
Images via Popco.
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At the end it looks like every medium format camera maker will use the new Sony 50 Megapixel CMOS sensor! Pentax Ricoh announced the new Pentax 645D 2014 medium format camera that uses the Sony sensor just like the new Hasselblad and Phase One cameras.
This is the official info about the camera from Ricoh-Pentax:
Model name (tentative): PENTAX 645D 2014
• Latest, super-high-resolution CMOS image sensor
• High-speed response in a variety of photographic applications
• Tilt-type LCD monitor
• Market launch scheduled for Spring 2014

Images via Popco.
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0 Responses
I forsee a price drop for MF cam very soon 🙂
This is going to be another crop vs FF on the MF front :p
I forsee a medium format MIRROR-LESS body from Sony a year from now.
The E-mount probably will not cut it this time and a larger mount will be needed. It would be a good idea if this time Sony came out with official adapters to use glass for the traditional MF systems out there.
I don’t know how usefull AF is for MF systems, but is it possible that Sony is developing the Z-sensor shift technology for such a body as there will be much more space.
Yes it is about a 1.3x crop to full frame medium format.
end of the CCD?
The first 4mp EVF for medium format wins.
These sensors are far to critical for optical viewfinders.
Reflex viewing has a 0 megapixel viewfinder. It already has better detail resolution, less tearing, actual rendition of contrast range, zero delay, actual viewing of the subject without electronic rendering. Reflex quality viewing is the ultimate goal EVF is trying to achieve. These sensors are far too critical for little tv sets.
Detail resolution is questionable – especially if you have less than 20/20 vision, an EVF with diopter adjustment capability may show more detail.
Less tearing would be relevant for video or action photography but one does not use an MF camera for such things. Where MF is still relevant – editorial work, landscapes, etc. – you’re working with static subjects.
Actual rendition of contrast is irrelevant; the captured range of contrast is critical.
At the end of the day, MF work requires critical focus – the larger format means less DOF available to cover focusing errors. Even the best modern optical viewfinders are woefully inadequate for accurate focusing. Magnified liveview, whether via the rear screen or via an EVF, is currently the best way to achieve this. OVFs with fold-down oculars to increase magnification are finicky, restrict you to the center of the image, and don’t provide nearly as much magnification.
OVF is not suited for an acceptable precision for very high resolution sensor.
Leica S2 just got bitch slapped.
Would still be my choice though.
Apples and Oranges, I think. The Leica S2 is trying to be a more compact MF body. The Pentax 645D is trying to marry a full size MF body with DSLR-like innards.
Not sure about the new model but the current 645D has an 11-point AF system that’s actually decently fast. All other MF bodies, if they autofocus at all, make do with a single, center AF point (the Leica S2 included). Not sure why you’d buy an MF system to use AF, though, but maybe Pentax sees this as a way to get relevance with photogs who want more than what DSLRs give but have no prior experience with MF (and therefore, would be more comfortable with an MF body that acted like a DSLR).
Heh no doubt. I’d still take the Leica just because they don’t print the manual on back of every camera button.
Geesh, after a week, I know what all the buttons do. Half reassigned anyway. Do we really need all the icons on the back of our cameras?
Leica gets it.
Leica will update the S at Photokina with a CMOS. It’s been rumored for a long time.
Also sensors aren’t the important factor for MF. Lenses are. There are 22MP sensors from years ago which produce much better images than any 35mm camera today. The S lenses are the best made period. Pentax isn’t breathing the same air.
Waiting for fuji to come out with a compact x100 style medium format camera.
I understand the dimensions of this masterpiece aren’t 56 x 42 mm. Well, it’s about time a real 645 sensor hits the market.
Phase One CCD based backs in the IQ160/260/180/280 are pretty darn close to full frame 645.
I’d buy it if the price is right, and the performance is top notch. Did they indicate the price? I doubt Sony is going to launch its own MF camera anytime soon.
Top of the business story on the radio today is Sony is losing $1,000,000,000. The company is dying in electronics. Reportedly they have a buyer for their Vaio computer line in some Japanese speculative investment firm but conventional wisdom is a firm like that isn’t going to pay top dollar.
Point being, I expect Sony to be pretty picky over what new products they roll out in their camera division because I heard a while back it’s a money loser too. No matter how much a MF system sends a thrill up the legs of photo nerds they’re low volume. What Sony doesn’t need right now at a time they’re expanding their system into FF FE lenses and people are screaming for more lenses for all their mounts is bite off on more to chew.
What would make sense if Sony wants to expand into MF is to buy Hasselblad but I think that’d be a hard sell. It seems Sony – mistakenly in my book – seems to think the future is smaller and lighter compacts. They have little interest in DSLRs. Figure the odds they’ll want to market even bulkier MF bodies. Plus, what’s the future of MF? Really. As consumer-grade sensors/processors start to handle crazy levels of pixels to create crazy sharpness, detail, and dynamic range the argument for even more is an extremely limited commercial segment doing large in-store displays and billboards.
@Cbunks What are you smoking? Medium Frame Cameras and their lenses are extremely high margin items so Sony only need to sell a few to make a profit.
Medium Frame Cameras are for those professionals who want to expand their current portfolios, in order to push our creative abilities to their maximum potential, and then honing those newly found skills to create new signature products that are both unique and bolder for our customers.
Sony should put its resources behind its most successful platforms, which are the NEX 3/NEX 5, A65/A77 and RX10/RX100, because they generate the most income.
The FE is not a mass market item and Sony would be foolish to take R&D from its best selling platforms for such small percentage of the market.
Now go away Troll!!!
BRWAT and I almost never agree but today is an epic day 🙂 I agree with you 100% that Sony will not bring a Medium Format camera to market. Heck they can’t even get a complete lens line for A-mount and the FE offerings have been meager to date and late to the roadmap. That would mean a whole new set of lenses.
Can someone explain to me why Pentax has 645, Nikon has 4DS, Canon has 1DX and Sony 0 pro body.
It seems more and more that Sony has no desire to compete for the pro market…
Sony has best technology, best sensors and stuff, but prefers to sell sensors to Nikon and now Pentax, rather than challenge them.
Sony likes to sell their latest R&D innovation to their competitors first.
It makes perfect sense, give your enemies the bullet to shoot you in the head.
I got it figured out… It’s a Japanese thing, since they like to cut themselves and jump off cliffs.
The one thing that doesn’t make any sense to me and it is quite puzzling is…
Why doesn’t Sony sell the sensors cheaper to their competitors???
Thus allowing their competitors to price their cameras at a cheaper price point???
You see, eventually Sony will enter the MF market, but when they do, they will realize that their competitors has too many cameras with their sensors on the market already. Therefore Sony has to target the weird segment in a desperate attempt to penetrate the market, like attempting to mount a MF sensor into a tiny E mount body with an entire new lens lineup called MFE.
Of course they arn’t sure if they want to commit to the system since they are testing the waters so they will call the system something like SEX-3 to SEX-7.
Then after numerous iterations of failed attempts they will bring out a decent weird looking tiny camera with a massive MF sensor in it and they will re-integrate the camera back into their main Alpha line. However since they ran out of numerical numbers to play with they will start at the alpha-0.77.
Because they were forced to rush this prototype out to market because they were losing too much grounds to their competitors, they couldn’t perfect certain tech for the alpha-0.77 such as the Electronic first curtain or the 5-axis internal body stabilization. So Months after the release, Sony will announce a new successor to the camera with the fixes in place, making all their stupid/loyal customers wish they had waited.
Meanwhile, since Sony is pushing out so many cameras, their programmers are too busy working on the latest and greatest firmwares, forgetting about the previous generation cameras that was released months ago. Thus pissing off the loyal/stupid customers who has to put up with certain aspects of faults that could be corrected through a firmware upgrade.
Sony then maintains their pro customers, but due to their disgraceful attitude, hardly any emerging semi-pros wouldn’t want to touch the Sony system.
If Sony were to open their eyes and take a look at the semi-pro market, they would realize that a lot of them are buying their cameras, but are using them casually and not integrating them into their primary workflow.
The End.
@WTH “Sony likes to sell their latest R&D innovation to their competitors first.
It makes perfect sense, give your enemies the bullet to shoot you in the head.”
How much do you think Sony would have to charge for its cameras if their sensors were only used exclusively for Sony cameras.Sony’s share of the DSLR market has shrunk to very low levels sub-5% as DSLR .Then there is the fact that there are multiple sensor fabricators available to the likes of Nikon whose market share of the DSLR market accounts for nearly 6 million cameras.Nikon has shown that with the Toshiba manufactured and Nikon designed sensor from the D7100/D5200/D5300 that not only can they compete with Sony’s best APS sensor they can actually do a little better.
Nikon , Pentax etc are not enemies they are customers generating millions for Sony,I am pretty sure that Sony,s sensor business will generate far better numbers than their imaging division.
Canon doesn’t sell their sensors to turd parties manufacturers, they seem perfectly fine with their pricing.
Stop, think for one brief second.
Just imagine.
Imagine if Sony kept the D800/E sensor and released it first with some aggressive marketing to lets say equal to 1/2 to 2/3 of the sales Nikon got…
Instead of selling out to Nikon then using the 2 year old tech in their latest camera.
You know what this clearly says, if you want the best from Sony, GO BUY A NIKON!
LOL!!!
HAHAHAHAHAHAHAHAHAHAHAHAHAHAAA!
Canon has a huge chunk of the DSLR market and doesn’t need to sell its sensors { just as well for their APS options are a poor cousin to Sony and the Toshiba APS in Nikon models}Sony’s share of the DSLR/SLT market is now tiny > 5%
If Sony could not amortize development costs over the huge numbers of sensors that Nikon/Pentax etc buys from them , they would have to sell their cameras at higher not lower prices to recoup costs.
We then get back to the inconvenient fact that there are plenty of sensor fabricators out there who would jump at the chance to develop and sell the 100’s of thousands of sensors that Nikon needs.
There were 13,825,569 DSLR’s manufactured and shipped last year { http://www.cipa.jp/stats/documents/e/d-201312_e.pdf } based on the Japanese market share Nikon had 42.5% { http://www.mycamerasnews.com/japan-2013-overall-sales-numbers-sony-dslrslt-presence-shrinks-mirrorless-share-increases/ } of this market. That is roughly 5.8 million cameras , the FF share of the DSLR market is guesstimated at around 8-9% , Sony provide the Nikon FF sensors that is between 464,000 and 520,000 FF sensors Sony have sold to Nikon just in 2013. I do not know the cost of a FF sensor but I would imagine that the sales to Nikon alone are worth billions of yen. I do not think Sony are currently in a financial position to throw away billions of yen in sales , gambling on taking a bigger share of the DSLR/SLT market.
OK do the math:
464,000 and 520,000 FF sensors or 464,000 and 520,000 FF Cameras?
Which one will make more profit…
Which one will lead to future brand awareness?
Which one will ultimately solidify the professional product line?
Sorry, but Nikon isn’t putting stickers on their cameras saying “Sony Inside”
LOLOL!
I think that maths is in my side , Sony share of the DSLR/SLT market is sub 5% so to get to the same market share as Nikon they would need roughly 900% growth. In a shrinking market
ok boy, you don’t seem to understand the problem here.
In order for Sony to succeed in the camera market, they need to invest their tech into the camera division instead of whoring out their stuff to other competitors first.
But you are saying that Sony should whore themselves out with the competition because it brings some level of money.
You sir, are looking at the immediate gains. The safe way, the short path. Going by what you said, you should apply for Sony management now as that is their kind of thinking that has landed the Sony brand into the shits.
Soon they will just sell their Camera division like they did with their PC department.
I don’t care, I will be sitting back and LMAO at you whos investment just became a joke.
Sony will never bring to market a medium format camera unless they aquire the assets from the purchase of Phase One or Pentax from Ricoh.
True. Sony was able to release full frame camera’s only after buying… Wait…
Sony is a JOKE!!!
If you want the latest from Sony, go buy a Nikon or a Pentax or a Hasselblad or a Phase One.
Why does even Sony bother with Cameras, just sell it off to Kodak (lol) and focus on the Sensor business.
Let the A and E Mount lenses die and everyones investments turn to crap.
Sony has f65, f55 and f5.
Sony has the QX-10 and the QX-100
They even released a firmware upgrade a week ago that unlocks features which clearly proves that Sony cripples their firmware.
What do you mean with”cripple their firmware” They listened to the responses made by reviewers and users, the updated their FW and now this is a bad thing? So when Sony brings a camera to the marked that has a great FW and so they decide not to update it, they get slammed for not updating it and not listening to their users. When they do bring an update on demand of the users, they actualy listen they get slammed too, for “crippleing”their FW? Come on give them a break!
Errr…. Ok, lets do an exercise.
With one hand, hold up your Sony Camera. Now repeat after me:
“This camera is not functioning at its full potential”
Ok? Good, now repeat it 10 times in the event that hasn’t sunk in yet.
Put the camera down and get on your knees. Raise both hands up into the air like you are trying to catch a Nikon D800E and repeat after me:
“Ohh Sony Gods, why have you decided to do this to your loyal/sheepish customers?”
“Why do you saturate the market with 100 cameras instead of investing the time and resources to perfect a few cameras?”
“Why do you not spend the resources in designing and manufacturing great lenses?”
“Why do you release a firmware for a point and shoot toy attachment for mobile phones instead of releasing a firmware for your flagship professional and high end range?”
“Why did you unlock the ISO for the QX-10? Why did you lock it in the first place to begin with?”
Yeah it’s called the A99. Taking into account the usual life cycle. The new Sony Pro camera will also be out this year. Sony Know their sensors better than anyone….So looking forward to what that beast will be…
Yeah that’s a good one.
Sonys sensor department knows their thing and can produce the best sensors on the market.
Sonys camera department is crippled by the crack-smoking monkeys that has come up with this setup confusion they have now with the naming and marking, camera / body types… it’s a total bloody mess that I’m becoming embarassed to use a Sony cam and getting difficulty recommending it to people. I do however love my A77.
You know what Sony needs? Consistency! It needs consistency so that people can get a grip of their product line and not just see it as a pile of toys. OH yeah it’s great that the camera can take 3D-pictures but who’s gonna buy it when there’s an inferior flash system, crappy JPEG engine, camera shake due to shutter, an AF-system that focuses on the background and the girl in the foreground is blurry etc etc etc…
Fact is fact. Sony is intrested in making photo-taking toys, not photography tools for professionals. If they were, they wouldn’t have gone to SLT where the mirror consumes 33% of the light, requiring equivalently higher sensor sensitivity and thereby noise. They clearly should have waited until they had the tech to use max 10% of the light.
If they cared for their customers (like companies that care for professionals do) they would have released relevant firmware updates, so people can use their photography tools as toys, not release new camera to make people scream for the newest and coolest stuff – people who clearly look for toys and not tools. But hey, I guess large parts of the Sony market wants toys. Next up is the Sony Alpha Walkman.
33% of the Light or 1/3 of a stop?
1+1 or 2?
It is 1/3 of a stop, and the new generation SLT mirror is claimed to be 1/5 of a stop.
The light “loss” caused by the SLT mirror is about 30%, which equals to 1/2 EV, not 1/3 EV! This can be found empirically, but is also proven scientifically. See for example:
http://www.dyxum.com/dforum/a99-features-comments-by-matthias_topic92243_post1087151.html#1087151
Please also read the SLT patents, they discuss various possible configurations supporting these numbers as well.
The old (current) mirror has a loss of light of about 30% based on what Sony has published. This equates to 1/2 stop. The rumored new mirror will reduce the light loss to 20% which is about 1/3 stop. I think the improvements for video focus and live view outweigh the drawbacks but YMMV.
Then what else impacts the high ISO score of the A99 compared to other cameras using the same sensor it is 0.9 of a stop behind not .5 or .33. In fact the Sony A99 is barely ahead of the best APS sensor let alone best FF.
http://www.dxomark.com/Cameras/Compare/Side-by-side/Nikon-D5300-versus-Nikon-D610-versus-Sony-SLT-Alpha-99___919_915_831
On the contrary…Sony is making great steps to bring superior Pro products to market. AF issues are way over blown. With improvements for each generation. The A99 is slightly behind the 5D mark3 in auto focus. But better in image quality…
I am still waiting to hear what these firmware updates are that people keep banging on about (and don’t say you want 4K at 120fps or other nonsense).
Build quality of their cameras are excellent.
Their glass is great (yes they do need more. But 2 zooms cover 99% of most needs.)
Is Sony perfect? No of course..But it is certainly not the apocalypse that you seem to believe.
I would REALLY LOVE to be able to have 2s delay when using the HDR function of the A77.
Piece a cake with a firmware update.
And as I JUST tested – IT IS NOT EVEN POSSIBLE TO USE THE HDR FUNCTION TOGETHER WITH THE REMOTE CONTROL! – so if I want to use the built-in HDR, I MUST have the camera shake introduced by the physical shutter button pressing.
It’s so right out stupidly designed that it’s the ultimate evidence that crack-smoking monkeys work there.
Mate all cameras have weird stuff like that. E.g Why can I not tether shoot from my laptop a Canon camera when in mirror up…….
YES WHY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I need this to make pictures of my cats!
I hear Sony is going to put in the Cat Detection feature.
When you point the camera at a Cat, the camera will automatically take a photo…
Another useful Sony Innovation.
I still have to point my camera? I bed Canon cameras can point them to my cat full automaticly, and Fujis will do that automaticly after the next FW update, comeon Sony you can do that too! 😉
you think thats funny but on my old pentax k100d – in the scene mode features you could select “pet” and then a picture of a dog would come up but if you turned the dial – it would change to a picture of a cat!
I would really like to know what kind of adjustments the camera made…
It really depends on whether the cat believes in Jesus Christ.
lol
How will they differentiate now?
Lenses, firmware, software. The system as a whole.
Phase and Hassy are still head and shoulders above Pentax.
Yet this will be plenty good enough for many.
Even with the same sensor I wouldn’t touch Hasselblad with a barge pole. Phase One is well ahead on every aspect from image capture to software output…Consistent and reliable on location in all environments, hot dusty, cold and wet what ever.
I own a Phase one system and I’m quite happy over all. yet the body itself is still behind Hasseblad.
Phase one DF body which after all is still a Mamiya, still uses 6 AA batteries to work.
I have used hasseblad H3 or H4from time to time, IMO their body is till superior in term of AF, reliability and ergonomics.
Cheers.
Yep fair call on the body :)..I was more thinking of the backs re my comment..
Regarding the Phase one 645DF+, 1994 called and wants it’s camera body back 😀
Love the IQ backs, love the Schneider Kreuznach lenses, despise the 645DF+
I’ve used both.. Hasselblad has the far superior body and Phocus is stable on a mac..just as stable as C1P7 (Which I also like using..)
Excellent this is medium format commoditization. So much lower prices are soon to come.
what is not to like
Huge coup by Sony. In one swoop they own the MF market…..It may not make them huge money but will lift the brand recognition in the Pro market for superior image quality…Opposite to what people seem to be saying… I think Sony are playing the long term game to increase their Pro market share. Good time ahead
We are waiting for rumors on aps-c NEX successor, and you are posting facts about medium format. 😉
You’re clearly in the wrong website.. Geez
Is it just me or does it look like chunky version of an a99?
In the meantime, I wonder if we will ever see MF in a Nex 5/6/7 style body. “The lenses are too big”. (And of course, I meant to say ILC-E style body)
It’s not just you – I was also thinking the overall body ‘style’ had a very Sony SLT look about it, although I know it has to have an optical VF. Maybe with the extra bulk of the MF, the bump isn’t as obvious…but it’s got the slightly sloped shoulder with the top LCD, the articulated screen, Similar body rounding…
It would have to be much larger than the NEX cameras due to the much larger lens mount required to accommodate the exit pupil of the lens to cover such a large area. FE isn’t big enough. And the lenses, of course are very big compared to NEX lenses due to this.
It’s time for medium format to roar. Bye bye smaller sensor mirrorless.
Just 1 question: can this camera fits in my jeans pocket? Sony please make a small versiopn of this camera (with the same sensor) and I be pleased…
The new Sony sensor is only a little bigger than tradition FF, 44 x 33 mm versus 36 x 24mm. True 6×4.5 is 56mm x 42mm. So the new sensor is a 1.3X crop of 645 and a 0.8X crop of FF. This places it in about the same place relative to MF as the Canon APS-H sensors that were in the Pro-models a few years ago compared to FF.
The sensor size is a nice improvement over FF at 1.3X but pales in comparison to even the smallest old MF format 645 which is 1.6X larger than FF or the largest common medium format of 6×7 (56mm x 70mm) which is 2X larger than FF.
If you use the term FF, Full Frame, about any other format than 24x36mm without every time writing for exemple Full Frame 645/6×6/6×7 you will only confuse people.
The second paragaph is especially incomprehensible. Are you now talking about FF 24x36mm? The area of a 645 negative is about 2.8 times larger than the small format 24x36mm negative. Or are you no considering the new 44x33mm sensor also being FF?
Ugly camera of the decade winner
OF TOPIC
Andrea, can yopu please change the Captcha in a way that when you forget to fill it in, or make a Typo that you don’t have to retype the message?
And can the catcha plased above the Submit button?
Great, now time for good FE lenses and small flash system so we don’t have to carry giant one on our small cameras 🙂
This is the most exciting thing I have heard in the camera industry in over a year!!!! Pentax will price this within reach, hopefully under $10,000. Besides the size, this is the camera I’ve been dreaming of!!!!!!! I’m coming back to medium format soon.
Morning Jhemp,
Well, if this thing’ does in fact clock-in just below 10k then I’m definitely diving for sofa change!
I’m hoping under 10k. That may be fantasy? Ever since I dumped my traditional darkroom and sold my 4×5 and MF gear I’ve been lusting to get back to the larger formats but the price has held me back. FF digital is good, but I’m still lusting after 4×5 quality and this would surely get us in the that realm. For my fine art photography this is a perfect setup for large format prints. Keeping fingers crossed!
That’s a beautiful camera and I have always wanted a 645D. This new version is very appealing for the kind of shooting I prefer. If I could afford it I would buy this new rig on day one of its release. As it is I’ll likely just stay where I’m at and hope that Sony/ZEISS develops an A-Mount 35mm and 21mm equal to the new 50mm/1,4 build.
There is the Sony Zeiss 24mm with the 50mm build quality & SSM. I wouldn’t hold my breath for a 21mm. What is currently a glaring omission is a super wide rectilinear prime. Zeiss makes a 15mm that would fit the bill nicely.
A question: can the Sony MF sensor fit into a Sony camera’s FF circle of illumination? We were surprised when they put a FF sensor into the E mount – can they now put the MF sensor into a FF mount? It would have been wise and showed forethought if they started with that idea in the first place.
No it can not, you would get dark corners similar to what you see when you mount an E-mount lens on an FE body.
That would be if you could even mount it. Alpha mount is about 50mm across, this sensor would require more than 55mm
I see on DPreview that the diameter of E mount is 46 mm, which of course is large enough to accommodate a FF (diameter needed is the hypotenuse of 24×36, which is smaller than 46).
However, I can’t find the A mount diameter, but it would have to be around 55 mm to accommodate the 44×33 mm sensor. Anybody?
There is a problem in that the rear elements of the a-mount lenses have a 35mm diagonal sheath so these are not projecting a mu ch larger image I would imagine. I think this covering is to reduce flare on the sensor / film plane.
It is approximately 50mm in diameter.
Sony makes sensors.
That business is bigger more profitable and far more important to Sony than cameras and lenses.
Sony will definitely not be making MF cameras now that all the MF cameras are using sony sensors.
Sony is exactly where they want to be in the MF market…making everyones sensors.
Anyone that thinks sony should not sell sensors to thier compeditors is totally out of touch with reality.
The only resson Sony can afford to develope new sensors for thier own cameras is thier lucrative sensor sales to everyone else.
Maybe Fuji will use the Sony CMOS-50MP for a MF 100X camera or Sony will introduce a MF camera, how more CMOS will be sell how quiker the price can drop. Still more expensive then 24×36 but in reach for more profs and semi-profs.
There is one thing to overthink the CMOS sensor is 33×44 so not realy much bigger then 24×36 the standard lens is 55mm and the cropfactor against real 645 is 1.3. If Sony introduce 48MP Fullframe with 16bit workflow the demand for 33×44 can be discussible .
It is a crop.80 to a full frame. BTW the smallest medium format film was 45mm X 45mm of the baby Rolleiflex. And the Technical definition Medium format is any film or Sensor bigger then 35 mm format and smaller than 90mm X 110mm So to be strictly technical there size you can call a full frame medium format.
To be strictly technical there is no size you can call a full frame medium format. (this fixes my error)
Yes, there is no size you can call a full frame medium format (56x42mm). Hasselblad, Phase One and Pentax have 44×33 MF cameras now (-38.3% FF 645), but 35mm FF format =864 mm2 and 44×33 =1452 mm2, this is realy larger sensor (+68%).