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Sony 24-70mm in Stock at Sony EU stores!

The new Zeiss 24-70mm f/4.0 FE lens is in Stock for the first time in Europe at at Sony DE, FR, IT, ES, NL, BE, SE, PT (Click on country name to see the lens site).

And it will be in Stock in 2-3 weeks in USA too at Amazon, Adorama, BHphoto, SonystoreUS.

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    1. He’s not paid by Sony but he is a fan and runs this site off of referral links so that should explain some of the posts in question.

      1. Yep, most of the links I post are autmatically referred via skimlinks (see note on the right sidebar). Usually I get a around 2% commission on sold cameras. Some of the stores actually are not affiliated or even refused to accept SAR. The earnings do cover server costs, prorgamming and in some months I can even earn something for my job on SAR. That way I can work on rumors and news, and you have not to pay one single cent for the service. I think it’s a good way to make this job. That said there are many things I wnat to improve on SAR. My only problems is that the last year was incredibily busy in my real life and I had to stop all projects to improve my work on SAR.

    2. Hi!

      Simple answer. I do not work for Sony nor did they ever tried to contact me to offer some kind f partnership. So everything I do I do following my own rules or instincts. Those of you that know me for a long time now that I work as a photogrpaher and documentarist in Europe (althaugh my main projects are shot in South America and Africa). The reason I do not disclose my name is because I don’t want to promote my self through this site and I want to keep SAR separate from my real life job. These are two different worlds 🙂

    1. Well from my perspective it changes this site from a rumour site to a marketing site. Lately the posts seem to be marketing which is why I asked. I’ve spent a lot of time on this site thinking it was based on leaked or gathered rumours not deliberate Sony marketing, so I care. Who else cares? Speak up… I’m curious who else is wondering…

      1. Admin does an incredible job of managing multiple sources, sorting through hundreds of rumours, and posting the rumours that are the most credible. Admin should be thanked not criticized.

        It’s not a conspiracy it’s hard work.

      2. No rumor or leak I ever received came from Sony. Obvisouly you have to trust me on this. Althaugh I understand it’s difficult to trust someone you don’t know. I would have your same questions if I would be ont he other site of SAR (as a normal reader).

  1. Yep I see your point…Personally I am interested in early notice of up coming product info; and so where it comes from is of no significant concern to me…

  2. Another Troll. Go away!
    We here at SAR have full confidence in Admin. This is a site with wide open discussions.
    Here are even Trolls allowed but we don’t want them…

    1. Not sure why you’d call me a troll? I’m a regular reader with an honest question. The answer could change how I feel about the site. I did not call anyone names or criticize anyone. I’m a Sony shooter (VG20, NEX7, a900 and a99). I have real interest on what’s coming down the pipes just like most people on here. “We here at SAR”? I’m a regular reader thanks. You say we have wide open discussions yet call me a troll and tell me to go away? lol

    1. Because it’s bigger, twice the weight, needs an adapter and together with this adapter it’s twice as heavy. Oh did I forget you won’t have any stabilization? The F4 lens seems like a good deal to me 😉

  3. I have been a reader of this site for a couple of months now and it has helped me in my decision to go for an a7r (ordered yesterday). I agree with Jeremy, I would also like to see some transparency. Admin is not a name ! I appreciate his (her) work but the question of independence is important to me. I don’t mind fanboys, I don’t mind if the administrator is on the sony payroll but I would like to know.
    I am also a proud fuji x-e1 owner and I follow fujirumors run by a guy named Patrick whose day job is teaching.
    Please don’t call me a troll, I hate the notion! I try to keep an open mind about everything I read.
    Thanks for reading this post and good day to all,
    Nicolas

    1. Nicolas, there is no way to guratantee you a transparency. Even Patrick (by the way he is a friend of mine) who says he is a teacher…how can you be sure of that? Of course I know he is telling the truth but everything we rumor guys say can be questionend, invented, or true. There is no way to guarantee you a 100% transparency. Soemtimes you just have to follow your instincts and trust or not trust or simply not care about it 🙂

  4. I don’t care if Andrea works for Sony. He does a great job, keeping this site alive and spreading the rumors.

    And Jeremy, feel free to stay!

  5. I don’t mind in which direction the info comes from, and I just want to get a hint of what’s up next. But if it is Marketing, well, why would they tease me from buying what is available now and hold onto my money until the next rumor? The rumor to make me buy now would be like “no new upgrades to bodies in the near future, only Firmware coming in the next 6 months folks”.

    1. I’ve seen a number of them linked directly from this site. Look through the history. That said, what I’ve seen is not impressive. It seems like a typical cheapo f/4 zoom, not even as good as the Canon equivalent. Too much dependence on software correction imho.

      But that’s not a surprise. Sony lenses are usually kinda iffy. (and before you freak out, all Zeiss lenses sold by Sony are designed by Sony as well, Zeiss just stamps their approval). You get a few hits but mostly disappointment. I wish Sigma would do some of their masterful Art lenses for this system. That could be great.

      Of course, I’d like to see all the annoying flaws with these cameras addressed before I’ll worry much about the lenses. That 55/1.8 is gorgeous but light leaks, excessive sensor reflections, abnormally strong posterization, pathological underexposure, and shutter vibration problem on the A7r keep me a step back for this first year at least. Sadly, the nasty RAW fiddling *added* in a firmware update to the NEX-7, along with Sony’s “that’s normal” response to some of the mentioned problems … doesn’t give me high hopes that these cameras will ever evolve into all around good reliable photography machines. Just fair-weather hobbyist toys.

      Well, at least the light leaks seem fixable with gaffer’s tape. Because just what I want to do with my brand new $2,300 camera: wrap tape around its mount.

      Oh and FWIW, I’ve been wishing for these full frame NEX’s for years and yeah, I’m sore about the problems, but, I’m anything but a Sony hater. The majority of my photos are taken with NEX cameras. I just want something of quality for once, Sony!

      1. I use the A7r with 35mm 2.8 and 55mm 1.8 and the older Minoltaglass (16mm 2.8, 50mm 1.4, 85mm 1.4. And LOVE it!

        I don’t care who makes or designs the Zeiss lensess. I use them all the time and I love them too. I think they are awesome.

        I’m working with 5Dm2 also, but I like my 850 far more better (even with L lenses)with the Minolta G lenses or the Zeiss lenses. There is no such lens as the 135mm 1.8 (for he money)

        The reason to switch to A7r is it’s size and (as I know now:) it’s Image Quality). It’s a gamechanger.

      2. I haven’t seen any of the issues you have mentioned. Do you have some links I can see? I have seen the light leaks with cheap third party adapters. I see you post a lot over at fuji rumors, do you troll over there?

      3. Dude I think you have been smoking Crack…
        What light leaks?? Are you using a particularly cheap mount adapter??
        Nor have I found sensor reflection or posterization..If fact quite the opposite…Just very high quality images…
        As for ‘fiddling’ Raws in the camera software…There isn’t a camera on the market that doesn’t Pro or Consumer…Try looking at a Canon 70 – 200mm 2.8 on a Canon body with the lens correction disabled sometime….

      4. I think it comes down to what you will tolerate from a manufacturer. Yes, Fuji is upping the game and is offering some very quality products but their early X cameras had severe software issues (AKA “quirks” by fanboys) and hardware limitations. If Sony’s lenses are too big, Fuji’s bodies are too big. They feel hollow. While their lens lineup includes several real winner they have some mediocre lenses too but Fuji got a reputation online for having “great” lenses so you don’t hear about the mediocre lenses.

        I’m no knocking Fuji. Honestly if the FE cameras weren’t available and I wasn’t invested in the E-mount I think Fuji’s got the better APS-C lineup. However, don’t complain about obscure (yes, even the shutter shock) internet amplified drivel. Contribute to the conversation in a meaningful way and amplify the internet echo chamber. If you OWN an A7r and FE55mm with light leaks please post links to you evaluation. Until then you’re trolling.

  6. I’ve been shooting with this lens for more than a week now. Pre-production unit. Will be returning it back to Sony on Monday. Already ordered my own unit, which hopefully will arrive my doorstep by next week. Super excited. I didn’t miss F2.8 (on my 24-70 Zeiss A-mount) as much as I feared I would. I used to shoot with an a99. Sold it and am using the a7 now.

    1. How is the switch working for you and also what do you think of the e-mount version compared to the A-mount version as far as optical quality? I had the A-mount version when I had a A850 but I now also have a A7.

      1. Wayne Summers : I find the FE 24-70z to give really good image quality. Granted it doesn’t generate the bokeh of an F2.8 lens, but in real life use for me (landscape, street, family, events, etc), this is not really a big deal (to me). F4 being reasonably sharp is good enough. Since it is F4 with such good ISO performance of the A7, coupled with OSS built into the lens, it works pretty amazing for my type of photography. Now… if only Sony will come up with an ultrawide soon enough….

        Mike : I understand and appreciate the lure of F2.8 because I had the a-mount 24-70 F2.8 lens before this. But seeing what size the a-mount lens is compared to this FE lens, my personal preference of size over bokeh makes me lean towards the FE lens. I only wished Sony would incorporate the focus distance scale into their FE mount lenses.

  7. I don’t care where Admin works for himself, for Sony or the Mafia. He brings us correct information early.

    I was about to buy another NEX7 but all the info on the A6000 means I can just wait for that. Very helpful.

    Thanks, keep up the great work.

  8. Any one….I really mean any one that knows anything about next generation full frame mirror less SONY camera? The camera that will come after SONY A7 /SONY A8 ?).

  9. Sony should BEG ADMIN to work for them. He seems to be doing a better job then their entire marketing/management/promotions team.

  10. Terrible question! I was convinced to buy the A7r with the 24-70 but after noticing that it is a telescopic lens I think I gave up, I had bad experiences with telescopic zoom. I hope that the new 16-35 has an internal movement, otherwise I give up Sony and take a Fuji X-E2 with 10-24 …. what do you think?

    1. Fuji is a great choice, but it won’t be that much cheaper and I certainly don’t expect it to deliver on the a7r level.

      1. I have a great RX1, I waited with anxiety the A7r, but the sound is too loud the shutter and the telescopic zoom made me change my mind, I like the social reportage and Streetphoto, what do you think about A7r for this type of photo?

          1. The only limit of the RX1 is 1/80 in AUTO-ISO too high time for photos on the street, but Sony do not want to change the firmware, wrong policy!

            I do not want to replace the RX1, I would like a second body with a super wide-angle zoom like 16-35, the FE 24-70 disappointed in me, the rear flange is open, the telescopic lens has a pump effect and with time dust can go inside. I think it is an old project, made this way may it cost 1.200 euro?

    2. A zoom lens extending doesn’t tell you anything about its optical quality. The best zoom lens I ever had, the Zuiko 14-35/2.0, extended. That said my copy of the 24-70 that I received this week is going back to Sony. For my taste, this lems is usable at around 50mm only. At mostly all other focal lengths the blur when you go from the center towards the edges let alone corners is becoming unbearable on my a7R, at least to me – my FE35 is so much better. I really hope for,the super-wide zoom with regard to my favorite focal length, 24mm.

      I read somewhere that this lens is really a 30-60 with respect to quality, I can subscribe to that point of view.

      1. Then the build quality mechanical of a zoom movement is the same as an internal or external??

        But with open rear flange, and pump motion. the sensor to more chance of getting dirty.

        I prefer a lens cover and interior architect motion, if the new 16-35 to move outside … Ciao Ciao Sony!

    1. all depends where you are on the globe and what language you speak. In Italy and meditarranean area, Andrea can be male or female.

      It is biblic symbolic metaphor, Andreas, what is a composed word of Andros, what means man or fighter, and Reas, the King. In single simple Hebrew letters we say Sh & X, the fire and the cross, SHX, or Sex.

      It designs the king of the earth, or king of the mountain hall, our androgen procreating force, we call that generally a penis, translated from kabbalist symbolism to normal urban language. Most of our names and common language emerged from arameic sacred text anyway. But, better stay with the name Andrea, is sounds more civilized, hahaha.

  11. The only flaw of this lens, that I found after using it for 2 days, is too much distortion. At 24mm, it gives mixed pincushion and barrel distortion.

    I cannot imagine if the coming ultrawide zoom lens would be more distortion than this one?

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