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New A77 guide from Gary Friedmann.

Our friend Gary Friedmann just released his Sony A77 guide! You can purchase it here: http://www.friedmanarchives.com/alpha77/index.htm. He is quite popular within the Alpha community and his books are always appreciated. It has 576 pages! Sample pages and table of content can be read here: http://www.friedmanarchives.com/alpha77/book_page_samples.htm. It’s a must have books for all current and future A77 camera owner. I will buy the NEX-7 guide as soon as he finishes it! For US readers: A77 body only is now available at Amazon (Click here) and so the A77+16-50 (Click here).

More A77 books:
“Profibuch Sony SLT alpha 65 & alpha 77” at Amazon Germany (Click here)
“Sony Alpha SLT-A65/A77 For Dummies” at Amazon US (Click here) and Amazon UK (Click here).
“David Busch’s Sony Alpha SLT-A77 Guide to Digital Photography” at Amazon US (Click here) and Amazon UK (Click here).

 

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47 Responses

  1. I like Freidman’s books a lot better than Busch’s: whereas the latter is just a more wordy user manual, the former actually gives insight to using the camera in photographic situations.

    1. +1
      I know you should never judge a book by its cover – but you’d think that someone who is good at photography could produce something that looks like it wasn’t created by a 5 year old using MS Word.

  2. Gary’s books are informative and well written. I cannot wait for the new FF rom Sony so I can get another of Gary’s books. I have his books for the 850 and nex5n. Found out things I was not aware of or had a better understanding of certain settings after reading his books.

    Juio, you are a sad sad person. I love photography and cameras. You are missing the boat with your closed mind. I will shoot with any camera I can get my hands on. All the companies produce nice stuff, Sony, Canon, Nikon, Pentax, and Fuji. I hope you eventually can drop the camera bigotry and enjoy photography and maybe an English lesson because I can’t understand a word that you typed.

    1. Wait…you’re waiting for the camera so you can buy a book?!

      I always thought the motivation was taking pictures…

  3. Just received this book. This is a shooters book very well written and informative. Gives great tips and has numerous informative websites to go to for additional information. Highly recommend.

  4. The trolls always have the same bad English spelling and grammar. I think it’s actually one sad person (probably a teenager) posting under several different names.

    Just don’t reply to him. For some reason, they feed off negative attention.

  5. I don’t begrudge the guy the choice to set pricing, but even with the good word of mouth I haven’t been able to get myself to plunk down $26 for a .pdf when Busch’s a55 book at amazon right now is $18 for a paper copy, or $14 for an electronic copy.

    Do the Friedman books ever go on sale?

    Why, yes, I am thrifty, thank you.

    1. The “good word of mouth” for me seems to be organised by Gary himself…but of course I could be wrong…

  6. The TOC looks good and so do the sample pages, but $26.45 to download a copy is WAY too high! Should be more like $9.99 (or maybe $14.99 at most)

    Other books coming on the 77 can be preordered on Amazon for less than this book and you actually get a hardcopy shipped to you.

  7. Busch’s book comes out on March 29. Amazon also lists something called The Sony A65 Camera Guides and the Sony A77 Camera Guides, a “Tuitorial DVD.”

  8. Dear Sir or Maam,

    Please hire a graphic designer with book design experience. That cover is horrible and makes the book look cheap, amateurish, and practically worthless.

    1. Yes, with an A-77 and Photoshop, I would expect much better than this. But ego is a big thing. For some reason, even Oprah thinks that she needs to be on the front cover of every issue of her magazine.

  9. How good can a photographer who aproves such cover for his book be? Honestly, as a photographer you don’t have to be a good designer, but I expect at least some visual sense and education.

  10. Book is ugly. The pages look like it was typed in ms word 95. Just sayin. He might have good content but that looks really really ugly especially the cover. He should get a designer. Photography books/manuals nowadays are being read n digital form and his book might need a lot of help in design.

  11. Its about substance not its appearance. Yeah, Gary may sell more books if it looked better but the information is good stuff. Hire a designer and you have prettier pages with the same info that costs us more to purchase to pay the designer. I just wish it came in kindle format.

    1. Design is not just about beauty, it’s about the best way to present the information. Even if it was just about aesthetics, if you think it’s not important, maybe photography is not the best thing for you..
      It’s not about just selling more books either. It’s about the will to put yout name and effort in a high quality and well-made product. This book may have exelento content, it’s still crappy quality. And at that price, there is no excuse to not hiring a good designer.

  12. When a bought my A700 the previous owner gave me a CD with Friedmann’s A700 guide on it. They are really good books, but even so $26.45 is pretty dear for a PDF

    1. i guess if you thought of it as a book and not a pdf…

      One skim through this book and I am already feeling more comfortable with my A77

  13. i brought it…
    yes it is a bit expensive, but hell, i know a lot more of my camera than off the bloody manual by just a first two chapter. Written in easy to understand language, throw in bits of history, useful personal photo taking opinion here n there, usage tips so on.
    I wish every camera manual is written like this book!

    buy it if u can afford it 🙂

    certainly will get one when A9X lands 🙂

    8/10 (10/10 if it is under 20)

  14. i m sure the guy will sell A LOT more if he use the pic of some hot chick appear in the book holding the camera half naked as the cover 🙂
    Heck u dont even need to put the camera there… lol

  15. I guess people will always find something to complain about. I have downloaded it and printed it.It’s now saved on a couple of storage devices and I can access it on my laptop and desktop.

    For those of you complaing about the cover reflecting the quality of the overall product I say you are the fools who would pay for something based on the cover and not the content.

  16. It’s an electronic book. Who looks at the cover? It’s not like it’s sitting on your coffee table.

    Yes, it’s ugly, but I don’t care. I’m getting a lot out of the book frankly.

  17. I downloaded the book and started reading. Its excellent and gives me much more insight into how to use the camera. I like the personal experiences blended with the facts about the camera.
    OK, styling is a bit simple, but I don’t care. Its worth the money.

  18. I have both the book and A77 camera and it is correct that the book gives you a lot of inside information on operating my camera. This is a highly technical camera and I have learned a lot in a short time. Keep up the good work.

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