This is a great news! Sony lowered the prices on the newest A7II camera by $200! And for the first time you can get the first generation Sony A7 for under $1,000 thanks to a big $300 off!
Sony Alpha a7II (Body Only) for $1,498 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7II with FE 28-70mm OSS Lens for $1,798 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 (Body Only) for $998 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 with FE 28-70mm OSS Lens for $1,298 at Amazon, BHphoto, Adorama, SonyStore.
The A7r got a major price drop weeks ago ($1898 at Amazon, Adorama and BHphoto). In that case the reason for the price drop is that the new A7rII will be available in June!
UPDATE: There is also a $100 off on the A6000 at Amazon, BHphoto, Adorama, SonyStore.
Sony refurbished deals:
[shoplink 35456 ebay]Sony A7r for $1,399 (Click here)[/shoplink].
[shoplink 35457 ebay]Zeiss 16-35mm for $1,199 (Click here)[/shoplink].
[shoplink 35458 ebay]16mm for $149 (Click here)[/shoplink].
[shoplink 35459 ebay]55-210mm for $164 (Click here)[/shoplink].
[shoplink 35460 ebay]Sony A3000 for $199 (Click here)[/shoplink].
[shoplink 35461 ebay]Zeiss 55mm for $1749 (Click here)[/shoplink].
[shoplink 35383 ebay]A5000 double lens kit for $399 (Click here)[/shoplink].
[shoplink 35382 ebay]A6000 double lens kit for $649 (Click here)[/shoplink].
[shoplink 35381 ebay]NEX-5T double lens kit for $399 (Click here)[/shoplink].

40 Responses
Any idea how long Sony intends to run this special?
Shows up as Instant Savings on BHPhoto if that is what you mean
Yes, I see it multiple places – originally Amazon before logging on here to learn systemwide, BB, B&H, Adorama and even Sony.com. None had “good til” dates. Last week I returned an a7ii with the intention to sell my Nikon stuff and re-purchase either the a7ii or rumored a7Rii, figuring time was on my side to determine if the resolved the shutter and other issues with the a7rii. Now this changes everything.
The last big ‘instant cashback’ style sale on the regular a7 didn’t have an end date… they could close it tomorrow or in 6 months.
I hope it stays there. Should drop again after A7RII is released. 1300.00 and I’ll buy it.
a7rII will probably be around 2300 dolar and won’t effect A7 II price, unfortunately…
Unfortunately, aint gonna happen. A7 was $1300 upon release, A7II $1700 when released. A7r was $2300, there is absolutely and unfortunately zero chance A7RII will cost the same. Unless it launches in 2016. And unless Sony radically changes pricing strategy. I expect A7RII to be around $2600 maybe even more.
nope… A7 was 1700 bucks upon release, as a body 🙂
Lol, my bad, watched bhphoto old price as release price… Do you know what was the price of a7 in the moment when a7II was released?
Well, it was always 1700 or 1500 (mostly after April or May 2014) until A7 II has arrived. And after the arrival of A7, it first became 1299 and the price continues to fall down 🙂
No price drop in Canada store?
One more thing. These camera manufacturers keep churning so much stuff out. You soon won’t have to decide anymore on a system. OWN IT ALL. Soon, my wall will have FE, A mount (I’ll never sell it- pry it from my cold dead hands), F mount and M43. Why not? Muwahahahaha
Do you think we’ll ever see the A7s at A7 prices? It’s still very expensive and I can’t imagine new ones ever being less than $1,000 but maybe in a couple years? It’s obvious full frame sensors are no longer extremely expensive to produce.
And then you will have to buy Glass that costs 2x as much as competition…
Which competition has a FF mirrorless camera?
Leica, obviously. Have you seen how cheap their glass is?
And? Glass is glass and DSLR users have much better options.
The Sony lenses are really not overpriced when compared to the competition. Now, you may beg to differ and that’s okay. Still, people seem happy adapting their lenses to the Sony mirrorless cameras. So many people can choose from old, new, or otherwise. It’s people who don’t have the cameras that usually complain about them.
I’m using my 35 year old Olympus OM Zuiko lenses on my A7 II. Also my collection of Minolta Maxxum lenses.
So who has better options?
If I bought a DSLR, those lenses would continue to collect dust. Sure I have to MF, but those old lenses with all metal construction are much sweeter than the stuff they put out now.
You can use old MF lenses on DSLRs.
Obviously, but only if they are of a compatible mount (i.e. Nikon lens on Nikon body).
With mirrorless, I can put any lens on that body as long as there’s an adapter for it….and there are gallons of adapters for all types of lens mounts already available, Including Nikon and Canon.
So please, don’t try to tell us there are more options available for DSLRs.
I understand you. Most of us need good optics but not Great! but expensive optics.
Cheap body / expensive lenses are better than the opposite.. lenses stay .. bodies get changed
When the a7s II is released, the a7s will drop in price. The a7s sensor is probably the most expensive of the a7 cameras because it is made in the smallest quantity and specifically for the A7s. The a7 sensor has been Sony’s most widely used full frame sensor of the last 2.5 years and must be relatively inexpensive to produce at this point.
If they release A7SII in next few months, current price situation implicates inevitable ~$3,000 mark. I dont even dare to think about hypothetical A9 price. Fortunately, A7 price declines really fast, and there is great probability that in few years only, range of Sony FF prices will be from $500 to $4000. That would be interesting to see.
The a7s is a great camera, many commenters on here balked at the $2500 price but from my time with it I would say it is worth it. Sales for it have been strong based on Sony statements. A7s with mechanical IBIS that works in video mode and the a7 II body improvements would be worth 3k I think.
It is fabulous camera indeed, no argue with that. But i think it could have been cheaper, A7R and A7II also. I dont really believe that the sensor, processor and software difference between A7 and A7s is 1500$. Especially if we take into account that Sony produces billions of sensors yearly… I agree to some extent, A7S is wonderful and above all unique camera, like no other, so from that point of view it is worth the price. What i am saying, although i would pick it any day over D810, because i like the concept far better, i still think it should cost less. D810 is a complete pro camera, with huge system behind it, and with this pricing policy the only pros who will change to Sony are those who will change to A6000. Fantastic camera for bargain price. I think Sony should do that with FF line too. If they continue to charge premium prices for incomplete system, no customer support, bad AF tracking, lack of consistency with flashes, they are risking to be labeled niche products. I really hope they are not aiming to become new Leica. As i said, its good that their cams drop in price somewhat faster than competition.
The a7s is a niche camera and less than a year old. The entry-level a7 price fell below $1000, which for full frame is a nice bargain.
Canon and Nikon shooters should thank Sony for putting pressure on their FF camera prices. D750 went from $2300 to $1995 in less than 6 months and could be had on grey market for $1695. 6D on sale for $1095.
Zeiss’ quietly put up ZA lenses along with the Cosina mades on its homepage…don’t know when this happened or why it has to, the 16-35/4 page actually admitted to software correction, of course not without some euphemistic phrasing…
Price reduction is a good sign of new cameras to be released soon.
sniff sniff .. I smell A7RII next week
What does it smell like?
Smells like money
Smells like VICTORY!
Smells like $2,598.00. I`ll pass it for a few years.
Smells like waste of money.
Amazon says $200 off A6000.
Thanks…..I just received the A7 II a few days ago…I got refunded the $200.00, If not for Alpha Rumors, I would have never known the price dropped until it was too late. Cha Ching!
Great to hear they gave you the $200 back!!!