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New price drop: Hasselblad HV kit now officially cheaper than the Sony A99 kit.

HasselbladHV

Hasselblad is stepping out of the Sony “luxury-clone” business. And it’s selling out their stuff for a really great price! There has been a new price drop on the Hasselblad HV kit at BHphoto (Click here). The kit costs now $500 less than the equivalent Sony A99–Zeiss 24-70mm combo!

Don’t forget they dropped the price on E-mount lenses too:
16-70mm Zeiss lens for $699 at BHphoto (Click here).
Hasselblad 18-200mm E-mount lens sells for $499 only (Click here). $350 less than the Sony version.
Hasselblad 16mm E-mount lens costs $100 less than the Sony version.

eBay Deals Page is listing three Sony deals:
[shoplink 42486 ebay]Sony A7s for $1,649 (Click here)[/shoplink]. It’s grey imported but has 1 year US warranty.
[shoplink 42487 ebay]Meike grip for the A7xII camera series (Click here)[/shoplink]. $20 cheaper than the price in other US stores.
[shoplink 42488 ebay]Neewer Quick Release L Plate (Click here)[/shoplink]

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42 Responses

  1. They’re kind of being forced out. Sony is a more luxurious camera brand than Hasselblad. The market decided.

    This whole idea of re-skinning Sony products and upcharging was ridiculous.

    1. It really was – and the crazy thing to me is that I think there totally *would* be a market for them to actually produce A or E mount cameras. Work with Sony closely and make sure they are not just rebranded, but actually differentiated in technological ways (in addition to luxury build quality). But pure rebadge at stupid prices? Oh well.

      /I’m holding out hope that Zeiss (w/ Sony) eventually does this and makes an E mount Ikon camera to compete with Leica

  2. She’s a beauty, at this price a total no brainier for A99 shoppers, I’d go as far as to say you’d be an idiot not to get one if your in the market for that kit.

  3. Side by side, I prefer the looks of the Hasselblad. Besides, it can be fun having clients asking “what brand is that? never heard of it”. And as a bonus, some people might not make fun of me for shooting Sony… as long as they don’t realise it is a midnight CinderellA-99.

      1. Yes. Some friends still give me the weird look… and time to time they drop some ironic comments… one of them recently told me “Sony could have all the Zeiss glass of the world, I would never buy one of their cameras”.

        1. Clients, though, or just other catty photographers? I find clients don’t really give a crap what you shoot, as long as you deliver the goods. There are plenty of Canikon snobs w/in the photography ranks, though.

    1. Given the age of this kit, why would you hope that? You expect them to swap out the supplied lens for the new version?

  4. Sadly, they’ll probably still have a hard time shifting them at this price, just because of the age of the tech and uncertainty about A-mount at this point (true or not, enough people have heard the “A-mount is dead” mantra to be scared away). Also, you can buy a gray market A7Rii and FE 24-70 for about the same amount, and that might be worth the risk for some.

    Incidentally, are there camera profiles for the HV in Lightroom?

  5. Used copies of the 24-70z MKI can be had for less than $1000. Used A99’s are $1200 or so. Buying a three year old body new is a waste.

  6. It’s almost a tempting kit at this price, just to get that lens and also replace my aging A900 as a second body (A99 being my primary). Not sure if I want to put money down on another A-mount body at this point, though; and also, does anyone know if Capture One Pro even supports these files? Looking at their supported cameras page, I don’t see Hasselblad listed at all.

    1. This place sold out a long time ago. Its just affiliate links to products now that pass as rumors and news. Rarely any new reliable rumors being posted.

    2. I visit Nikon, Fuji and Sony rumor sites quite often. I’ll have to say that the Nikonrumor site Admin is the most professional one. And the worst is the Fuji’s

      1. Agree. Nikon Rumors is also Leica Rumors and Photo Rumors. Fuji Rumors is probably the worst or maybe equal with Canon Watch.

    1. The prices these cameras are now selling for would suggest Hasselblad has lost a lot of money on these and wont be repeating the exercise any time soon…

  7. Will wait for a further drop in price (if it ever comes). A hard case, two batteries, A99 with better build quality and a Zeiss 24-70 generation I doesn’t sound too bad at all, but it’s a three-year old tech right there.

  8. Given the lens alone is $2100, the camera comes out to $1400, which is a normal price for the D600 competitor.

    But given how unique this camera is, it is going to be much better deal 30 yours out compared to Sony A99 which will be totally worthless by then.

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