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Reminder: Sony A7s to be unveiled today (Sunday) at 2pm Las Vegas time (live streaming!).

Follow the live stream on SAR!

What you see here on top is the live stream that will start on Sunday April 6 at 7pm Las Vegas time. This is when Sony will announce the new Sony A7s!!!! I will embedd the live stream here on SAR so be sure to be online here at 2pm! Time in other time zones are:
– 5pm New York time on Sunday April 6
– 10pm (22:00) London time on Sunday April 6
– 11pm (23:00) Berlin time on Sunday April 6
– 6am (06:00) Tokyo time on Monday April 7

Again Follow SAR via RSS feed (Click here), Twitter (Click here) or Facebook fan page (Click here) to not miss any news! There are plenty to come between now and Sunday!

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  1. Andrea, is there any other camera coming with the a7s? Do you have the list of EF lenses which might be released tomorrow?
    Thanks for all of your hard work. Much appreciated.

        1. For reasons of high dynamic range and film style tonal quality I imagine the sensor would be a stripped down version of the 12MP one in the A7s. I don’t do video but the thought of shooting film quality black and white 4K stuff with such a camera is sort of cool!

          1. Rumours already say that it will be a 12 megapixel sensor, due to a better low light and higher frame rate performence.

  2. това се пада 00ч. българско време.. кво ли ще покажат в “00”ч.? 🙂

  3. Hi everyone, I just wanted to make a small correction. 5:00 PM New York Time (EST) is 2:00 PM Las Vegas Time (Pacific Time), not 7:00 PM. I live in Las Vegas, I should know!

    1. Mainly, it’s about product differentiation. Different cameras with different specs and features for different target groups. Manufacturers rarely make one model that can do it all, instead preferring a line-up with different niches. So, in this case we get a general purpose and street shooter’s camera (A7), a hi-res landscape and studio camera (A7R), and a camera for high speed and advanced video work (A7S).
      If your photography falls into more than one of these categories, then Sony expects you to buy more than one body.

      1. Not exactly as simple as that. The heat dissipation from a full frame 24 or 36 megapixel sensor in a body like the A7R would be too severe. Perhaps the next gen of the Bionz X will run cool enough in order to enable 4K video for the A7/R.

        Look at the Panasonic GH4, it is significantly larger than the A7, in order to get rid of the heat from the sensor and processing unit. Also note that the GH4 did not get the IBIS as the GX7 as such a unit will act as an insulator around the sensor. This is also why Olympus cameras always will be inferior video wise unless they build a huge FF DSLR sized body.

        The A7S could become a revolution in FF 4K video in a stills camera form factor. From the 12 megapixel you will get 1:1 sampling directly from the sensor, probably retaining all DR and colour information, just like with full still images or pro video camera.

        If it was so simple to make one camera to rule them all, then someone would have made it long ago.

    2. 12mp full frame with 11fps AF tracking like the a6000 would be fantastic for still shooters along with the best low light FF sensor and 12mp is perfect for 4K.

  4. Admin: as Alejandro says below, “Sunday April 6 at 7pm Las Vegas time” seems to be incorrect, given the other times mentioned.

  5. always intersting that the absolute suberbe thing now for 1400 and a bit of dollars, make
    a 24.000$ f55 obsolete. so if the new body ( we paly zarra leander ” es wirrrd einmal ein
    wundddrrrrrrrrrrrrrrrrrrrrrrrrrr geschen…) is it, what is the gap? waht is the trap?
    hm? on the other hand we have 2014 HOW LOONG TO THEY WAIT TO GIVE a simple
    10 bit codec as normal as it is..how long? till bmc export sits in tokio in ex sony-depatement?
    and third is…this r7s alwas is better tahn al we would have seen in ” 28 days later” so
    WHERE ARE THE MOVIES?
    ore is this the new camera-test-to-end-of-days-dystopia…

    news: 2025 sony brought the new r-x-f-gt-s-rm-q-16k poket…cam.

    bullshit for the masses = mc donnalds
    com for the selfieexplainer = smartphone+ assbook soory fatzebook no f b..
    energy for goverment = nuke on this idiots
    tv for masses = tungle camp

      1. i found it entertaining to imagine what that person might have wanted to say and how he put all his heart into a comment nobody understands 🙂

      2. Somebody using Google to translate from their native tongue and make a comment? It kind of reads like that. Or me before my first cup of coffee. Take your pick. ;^)

  6. On Sony’s NAB blog they say “4K for 2K, 4K for 4K, and 4K for all”. Could the 4K AX100 be the $2K and the 4K A7s be the $4K ?

    1. “4K for all” could mean 4K firmware updates for all BIONZ-X cams, for example the RX10.
      … oh right I have to stop 🙁

  7. Usually I’m not on the “A-mount is dead” bandwagon…
    …but the fact that Sony is introducing a major new “pro” feature like 4K _not_ on the more expensive A-mount, but rather the “consumer oriented” E-mount, is troubling.

    Sony better really start making definitive roadmaps – AND EXECUTE ON THEM – for the A-mount future.

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