This is quite suprise from Zeiss: They decided to basically give one Zeiss Touit lens away for free(!) if you buy them in bundle!!! You can get them here:
Sony E-mount double Touit lens deal at Adorama (Click here) and BHphoto (Click here).
The single lenses got a $200 discount too:
The 12mm f/2.8 Touit now sells for $799 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
The 32mm f/1.8 Touit now sells for $520 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
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just today?
The naive little boy in me wishes they did so because of Samyang 12mm 2.0 😉
Possibly. I would still have a hard time tossing up between the AF and the extra stop, especially are they are now the same price (when bought with 32mm).
I was undecided whether to get the a6000 to compliment my A7… Think this deal just pushed me over edge. What a belter!
There should be a similar offer in Europe! Why only in the US?
it’s always the same… :-/
yes indeed… both for 900$ and in Europe the 12 alone costs more. that’s one way to say “f#*k you stupid customers”…
They are US versions The EU versions cost a lot more because the manuals have to be printed in Esperanto- though all lenses are made in Japan. It is complicated, you see. 😉
I feel sorry for those who bought these lenses at launch.
Why? They’ve had great lenses to take photos with for months!
I’d feel bad for those that bought them on the 2nd hand market recently (I was very close to buying a 12 for $850 3 weeks ago) or those trying to sell theirs used now and basically have to cut their asking price in half.
http://www.bhphotovideo.com/explora/photography/news/zeiss-touit-summer-promotion
so started today, and not a one-day promo.
Wow! If I’m a APS-C E-mount user I’ll order it straightaway!
I bought the 12 mm at launch. And, well, kinda hurts to see this.
but think of all the photos and time you’ve had with it already 😉
Wow! Insanely wow.
For free…? They still make big provit 😉
It would be great if the 12mm will work well on A7 but I guess it won’t… Still waiting for a comoact FE uwa lense. Adapted canon lenses are too big for the body.
So would SAR readers recommend these two lenses for an NEX-7 owner? I already have the 24mm “zeiss”, the 10-18mm, and a voighlander 21mm ultron with adapter.
Doesn’t sound like it would give you much of anything you don’t already have.
I can’t say that I’d recommend the Touit 32 for the NEX-7. Center sharpness is amazing, I really like the contrast and colour, and I prefer the images overall to the Sony E-mount 35/1.8. The kicker is the AF. The motor is sluggish and noisy and is always focusing (“pre-AF”), even when you’re in the Menus. I tried it on the A7 (not that I would use it much on that camera) and the AF is much better; faster, doesn’t seem to be constantly refocusing, so I imagine it would be more enjoyable on the A6000. However, really a downer on the NEX-7 especially since I didn’t get it so cheap!
Now if we could get this deal for A Mount, I am in!
First Zeiss would have to release some lenses for a- mount. Their 15mm prime or Otus would be nice.
I don’t feel sorry at all for those self-proclaimed experts that insisted that those APS prime lenses aren’t overpriced at all.
Thanks to the silent (sane) majority who didn’t jump onto the Zeiss-bandwagon, we finally got a realistic pricing on these otherwise interesting lenses. If the deal comes to Japanese stores I’ll probably get a pair and sell the 32 in Europe, lol.
Nah, the deal will either be a one-timer, or show up in Europe, too. The market takes care of that.
But are the FF primes somehow worth more? Because 70 g more glass were used to make them?
Of course they are worth more. High end primes resolve 36mp FF (= 16MP APS) across the frame. And that’s for an area more than twice as large as APS. Bigger sensors are more expensive. The same applies to lenses with more coverage.
Besides, what market are you talking about? If anything, history indicates that every interesting US deal won’t make it into the EU (and even if it did, it would be 900USD = 900EUR which is ridiculous to say the least, even considering VAT).
I guess I partly agree.
current high-end FF primes may be designed to resolve a bit more. Although the correct comparison is 24 MP vs 36 MP, which is not much in linear resolution, and in fact most FF primes struggle with those 36 MP. But I fail to see why covering a larger area would make the lens more expensive, apart from the fact that all elements are larger. That costs a bit. To get from APS-C to FF at the same number of MP you just scale up the whole lens.
We’ll see about the lens deal. It’s true that all electronics etc. are basically $ = €, but this current deal seems too much of a gradient to be sustainable.
By and large your statement is true but only if you take outdated lenses into account. If you look at modern lenses such as the Sigma 50 1.4 Art or the Sony Zeis 50 1.8 (comparable to the 32mm Touit), they both offer more light gathering capability (f1.4/1.8 vs 2.8 equiv.) while being at least equally good (or better).
In purely technical terms, the offer probably is sustainable as they are listed on major retailers websites without a ‘limited quantity’ notice. It’s obvious though, that they have devaluated the entire future Touit line with this move.
All the elements are larger equals all the elements are more expensive. For a linear increase in lens diameter, the cost of manufacture at the same accuracy almost goes up at a ^2 rate, the same goes for surface curvature past a certain point.
That’s why I always say that m43 lenses are total rip-offs and that the Touits are overpriced too.
The market sets the price. This fire sale price tells us that either the lenses were not selling, and/or they are being discontinued/replaced….
I don’t get why you’d want to do these kind of discounts. It’s really short term thinking. You piss off existing customers and show future ones how little the “premium” product really is worth. Add to that the missing commitment of Sony to any one given mount and the lack of lenses and you get the impression of generally bad management. All the while the cameras are excellent and reasonably priced. Sure, Zeiss and Sony are two separate companies, but still, such a strange system!
Well, given the big demerits you have listed, the answer is simple: They sold far less than they had estimated. This kind of drastic price reduction probably a last-resort thing (ans as such will always look short sighted).
Well, this is a zeiss decision not a Sony one. Also, according to your reasoning all sales are bad ( for the reputation if the seller). Canon has significant semi-annual lens rebates, it doesn’t diminish their brand and is very good for consumers.
Agreed, Zeiss and Sony are separate entities. But they have been in bed for a while now, so you’d think they coordinate this kind of stuff. That’s what I meant with “bad management” of this system: Sony failed to tell Zeiss that they are going to semi-abandon the APS-C E-mount. Zeiss started committing R&D, overpriced things in their usual manner, and now they try to recoup at least some of the money.
Sure, Canon has nice sales on a regular basis, as do most other manufactures. But this is quite a bit beyond a normal sale. Well, maybe it’s just a few lenses for a few days, and that’s it. So I shouldn’t read too much into it.
I kind of doubt that Zeiss didn’t have some inside knowledge that Sony was developing full frame e-mount cameras considering that Sony Zeiss lenses were released with the a7/r. Zeiss developed the Touit line for Fuji as well (and could release them for other mirror less systems) so they hedged their bets. If Zeiss releases any more lenses in the line then we’ll know if it’s doing well for them or not.
Either way, why worry. If you own or plan to buy more ape-c e-mount bodies, it’s a hot deal.
According to the May 20 roadmap we are supposed to get lots of new lenses soon. Its possible they are blowing them out at cost before FE versions are released.
I agree. Why buy a 32 aps-c lens when you can buy a 35 full frame? It leaves the option to going full frame without making your glass investment obsolete. Just good planning on the part of the purchaser and I think Zeiss may be recognizing this.
Buy one, get one free ( of quality glass) is a good reason.
I agree. At this price it makes it worthwhile.
Using FF 35 cropped on APS-C is harder than using native APS-C, you still have 35 perspective with 50 FoV.
Fair price at last. Zeiss giving something “away” for free? LOL!
All Cosina made Zeiss and Zeiss badged Sony are overpriced.
Zeiss badged Sony are Sony lenses, and they are solely responsible for the pricing. Sony is to Canon, as Zeiss is to “L” in this context. The zeiss name and badge is a Sony product line designation.
Zeiss is entirely responsible for the pricing of Touit, Otis and their classic lenses. In these instances, Zeiss is the company/maker name and Touit ( or Otus) is the product line designation.
As with all Sony naming / branding conventions, confusion is the constant.
all sony sh!7s ARE overpriced.
Indeed, that’s why they are under huge losses
Decent price for E-Mount glass. I’d jump on it if I were an E-Mount user. This deal makes a lot of sense for Fuji people as well where it becomes cheaper than the comparable Fuji’s own.
Something of note here: most of the A-Mount glass has a new set of $100 rebates for those who care. Be sure to request your credits if you recently bought a A-Mount lenses at full price (I bought the 70-400 G2 two weeks ago from B&H and will be getting the price adjusted).
You don’t get hybrid AF with the Touits yet, do you?
You do on NEX-6 5R 5T and believe on a6000. So yes, yes you do. Sony’s last firmware update allowed hybrid for all lenses. Pretty nice update that they get no (Fuji style) praise for.
Only by this example we can see how much such lenses cost in mass production in reality. A lens like that contains for 150 to 180$ in material, the whole production cost might be 250$. The margins that are collected in electronic and photography stuff are so enormous that with a sale at 460$ per unit, like here, they still earn money, Zeiss as well as Sony. If we look at how many parts are contained in an A7 camera and what the production cost is, such a camera can be assembled and get out of factory, packing included, for less than 350$. There are margins so big on profit, that on fire sales at 50% down, they still earn money. I used to work in electronics trading once and I know what the production cost are, that is why I still claim RX100-3 to be 250$ overpriced.
Touits for that price is a good deal, just do not now if hybrid AF works with them. Steve Huff has tested the Touit 32mm on the a6000 and was delighted by its IQ. He stated that it was less good in performance in the Fuji version, but Sony version is a real hammer. He did not mention if hybrid AF wroks with it or not, so I assume that Touit 32 works fine with a6000 hyperfast AF system that Steve Huff found absolutely mind-blowing when it comes to speed.
I work in software development. The production costs are – 0 (zero). We must be making huge profits!
And there are no research and development costs prior to the lens ever reaching market. It’s all free. Cool.
Or marketing, advertising, packaging, inventorying, distribution costs. Or support and warranty costs. Or spare parts.
How were these Touits marketed anyways? I’ve been in many major cities in China lately and not once have I seen an ad on Touits. I’ve seen many OM-D and a few a7 ads though.
All of the rest you claim are hardly major costs, they’re only covered for 1 year for a reason, that’s because it’s almost impossible for them to break down so fast. Up until now out of the dozens of electronics I’ve bought there’s only one thing I’ve gotten fixed under warranty, the rest I’ve either got fixed at 3rd party stores at a very low price or got parts changed out at certified service centers(because they couldn’t get fixed elsewhere) and got ripped off for the parts in the process(they couldn’t fix anything other than the most simple problems and tell you to change parts for the rest, 200$ for the motherboard of a portable media player?) or simply thrown away.
You get paid in food?
/sarcasm
I guess it’s the difference between bayer and crappy pointlessly overhyped xtrans
The price on BHphoto changed to $1319. Could this be a price error?
Yesterday the price really offered at $919, just now notice that the price increased to $1319. Unfortunately, I’m neither a E-mount camera user nor US citizen.
I think the $1319 is the pricing error, according to the promo they are $520 and $799 each, but get another $200 off when buying both, it is unclear if that $200 off is per lens. But $1319 is 799+520, so it should be either $919 or $1119 (depending whether it is each or both).
meh.
I could get the zeiss pop with any other lens in Lightroom.
haha you think you can 🙂
I was about to buy it at 919 USD but then checked 3 hours later with the funds when saw it at 1319… Too bad, I was thinking in getting an E-mount camera again (sold my NEX-5 a few months ago and decided to invest on A-mount instead)
Adorama still has it for 919. I just looked
Great!! I was just looking at Bhphoto silly me
If this included the 50, I might have just jumped into a Fuji system
Wish these were stabilized….
Btw. no need to hurry, the deals are up until the 31.8