The gap in the DSLR market between Canon and Sony is still big but if you take into account all sold cameras in the year 2010 (DSLR+Mirrorless+compact cameras) the gap is only 1.1%!
According to Bloomberg worldwide camera sales jumped 10 percent to 141 million units last year, helped by the introduction of new models and economic growth in markets such as China. To win new customers, Sony and Samsung Electronics Co. are among companies unveiling devices that eliminated the need for a mirror in professional- grade cameras, where Canon has the lead.
“Sony’s and Samsung’s launching new mirror-less digital cameras helped them obtain more market share,” said Masahiko Ishino, an analyst at Mitsubishi UFJ Morgan Stanley Securities Co.
Most of the sold digital cameras are the small compacts. But you have higher profit margins on system cameras (That’s why Canon and Nikon are making more money than Sony). You can see on Amazon that most cameras in the TOP 20 are compacts:
Amazon US rankings (Click here)
Amazon DE rankings (Click here)
Amazon UK rankings (Click here)
Amazon FR rankings (Click here)
Amazon IT rankings (Click here)
My two cent on that: My crystal ball tells me that Sony will have the chance to surpass Canon if they manage to gain back some trust in the pro business with the A77 and the future full frame translucent cameras. Not to talk if they will manage to release a fullframe NEX. That would make one of my dreams become true! One more thing: I hope all that will happen before the end of the world in December 2012 -> according to the Maya calendar 😉
35 Responses
Congrats Sony. Now, be the leader by releasing the Most Wanted a77 at scheduled time (June/July 2011).
ah, you were crying earlier and claiming to be moving to Nikon?
Sorry, A77 is probably delayed due to Tsunami. No sweet for you.
arr… your memory are so good 🙂
besides, even the rumors said announcement is July and availability in October (that was before earthquake, so it’s probably delayed even further)
Who told you june?
At 2011, Sony will climb to No1. This help by their A77 pawn 60D instantly. Convince user buy A77 with little bucks top up from 660D budget. While Nex7 continue push for small compact interchangaeble lens camera.
Hope Canon continue with their no EVIL concept. That is the way to success to pass the crown to Sony.
On the other hand, both these products keep pressure nikon D5100, D7000 and Nikon mirrorless in May.
Long life Sony, dont turn it become Sorry 🙂
Go pawn the camera industry kings(Canon and Nikon),Sony!
Well,our prediction can be true if Sony releases the A77,the future Nex’s and full frames which their specs cannot be surpassed with other entry and mid-pro cameras
Furthermore,to strengthen their market,Sony DSLR’s are holy cheap and their specs punches out of the price tag..Keep up the good work,Sony!
(TEPCO plzz fix the reactor problems in Japan as quickly as possible..we want more from Sony!)
With that piece of glass in front of the sensor, and with the electronic viewfinder, an A77 will not win anybody over from Canon or Nikon: It’s a very risky bet to try to lure high-end photographers over with a camera that makes compromises that big. The A77 is not going to change market shares between the brands.
It’s a lot easier for the bread-and-butter P&S replacements like A33 and A55.
I still hope the A77 is going to be good – after all, I have quite a bit of Sony/Minolta gear. And, I hope that there will be a Zeiss 16-80mm with SSM
Sony have a secret “ultimate” to become No1 at anytime 😀 simple and logic answer.
All that happens in December of 2012 is that Venus transits the Sun, meaning a woman rises to power. From a tv show I watched.
I heard and read we all will die on 21 Dec 2012 and passing 3 days without sunlight.
someone plz kick this guy from the site
+100
Because missing three days worth of Vitamin D is instantly lethal.
That’s why I bought yearly supply of vitamin pills.
For me and few cool girls I know.
So that the human race would survive!
If you look at the amazon rankings, Sony has barely any cameras in the list. They have the number 1 spot on amazon U.S., then they virtually disappear from the rankings all over the world. when you compare the official stats given here on SAR, then look at the provided Amazon links, they don’t coincide. By the Amazon rankings, it looks like even fujifilm is selling like hotcakes in comparison to Sony. Anyone else notice that?
I have no idea what you read. At the time I am writing this:
US – 1st place Sony
DE – 7th Sony
FR – 2nd Sony
IT – 15th Sony
Also these are hardly the rankings “all over the world”. There are some countries like China and Japan which account for some huge part of the market.
But in the end I have no idea how Amazon calculates those things and I find their rankings pretty irrelevant.
Amazon doesn’t work well as any direction to how the camera sales are across the world. In Poland here we don’t use Amazon at all, but biggest dedicated photography shop has Sony products ruling across the board. Does it matter anything? Not really, they just support Sony at all fronts and offer very good prices on S. products while quite poor on others.
Single shop never can be used to factor the sales.
The only thing that happens in 2012 is that they mayan calendar starts over. We don’t expect the world to end every time our calendar’s 365 days is up, so why so with another calendar.
I think the a77 will be delayed… Most of people complaining own a300 to a500 with crappy lenses. They threaten everyone they will jumps ships …. oh and how do I know they have crappy gear every time a ship jumper post their links there is nothing worth my time.
If you own high end CZ glass no matter how frustrating it is you would not switch to nikon or canon. Unfortunately this quake caused a lot of delays but Ill be patient my a700 is a tank… If the a77 doesn’t get released soon I’ll most likely get the a850, but for wildlife I just really like the crop factor of apsc sensor
“If you own high end CZ glass no matter how frustrating it is”
You say it like it’s a good thing.
I was waiting for the a900 replacement but if the a77 can do the same quality images as the current d3x or 1ds (professionals create incredible images with those expensive cameras) and the video this camera will be a miracle and a steal for $1300! I can’t wait to get my hands on it and am looking on this site several times a day. I’ll save my pennies for the a77 AND the a900 replacement.
Actually I’m seriously thinking about going for an a850, skipping the a77 and in a few years get the a99 (or whatever it’ll be called)
The a900 replacement is coming next year from what I understand.
and the a77 was supposed to be out 2 years ago. What’s your point?
Sony could had beat canon, if put more effor in their higher end camera market.
Bug sales numbers are in the low end, that’s why they are so close.
That is great news! Unfortunately there are more loyal Canon fans than there are Sony fans. Even if Sony is more innovative and best bang for the buck, those stubborn Canon people will never leave. And for good reason – they make great cameras. Sony will have to take shares from the other companies. If Sony can make a FF semi-pro mirrorless model then that could change the game.
It would be nice to see some profit numbers too. Big deal if Sony sells more compacts while Canon makes money. I also don’t understand that statement from them that they will have 15% of the ILC market by end of march when IDC gives 11.9% for 2010.
Vlad, I’m reading from the provided amazon liks above, amazon u.s., amazon.de, etc…. hardly a strong presence by Sony among those lists provided. That’s all.
For instance, in the amazon.uk link, sony has 2 cameras in the top 40, fujifilm, has 9. In the amazon.fr list sony has 5 cameras, panasonic has 8. In the amazon.de list, Sony has 2 cameras in the top 40, Panasonic on the other hand has 8 in the top 40 there in Germany. It just doesn’r seem as if Sony is selling well on Amazon in comparison to others, not even against Panasonic, let alone Canon. That’s my observation of those lists.
Those are all European countries, so hardly make for a valid sample of worldwide trends.
Amazon hardly makes a valid sample in Europe.
So………..I don’t doubt Sony’s market share is 17.9%, it’s just that evidently they are making up the difference in sales at other outlets besides Amazon. But if I were a big shot at Sony, I would not be pleased that I was getting my tail whooped on a huge outlet such as Amazon.
@Irfan
It seems you are taking on kalpurush:)for no reason/s. Why is that? Any Sony user/s has the right to ask Sony for an upgrade they deserve and which is long due. If you want to do business, you better have the commitments to serve your customers right.
Cheers,
Robin W.
This is a rumor website that has nothing to do with Sony other than it posts Sony related rumors.
After A35 delay (which was always a rumor and nothing official from Sony), kalpurush was here crying that he is moving to Nikon because they released D5100 despite the earthquake.
So the question is, what is he still doing here? He should be a Nikon user now!