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Lesnumeriques: Sony A-mount lens strategy focuses on FF.

Bruno from Lesnumeriques asked Sony about the future A-mount lenses and the short answer he got is:

They focus on FF lenses for A-Mount and consider that their APS-C line up is enough for now.

Well this could mean the end of the APS-C A-mount system. I still do hope Sony will not “forget” to launch a new A99II soon. Otherwise A-mount people will really go upset!

New lenses: Still no news about the new A and E-mount lenses to come. But I am sure we will get news very soon (3-4 weeks from now). Proof of that is that Sony Russia already registered the new 24-70mm FE GM lens 30 days ago:

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    1. FE Mount is Dead !
      Mirrorless has no future in the Pro segment.. to small, overheating problems from the form factor and no dual card slot or long batterie life.. and the worst AF that never catch a DSLR AF indoor or in the dark

      they should focus on E Mount and Pro DSLRs like A99II or a new A9 with A mount

      1. They can easily make a DSLR size E mount camera which will solve overheating, small size and dual slot and battery problems. E-mount is here to stay. Also there is no such thing as ‘FE Mount’. FE is simply a designation for FF compatibility.

        1. If they make a large E-mount camera there is zero reason for Canon/Nikon users to switch. They already have a large body with a complete lens lineup. Makes no sense.

          What does make sense is to continue to produce A-mount bodies to the 1000s of their customers who are already invested in their glass want want native bodies to work with.

          A-mount is still Sony’s most used ILC system.

      2. Not true at all! Many pros are now using e mount myself included. Overheating is a very temporary issue affecting 4k. Dual slot can be incorporated in future models and af is catching up fast. Mirrorless also offers many other advantages too. E mount is the future and considering the a7rii is pretty much the best camera on the planet I would say its pretty far from dead.

    2. not really. pentax have produced a bunch of dslrs with similer market share to sony.

      besides the sensors will be the same, the ibis the same, the evf the same, (as e mount) the controls from current a mount cameras, minor body mods to current cameras.

      probably dont want to as you would have a better camera than fe mount stuff… and as we all know baby darling fe mount can do no wrong as is perfect and wonderful

  1. There will be no new A mount camera.
    Sony no longer manufactures any a mount camera.
    A mount lenses will ….if produced….only be updated versions of old lenses.
    3rd parties will put A mounts only on lenses that are manufactured in other mounts.

      1. Sony has NEVER said there will be another A mount camera….!!!!!!!!!!!!!!!!!!
        What Sony said is they will continue to support A mount……!!!!!!!!
        By updating a few old A mount lenses, and building new E mount cameras plus adapters to use all your old A mount lenses they have done so.
        Even if Sony were to build a new A mount camera….which they wont….it would not sell well and lose money…as most of those that would actually purchase such a camera have already moved on to other systems…or would be unwilling to sink more money into a sinking ship.
        The fact that the a7rii camera has full pd capability for A mount..and other….lenses is the last hurdle for converting to E mount.
        Dslr and dslt is the past. It is a dead end.
        Mirrorless is the future…yes there is resistance but there is no turning back.

        1. Can you not read? They just admitted new A-mount cameras are being produced. Here it is again from Sony’s Y. Hori when asked if A7RII is intended to replace A-mount in JULY 2015:
          “…SLT cameras still offers some advantages like longer batter life, better grip, and whole functionally is still like DSLRs. We believe customers are still there and that they will love these DSLT cameras. We can’t comment on future products but we are still continuing to produce these A-mount cameras.”

          Now let’s break it down for you:

          First statement:
          “We believe customers are still there…”
          This means Sony still has a reason to produce A-mount (and they DO have a reason — there are 1000s of us waiting to buy).

          Second statement:
          “…they will love these DSLT cameras.”
          This is speaking in future-tense, meaning new A-mount cameras are coming.

          Third statement:
          “…we are still continuing to produce these A-mount cameras.”
          Again he is reinforcing the fact that new A-mount cameras are being produced. A99 and A77II production ended long ago.

          Read the interview yourself again, quit spreading false information and shut up! http://www.mirrorlessons.com/2015/06/18/sony-interview-a7rii-rx100-iv-rx10-ii/

          1. Apparently you can only read a little bit!
            The interviewre asked if the a7rii could be considered a hybrid camera and the answer was yes….so this particular answer refers to the a7rii as a hybrid camera….an A mount camera… and that they will continue to produce THESE A mount cameras…he is reffering not to a seperate A mount camera but to the hybrid like capability of the a7rii and similar future E mount cameras.
            You have taken this comment out of context and have therefore distorted its meaning.
            It is typical when answering questions to give an answer to a question that when read without the corresponding question has a totally differret meanint than actually intended…that is why it is important to not just have little pieces of a conversation.
            Sony officials are not allowed to disclose that A mount cameras will no longer be made until after the last A mount inventory is sold.

          2. He was referring to Sony DSLT cameras he both differentiated and defended as unique and advantageous, and that there are still customers for, before that quote.

      2. “there will be no new A mount” apparently mr Barry either has information that absolutely no one else has had access to, or otherwise for-filling the role as the defender of the status quo.. you know what i mean… the old “A mount is dead” rhetoric …

  2. I’ll wait from an official announcement from Sony on any new lenses before getting my hopes up. Not trusting SAR anymore after what happened yesterday.

    1. Please. This is a rumor site. I got the lens rumor from a source who sahred correct info in the past. This time he was wrong and I am sorry for that. I don’t know if he misundertsood the info he got. But mark my words. 3-4 weeks form now you will get official info on all thsoe new lenses. So don’t be worried 🙂

  3. Why would they bother adding apsc lenses to the a-mount lineup? There’s an excellent kit zoom, great line of budget primes, a reasonable kit telezoom and a solid lineup of ff lenses.

  4. This doesn’t mean there will be no A77III, it just means Sony doesn’t feel a need to make future APS-specific lenses for it, and that makes perfect sense.

    The 16-50/2.8 SSM is G quality and most A77II customers are using with long lenses like 70-200/2.8 G2, 70-400 F4.5-5.6 G2, 300/2.8 G2 and so on! If you want to shoot 35mm fixed aspect ratio on A77II, Sony already has that covered as well with the Zeiss 24/2.

    1. It means there will be no new a77iii, no new a99ii, no new A mount camera of any kind.
      When current inventory is depleted thats it…there are no more.

      1. Quit spreading false information. From Sony’s Y. Hori when asked if A7RII is intended to replace A-mount in JULY 2015:
        “…SLT cameras still offers some advantages like longer batter life, better
        grip, and whole functionally is still like DSLRs. We believe customers
        are still there and that they will love these DSLT cameras. We can’t
        comment on future products but we are still continuing to produce these
        A-mount cameras.”

        Read the interview yourself, and shut up!
        http://www.mirrorlessons.com/2015/06/18/sony-interview-a7rii-rx100-iv-rx10-ii/

          1. Partial info taken out of context…he refers to the hybrid A mount qualities of the a7rii,
            Not a native a mount camera…and it is that A mount compatabilty that will continue, not a seprate A mount camera.
            I know you want a new A mount camera, but there are none…..argue all you want, but in the end there will still be no new A mount camera.

          2. Again:
            “…we are still continuing to produce these A-mount cameras” doesn’t say Hybrid, doesn’t say E-mount and doesn’t say adapter. He also says this following his defense DSLT cameras’ advantages and also stating their customers will “love these DSLT cameras” so when he says A-mount cameras, he means just that: A-mount cameras.

          3. No matter how you bend, twist, or distort comments to try to prove your point there is still no new A mount camera…never will be…and no matter how convincing an argument you create nothing short of a new A mount camera will prove your point…I would very much like to be proven wrong and see a new A mount camera..although since I assumed it will never come I no longer need it, so I may not even buy it…
            So I directly challenge Sony, as I have bone many times before…PROVE ME WRONG….!!!

          4. There’s nothing to twist.
            Sony’s Y. Hori said quote “we are still continuing to produce these A-mount cameras” after saying customers are still there and “will love these DSLT cameras.” He didn’t say adapter, he didn’t say hybrid cameras. He said DSLT.

            If you want Sony to prove you wrong, you aren’t helping your cause by spreading false information.

        1. The question was
          ” Do you consider the a7rii a hybrd camera”
          The answer was
          “Yes”
          And the entire answer you are quoting refers to the hybrid qualities of the a7rii and future similar cameras, not an actual A mount camera.
          By taking a small piece of a comment out of context you have completely distorted and changed its meaning.
          Read the entire comment…there is more than what I reposted here..

          1. Barry, taking one word “Yes”? That’s the definition of taking quotes out of context.

            Let’s look at the whole response:
            “I would say, yes, we can call it a hybrid camera because this is the first attempt to fully use the functions of the camera with the mount adapter. But the SLT cameras still offers some advantages like longer batter life, better grip, and whole functionally is still like DSLRs. We believe customers are still there and that they will love these DSLT cameras. We can’t comment on future products but we are still continuing to produce these A-mount cameras.”

            The “Yes” is immediately followed by a “But” because Hori immediately and blatantly clarifies that A7RII is not a replacement for A-mount as you are suggesting, that A-mount has unique advantages, that customers for A-mount are still there and that these customers will love the A-mount cameras Sony is working on and continuing to produce.

            “…we are still continuing to produce these A-mount cameras” doesn’t say Hybrid, doesn’t say E-mount and doesn’t say adapter. He also says this statement after defending the merits of the DSLT cameras and saying their customers will “love these DSLT cameras” so when he says A-mount cameras, he means just that: A-mount cameras.

            What do you have to gain by spreading false information? It certainly doesn’t help your credibility.

          2. I have included referrence to the question andtold people to read the entire comment, not just my quote…
            You simple posted your selected portion withot even mentioning that he is actually reffering to a hybrid camera..and possibly not a true A mount native camera at all.
            So who is taking the comments out of context.

            PROVE ME WRONG…SHOW ME THE NEW A MOUNT CAMERA…!!!

          3. You keep deleting words out of his quotes with specificity in reference to A-mount to try and suggest something completely different than what he said. He would not be defending the unique benefits of DSLT and that its customers are still there if he meant something otherwise.

            You’re free to believe whatever you want, but you don’t get to make up what other people say.

            It was recently pointed out that the time gap between A900 and A99 was actually 4 years, so this would mean an A99 replacement is actually due in 2016 though I would welcome a replacement this fall.

    2. Right on, the 16-50 is an excellent lens with great image quality as well as durability. And I would instantly purchase the A77III should it be released.

  5. For once, Sony is making sense. A-Mount APS-C line is indeed pretty much complete, A77II is way ahead of competititon – no comparison to the disaster on the FF front. Sony has to either invest heavily into FF A-Mount or finally produce proper lenses and bodies for FE. They aren’t even ‘far behind’ Canikon anymore, they have no competing product whatsoever.

  6. So they didn’t answer the part of the question: why no a-mount in over a year. (It was why no a-mount OR no aps-c, they only answered the lack of aps-c)

      1. are you able to provide any proof to back your claim? ‘never will’ seems like an absolute to the majority…. its either your trolling, defending your recent purchase or otherwise just really sore about sonys momentum with A mount..

    1. Adam, I suspect the lengthy delay is because Sony wants to be as innovative with A-mount as they have been with E-mount and are taking their time to get it right.

      Do you remember the interview from January where Sony said the decline of DSRL sales worldwide isn’t related to body size but lack of innovation? I think they don’t want another lukewarm A99 release.

      Seven months later Sony says they can’t comment on new products but their customers will love these DSLT cameras and that they are continuing to produce A-mount cameras. This suggests we’re getting close to an official release.

    1. ONly thing reliable sources said is that it’s coming between now and Photoplus. Sony scheduled it for that timeframe.

  7. Dang – Sony going down same path as Nikon. Excellent aps-c body options but not supported by good, high quality lenses. And no – I don’t want to buy FF lenses to put on aps-c bodies. Guess I just need to either bite the bullet and go FF or wait a few years until m4/3 IQ is where aps-c IQ is right now.

    1. Yes, it was disappointing to not get the most awaited update – that of A6000. But also no A99 update or E-mount lenses, crop or full frame.
      Just pumping out A7 series bodies. And especially this last A7SII that is offering only 1-2 unique features over the A7RII at a ridiculous price.
      Not a very good strategy.

    1. What new 24-70? You mean the one that was announced with the new Otus and Loxia?

      Oh wait, that didn’t happen. Never mind.

  8. Sometimes, I just want to say “Goodbye Sony, Hello Fuji”.

    Fuji has the 90mm, the 60mm macro and good wide-angle lenses. I wish Sony could copy them.

    Well, wait&see, but please, sony, now that we have the A6000 24MP, we really need something better than the kit lens, the SEL16 and the SEL20 in the wide angle range (you don’t have to make it pancake), and also some good macro, but not as expensive as the 90mm (let’s say around $500).

  9. There is continued debate because Sony is unwilling to officially anounce that there will not be any more A mount cameras.
    But lets look at it this way…if Sony were planing to produce another A mount camera ever they would have definitively said we WIL do so with absolutely no ambiguity.
    They would not allow A mount users to lose confidence and leave tha A mount system if they had any intention of keeping it.
    On the other hand they would …if they intended to never produce another A mount camera….not tell people until after the last A mount inventory was gone…that is exactly what is happening.
    Sometime after the last A mount camera is removed from the Sony website and marked discontinued Sony will finally anounce that A mount cameras are discontinued, or mor likely that since E mount cameras are hybrids they are also A mount cameras…..because then it will be to thier advantage to boost E mount sales.
    The other point…as shown by this interview…
    SONY NOW CONSIDERS THE A7II TO BE A HYBRID CAMERA therefore they will consider both A and E mount systems as Alpha and will no longer differentiate between them.
    As ambiguouse as this interview is this is the clearest statement yet made that Sony now considers the a7rii and future E mount cameras to be hybrids, and by that logic they are still supporting A mount.

    1. Nice, put your tolling BS at the top so people can’t read the related comments and interview that says specifically quite the opposite. You’ve turned from a troll to an outright liar.

        1. Go and take a photo, you may find its rather therapeutic, don’t be all buckeled about mounts and features and perhaps inhibit your desire to perpetuate confusion or otherwise trolling on a rumours forum. You will find the shutter button on your top right press half way acquire focus and then click away. Its amazing … a photo!

    2. What people see in ur numerous long winded comments: Blah blah blah blah blah a-mount dead blah blah blah blah a-mount dead blah blah blah……..
      And all that info came from the voices in ur head

        1. Just because you keep repeating “prove me wrong, show me the camera” like a child, doesn’t make your speculations any better than others

    3. It might also be that Sony as brand will be BOYCOTTED by their customer A mount base in future. Loyality is a long term thing.

  10. For anyone curious on A-mount cameras, here it is in Sony’s own words:

    Mirror Lessons:
    The new autofocus system on the A7r II allows for an easier use of A-mount lenses even without the LE-EA4 adapter. This means better compatibility with A-mount lenses, so we could actually call the A7r II a “hybrid” camera. Is Sony still planning to continue with the development of the DSLT line in the long term?

    Y. Hori, Sony:
    I would say, yes, we can call it a hybrid camera because this is the first attempt to fully use the functions of the camera with the mount adapter. But the SLT cameras still offers some advantages like longer batter life, better grip, and whole functionally is still like DSLRs. We believe customers are still there and that they will love these DSLT cameras. We can’t comment on future products but we are still continuing to produce these A-mount cameras.

    Full interview here:
    http://www.mirrorlessons.com/2015/06/18/sony-interview-a7rii-rx100-iv-rx10-ii/

    1. He says customers will love the cameras, not that Sony will make them.
      He is reffering to the a7rii as a hybrid camera…and in this particular answer is interchangeably reffring to a7rii and A mount as one and the same.
      Since S ony officials are prohibited from stating there will be no new A mount camera this answer is deliberately vague and deliberately subject to multiple interpretation.
      There is no new A mount camera and will not be.
      PROVE ME WRONG….SHOW ME THE CAMERA.
      THE A7RII IS NOW CONSIDERED A HYBRID CAMERA SO SONY DOES NOT NEED TO ADMIT TO NO MORE A MOUNT, THE E MOUNT IS THE NEW A MOUNT.

      1. He just said quote “they will love these DSLT cameras” and “we are still continuing these A-mount cameras”. This isn’t vague, it’s quite specific.

        Quit spreading lies and shut up!

        1. By keeping the ancient A58 and 99 technically they’re “continuing” A-mount. Whether they introduce successors is a mystery.

          1. Chris, production on both those cameras ended long ago. He is clearly in speaking future-tense and talking about new A-mount cameras that they cannot talk about but that are being produced.

          2. You keep telling what he clearly stated….nothing about his statement is clear, it is all ambiguous, just as it is intended to be.
            If Sony had any intention at all of giving us a clear answer they would have done so.
            I was once asked to keep the gender of a child secret even though I knew it.
            To avoid the truth accidently comming out I deliberately refferred to the child as him or her half the time.

          3. Again, and for the last time, nothing in that interview was ambiguous, and you’re only worsening your credibility because everyone here can read it.

            The question from Mirrorlessons essentially asked if A-mount has been replaced with the introduction of the A7RII — just as you are suggesting now.

            None of this says anything different than what he says which can be summarized as follows:

            1. A7RII is Sony’s first hybrid camera BUT

            2. Sony’s DSLT cameras have unique benefits over E-mount offerings

            3. DSLT customers are still there

            4. Sony will continue to produce A-mount cameras

            5. Sony’s customers will love these DSLT cameras they are working on

            Anyone who wants to read the actual interview can do so here:
            http://www.mirrorlessons.com/2015/06/18/sony-interview-a7rii-rx100-iv-rx10-ii/

          4. If nothing was ambiguous we could not be arguing about it.
            By calling a7rii a hybrid he is now able to deliberately use the A and E mount label interchaengeably to deliberately make people tjink there will be a new A mount without saying there will be an a mount which is not true.
            He is deliberately tacking advantage of the guestion he is being asked to deliberately misslead people…just as I deliberately refferred to an unborn child as him and her in order to not reviel tje truth.
            There ok s only one way for you to be right…show me the camera….!!!!

          5. Barry, but he also differentiates and then defends Sony A-mount DSLT cameras advantages to A7RII, says customers are still there for them, says customers will love these DSLT camers (future tense) and says Sony is still continuing to produce A-mount cameras. I’m not sure where you got confused?

          6. Of course he talks about the current dslt advantages…because the soon to be released 3d pd sensor will annihilate those advantages
            The patent is for ff mirrorless 4 layer stacked bsi sensor
            Bayer color layer
            1st pd pixel layer
            White pixel layer
            2nd pd pixel layer.
            The focus speed and accuracy will be totally beyond anything possible with dslr or dslt.
            With todays high resolution sensors dslr/dslt are already incabable of providing accurate enough autofocus without precise complicated microadjustments.
            Mirrorless requires no such microadjustmenrs.
            I know you want A mount, and I know you want to believe it will happen, bit it just is not going to happen, Sony has moved on, perhaps it is time for you to do the same.

          7. That sensor is in development, but it’s certainly not ready for prime time. However, A99 & A77II are both due for upgrades with no suitable replacement from E-mount.

            Sony will support A-mount until there is no reason to support it.

          8. A lot of us are! Sony please get us a pre-order link soon! We want a new high performance A-mount beast! Thank you!

          9. There is no such camera…but if you want to preorder it I am sure there are people willing to take your money.

          10. I don’t have Sony’s release schedule, nor do I need to prove anything to you.

            However, considering it was 4 years between A900 & A99 and APS-C A-mount cameras tend to be released every other year, neither cameras is likely due until 2016, though I’d welcome an earlier release for obvious reasons.

          11. 4 more years? Now you’re just being childish & irrational. Let’s wait and see what Sony releases in 2016 before we start speculating about 2018 releases.

          12. I am not speculating I am saying that no new A mount camera exists or ever will.
            Prove me wrong….show me the camera.

          13. There’s nothing to prove here as A-mount cameras are not behind schedule & Sony has continued to release upgraded lenses to the system. If we were having this conversation in 2017, the circumstances would be very different.

          14. I do not care what you believe.

            Again & for the last time, the fact is no A-mount camera is actually behind schedule, and Sony has said repeatedly that A-mount development will continue, and has been in the process in upgrading lenses across the system.

            I’m not too worried.

          15. A small history lesson…even you can’t argue history.
            My first Minolta cameras were srt101…rockoront, match needle.
            Then Minolta invented auto shutter and auto diaphram…and changed the mount to md Rockor, discontinuing Rockor…but it was backward compatable.
            Then they invented Maxxum..the first autofocus camera…later renamed A mount.
            These would not work with any older Minolta mounts even with adapter.,and everything Minolta instantly became obsolete becaise they were discontinued…now son bought them. Notice at no point were more than onemount sustained for any great length of time.
            Now Nex comes along and made semi backward compatable via adapters…and now with the a7rii the E mount is FULLY backward compatabe with a simple little laea3 adapter.
            So after no longer making any A mount cameras for quite some time, and having no real reason to do so….you can use an adapter…why on earth would Sony again manufacture thier old A mount, especially simce they have never in history ever maintained more than one mount and have absolutely no reason to do so now.
            There is absolutely no rational reason to believe that A mount will continue.

          16. Sure there is — you’re comparing a system whose ergonomics are like that of a range finder and another system that performs like a DSLR. It’s apples and oranges. Ergonomics have as much to do with photography as tech specs.

            I’m not going to argue whether or not A-mount will exist permanently, because I don’t believe anything is permanent, but I believe Sony when they say A-mount development is continuing and that they are continuing to produce A-mount cameras. It would make sense to support their continued A-mount lens updates.

            We will very likely see at least one more generation of A-mount bodies. What happens after that it depends on how well they sell. If that that point E-mount evolves to a worthy replacement, it won’t matter anyhow.

            I have nothing else to say to you.

          17. Nowhere does he say anything about “DSLT cameras they are working on”, all he says is they continue to produce them. No comment on any future products.

          18. Chris, if you read the interview again he is speaking future tense with “they WILL love these DSLT cameras” followed by “we are still continuing to produce these A-mount cameras”, but believe whatever you want.

          19. You’re reading between the lines, I’m going by what’s printed. He doesn’t say anything about future cameras. So believe whatever you want. The proof is really whether we see another A-mount camera. The A77II was a complete flop.

            I’ve always said there isn’t a sound business case for new A-mount bodies when Sony would just be throwing good money after bad. The user base was already small compared to CaNikon and the segment is contracting at a rapid pace. I seriously doubt the A-mount has turned a profit in years – if ever – since until the A7’s the imaging division was swimming in red ink.

            They’re dumping all unprofitable lines – what little we’ve seen recently – the A77II – was likely already in development before all the restructuring, so its a sunk cost they’re releasing with no real marketing push, because at this point there’s really little to lose.

            Plus the way they’re trumpeting the hybrid nature of the A7rII’s AF and its capabilities with A-mount glass, the refreshes are now geared toward improved functionality with the new system.

            Cheers

          20. What is your source that shows A77II was “a complete flop” or is this just more of your speculation?

          21. Try to find it in the Amazon sales rankings, or on B&H, or on Best Buy, or on Walmart.com – you know the largest electronics retailers in the world. Its buried behind hundreds of cameras. F-L-O-P.

          22. Yeah of course — over a year later. However, I seem to recall it being in Amazon’s Top 25 when released (which actually, if you added the sales from the 16-50 kit with body-only sales, it was very likely top 20) — very good for Sony being that their DSLR market share is 1/4 of Canon’s. Only Sony knows how what real sales were, what the profit margin was, how much R&D they had to recoup for, etc.

          23. 5d3 and three year old Rebels are ranked way ahead of the A77II. The 5d3?was released a couple years earlier and costs more than double.

            How do you spell flop? A77II.

          24. Of course! Canon has 4x the DSLR market share. Furthermore, contrary to the doom & gloom spread on this forum, DSLRs still greatly outsell mirrorless ILCs in the U.S. If Sony sinks A-mount they will be left with ZERO to compete in that market. I don’t believe Sony can afford not to release A-mount cameras. They just need to innovate and give photographers something exciting as they have in E-mount and not penny pinch on performance features. Top performance is an absolute must!

          25. >The A77II was a complete flop

            The A77II is currently the best APS-C camera in the market in any system. It is way ahead of Canon 7DII and Sony’s own A6000, as well as each other APS-C DSLR or mirrorless out there.
            What planet are you writing from?

          26. A77II not the best according to sales rankings. In the end that’s all that matters because Sony isn’t going to keep pumping cash into a money pit.

            Cheers

          27. He said that they’re producing, not developing. So as long as they’re popping out A77II’s, technically he can claim truth. Nothing in his statement really conveys certainty that they’re developing and will release new models, though. It’s intentionally very ambiguous.

          28. It’s funny that when Sony said in January that “A-mount development will continue” the readers on this site immediately said “but Sony didn’t say they will produce any new cameras — he could just mean an adapter”.

            Now Sony says specifically “we are still continuing to produce these A-mount cameras” and you criticize then for saying that they aren’t continuing A-mount development.

            Sony has already said separately in both interviews and presentations that A-mount development is continuing. He didn’t need to say “development” here because he suggests that development is already finished for the next generation by saying their customers “will love these DSLT cameras” in the future-tense.
            You have to remember, Non-Disclosure Agreements are very intense. I believe he’s telling us everything he can, but the important thing is “will love” is future tense and as is “still continuing to produce.”
            Another generation of A-mount cameras are on their way.

          29. He wants to make people belive they will make an A mount camera…which they will never do…without telling a clear cut lie.
            He jas succeeded quite well with ” A Photographer” who actually seems to believe he is clearly saying what he is not actually saying at all.
            If Sony actually were going to make a new A mount camera they would clearly state that fact in no misteakable way.

          30. That is very true for all current A-mount bodies and why his statement that Sony is “still continuing to produce A-mount cameras” refers to new bodies we have not yet seen.

          31. Yes, there are still A99’s available, but Sony ended production on them ages ago. What left in stores and in their Warehouse is what’s left.
            So again, when Sony said “we are still continuing to produce these A-mount cameras” they are neither referring to A99 nor A77II.

          32. >> production on both those cameras ended long ago. He is
            >> clearly in speaking future-tense and talking about new
            >> A-mount cameras
            Something important to realise about Sony is that the word ‘Customers’ for them means *future* customers. ‘Existing customers’ means no more to them than a technical support requirement and an occasional RMA
            When he is saying ‘customers will love these cameras’ he is saying ‘people yet to buy them will enjoy them very much when they have them’. That applies equally well to somebody who will buy an A77II in the future as it would so somebody who buys a new model
            You are unfortunately reading much to much nuance into this man’s quotes, which isn’t necessarily there
            I very much hope that Sony will produce new A-mount bodies but they need to make a clear statement saying this (or better still release one) as everything they have said so far this year could just as well refer to existing inventory, the E-mount/A-mount adaptors and the ‘refresh’ of those two Zeiss f2.8 zooms with SSM2

          1. He does not refer to A7RII because all statements are said with specificity to DSLT and/or A-mount after he states that DSLT has unique advantages [over E-mount] and that its customers are still there.

            If DSLT customers are there, Sony will continue to sell DSLT cameras. That’s common sense.

            It’s really not that complicated.

          2. Again, he specifically says A-MOUNT CAMERAS. Not adapter. Not hybrid camera. That’s not vague. It’s very specific.

            If you can’t read, I don’t know what else to say.

          3. Last SAR poll 65% believe A mount will be phased out.
            And 3d pd sensor will far surpass current AF making dslr and dslt totally obsolete.
            Dslt has advantages…and those will be erased wth the next sensor tech.

          4. HAHA SAR is mostly tech heads which E-mount caters too. Of course they think that.

            Keep quoting and believing those SAR polls! I got photos to shoot.

          5. I could create amazing images with a disposable camera if I need to. The camera is the least important part of the equation. Photography is about light and how you manipulate it.

          6. Speculation based on Sony’s vague statements is pointless. These are the facts:

            1. Sony has released no new A-mount camera since the A77ii or full frame since the a99, one and three years ago respectively.
            2. Sony has released no new optical designs for A-mount lenses (this doesn’t count updates with new focus motors and coatings) since the 500mm f/4, three years ago.
            3. Sony has stated numerous times that it wishes to become #1 in interchangeable lens camera systems with mirrorless (A7 and A6000) overtaking the competition’s DLSR market.
            4. Sony markets FE-mount bodies as compatible with A-mount lenses via adapters, and often displays A-mount lenses mounted to FE cameras in marketing materials.

            While their statements are intentionally vague, their marketing and development strategies strongly suggest that A-mount has been sacrificed to the altar of competition. The market has spoken. Not only is FE mount superior to A-mount, but it is also superior to Canon and Nikon for many consumers, and Sony realizes that a failure to not capitalize full-bore into the momentum towards FE mount would be a wasted opportunity.

            We can all hope against hope that they come out with the A99ii, but such a product can only be seen by Sony as a back-burner legacy product that won’t generate any converts to the brand, unlike the A7 models. I still think the a99ii would be a wise move by Sony, if only to assure FE users that Sony won’t turn around and abandon their mount in a few years, but I’m sure Sony is weighing the costs and benefits of such a move and in all likelihood haven’t yet decided which way to go.

          7. Look, it’s obvious that E-mount is the system priority, but Sony knows their DSLT/A-mount customer base is still there and they still don’t have a full E-mount lens line-up. Cameras are nothing with out lenses, and now matter how much Sony markets otherwise, A-mount glass is not native and looses some functionality on E-mount.

            To become #1 in ILCs, Sony still needs their A-mount customer base too and while releases will be less frequent, I expect them to be more substantial, and I strongly believe we will see at least one more generation of A-mount bodies — the same ones Sony says they are producing now.

          8. I think their A-mount base has shrunk significantly over the past few years, though, with users converting to E-mount or jumping ship to Canikon. And with the amount of Canikon users switching to E-mount, it wouldn’t surprise me if the E-mount base is larger than the A-mount base at this point.

          9. What are you basing that judgement on?

            For example, if you go on Flickr and get into the camera bodies section, Sony A-mount user base still trumps E-mount user base significantly. Furthermore, most E-mount customers came from A-mount and still own A-mount lenses.

            Remember, camera bodies are merely accessories to the lens. If a customer already owns amazing A-mount glass, what’s to stop them from buying an amazing new top-spec A-mount body? It’s not going to render their E-mount body irrelevant because their totally different form factors with different purposes.

            I know several photographers on here personally who switch between A-mount and E-mount bodies depending on their shooting assignments. If I had expendable income, I’d buy an A7RII for landscapes and as a light walk around body. It’s not replacement, however, for A77II, nor is it a replacement for A99 on the ergonomics standpoint.

            I don’t believe Sony sees this as two systems, but one system small and large lenses with small and large bodies to match. I suspect they will continue to improve compatibility from A-mount lenses to E-mount bodies so photographers can seamlessly use their lenses on both types of bodies.

            It seems very clear, however, that Sony recognizes why so many photographers still choose to use DSLRs and has chosen to continue to support their needs. All the A-mount lens updates will make sense once the new A-mount bodies are revealed.

          10. Agree! I have 15 A-mount lens that I will never mount on any e-mount camera because A-mount bodies are better than e-mount!

          11. I’m not aware of any specific statement by anyone in Sony that they are producing a new A-mount body. To me, the statements have only been vague and can be interpreted either way. A clear statement, one way or the other, would really be helpful, and this is something I think we can all agree on. Sony’s marketing has been miserable in this regard.

            Maybe that A-mount body is coming. Maybe it’s going to kick ass and be superior to the D810 and the 5DS (as you would probably expect), but it still won’t get many converts to the brand, at least not in droves like the A7 cameras. Deservedly or not, Sony’s DSLT cameras have a perception problem, unlike their mirrorless offerings. Sony realizes this, and they’re not dummies. They want to maximize sales and will focus on product lines that will do that.

          12. Exactly. Look not at what they vaguely say in some interview, but at what they actually do with their releases and marketing. Hell, look at the A77 I I – I don’t think I’ve before seen so little marketing for a new product from a camera company. It’s like they were practically hiding it.

          13. Fact no. 2 is wrong. SAL50F14Z was released after the SAL500F40G.

            And, FE mount isn’t superior to A-mount or to Canon and Nikon. Mirrorless concept is superior but not the mount or cameras itself. FE Lenses aren’t superior to A-mount. Focus-by-wire is crap. And many wedding and event photographers are having a hard time with FE cameras because they can’t focus in the dark (FE cameras aren’t triggering flash unit’s AF assist lamp).

            What happens if tomorrow Canon and Nikon jump to the mirrorless concept in a SLR form factor using current lenses and mount? No need for new investments in lens development while Sony would have to invest a ton of money to get new lenses from no-where.

            Mirrorless is the future, but since lenses will be big anyways….

          14. I stand corrected on the 50mm 1.4 ZA. That was really the last great new lens for A-mount, but still, it was more than 2.5 years ago.

            I’m not arguing the technical superiority of A-mount vs. FE-mount. When I say FE is superior, I mean in terms of market response. People are jumping ship industry-wide into that mount. You can argue A-mount, Canon, Nikon, etc. are better in one respect or another, but in terms of attracting market share, FE is really killing it. This is a business, and Sony will follow the money, which at the moment is flowing towards FE and drying up for A-mount.

          15. Is the FE mount really attracting market share and leading people to jump ship industry wide ? What would be the reasons for this ? Could it be innovation ? Is mirrorless mature technology yet ?

            One of the potential issue of mirrorless is that the sensor can get dirty much faster than with a DSLR where the mirror has some sort of protection in front of it. It would be useful to have some sort of protection in front of the sensor of mirrorless cameras so people would be less worried when swapping lenses…

          16. there is a small chance they might make a a99ii but I know for a fact that the recent revised A-mount lenses were specifically made to work better with e-mount. Looks like we have a better chance of getting a A-mount shaped camera than a Actual A-mount.

          17. Even if he did get confused and say there will be an A mount camera…which I do not believe he meant to say…it still means nothing, just an error in the phrasing a response to a confusing question during an iterview…or an error in the translation ftom French to English.
            Sony is having a good laugh watching us argue about a camera they have no intention of producing. Who says they have no sense of humor.

      2. it certainly looks that way. Sony knows it’s SLT sales numbers, and even when they went full bore with SLT, they really didn’t penetrate the market well. they probably look at it and think they have a better chance with mirrorless and probably rightly so.

        Sony only has three non-discontinued A mount bodies, the A77II, A99, A58 – with basically one camera a year as far as release cycles (2012,2013,2014)

        out of those how well are they even selling? I suspect the A77II is selling the best – but really.. are they? A77II is ranked 64th in SLR cameras on Amazon, A99 around #389, A58 around #123.. hard to say they are moving many.

        Sony’s probably best served making sure the E mount works as well for A mount lenses as a native A mount camera body (including more up to date LAE3/4 adapters,etc) and playing lip service like they are.

        1. Sony is deliberately making vague misleadingcomments only about A mount.
          So wishfull thinking Individuals are desperately trying to believe there will be new A mount camera…just as Sony intends.
          I say Sony …state your intentions clearly so A mount users can have the closure they need and move on.

    2. >> we are still continuing to produce these A-mount cameras
      Yes, they are still producing the A77II… it is listed as a ‘current model’ and there are still stocks of it for sale (outside Australia). If the stocks run low and Sony think there is still a market form more then maybe there will be another production run or two of these bodies
      This is *not* the same thing as saying ‘we plan to develop and release _NEW_ A-mount bodies’. He is just stating that A-mount bodies are still available in shops, which is very clearly the case
      The above statement by Mr Hori does not give me any confidence about the future of A-mount

  11. Uhm, we don’t need new A-mount APS-C lenses currently, do we? What is missing in the lineup? That does not mean the A-mount APS-C ceases to exist.

    1. many users are in love with their 16-50mm F2.8 SSM lenses. They were expecting to have a weathersealed, cheaper and smaller 50-150mm F2.8 SSM and 10-18mm F2.8 SSM instead of dropping thousands on the 70-200mm F2.8 SSM II and 16-35mm F2.8 SSM II. Also their “easy choice” lineup of lenses were quite popular for people on the budget (DT 30mm F2.8 Macro SAM, DT 35mm F1.8 SAM, DT 50mm F1.8 SAM, 85mm F2.8 SAM). Sony could have released a small and cheap DT 24mm F2 SAM and DT 16mm F2.8 SAM.

      1. +1 on 10-18/2.8 and 50-150/2.8!

        Can’t believe Sony haven’t built those two. The 16-50/2.8 is an awesome lens, but there isn’t really anything else to round out the kit. 16-35/2.8 is useless, why do I need to duplicate existing range? 70-200/2.8 is great, but as you said – very expensive. Tokina 11-16/2.8 is the only worthwhile UWA zoom option. The rest are vari-arpeture, like some Sigmas, which change from f3.5 to f5.6 while zooming. Might not be a big of an issue for some landscapers, but at that f-stop, astrophotography is out of the question.

    1. Those four thirds lenses still command a decent price on the used market. That’s all that matters to me…and you can still easily adapt them over to M43.

  12. I have never seen so many people wanting Sony to drop a certain product line to affect other fellow users… This only happens within Sony.

    1. You are missenterpreting these comments…I am very certain A mount is done…that is my argument…but I do not want it to be done.

        1. Why should A mount be gone if people are enjoying and still ready to buy A mount ? A mount could be the larger non-compact line of cameras for users who prefer these type of large cameras. From E/FE and A mount none is better than one another; these are just different offerings. Why not ?

    2. I’m with you.
      The worst thing are radicals who gave way to the Corporates, which they initially planned to boycott by tapeing the brand.
      it’s a shame.
      To them I say: Hold on your camera if think it’s the best. But don’t bash others because they are more Backboned and carry on their beleaves.

      For me it’s allready clear Sony = A mount = the only Alpha mount, nothing else.
      I prefer to join the 8×10 or wet plates people rather to be slave of a corporate.
      But that’s me.

  13. Have you tried the Sigma Art lenses? They’re outstanding, and pretty cheap – best bargain out there for e-mount. I use the Zeiss Touit12mm for my wide-angle prime; a little pricey, but good IQ.

  14. I am talking shit into my head. The logical thing is that A-Mount is dead. But if Sony was to bring back the a-mount from the dead. Then FF lenses is the more logical solution. Thats because they then are thinking. A-Mount for the professionals, beyond 70-200 zooms and 135 primes, and longer.
    Its all because of the ergonomics. Larger lenses need bigger camera body

  15. “A-Mount” and “strategy” in the same sentence….come on Andrea we all know that Sony has no such strategy!!!! To pretend otherwise without any hard evidence will only suceed in dashing the hopes of these who have invested heavily in A-Mount glass and bodies! I hope you can prove us wrong….but in my opinion it’s blatantly obvious that Sony left us A-Mount users high and dry a long time ago, but they just haven’t got the balls to make it official!

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