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Sony A68 will ship in April in USA.

A68

Short update to the new A68 US release: A source told me the camera will ship in April in USA. As mentioned previously camera preorders will start on March 1 at BHphoto (Click here).

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26 Responses

  1. With the stigmata surrounding plastic mounts, and the fact it might cost Sony an extra $0.10 to use a metal mount, I can’t understand why they would ship this with plastic.

    1. Sony hopes that all A68 mounts are wobbling in 2020 – the planned drop date of A-mount. The less users with existing and properly working A-mount bodies, the less complaints.

      1. I do not think Sony actually wants people to buy this camera…they just want to silence the complaints.

        Even Sony management must be smart enough to know this camera will not sell.

        Still wondering if the A99 replacement will be an E mount ot an A mount camera.
        The rumors are not specific about that.

        1. Considering that the a77-2 is priced pretty aggressively and this is a budget version of that body, it doesn’t seem bad at all for its abilities.

      2. For the price point, if you are not changing lenses every day the mount will suffice. For users who must swap lenses multiple times 5+ days a week, they can step up to the a77-2. This camera brings solid abilities for slightly less ruggedization, which most users can get by without.

        1. Users that don’t change the lens each day don’t even recognise when A-nount is dropped. For all others: wobbling mount.
          Q.e.d.

          1. I doubt owners of the 500mm lens will be using this camera. I suspect the fragility of a composite mount is overblown.

        2. That’s a nice logic! I have a better one: If you don’t use the damn thing at all, it will not disappoint you.

          The cheapest plastic-fantastic cameras have metal mounts, even if only for the peace of mind. To me it seems Sony has to lower the production costs even below the cheapest entry level model they ever made, because they don’t expect that they will sell much of them.

          I know, there will be a few who see the point of this camera, but in my book, it makes no sense whatsoever.

          1. I agree a metal mount is probably a negligible part price increase but you are basically getting an a77-2 for a significant price reduction with this body. This can work as a backup body for a77 users or it’s just fine for people with a small lens collection who aren’t swapping lenses every day, which are many people.

      3. You are right! It’s a built in self destruction feature. How could I possibly overlook this. Now, suddenly everything seems so clear.

  2. They must include WiFi/NFC or GPS at least. About the plastic mount, I have yet to see a report of mount failure. Can somebody point me out to several mount failure reports from the a58?

  3. I don’t think it’s fair of Sony to be stringing a-mount users along like this. A-mount is dead; e-mount is the future. Everyone knows this… Alas, some of the old schoolers with a-mount glass are stubbornly hoping for a shift back to a-mount. Not happening.

    1. Maybe some A-mounters will consider themselves as old schoolers, but I can’t see much old school in A-mount, especially since all cameras switched to electronic viewfinders.

      Even Minolta was all about new technology, instead of traditionalism, back in the day.

      Of course you probably are referring to the form factor which is still similar to old school SLR/DSLRs, but that is also true to the latest FE-mount cameras. They are just a little smaller. Add the battery grip and they (FE) feel almost the same in my hand (I have no big gorilla hands though).

      To me Sony is, and ever was, anything but old school.

      1. I agree.

        I was referring more to the form factor… and, I just think Sony is moving it’s focus to e-mount, FE in particular.

        The a7 Series is an amazing FF, and the a6000 Series is an amazing crop sensor. Imagine if/when Sony releases the Pro a9 Series and a7000 series!
        OMFG!!!
        They will set the standard for FF a crop sensor cameras. Why would you need an alternate line/mount?

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