Sony just issued a pdf document (Click here to download) where it describes the future strategy. And there are good news for us Alpha Camera users! One of the main goal is to Strengthen the Imaging core businesses (Digital Imaging, Game, Mobile).
Here is the detailed plan:
“Sony is reinforcing its development of image sensors, signal processing technologies, lenses and other key digital imaging technologies in which it excels, and plans to leverage these technologies in both its consumer products (such as compact digital still cameras, digital video cameras and interchangeable lens digital cameras) and broadcast and professional products (such as professional use cameras and security cameras) in order to further strengthen and differentiate Sony’s overall product line. The Company also plans to extend the use of these key technologies across a wide range of business applications, from security to medical, to further expand the scope of its digital imaging business. Sony will target total sales of 1.5 trillion yen and double-digit operating income margin from the consumer, professional and image sensor businesses by FY14.”
You can find another strategy presentation here: http://www.sony.net/SonyInfo/IR/financial/fr/viewer/strategy/2012/. One of the main aspects are the “acceleration of the 4K Innovation”.
96 Responses
Please give us a Full Frame NEX Sony! Please take my money!
Isn’t full frame next impossible?
A Full Frame NEX is possible.
Mine too!
SONY, we want to give you money, listen to us, please!
Give the enthusiast and amateurs also a FF machine.
Do you think, that the “pro” crowd with their thousands invested in Canikon lenses will give a crap about your new FF Alpha? No, they won’t they already bought the new 5D and D800.
It is that market segment you didn’t count with when you released the first NEX cameras, that is willing to put their money into you, not the pros.
So give us the FF with IBIS, so we can shoot ourselves into oblivion.
And, if you don’t like us using adapted lenses, how about you give us some real glass for the E-mount and not that stupidly unusable 75mm FOV or that overpriced 36mm FOV piece?
screw FF nex!
make a medium format mirrorless!!!
Pentax mentioned they were considering making one. They do some strange things with their mirrorless cams, though.
Haha! Screw FF and medium format! Go big frame (100x100mm) mirrorless 😉
yay! and maybe then they can sell sensor surface by the meter, I’m going to make a 10000mmx100000mm NEX 😀
I think that’s pretty right.
I highly doubt that Sony makes any money of A-mount dSLR or SLT models. I mean, they dis-continued the two best cameras (the a850/900) and I can still find them in stock places.
From what I can see, very few people are buying into Sony. I recently left Sony for the d800 and when selling my things I was very disappointed by the lack of demand. The userbase is pretty much dead.
Most camera dealerships won’t take Sony gear. I called several of the largest dealerships in the UK and they wouldn’t take my 85/1.4, 16-35CZ or 35/1.4. Even Sony mount Sigma gear goes for less than Canon/Nikon versions. My Sony Sigma 85/1.4 sold for £450, whereas a Canon mount version ending the same day sold for £560.
Since ordering my d800, I’ve been spending more time on Nikon forums, and their impression of Sony is more of curiosity, but no serious buying intention. I think they appreciate that Sony cameras are ok and there are some perks, but the whole Sony system is pretty rubbish as one unit and they would never invest in it.
The question to ask yourself is if you DIDN’T own any Sony gear, would you buy into the lineup right now? I wouldn’t. No full frame cameras. The two best cameras are using EVF which is still not particularly well accepted by a lot of people.
Honestly, I think Sony should just ditch the A-mount. It will cost them a LOT to get to a point which even equals Canon and Nikon, let alone beats them. And it will still take a few years. Whereas NEX is relatively un-tapped at the moment. There is clearly a market for it. The Fuji X100 also showed room for a smaller enthusiast camera with great image quality. NEX can tap into people who want something better than a P&S, without the bulk of an SLR. But it can also be an SLR shooter backup/travel/fun camera.
David
I totally agree.
As a pro (shooting with Canon), I don’t consider A-mount as a viable alternative. And I agree with you that Sony should look to mirrorless with full-frame. Bring out a translucent adapter to satisfy the existing base, but that’s it.
Sony: deliver a mirrorless full-frame, I’ll buy.
If Sony isn’t making money on their A-mount cameras it’s their own damn fault. And their NEX cameras will suffer the same fate if they don’t start putting more effort into supporting the line with a broader selection of pro quality glass that is actually shipping. The Sony Zeiss A-mount lenses are some of the best ever made for a 35mm-format camera, but few pros are going to buy into the A-mount system in its current sorry state.
Sony has the engineers to make the best camera in the world (like the Nex7 and several professional filmcameras ). Now they need the guts to make such a camera for the A mound please!!!
Please Sony, surprise the world making the best FF camera ever. We all know you can do it!
36mmx36mm only possible with fixed translucent mirror, or with mirrorless. canon and nikon could never make a full frame square sensor with the ovf.
that would be a enormous edge over canikon. maybe with focus peak and adapters for cheap 645 medium format lenses, they would perform very nicely on 36×36.
+++++++ 1
“From what I can see, very few people are buying into Sony. ”
You don’t see anything except what you want to see. The A55 appeared to be a great success for Sony, in fact they said it sold so well that they used the EVF for the A77. The A65 and A77 have been well received in reviews, so will sell well too.
“The two best cameras are using EVF which is still not particularly well accepted by a lot of people.”
Again you are seeing what YOU want to see. However the response from the reviews and users is that EVF is very good and easily better than the small dark OVF on equivalent bodies. There are a bunch of very vocal people in forums, but that’s all it is, a bunch of EVF haters shouting loudest.
A55 was the first Sony reflex camera to get dPreview Gold Award – what all by itself tells the story quite nicely.
As for the EVF – after directly comparing A65 with A700 I still think the OVF is better for regular shooting, but the benefits EVF brings in some conditions (eg. ability to get constant, flawless DoF preview or frame freely in the dark) overweight it easily in terms of usability. Still though: I would buy A600 if Sony have released it instead of A57.
SonyA77
The A55 was a great success. among whom? The soccer moms who if they bought one got it with the kit lens and never took it out of auto mode?
If the EVF was so amazing and well accepted you would see people leaving other brands for it, and that is not the case.
Sony is laying off 10,000 workers, Sony is quoting losses in the billions each quarter, thus their camera department is helping them at all.
A900 camera was great minus the missing features like LV & Video, so it became an unsuccessful camera as far as numbers being sold.
Nikon is the future, Sony is the, ahh, well, I dont know, they cant even produce cameras released 6 months ago to market, so I am going to say Sony is “limbo”, they have gear out somewhere in the world, it’s just no one can find it and purchase it (nex 7, 50mm, etc).
PS. When can we see your ISO 3200 pics of your cat meathead?
I also didn’t get the point that EVF is not well accepted by people. Then for NEX it is accepted, but for A77 not?
It’s unfortunate that the Sony was unable to keep its former core businesses (walkman entertainment devices, televisions) profitable. A series of mistakes lead to a lack of profitability and the downsizing is a natural consequence of bad strategy and bad execution. That’s how capitalism works. Why do people have to slam brands all the time? Competition is good and if it works, feature sets for different products will appeal to different segments. The hope is that each segment is profitable.
I see the new CEO to be more forward thinking than the rest. People forget that in the late 80’s, Apple stock was below ten dollars a share and the vultures were circling. It took the vision of one extraordinary man to turn things around.
You’re right that this is anecdotal, but really.. ask yourself whether you would buy into Sony right now. I know that given what I know now, I wouldn’t buy into Sony now.
Entry level users might do. Sony is still a brand name with some respect, and the entry level cameras are good.
But in my opinion, very few people looking at a d800 or a 5d3 would consider a Sony model. Sony is more of a novelty or a curiosity.
I have to wonder why the a900 and a850 didn’t sell very well. I’m making an assumption that they didn’t, since Sony clearly thought they weren’t worth making any more. It’s funny because they were such good cameras, and the only competing resolution was the D3X at 3x the price. Yet we didn’t have a flood of people moving from Nikon and their 12mp full frame offerings.
I didn’t have a problem selling my Minolta/Sony equipment on ebay, so there must be some demand, at least in the United States. I sold my A850 and kept my A77. For me, the ability to see exposure changes on the viewfinder is a tremendous winner for EVF technology. I don’t mind the EVF; I know some people do. Sony should not ditch the A mount. They should create larger sized mirrorless cameras (physical dimension) for the A-mount. Believe it or not, smaller is not always better. They should develop the E-mount for the lightweight/portable crowd. The LE-EA2 adapter works surprisingly well and converters in the future will only get better. So will EVF technology. I actually see Sony at the leading edge of the imaging revolution. The FS700 is poised to take the market by storm. A VG30 would be welcome. More manual controls, not necessarily 4K, etc.
There are opportunities for three or four major imaging companies. I see Canon, Nikon, Sony and Panasonic. Olympus will probably end up sharing technology and manufacturing capability to Sony (and maybe design capabilities as well). That would be a great win for Sony users.
What I do see is that the used market for Nikon and Canon is larger and thus, used prices are not as high as for good Sony/Minolta equipment. I think it is problematic to generalize too much on how well (or not well) Sony is doing by one’s personal experience. A sample point of one (of thousands, maybe even millions) is not stochastically appealing.
I too am VERY IMPRESSED by the FS700 but its basically the only truly GREAT camera sony makes. the PMW-F3 and the NEX-5N are awesome too . In the future I’d like sony to continue in that mold – nex 5n may be the best camera for the money in the market, period. the trouble with sony is they have too many teams working on too many things. the right hand doesn’t know what the left is doing – all that. they’re very disjointed. if they ever lived up to thier potential though they’d be unstoppable.
This is the great reality of Sony: We’re always waiting for them to do something big. Never we are evaluating what already exists. See the A77: it was a great expectation (iso hundreds of thousands …) and when he left, lost the excitement. Now is the wait for the A99 like the redemption from Sony! No A77 was? And the A99 will be at least equal to D800 or 5D Mark II? Of course not. Just see the Sony sensors are best used in Pentax and Nikon. It will come with a lot of electronic novelties, but photographically, will lose to Canikon. Look at the large number of people leaving Sony. And who does not have Sony equipment? Go look for Canikon because there already has equipment to buy. At Sony, have to wait to launch. The A57 has had delayed listing for firmware upgrade.
How do you define “large number of people leaving Sony”? Is there any empirical evidence that you can cite, or is this a “gut feeling”? I don’t know about you, but I like the A77. I like the NEX-7 even more. If people would just use their cameras (and improve their picture taking abilities) instead of buying the latest gadget, there would be a lot more compelling images to look at (although there are lots of compelling images to look at). A lot of people like the A77 and the NEX-7. I would say this. The economy has impacted the ability of people to buy new equipment, Sony or otherwise. I think the middle tier is something that Sony should aim for, backed by a good pro level body and a bevy of lenses (something that Sony has not done well enough). When you really think of it though, people should just use what they like. I like Sony. Their products work for me. I suspect that’s the case for many people.
You are absolutely right the a77 was a greatly anticipated and by all accounts is successful. It’s received many positive professional reviews with very few being negative. In the first few months a few vocal users had legitimate complaints about control and response issues which have now been cleaned up with FW updates. Folks need to give this camera a legitimate test not a 5 minute hands on in the Sony Store with a sales person that doesn’t know how to turn it on. DON’T confuse the personal taste of OVF versus EVF as the basis for a camera being great or crap. Neither viewfinder defines the overall performance of the camera. If you don’t like the EVF it’s a “personal” choice not a crutch to the camera that renders it useless.
As far as people jumping ship? If it’s to be believed I’ve heard/scene just as many if not more canikon users say they switched to Sony for the a77, then again I take both sides with a large grain of salt.
At the end of the day if you’re not happy move on and quit beating a dead horse! The same grip every day is getting tiresome.
Stop mouthing off shite..Yes us pros do care about the next FF and have thousands invested in Zeiss glass (you know that company that makes better lenses than Canikon) not Canon and Nikon. Give amateurs an A77 with a FF sensor and gives us a new Monster Pentaprism updated A1K with that amazing VF, 24MP, no AA filter and ISO and color to beat the D800!
+1 for A77 FF!
Give ppl FF? Give me a break, noob.
you four people wanting to buy a FF mirrorless doesnt make Sony squat.You foru ppl times 100 ppl buying Sony FF cameras wont make them spare change. Give it up..FF is too expensive and needless, except for pros and pixel sensor colectors.
haha I see more poeple are openly commenting about the failure of Sony in the A-Mount, took forever but after the user base is gone now its happening
sony/dslrs never mixed – they were crippled by putting “Sony” on the front of them like it or not big markets don’t want that name on a conservative market such as DSLRS
ALL big name CE companies have failed to bring a DSLR profit, and so will Sony
been saying it, been taking flack for years but.. now we are seeing the last few heartbeats of the mount
mind of minolta will remain only in the hearts and minds of serious photogs who knew its potential
sony rip w/the a-mount
let it die
A die hard Leafs fan claiming they “rule” says it all. And you have the nerve to reference failure and Sony in the same sentence. Whoa that’s calling the kettle black.
It’s sarcasm ding dong. Get a fricken clue numbnuts.
Oh btw, he just got arrested yet again. He’s as much as a let down with the NFL as Sony is with Alpha HAHAHAHAHA.
You doofus.
Impressive vocabulary there, Cgarrard.
Core Business = Digital Imagig
I will believe once I see the proof.
Sony, make (us) believe!
So, who told that Sony will quit the A-mount?
Come over here, do, come…
Been hearing that since Sony took over, it’s like a broken record. 😀
Yea, somewhere along the lines of “Look at the large number of people leaving Sony.”, rotfl
Bet for “A99 delayed to make it with 4K video”.
So maybe we will see a A77 FW update that supports 4k video? 😉
lol. 4k video would be great for bragging, but I wouldn’t use it. I still have a SD tv and my computer struggle enough with editing and effects on 1080p.
Cameras like a99 are meant to last you for the next 3 years at least. during that duration of time 4K might be the norm already.
4K would be strong argument, while for price 3000USD a99 will damage camcorder business. I think 2K would be sufficient to impress. Anyway also smart or digital TC (1080p for APS size) would be possible in post. In general all depend on bitrate…
Canon is going to be first with it anyway, so I see no reason to limit A99 to 2k under the umbrella of “damaging the camcoders market” – it’s already shrinking regardless if Sony makes a bold move or not.
Ha, Ha ! never happen ! did’ya see the pre-emptive strike from panasonic yesterday ? AVC-Ultra…4K, 4.4.4. HQ codec ready to go out to products in 2013. These other companies are doing laps around sony. FS700 is the only glimmer of hope they have.
“security to medical”
So they are buying Olympus /sarcasm.
Good news, I hope those plans wil come to some new innovations and new lenses.
Oh my …
The alpha range is in the consumer part …
That does not bode well.
We’ll just get more and more gadgets and less and less designed-for-professional-usage cameras and lenses. Screw that!
At least we aren’t getting charged $15000 for a camera.
By consumer they just mean customer. Man, there are some negative people on this site.
+ 1
So a professional or business buying from Sony is not a customer then?
Where ……
….. does it state that the alpha range is in the consumer part?
What? The Alpha range has always been “in the consumer part”. What exactly doesn’t bode well?
If you read the above statement carefu… Oh, sod it, I’ll paste it below for you in case you miss it again…
“Sony is reinforcing its development of image sensors, signal processing technologies, lenses and other key digital imaging technologies in which it excels, and plans to leverage these technologies in both its consumer products (such as compact digital still cameras, digital video cameras and interchangeable lens digital cameras) and broadcast and professional products (such as professional use cameras and security cameras) in order to further strengthen and differentiate Sony’s overall product line.”
You know that actual professional use stuff, like the Sony video cameras they use for TV documentaries cost tens of thousands, right? Your a77 is pretty small-fry in comparison. It’s still a “consumer” camera. Even the a850/900 were. You can order them from Amazon.. they’re consumer gear.
That’s certainly a big relief to me! Staying with the A mount!
Good news..but too late. I & my friend alreay jumped the ship.
I’m really curious why you did. What did Canikon offer that Sony. On a non professional level, it offers the same tools they do to take a good picture.
Maybe too little too late – Canon will be releasing a “cinema D” shortly – a DSLR with 4k jpg. Link below.
http://photorumors.com/2012/04/11/canon-to-announce-eos-c500-1d-cameras-and-new-lenses-at-nab-2012/
Sony could create a sweet deal if they’d provide discounts for 4k tvs with every 4k DSLR they sold (A99 or A101 – whatever). Also, if the DSLR is slt, then the autofocus would work!!!!
You do realize that in the realm of professional video, Sony is a dominant entity? The barrier of entry there is just a big, if not bigger than in the consumer field. And the market is a lot smaller. Margins are higher though. Still, competition is good. In the pro and consumer areas alike.
Just hurry up and make a small decent quality zoom. I.e a kit-lens-size 17-50mm F4 G OSS with absolute Stella IQ for my NEX7
Sony has never been that successful with cameras before growing photography and video together with E-Mount. Very smart move. But since they’ve decided for Super35 sensors inside the NEX-FSx00 I’d doubt there’ll be a full frame NEX in the near future, since this would cause quite an expensive new E-Mount Lens strategy. They should sell a cheap NEX-C3 without firmware crippled video modes to make their good customer base for E-Mount even bigger, while the Super35 video market is mostly Sony’s already. Sony will have a good standing here anyway since the main difference between Canon 4K and Sony 4K is: only the Sony version will be affordable. They could only loose if EOS RAW will become a 4K standard…
+1
this is all well and good but when will they create DSLR pro market and support. Until then, they will not chip away at Canon or Nikon as no pro in his right mind is choosing a system with no support network.
There are plenty of people who would buy a full frame without needing the level of pro support offered by CaNikon. I agree with what you are saying in principle though.
You know that in some countries they already have it? Eg. In Poland: Door2Door repairs, lens rentals, very wide network of retailers, hiring hobby photographers into local Sony Centres, heck, in the city I live in there are 2 big shops where I can rent quality glass for Sony gigs.
I only wish situation would be similar in other places.
Well, to be honest – Sony is a big dissapointment for me. I love my A700 and would have bought the successor or a new FF if it would have been a DSLR. I just am not a DSLT fanboy for my photo usage. I might buy the A57 or A65 for its video capabilities, but for photos I am moving over to Canon. The lens lineup is much better compared to Sony which has kept releasing consumer cameras almost every other month but has not released enough lenses by far. And then for the big stuff like the FF camera we keep hearing, wait, wait, it will come in a year or two or something. And while we wait, the Canikons keep getting new FF bodies, new pro lenses etc.
Sorry to say Sony, it was a nice time but its time to date someone else now.
I find that Sony offers enough lenses for my needs. It’s funny how the great photographers don’t have a wide range of lenses in their arsenal. They learned how to use their tools remarkably well. Eisenstadt, Cartier-Bresson, Penn, Rowell. Lusting after equipment is great. Learning to use them well is the hallmark of a great photographer.
I remember Rowell saying that the 24mm on 35mm full frame was his favorite lens. It’s amazing what talent (and being fit) can do to foster great landscape photography.
Sony still dominates the professional broadcast world so imaging isn’t going anywhere. The consumer camera side of things makes you wonder what the company is thinking at times. The G/Zeiss lenses are among the best at given focal lengths, yet there’s no professional camera to support it.
I think a FF mirrorless could be a hit, but what about lenses? E-mount lenses can’t cover a FF sensor. That leaves A-mount and a fatter body like the K01. A new lens mount would be needed to make a skinnier body, but that’s probably not going to happen.
I love my Nex7 and I’m looking forward to more Nex cameras. I’m optimistic Sony will fulfill the E-mount lens promises soon. Till then I’m fine with the 18-55, 24 & 50 plus a lot of adapted lenses.
You’re absolutely right. A Sony FF mirrorless camera would be sensational, but it would have to take lenses that can cover a 35mm frame. E-mount is designed specifically for the APS-C frame. That leaves A-mount, period.
Well, if Sony is for real this time…, and there are to be improvements in both the A-Mount and E-Mount systems coming our way, then we have now witnessed the first phase of the process; “The New Strategy & Business Direction Announcement for better ROI and shareholder value”.
If this is true, and being run by professionals, next we should start to see announcements about key products, like the maybe Big Rumor we keep being teased with by the site administrator. And this also fits into the statement from our dear admin about little announcements and not BIG all-encompassing product releases.
I have a good feeling about this!
I’ve given up on Sony ever getting up to the top. Their service is just pathetic and in fact non-existent in my country which I’ll keep secret for now.
So most people that are into seriously expensive camera equipment simply ignore them.
I can foresee the day when Sony will go the way of Kodak. They are just getting hammered in all the markets they are currently participating in including imaging.
Sony has made a line of awesome photography tools I use for work. A77 and a900/850 are pro enough for me. The Zeiss glass is stellar so is the g line, fantastic flashes. Give me a break guys, if you’re still moaning then no Canon or Nikon will help you
Is this the BIG announcement?
Compact FF please. Want FF 48mp in size of a55 camera, perhaps Mirrorless.
No video, no face detection… just shooting essentials for stills purist.
Back to basics please. Spartan.
Sony is doing what it can to get business going. Soon it will realize that its way forward is with Nex/E-mount and not the DSLR/DSLT/A-mount. The latter has so many holes in terms of lenses, reliable product delivery and consistent product strategy that one would have to be brave to “invest” in serious A-mount equipment. The former is ripe for exploitation.
Compact cameras — without their legacy design “language” — with large sensors is the future. That being said, Sony has to get off its a$$ and design-produce-release some good lenses.
The further Sony moves away from Maxxum DNA… The closer I come to changing systems.
Ok, so now Canon IS actually the first one offering 4k video on a dSLR. What will Sony do? Postpone the A99 (like they did with the A77) until they have ‘everything better’ and taking the risk to miss the train again?
I’m glad I am not a pro. I’ve bought a77, the f2.8 kit lens, Sigma 85mm f1.4 and Tamron 11-16mm f2.8 to complement my old a300 and Minolta-equipment, and I’m happy. There are lots of nice lenses I might buy in the future. A99 is exciting, but it will be too expensive for me. I can enjoy my equipment now, and have lots of options in the future. It’s nice to not be a pro.
pleeeease release the new NEX lenses already
Dear Sony, I wish something like a fullframe NEX-7 for cristmas! But don’t overdo it with megapixels on the sensor. 24 would be more than enough! Together with some zeiss lenses this would be the s**t.
Sony is the big gorilla that fell from the empire state building, laying on the ground last few heartbeats being heard
die a-mount, die with dignity
let it go Sony you cant do crap with it – 6 years of indecision and lack of direction, still trying to find an easy way in the way you do with almost all your other products
oops didnt work
ooops still sucking wind in the DSLR market
I dont see this as good news, I see a desperate company trying to keep stockholders with happy thoughts
4 years of continuous big losses and now 10,000 people fired
I bet they are real happy now hah?
That sucks for them
“4 years of continuous big losses” still beats 45 years of continuous leaf losses! ROTFLMAO.
Jokes on you dip dong. Get a fricken sense of humor if you can. It’s called SARCASM (my handle here), look it up. Then come back with your stupid ass head up your buttocks.
Retard.
*hug*
sad to say but ill b leaving sony in a couple months. i got the a33 last fathers day and although its been a decent camera for photos, the video is what irks me. continual AF is supposed to make it more viable as a vid recorder, then they castrate all video controls. no iso control? no aperture control? on top of the poor low ligt photos bc of the mirror, it was great for an entry lvl dslr, but im wanting more now. a50 is ok, but pentax has the k5 which is better in every aspect. ill b going pentax next, and they have a super low market for used lenses. 3 shops in my town that carry dozens of pentax gear, very low prices. sorry sony, i tried.
don’t go pentax brother-man, I just got off that ride myself.
a580*
The K-5 is great camera with Sony sensor, but they have little experience with video. Sony, Canon or Panasonic are ahead.
As a Canon enthusiast primarily, I can say I was tired of videos being OOF. I wasn’t looking for manual as much as a flexible auto. I recently got an A65 and it’s really obvious that the Sony has improved SLTs in the second gen. The low light IQ are just as good as the 60D. My only beef is indoor video being too dark. The camera can do better, but they limit ISO. Overall, the A65 competes with my 60D very well. Sony did a great job with the new 16-50mm and the jpeg engine is getting better in every iteration.
If you are satisfied with the stills and have invested in decent lenses, I recommend waiting until the A57 is released this month. It seems like an almost 3rd gen SLT. The studio shots in dpreview look very good.
AG – can’t we all ask for a camera that delivers good IQ indoors and out. I’m jus’ sayin’.
Sony does a lot things right, but nothing that can make them a sales leader.
The NEX is great as a one off camera and good value, but it is no real system with it’s mediocre lenses.
The Alpha SLTs and A-mount make a great system, but they are getting ignored by the FF spending pros.
They have a lot of tech in their war chest, but need to get some long term vision and better market strategy. At some point, the mirror is going away for good so they should develop a mirrorless A-mount camera body and keep improving EVF technology.
Also, all Japanese companies need to communicate better with dealers and customers.
It’s always something with Sony and their cameras. They just can’t seem to get it all worked out before a release. They do great in one area, and totally miss the boat in another. The trick to success is to fricken pay attention to the details- it shows they do not, nor ever have, understood enthusiast or pro photographers.
They are full of themselves and their pretty pictures and stupid tag lines- Make.Believe- how fricken retarded is that chit anyways? They totally underestimate the intelligence of the consumer nowadays- they are bloated fat bodies who think they are sucking because of the economy. Wake up Sony, nobody likes you anymore- thats why you suck wind.
Pout it off, pull up your pants, blow your nose, and get to work.
Funny how some people are able to take good pictures with the SLT cameras and the NEX cameras. Even the NEX-7 paired with the 16mm pancake. And I thought that one of the function of cameras is to make pretty pictures, which you yourself admit they can do.
You can take great pictures with any camera- the point is clearly being missed by… YOU. Might want to catch up before you post willy nilly.
Why are there so many Sony haters on this forum? What are you looking for? What are all wanna find here?
Go to canonrumors and nikonrumors, please!
I’m very happy with my Sony and Zeiss-tools, please let me! I’m waiting for a new DSLT FF, sure it’s coming, and sure it’s awesome.
I shoot A850 and 5DmkII so I know what’s for sale in the world.
Be happy with it then. If you are so happy then what do you care about what others say about this “news”? Getting scared? You outta be.
Get a life Ryan!
yeah ryan, my god