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Hasselblad HV A-mount luxury camera in Stock at BHphoto. Don’t look at the price :)

If luxury is what you want than jump over to the Hasselblad HV page at BHphoto (Click here). It’s in Stock right now and ships in a high quality box with the Zeiss 24-70mm lens.

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  1. If anyone buys this warmed over Sony 99 Camera. They will get a free Tattoo of “DUMBASS” Tatted on their forward! Hassleblad your a very lost company!

  2. Folks with more money than sense are going to buy it. Because there comes a point in your life when your wealthy that you begin to buy shit that’s more expensive because of the simple fact that you can. It’s not practical or make any logical sense for a technological and common sense stand point but you do it. Because it creates a buzz and that buzz alone could be worth money even if it’s stupid as shit.

    At that price you better be able to use it like a mace on a chain against a would be thief and have the camera function perfectly even after the thief is a beaten so bad they would have PTSD nightmares every time they see a camera swinging around on someones shoulder.

    1. I actually like the looks of it. If it where priced just slightly above A99.. it would probably sell ok.. but now the price is just absurd.

  3. I want one! -said no one, ever.

    Dear hasselblad, please create a more meaningful camera. A 645 format mirrorless using Sony’s new 50MP CMOS sensor and a new line of short flange, central shutter lenses would be much appreciated. Thank you.

          1. 3rd partys are cheap, but Sonys are not.
            Still, it’s desirable to have same number of shots from one battery rather than two.
            And if you need to shoot in the wild for days — OVF’s weight is becoming smaller than additional batteries.

          2. I’m not going to buy any camera of a firm that would do that. Otherwise I never update something before I collect some info from the net. I let the others pay the lesson.

    1. Its not a DSLR, its a SLT. They should have wrapped the A58 in this garbage cause if your gonna rip of an idiot, you might as well of it right.

  4. Can someone PLEASE at least try to explain why I would by a USD $12k A99? I’m just dying to understand.. is the casing platinum? Is it flameproof? Is there something about the construction that justifies the price increase because I sure don’t see what it is.

    1. It’s because rich brats like to brag.

      “Yeah, I just bought a $12,000 camera.”

      “Why??”

      “Cause I can. So I did.”

      I once knew one of these a$$hole people (classmate at college) who bought $350 worth of hamburgers at McDonalds on a dare, and then drove round back and threw all of them in the dumpster (he could have handed them out to homeless or something, but… no).

      It must be nice to have so much money you dont know what do with it….

      1. Bad analogy. If Kia put some glitter on the body panels and made carbon fiber hubcaps for their midsize sedan and sold it for $120,000 – it would be more like this situation. At least a Ferrari is a completely different animal than your run of the mill drivers.

      2. Ferrari is an original manufacturer. This camera here is a rip off, it has nothing to do with luxury.

      3. So, by your logic, the same could be said about rich “Idiots” who pay hundreds of thousands and even millions for paintings, sculptures or any type of art when a copy is just as good. The same could be said for “idiots” who buy million dollar houses. The same could be said for “idiots” who buy yachts. The same could be said for “idiots” who spend hundreds of thousands for Ivy League schools when you could learn the same exact material at a community college. The same could be said for “idiots” who do their grocery shopping at Whole Foods instead of growing food at home. The same could be said for any “idiot” who buys any smartphone when they could just use a pay phone. The same could be said for “idiots” who choose to buy DSLRs instead of using a pencil and sheet of paper.

      4. Nonsense… A Ferrari is an amazing car. It’s not like they put a fancy body on a Ford Chassis and sell it for 10x the price.

        This camera? This is an A99 for 5x the price with NO additional value.

      1. Enough money to buy this camera means millions of dollars to charity in a year, so one can have this camera too for its unique look.

        I think this camera directed only to very rich people.

        1. Yeah, Hush Puppies are also a unique look but no one likes them except old farts. This camera is the old person sneaker of cameras.

    1. I would also, I find it very nice, not like the Lunar, this seems nice, I would also purchase if I had the money

  5. Is it compatible with the ‘classic’ Minolta 35-70mm lens I bought off of FleaBay for $16? I need to know before I buy. ;^)

    1. The AF might be very slow and uncertain with that kind of lenses. Buy a cheap universal Tamron/Sigma zoom instead. 🙂

  6. Who the heck is running Hasselblad these days and what is their address? Somebody needs to send them a clue!

  7. I like it. Its kind of cool that Hassi is rocking with Sony. They picked the best branche in the business to put their own name on. If you got the money you will have a superb camera with a great exlusive look.

  8. Sony should have better open some of protocols, so 3rd party manufacturers could create shells/grips for those who don’t like A7 controls/handling.

  9. Has Hasselblad even sold one of these things? I would laugh in someone’s face if they told me that they purchased this with their own money.

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