywhere near as much to make.
I don’t know, it sounds like a good deal.
GH4 looks better and better!
3,450 is just TOO much!!!
Oh god please do not price it that high Sony.
Please please please please please
For this camera to sell in any great numbers at 3,450, it would have to be the best camera on the market by a wide margin. Also, most buyers would be switching from another system so all of the extras would also need to be bought, which would drive up the buy in price considerably.
Leica can get away with a 7,000 body because so many photographers are already married to the system. Many of us were able to sell of one or 2 older bodies to fund half of the M buy in price, and use our existing lenses.
At least on paper the low light focus issues have been solved (over the a7r) which is the biggest reason I did not buy in earlier this year to the a7 system. At this price I will be on the wait and see fence.
Its like they don’t want to sell them like hotcakes.
Comparing prices, that means it will cost $4000 in Sweden, so it’ll be too expensive for me even if I wait three years for prices to go down. 🙁
Too much for me, not interested in 4k and video but interested in the low light. Have the A7R and would consider an A7s as a second camera but not at this price. Perhaps I will go sideways from the 7R to the 7S but it would be a much longer plan as at this price I would have to shift the 7R first.
Just rescale 36mpix to 12 mpix for low light, will be almost the same with a good rescaling software.
I never thought that there is compassion between companies.
Sony just gave the best present to Panasonic.
Look at panasonic those 2 new video camera price and you will not know what panasonic thinking. They just give best present back to sony f55 and f5 too
Not even Christmas yet and they already start giving presents to each other?
Sad 🙁
This price wont be the final price for sure..keep report that with atomos is under 5k. And we will always can find cheaper price than sony official price list with at least $200-300 too.. I will wait release and test it to make conclusion. Never make final conclusion too early.
yo admin!!!
wazzaaaaaaaaaa ?
I can see this being $3,000 when it finally hits the streets in North America. I’ll definitely be picking one up. Not surprising really, since it includes S-Log and XAVCS instead of AVCHD. This means Sony perceives it as a pro device and will prove it accordingly.
Ok, not for me then…
Hoped that the A7s price would be closer to the GH4.. and I was thinking that I would move away from m43 after a number of m43 cams. This camera really tempted me.. But this price is way too high.. Well done on pricing your way out of the market Sony..
Price could change between now and release. Well why say anything then… Do they want people to overlook the A7s for the much cheaper feature rich GH4? Stupid, stupid move. Better saying nothing than putting a price like that public.
Or good move for WexUk. By pricing it that high and leaving the door open for a price change, they could tip the scales for anybody sitting on the fence about whether to wait for the Sony or get the GH4, which presumably, will be released earlier.
“WexUk sells the A7r for 1669 pounds! The A7s costs exactly $50 more!”. Wait, what? It sells the A7S for £830 more, which is $1400 more. Where did “$50” come from?
Exactly what I was about to type, that post doesn’t add up, I hope administrator could revise
Sorry. It’s a typo!
I ‘ll buy it under 2K € .Nothing else.
FAR TOO MUCH!
Be serious Sony , don’t ruin a nice move by a stupid price.
There goes the 7s for me then… Shame, but I won’t stick around for yet another Sony PR stunt/disaster etc, and Wex is by far one of the most expensive shops to buy from, in some cases costing as much as 20% more than on other sites.
I wish them all the luck flogging this camera…
As expected, more expensive than the a7r.
It takes more than one posted price to figure out what is going on, but this certainly won’t compete with those that can use the GH-4, but would consider a FF camera. Also, with an external recorder, BlackMagic would be in the competition. I don’t believe that this price will hold up.
Well Party’s over. Tell the rest of the crew.
I wonder if the price is down to it having an actual “new” sensor the sensors in the A7 and A7r are basically tweaked versions of existing sensors , which obviously reduces development costs.If the A7s is a new design { hope so the last 12mp FF sensor was in the D3} it may well be more expensive to produce especially if it is only for Sony cameras { Sony will have much lower sales than Nikon will have using Sony sensors}
reality suck$. even more so in 4K /: as expected, 3k for the US
£2,500 ! That is expensive… At such a high price I dont know if I’d buy especially that depreciation will be very fast… Perhaps best to seat on the fence and wait for the next iteration in 2 years whilst enjoying my A7r.
i’d rather buy 5d iii at that price…much better for stills and raw magic lantern for video.
One of sony slogans of the unveiling was “4K for 4K”, so I guess it will be 4K for 4k$
It ($4K payment) will get recorded too before the delivery! LOL.
Then it has to be $2000 for the amera because I think the atomos recorder is $2000.
i will bot buy it for that price ,
for a photographer need another high megapixel count camera ?
and blackmagic 4k production camera is for 3k $ and it do 4k internally in 12bit 422 prores HQ and raw so sony just killing the market for budget filmmakers or hobbyist
i will not *
And add a recorder if you want to make som movies in 4k……mehhh
The A7s makes a lot more sense to me as a high-end compact camera than the A7r. It would keep lens sizes sane and sensible. I’d rather the 7s replace the 7r in its price range, have the 7r discontinued, and put that 36MP sensor into the A99-II instead, where it would do more good (because the lenses to take advantage of the super-hi-res sensor can be as huge as you want it to be).
Why would it have any effect on lens size?
Low res sensors don’t need high res lenses. Both the new Sigma and the Otus 50s show quite well what happens when you design lenses for high-res. Still got an old Pentax 50 1.7 lying around here that’s probably as small as the NEX pancake while still covering FF…
Partly true. The Sigma and Otus are large in part because they have to compensate for the retro focal distance of the mirror box and they are highly corrected optically for more than just resolution. So its a bit more complicated than that.
Lens size is predicated on the size of the aperture, focal length AF motor and sensor size that is being covered not really resolution or IQ.
Deal breaker , bye.
Will not happen
Sony cannot possibly sell enough of these cameras at that price
And then add to thst the cost of the 4k recorder/battery grip
If this rumor does turn out to be true than Sony has certainly snatched defeat out of the jaws of victory.
This camera was never destined to be a top seller becaise of the low res..SAR poll indicated only 18% interested in buying it..
Did Sony announce a grip with 4 k recording? I said before it would make for a perfect accessory.
No they did not but it seems obvious that they will.
Battery grip/4k recorder plus increased single frame rate with the device.
Why else would they introduce a new camera lacking those specific features?
I also cannot imagine Sony..an electronics leader..depending on a third party manufacturer to prove a 4k recorder for the new sony cameras.
Specific Battery grip, maybe. 4k recording, possibly. XLR inputs, hopefully. Higher continuous still frames per second, highly unlikely.
If the body was capable of higher fps , don’t almost certainly would have boasted about bit because it would make this a great action / sports camera. It would have made perfect sense given the sensitivity, but Sony has no precedent for increasing fps via battery grip (the a99 would have been a good candidate).
I dont know for sure if increased frame rate can be achieved externally to the camera but my logic is this
Faster frame rate deliberately limited to avoid overheating therefore allowable on an external devicewhere overheating is not an issue.
Faster frame rate would provide an incentive for still shooters who dont need 4k to buy.
If 4k rekorder can capture 30 fps it should be able to cabture 10 fps or 5 or 15.
This could be the case only if the fps burst speed is intentionally limited by software for heat not by the limitations of the sensor, shutter and/or processor – sort of like a CPU being presented from over locking.
I still don’t think it is possible because in the recorder scenario for 4k video the stream is merely recorded by the external disk and the processor is spared the additional work of encoding (resulting in less power / hear). For stills, the shutter and processor would expend the same amount of energy whether or not the stills are being saved internally or externally. Essentially it would be like the tethering it to a computer.
The Sony announced the 70-200 GII and 70-400 GII I was very interested then since I own the GI models already Then they set their prices. I lost interest immediately and am still uninterested. I then bought into Olympus with an EM5 and EM1 and high end lenses. Just felt that it was going to take Sony forever to offer a mirrorless cam with 5 axis IBIS, a touch screen and fast AF which is still the case. Starting shooting my Nex 6 and my other mirrorless cams more and more. Then came along the A7 and A7R but having loud shutters killed getting those since I shoot a lot of concerts (choir, orchestra, and band). Sony then announced the A7S and I became very interested and now stupid pricing may happen again. I will not buy this camera if it is not < $2500. The GH4 is a much better value. I am considering going completely mirrorless and selling my a99 but do not mind waiting a year or even buying a used camera. I will not just throw my money at anything that comes along. I also think it is a big blunder not to put an audio in jack in the A6000. Sony when are you ever going to give people value with your products. I know never. Sony stop shooting yourself in the foot. Give us full featured products and good value.
whaaaaaaaaaaaaaaaat ????
wasssaaaaaaaaaaaa?
A7s has too many down sides: only 8 bits, only records to external recorder on 4K, only 2.5fps (ridiculous for its super low res of 12MP!), slow and inaccurate AF without phase detection AF, no in body stabilization, and rolling shutter better be good and not as bad as the AX100. I’d say it should cost lower than A7r, it should cost in between A7 and A7r, that would be around $1700 maybe, otherwise I strongly believe a lot of potential buyers will definitely look elsewhere, and GH4 will grap a lot of those for sure. Be smart Sony.
I totally agree with you…no professional user would buy this camera because of reasons you are listing. Who would use a separate recording unit like in the 70s. This camera needs a long maturation process…The price must be close to the price of A7…
The $8000 Sony FS700 – an excellent pro camera does just that. It’s sold as a 4K-ready camera and it requires an external recorder. Same is true for the $20,000 F5. The argument that pros don’t record externally, and that somehow it’s a throwback to the days of betamax recorders, is patently false.
Andrew Reid at EOSHD says he is hearing reports that the rolling shutter on the A7s
is really bad. This maybe Sonys worst blunder yet!
“hearing reports…” that sounds credible.
That’s the Hasselblad price… roight?
add 2000£ for reccording 4k. so it’s actually 4500£ for a 4k camera. otherwise it’s just a very similar to the normal A7.
***ATTENTION Photographers***
The price 2499 (British pounds) is a Wex Photographic price, not official Sony price!
2 things to consider:
1. Wex Photographic might wanting to take advantage of a new product, or
2. Sony is testing the market by putting a higher price to see the market reaction
The price will be definitely cheaper – so don’t be upset yet!!
Tis is the same price Digital Depot had 3 days ago.
Not a chance at that price. I’ll just wait six months and it’ll be selling for $1200. If you want a video camera you probably should buy a video camera to start with.
I don’t know if it’s worth $3500, but when has a camera price dropped by 2/3 in 6 months?
There is always a first time for everything! 😉
(either it does not drop or it does not sell. That simple.)
If history is any indication, it will be alternative 1: it will not drop and it will not sell just like the A99.
Although not exactly 6 months, price did get slashed for the Sigma’s SD1. The 6 or 8 unfortunate souls who bought the camera at its opening price got a voucher (not a refund) from Sigma.
The Canon EOS M did, or at least comes close 😛
Excuse me sir, do you have any more of this glorious Kool-Aid?? It is quite refreshing!!
Who asked you!
2.5 fps. Yeah fuck that. Clearly this camera was not aimed at photographers !!!!!!!! Amazingly stupid ass move by sony
Pffffffffffffffffff.
I was quite excited about this camera and was going to start saving for it. This was in anticipation of it being in the same price range as the A7 and A7r. The price range quoted would be above my means. It must be intended for a different market than the other 2 cameras. Wait and see I guess.
All this means is that, worst case, you will need to wait until six months after launch in order to pickup the camera at a substantial discount. Best case is that this isn’t the MSRP of the camera. Either way, the consumer wins. So, what-me-worry…
exactly, six months to a year it will be cheap and version 2 may already be put.
For me it does not matter . Gh4 for 1500eur I can get . Sorry Sony not this time . 2500 for something what it can not even record 4k , and only 8bit .
Admin: How about a poll on this?
I spent a few minuets voting up all the comments on this hilarious price. 🙂
A joke price, Sony better announce an official price soon. This is simply generating a lot of ill will towards the camera. They are reusing so much. If they want to steal any steam from the GH4 this shouldn’t cost any more than the A7. Still, maybe this is the price. They already expect you to buy 3k worth of accessories to use it to its potential.
Blackmagic Production Camera 4K is $3000, with Super35 sensor and global shutter, and it does include recording in ProRes 422 (while A7s is just a video head in 4K, with amateurish rolling shutter, and line-skipping even at 1080p60).
As a stills camera, without OSPDAF and with low res and slow sequential shooting, it is lower value than Sony’s own A7.
$999 – maybe. At $3500, fail on both counts.
I know I shouldn’t feed the trolls, but really? First off S35 is roughly APS-C sized. So still “big” but half the area of a 36X24mm “full frame” sensor (what a strange term but anyway). Yes the BMPC has better codecs and a global shutter. The rolling shutter on the A7 cameras is already the best out of the full-frame (almost double the size of S35mm) and the A7S is likely to be even better.
Seconds the A7S DOES NOT USE LINE SKIPPING. That’s almost the whole point of the sensor/camera combo. Sorry, but you are 100% wrong on this point.
Thirdly, BMPC has a limited ISO range and less dynamic range than the A7S.
I’m not bashing the BMPC. It is an amazing value. However for run-and-gun, documentary style shooting I’m leaning much more towards the A7S (although I agree $3500 is a bit steep) as an advanced FS100 that will fit in my palm.
How do you know the Sony has better DR? Have they given a figure yet?
Because the current A7 cameras have better DR and Sony has said that the A7S is better than those.
It seems like a lot of FS100 owners (myself included) are eyeing this new a7s.
“Seconds the A7S DOES NOT USE LINE SKIPPING. That’s almost the whole point of the sensor/camera combo.”
In 60p, yes it does. Read the fine print in their PR. It simply does not have readout speed to read whole sensor (or its UHD crop) at 60fps, only up to 30 fps.
“Thirdly, BMPC has a limited ISO range and less dynamic range than the A7S.”
Have you seen some tests already? Because there are none yet. And with 10 bits, it surely can encode more of DR.
“They had convinced themselves 8 bit was good enough and the low frame rates, sh*tty auto-focus and lack of lens choice was survivable. When the price finally leaked out into the Sony netherworld, gasps could be heard and even grown men began to cry. Reality bit like a rabid hippo – for the house of cards came crashing down and the minions were crushed under the weight of their own hype.” Sony. Make. Believe.
аз ще си изпекъ две филийки…
гледай да не се запечеш с тези филийки!
Lets get real
This is basically an A7 boy with a low resolution 12mp sensor in it.
The only exceptional quality it has is high iso.
Looking at the high iso sample pictures they are nowhere near as clean as all the hype would suggest.
Still some very vocal sar readers that dont want high resolution have been asking for such a camera.
It cannot truly be considered a 4k camera because it requires a seperate recorder …extra money…to become one.
When no one knew a price only 18% polled wanted to buy this..I have long been saying the silent majority wants high resolution…and good a7r sales prove that.
Nevertheless having this camera is a good idea and sales will reveal what people really will buy.
Selling this camera at a high price will absolutely fail and sony will waste the opportunity to see what the market really wants.
Also selling this camera at an unsellable price will fail to create a potential market for a sony recording device.
I do n poo t believe this is the real price of this camera..but sony has often generated lots of hype only to not deliver so anything is possible.
I think it will be 2,500 at the most and even so it will drop in price in a few months. Someone will buy it and not like it and sell it for even less. I paid 1500 for my a7 with receipt and thought I got over only to see one for 1200 on ebay with U.S warranty, receipt and without a single scratch a month later. They were both unregistered and still had the warranty.
They were not the worlds first store. Digital Depot were taking orders based on this price 3 days ago. They sent me an email on the 7th. http://www.digitaldepot.co.uk/sony-a7s-digital-camera-pre-order.html
8bit sucks fs100 owner, it doesn’t look right, not to the human eye. i can notice it. 10 bit is acceptable. its like adding a thousand more shades of blue than 8 bit. I love my camera SONY! don’t get me wrong. i have been silent all this time, never a complaint but 2 things. had I known about this 1 and 2 i didn’t. you won i lost but to all you out there who can still win, lights are cheap. get a kit, buy into 10 bit color space or higher, and Fast readouts of CMOS sensor type cameras. don’t do it, i did. Sincerely broke and locked in 8bit. amador productions/facebook
750 more shades. 🙂
Actually it’s 768
Life is a sexually transmitted disease, with a 100% fatality rate.
I don’t understand what that has to do with this topic but I 100% agree with you.
What pisses me off is they bring out two bodies that cannot focus in low light. Even the glaring and disgusting head light barely helps. Then they bring out this one. Cool.. Ok I have one kit for higher resolution and one for low light. Then they put a 4g price tag on it? This is just callous.
it will be very interesting to see how this camera does in the market at this price. I agree with all the comments claiming 8bit is harder to grade then 10bit, however, if the low light video performance really beats the 5D3, then it could be a niche product, for special situations, even for TV and Cinema productions. But I don’t believe it has the ko punch the orig 5D2 had, too much competition these days and it would be smarter to price it lower to also reach photographers interested in a low density super sensitive sensor. Otherwise it will go down the path the A99 went, a fantastic camera, disappointing sales, never took off because the price was too high.
I was looking at preordering one of these but at this price I won’t be. I don’t mind paying for the right camera but the a7s has too many almost there but not quite right spec’s. It doesn’t have the features to justify this price for me. I feel they priced the A7R and A7 right and now they are cashing in on the popularity.
Sony if you are reading this look at yesterday and previous comments….almost all positive for the new a7s.
Now look at todays comments 100% negative.
I suspect you might be doing something wrong today.
The price is no real shocker. They put a new processor in the a7S that, as far as I know, hasn’t been picked up for any other body, Sony or otherwise (e.g., Canikon). Until they can spread the costs early adopters hot for the features will have to cover it all.
What piles on the misery is the camera is focused on 4k but you need to add on a pricey deck to record it. This pushes that combo deep into pro pricing territory in an Alpha mirrorless line-up which has up until now straddled the fence for pros and serious amateurs alike.
I won’t do my usual gripe about Sony marketing. It’s just too easy. ;^)
I could understand, if a7s can shoot 4k internally.
Manufacturers don’t have to do things that way. You should investigate things a bit more before making a comment like that. The following Canon sensors have been used in only one body model so far:
3.1MP APS-C (D30)
4MP APS-H CCD (1D)
8MP APS-C (350D)
11.4MP FF (1Ds)
12.8MP FF (5D)
16.1MP APS-H (1D Mk IV)
16.7MP FF (1Ds Mk II)
18.1MP FF (1D X)
20.2MP FF (6D)
20.2MP APS-C (70D)
22.3MP FF (5D Mk III)
A lot of them were consumer/prosumer grade ones. From the sensors that were reused in multiple bodies, the following were first introduced in consumer grade models (at a low price):
6.3MP APS-C (D60 and later 2 others)
8.2MP APS-C (20D and later 2 others)
10.1MP APS-C (400D and later 1 other)
12MP APS-C (450D and later 1 other)
15.1MP APS-C (50D and later 1 other)
18MP APS-C (7D and later 10 others)
It’s only in the case of their 21MP FF sensor, it was put in the 1Ds Mk III flagship (2007) before it was put in to the 5D Mk II (2008).
Yeah, you’re right. Manufacturers don’t have to spread costs over volume. What could I have possibly been thinking? Such a radical thought! ;^)
So the rumored high price of a new body that shares most components with its siblings except a spanking new processor is totally arbitrary? Gotcha. ;^)
A theory is nothing if the facts aren’t consistent with it.
For those with long memories, when the A7 / A7R were first announced provisional pricing was a lot higher than the price they ended up being retailed at, recollection (my memory isn’t great) was around £250 more. I sense this is the same tactic, release retail prices early and measure the response, I’d guess it will end up closer to £2k and will drop further if sales aren’t high enough.
With the new sensor tech that allows DR adjustment in hardware according to ambient light, I’m not surprised by the price. And it’s worth every penny. I hate when the riff-raff can afford to buy the same cameras as I can. Makes me feel like some low-life factory worker.
Lol, so you do! work in a factory is what you’re saying?
Bam!
Haven’t you heard? Leica may have the new S with 4k vid at photokina. You are looking at the wrong brand altogether! 😉
“Low Life factory workers” build all of our cameras and lenses.
Hmm, Pennypacker must of gone back to the CaNikon site to to boast about something he bought from Zeiss, that he doesn’t need, with money he doesn’t have, to people who don’t care.
Lets all say a small prayer for him or meditate right now :-)…. Hummmm
Pennypacker is a Cosmo Kramer alias. He’s trolling you, Seinfeld style.
The humor is in very poor taste… in Seinfeld in general.
Low-life? Any factory worker is more noble than you and I sort of pity you.
$3,450? No thanks! The a99 and 5DmarkIII is more than enough for doing event works. Yes, the low light feature of A7S is great for events but if its priced at that high then I dont think anyone will be willing to put aside their main cameras to get a compact A7S.. Photographers will lose money investing in an expensive, untested in reliability and no maintenance support like A7S.
If its priced around $2k then it will make sense since youre targetting the the 5DmarkIII shooters to switch. 5D’s are tested for its years long reliability and you can’t simply switch from it to a compact A7S with an untested performance for events.
If Sony will price it around $2k then they will have a solid bedrock of investment since it will be easy for others to jumpship to Sony. Keep the A7S affordable for many so it can spread out easily and there will be more shooters who will buy your lenses and accessories. Invest like how your gaming branch had invested. Playstation was sold affordably so it can be in as many homes and gamers as it can be and now teh gaming branch was making billions from the game sales.
Affordable A7S = more new buyers and ship jumpers
more A7S users = more lens and accesories sales, good for business reputation and free brand advertisement
At this point even if the price is around 2K I don’t think anyone should be jumping on the 7s Bandwagon, not without hearing from a handful of actual respected and non-biased reviewers…. The increase in low light is only going to come from advanced sensor design… and NOT simply from going to a low pickle err I mean pixel FF sensor. You DON’T get that much of an increase in performance… You can increase efficency of the available light but the only thing that increases light is a larger objective lens doh! If someone says you get 3 times the light um no you just spread the same light thinner or thicker baby over some sensor.
What does “respect” have any thing to do with correctness? There are lots of idiots out there who have the respect of the masses.
No thank you. If the price is anywhere near $3500, it will eventually plummet as no one with a brain is going to fork that kind of money for that camera.
I think it will be about 2,500 U.S when it officially goes on sale. Six months later less than 2,000. I will wait until next year to get it and by then they may be releasing a faster version 2.
I like the idea of this camera, but in practical use for your average photographer it’s just not needed. The price is rediculous as well. I’d like to see this same idea applied to the M43rd’s system. If olympus could develop a 12MP sensor that gives 1600 clear ISO than you have a winner. You don’t need full frame, and this is coming from a guy that has both. It just doesn’t matter in most applications. After all, its the application that determines the value of the input.
im still waiting to see full res high ISO performance on this before judging on the performance of the A7s vs A7 downscaled, from the downsized images you can still see quite a bit of noise from the 51200, while its good, its hard to judge
and yes, i do agree that if OlyPana were to do something with large photosites and get clean high ISO, it would certainly be a great hit in the size/image quality arena (even though i am a FF A7 owner 😛 )
Maybe YOU don’t need FF, but I do, and I also have both APS-C and FF, A-mount!!
In the US the Sony A7 is $1700.00 and the A7r $2300.00, so IMHO the A7s should be no more than $2200.00!! I don’t think it should be priced same or above the A7r.
How can you set a price compared to the other models, when you don’t know the costs involved? For example, the A7S has a completely new sensor, whereas A7 and A7R have sensors already in production (for Nikon). The new sensor also is said to use new technology, at least according to Imaging Resource.
Manufacturers always say things like that but inside it’s the same sensor. “Technology” can be just software processing.
That may very well be the case, but there’s R&D costs involved in software development too.
Anyway, my point was that you can’t really say that a camera should be more (or less) expensive than another one, if you have no idea what kind of costs were involved on the manufacturer’s side.
Costs don’t determine the price. Product marketing departments determine the original launch price.
Which is why you have some cameras today that have reduced costs but hefty price tags- New Nikon 1’s, Nikon Df, Olympus OM-D series, Sony 1″…
After launch, the market is the determiner of price. That is, the customers. If a product sells pretty good and makes revenue flow and margin, the price is likely ok. If it doesn’t sell and they want it to, the manufacturer must reduce price to the point that the market begins to buy it again.
Yes, of course. But all of the cameras you mentioned would have had even higher launch prices, if the costs of making them had been higher. The higher the cost for the manufacturer, the higher they will set the launch price, given that they have a certain profit margin in mind, and given that the expected sales volume is roughly the same.
I was an executive in a multinational larger than Sony for many years, I know how those things work.
This camera murders all the other consumer FX crap. It deserves to be at least $3000. I won’t buy it for less than $3000 Please Sony!
LOL.
lol this should compete against panasonic gh4 and 5d3 and with this price they fail. I have canon glass and they should offer me something really special to leave my good autofocus.
Panasonic on the other hand for just above 1400 euros has so many things going on for it and coupled with a speed booster .well enough said Sony must be crazy if they get greedy and miss their chance to get people to buy this camera.
I was hoping this camera would have the autofocus speed and 11fps burst. Even if it was $2000 I wouldn’t buy it.
That is a bit high. As many other said it, it should be around 2000/2300 usd. otherwise there are other options. Although the A7s has some unique offering none of them are compelling. 4k can be had on the Panasonic and the Black Magic. Both Pana and BM offer 4K features that are more appealing than the Sony. Apparent strong feature like 4K on a FF sensor will be more a nuisance than an advantage in many cases. Track focusing on a FF sensor at with 4K resolution… good luck if you do not have a focus puller or your subject do not move in “slow motion” as the model in the Sony commercial. As for the photography side of the 7s, yes is very impressive, but again not compelling. the other 2 A7 and many other comers are already plenty good in low light. I know that the A7s can go further than that, but it is far from compelling.
I meant other cameras are already plenty good in low light.
Come on people, don’t be naive.
This is one class above the A7R. It’s not going to cost $2.3K… And it’ll still sell like hot cakes. This is going to rival the D800 and D4 for the low light crown.
£2499 is a steal. The D4S is selling for £5199.
Steal them!
How many fps can D4s do? What is the battery life in D4s?
Don’t even go to the AF, or the build quality
Vivek and you are both correct. D4S is for idiots.
So what? One offers better stills capability. The other offers much better video capability. On this basis, the D4S is far more overpriced than the A7S.
Battery life with the grip is not an issue.
You convinced me. 🙂
~600 shots with the optional battery grip is not an issue compared to 3000 shots with a single battery. 😉
Also do not forget the Nikon Df. D4s, D4 and Df all shoot more MP and have larger buffers and have a much bigger system backing them up. At £2499 Sony will have a sales disaster on their hands.
There may be lots of FF alternatives but nothing that can offer the combination of superlative low light stills and video of the A7S.
At ISO80,000 the A7S is just so much better than the 5DIII at ISO6,400 that the price is moot.
http://sonyalphanex.blogspot.com.au/2014/04/sony-a7s-iso-80000-video.html
It’s not even the same video. Are you stupid to compare?
Maximum price of A7s should not be over $3000 (still pushing it a bit much). They better just swap the currency sign for US market, £2499 into $2499.
What is the alternative?
…seems somewhat unrealistic when compared to offerings of the competition.yes there is the full frame, low light performance and full sensor readout, but the competition offers very competitive products at a substantially lower pricepoint. I would consider $2500 to be a more likely retail price.
I still say the price should be lower than the A7r
I reckon, A7 and A7R had more of an invitation prices since Sony wanted the imaging community to reach out to their products, since that was the period of their full scale restructuring of both their overall businesses and the focus within their camera division.
Sony may be regarding A7s as the tipping point product, since A7s, by itself a great product and combined with A7R as a complete imaging set, will make us get rid of all other gear. In that sense it’s very affordable. The path of switching completely feels even easier when you foresee what A9 would be. A7s makes me feel safe of my switching. My point is tipping point products do not have invitation factor designed into them. Only economies of scale.
On the other hand, the few lenses they have are quite pricey, which moves the tipping point considerably.
If you take a look at the DealsRunner widget on the right, you will find this:
Hot deals via DealsRunner.com
Sony A7s
First preorder in Switzerland.
EUR 1864.0
..and the link: http://www.dealsrunner.com/deals/sony-a7s–2
That is incorrect. This is the result of going to that “deal”.
Produkt wurde nicht gefunden!
Isn’t it odd that none of the Sony official sites would list a price?
Probably they even don’t know themselves how to price it…For this banana they shouldn’t ask for more than 1,500 €…
it is fake…there is no a7s on internet.ch
+Big Kahuna
– I reckon, A7 and A7R had more of an invitation prices since Sony
– wanted the imaging community to reach out to their products, sin …
If that were true ir would be reach UP, not out (unless your a Helminth).
That Link is 404.
That is either Wex, SAR, or an honest mistake driving controversy (a lesson from Samsung’s Marketing Dept. ?) .
IF that were US pricing it would be a tiny bit steep but (enough) people would pay it initailly, then be a fool to have paid so much when Nikon smashes back (or Canon takes the lead, or Panasonic deals the final crushing blow with a FF to the face, or Fuji, Oly, etc. chimes).
Sony KNOWS that pricing like that INSTANTLY sends everyone who is not making money from their Camera running elsewhere, waiting, or just sitting tight wad with what they have.
Not everyone comes out at “NAB” (what do you think NAB means; “not about you” but about a specific group of people, of which most people do not belong). Sure it’s nice to show your stuff at NAB, but they can still show up at IRS² and many other places too.
Does someone think that Broadcasters are going to use this Camera, a lessor Camera is fine for Newspapers or Magazines and your sure not going to Rig it up to use it in a Broadcasting Studio (how dumb would that look).
They had a Camera ready and could get expert opinions without waiting for IFP’s gig in Sept.
Compared to the GH4 the a7s is really only “better” for people who film in the dark, surprisingly most people do not do that; but it keeps the Sun shining and Lighting Mfgs. in business.
It IS certain that someone is OFF by a digit (and I know where that digit is, it is pulling cash) !
Either SAR thinks April 11 is April 1 or that price is really £1499 (2510.23 U$) and not £2499 (U$ 4184.83). There is no way Sony want everyone to jump Ship or wait for Christmas.
I Rate this Rumor as a SR0: http://www.canonrumors.com/pics/crratings3.jpg find something better to do than retweet the sheet.
I bet no ones gonna buy it at that price.
I’m an a7 and 5d3 owner.
Sure, it’s more advanced, but technology is always gonna advance, doesn’t mean the price has to skyrocket, I don’t see how it can be that much more expensive to make than the other a7 models.
Too bad, I was hoping to get it. I guess gh4 maybe.